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<keyword id="42747" type="General" weightage="100" keywordseo="tata-motors" source="Orion">Tata Motors</keyword> on Thursday said it has bagged an order for 1,000 buses from <keyword id="41646" type="General" weightage="80" keywordseo="haryana" source="Orion">Haryana</keyword> Roadways. The auto major said it will supply 52-seater fully built BS VI diesel buses in a phased manner, as per the contract. "The delivery of these buses will further fortify our partnership with the Haryana government and help in offering modern public transport to the citizens of the state. We are committed to modernising public transportation in India," Tata Motors Vice President (Product Line - Buses) <keyword id="274617" type="General" weightage="80" keywordseo="rohit-srivastava" source="Orion">Rohit Srivastava</keyword> said in a statement. <keyword id="400034" type="General" weightage="50" keywordseo="haryana-transport-department" source="Orion">Haryana Transport Department</keyword> principal secretary Navdeep <keyword id="711566" type="General" weightage="50" keywordseo="singh-virk" source="Orion">Singh Virk</keyword> said the buses will provide benefits to all stakeholders alike, and offer unmatched comfort to the passengers. "The induction of the new buses will help in making inter-state public transport even more efficient, allowing smooth commute across the state of Haryana," he added. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/union-bank-tata-power-renewable-join-hands-to-help-msmes-switch-to-solar/articleshow/95575042.cms">Union Bank, Tata Power Renewable join hands to help MSMEs switch to solar</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/renew-energys-q2-loss-narrows-to-986-million/articleshow/95575487.cms">ReNew Energy's Q2 loss narrows to ₹986 million</a>

Tata Motors bags order for 1,000 buses from Haryana govt

<ul><li><keyword id="42747" type="General" weightage="20" keywordseo="tata-motors" source="Orion">Tata Motors</keyword> will operate and maintain Tata Starbus for a period of 12 years, as per the contract.</li><li>Tata’s Starbus is developed for sustainable and comfortable travel.</li><li>Earlier, Tata Motors received orders for 1,500 electric buses from Delhi Transport Corporation (DTC) and 1,180 electric buses from West Bengal Transport Corporation (WBTC).</li></ul>Tata Motors on Thursday bagged an order to supply 921 electric buses to the Bengaluru Metropolitan Transport Corporation (<keyword id="6371543" type="General" weightage="20" keywordseo="bmtc" source="Orion">BMTC</keyword>). Tata Motors will supply, operate and maintain the 12-metre Tata Starbus for a period 12 years, as per the contract. Tata Starbus is an indigenously developed vehicle that is designed for sustainable and comfortable travel. G. Sathyavathi, Managing Director, BMTC, said, "This order is paramount for Bengaluru's growing need for clean and sustainable urban mass mobility. BMTC is happy to induct modern electric buses that will attract maximum ridership for eco-friendly public transportation." This is the third biggest order that Tata Motors has bagged from a state government in the last one month. Earlier, Tata Motors received orders for 1,500 electric buses from Delhi Transport Corporation (DTC) and 1,180 electric buses from West Bengal Transport Corporation (WBTC). Rohit Srivastava, Vice President (Product Line - Buses), Tata Motors, said, ‘We have been at the forefront of developing smart, modern and energy efficient commercial passenger vehicles, catering to the needs of future mobility. We are confident that these environment-friendly electric buses will be beneficial for the residents of Bengaluru.’ SEE ALSO: <a href="https://www.businessinsider.in/business/auto/news/new-maruti-suzuki-alto-k10-brings-premium-suv-features-in-a-compact-car/slidelist/93636927.cms">New Maruti Suzuki Alto K10 brings premium SUV features in a compact car</a> <a href="https://www.businessinsider.in/science/research/news/this-herb-is-the-magic-fertilizer-needed-to-grow-vegetables-on-mars/articleshow/93635777.cms">This herb is the magic fertilizer needed to grow vegetables on Mars</a>

Tata Motors bags a 921 e-bus contract from Bengaluru Metropolitan Transport Corporation

<ul><li><keyword id="66976" type="General" weightage="100" keywordseo="yardley" source="Orion">Yardley</keyword> has roped in Bollywood actor <keyword id="210696" type="General" weightage="80" keywordseo="kriti-sanon" source="Orion">Kriti Sanon</keyword> as its brand ambassador.</li><li>Its latest campaign is conceptualised by <keyword id="615165" type="General" weightage="20" keywordseo="contract-advertising" source="Orion">Contract Advertising</keyword>. </li></ul>Yardley has roped in Bollywood actor Kriti Sanon as its brand ambassador for its new campaign conceptualised by Contract Advertising, a part of the <keyword id="12286854" type="General" weightage="20" keywordseo="Wunderman-Thompson-Group" source="Orion">Wunderman Thompson Group</keyword> and member of the WPP network. Featuring in the television commercial (TVC) about the concept of nature like freshness, Kriti is seen as a confident and independent young woman, stepping up to take on the world. The TVC has launched across multiple channels across regions, including digital. An extensive print campaign has been planned along with prominent presence across general trade, modern trade and ecommerce sites generating 360-degree visibility for the new campaign. Yardley, with 250 years of legacy in fine fragrances, has continually evolved to remain true and relevant across generations. It believes in inspiring women to showcase their true potential and step up to the best version of themselves. <div type="Youtube" id="BMQWTKkxZB4" title="Yardley's nature like freshness" thumbUrl="https://i.ytimg.com/vi/BMQWTKkxZB4/mqdefault.jpg"></div> Recognized today as a self-assured young star, Kriti Sanon is a woman with a powerful voice, striving to create a difference. Speaking on her association with the brand, Kriti Sanon, says, “Nature has its own way to light you up. Imagine if this feeling lingers all day long! That’s how soothing and refreshing Yardley is. I am really excited to jump into the floral world of Yardley London.” Manish Vyas, Business Head of <keyword id="12286853" type="General" weightage="20" keywordseo="yardley-india" source="Orion">Yardley India</keyword>, reveals the strategic approach behind this new campaign, “The brand takes pride in using the finest natural ingredients and exotic flowers from gardens of England across its portfolio. Keeping this in mind, we came up with the campaign thought of ‘nature like freshness’, highlighting what goes into Yardley fragrances that makes them distinct and desirable. As a part of relaunch, Yardley deodorants are now made of 90% naturally derived* ingredients and we are introducing 2 new fusion variants – Scottish Meadows and Spring Blossom. To bring this campaign alive, we partnered with Kriti Sanon, who epitomizes authenticity and is a true inspiration for the woman of today.” Ayan Chakraborty, General Manager, Contract Mumbai, shares the inspiration behind the commercial, “There is something magical about fresh flowers and their smell. They have a transformative effect on both mood &amp; confidence. This is what we played up in the narrative since Yardley deodorants have natural floral fragrance that makes you feel fresh and confident.” Rahul Ghosh, Executive Creative Director, Contract Mumbai, explains the approach and the creative thinking behind the ad, "Yardley is a legacy brand and its legacy is fragrance and flowers, and the positioning of Yardley in India is about creating step-up moments for its target audience. The story beautifully brings together how the fragrance of Yardley transforms and creates the world of flowers and creates a step-up moment for our protagonist." Campaign credits: Client: Manish Vyas: Business Head, Yardley India Agency: Raji Ramaswamy: CEO Rohit Srivastava: CSO Sagar Mahabaleshwarkar: CCO Ayan Chakraborty: EVP &amp; GM, Mumbai Rahul Ghosh: ECD &amp; SVP, Mumbai Monami Karmakar: VP, Planning Sagar Chhabria: Senior Creative Director Sabina Singh: SVP, Account Management Sharanmoyee Sen: Account Director Daxsh Kaicker: Senior Account Executive Director: Sohini Dasgupta, Big Momma Productions

Yardley launches a new campaign with brand ambassador Kriti Sanon

<ul><li><keyword id="119472" type="ENTERTAINMENT" weightage="20" keywordseo="Lux">Lux</keyword>'s latest campaign is conceptualised by <keyword id="8761090" type="LOCATION" weightage="20" keywordseo="wunderman-thompson-south-asia">Wunderman Thompson South Asia</keyword>. </li><li>The film is a sneak peek into the lives of Virat and Anushka.</li></ul>Lux, the leading soap brand from the house of <keyword id="45009" type="CITY" weightage="20" keywordseo="Unilever">Unilever</keyword>, has roped in <keyword id="11786992" type="UNKNOWN" weightage="20" keywordseo="power-couple-Anushka-Sharma-and-Virat-Kohli">power couple Anushka Sharma and Virat Kohli</keyword> for its latest film, as part of its ‘Chand Sa Roshan Chehra' campaign series. Conceptualised by Wunderman Thompson South Asia, the campaign continues to build on the proposition of ‘skin glow’, from a modern and socially relevant standpoint. The film is a sneak peek into lives of Virat and Anushka, and has all the glamour associated with it, reinforcing the brand’s heritage as the soap of choice for film stars. The story narrates the effect of Anushka's glow from Lux on Virat. Anushka plays along to get the answer from Virat who breaks into the song Chand sa roshan chehra and dances to it. Virat and Anushka do a modern version of the Shammi dance with aplomb and Virat appears to be completely in awe of Anushka's glow. The story captures their modern day chemistry - they are playful and celebratory about each other. This campaign has been adapted by leveraging region specific iconic songs rooted in the region’s popular culture like Sohag Chand in Bengali, Chanda kinta Chanda in Kannada and ilaya nila polikirathu in Tamil and so on. Chief Creative Officer, Contract India, Sagar Mahabaleshwarkar, said, “The idea here was to bring the magic back to the brand by giving a sneak into celebrities lives. The constant effort is to make the story real to the celeb’s life and bring out the chemistry between a man and a woman. The story is simple where the man is mesmerised by her glow which is possible because of Lux soap.” Severine Vauleon, Global Vice President, Lux, said, “The challenge given to the team was to relaunch Lux and communicate the benefit of moonlit glow by giving the brand a fresh perspective which is modern and culturally relevant. Whilst there was a brand story to be told, we wanted to narrate it in an engaging manner. And to do so for audiences across regions, nothing better than leveraging popular culture with multiple language songs which depict ‘moonlit glow’ that’s compared a woman's beauty to the moon.” Kishore Tadepalli, Managing Partner and Sr Vice President, Wunderman Thompson, Mumbai, added, “This film is part of the campaign conceptualized by Wunderman Thompson South Asia, where the agency explored the thought of creating a locally tailored campaign for multiple regions within the country with multilingual songs, that brought alive the brand’s proposition of comparing a woman's beauty to the moon, an oft used metaphor in Indian cinema.” Credits: Team Wunderman Thompson Managing Partner and Sr VP – Kishore Tadepalli VP &amp; CSD – Roneeta Ghosh AVP &amp; CSD – Aditi Shivdasani CCO – Sagar Mahabaleshwarkar VP &amp; Sr Creative Director – Anupam Basu Sr Creative Director – Vijay Solanki Sr Consultant (Art) – Manan Mistry Agency Producer - Firdaus Bohari CSO – Rohit Srivastava NPD – Shaziya Khan Team Unilever- Lux Global Brand Vice President- Severine Vauleon Global Brand Director- Ankush Wadehra Brand Manager - Neha Chawla Brand Manager - Garima Garg Assistant Brand Manager - Angad Saxena PRODUCTION TEAM Director(s) / DOP(s): Brendo &amp; Gonfiantini GG C/O GREAT GUNS (UK) *Executive Producer: Manoj Shroff Equinoxfilm (Mumbai) Producer: Mathew Alden GREAT GUNS (UK) Producer: Kate Phillips (UK) Production Manager: Marian Mikhail Red GREAT GUNS(UK)

Lux's latest campaign features power couple Anushka Sharma and Virat Kohli

New Delhi, Dec 2 () Tata Motors on Monday said it has bagged an order for over 2,300 buses from various state transport undertakings (STUs) and is working to complete deliveries of the same by February next year.
 The orders are from STUs of Rajasthan, Karnataka, Uttar Pradesh, Tamil Nadu and Andhra Pradesh, Tata Motors said in a statement.
 Commenting on the orders, Tata Motors Product Line Head (Buses) Rohit Srivastava said, "With the government's continued thrust towards providing smart, safe and convenient alternatives of public transport, we at Tata Motors acknowledge the proactive approach of various STU's to maintain a sustainable mass public transportation system."
 With an order size of over 2,300 Tata Motors buses, he said, "We look forward to a continued partnership with all the STUs, in their endeavour to reinforce the public transportation system in their respective cities."
 The company, however, did not share the break-up of the orders.
 Tata Motors currently designs, develops and manufacturers its buses in Pune, Dharwad, Pantnagar and Lucknow.
 With an extensive product portfolio of future ready buses, the company said it will continue to play "an active role in mass public transportation, with a commitment towards striking the right balance between sustainable growth and profitability". RKL HRS

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Tata Motors bags order for 1,000 buses from Haryana govt

PTI

Tata Motors bags a 921 e-bus contract from Bengaluru Metropolitan Transport Corporation

IANS

Yardley launches a new campaign with brand ambassador Kriti Sanon

BI India Partner

Lux's latest campaign features power couple Anushka Sharma and Virat Kohli

BI India Partner

Tata Motors bags orders for over 2,300 buses from various STUs

PTI

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