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<ul><li>Nacho chip brand <keyword id="46846" type="General" weightage="100" keywordseo="doritos" source="Orion">Doritos</keyword> has launched its latest ‘For The Bold' campaign featuring actor <keyword id="2104801" type="General" weightage="100" keywordseo="Kartik-Aaryan" source="Orion">Kartik Aaryan</keyword> and model-actor <keyword id="1324628" type="General" weightage="80" keywordseo="sanjana-sanghi" source="Orion">Sanjana Sanghi</keyword>.</li><li>The campaign has been conceptualised by <keyword id="7067090" type="General" weightage="20" keywordseo="wunderman-thompson" source="Orion">Wunderman Thompson</keyword>.</li></ul>Nacho chip brand Doritos has launched its latest ‘For The Bold' campaign that celebrates the bold self-expression of today’s generation. Kicking off the campaign, Doritos has released a television commercial featuring brand ambassador, Kartik Aaryan. <div type="Youtube" id="6Cx_JzrGFeI" title="A Number To Remember" thumbUrl="https://i.ytimg.com/vi/6Cx_JzrGFeI/mqdefault.jpg"></div> In the film, Kartik plays the role of a college cricketer, alongside model-actor Sanjana Sanghi; with whom Kartik is sharing his mobile number. The opponent team’s bowler interrupts their exchange, mocking Kartik for being ‘all talk and no game’. With a crunch of Doritos, Kartik tells Sanjana to take the rest of his number from the scoreboard. What follows is a blitz of sixes and fours, where Kartik smashes the bowler all around – giving the girl his mobile number. The commercial closes with the opponent regretting his challenge and Kartik basking in his boldness. Speaking on the new campaign, Doritos brand ambassador Kartik Aaryan, said, “Doritos remains true to its bold and unconventional approach in every campaign, which makes it one of my favourite brands to work on. I was thrilled to don a sporty avatar that positively expresses and redefines what it means to be bold. And of course, any role that allows me to crunch on Doritos – be it onscreen or offscreen – is always welcome.” <keyword id="184778" type="General" weightage="20" keywordseo="Ankit-Agarwal" source="Orion">Ankit Agarwal</keyword>, Associate Director, Brand Marketing – PepsiCo India shares the brand’s inspiration for the campaign, “At Doritos, we believe that today’s generation exemplifies bold self-expression like no other, and we aim to put this attitude at the heart of everything that we do. This campaign not just epitomizes this belief, but is also fun, fresh, and larger than life. We are confident that this new campaign will connect with the audience and encourage them to express themselves, in their own bold ways. Further discussing the campaign, <keyword id="12791616" type="General" weightage="20" keywordseo="ritu-nakra" source="Orion">Ritu Nakra</keyword>, Senior Vice President, Wunderman Thompson, expresses that, “With the tooth-rattling loud crunch of Doritos, we salute the courageous personality of the bold tribe. As the tagline “For the Bold” suggests, Doritos enables you to be you. Bite into Doritos along with Kartik and hear the loud satisfying crunch of this intensely flavoured corn chip as you enjoy this new campaign from the brand.” Not limited to a TVC, the Doritos campaign will continue with a robust 360-degree surround spanning multiple platforms and introduce a special initiative for the fans. AGENCY CREDITS Creative Agency: Wunderman Thompson WPP Lead: <keyword id="641051" type="General" weightage="20" keywordseo="pepsico-foods" source="Orion">PepsiCo Foods</keyword>, India: Ritu Nakra Chief Creative Officer: Senthil Kumar Executive Creative Director: Udayan Chakravarty Strategy Leads: Atishi Pradhan &amp; Arnab Datta Chaudhuri Creative Directors: Sameer Kumar &amp; Chetan Malvi Copywriter: Aakash Aher Film Department: Mandeep Singh Account Management: Binay Mehra &amp; Gunik Kaur Gambhir Production House: The Pack Director: Vivek Kakkad Producer: Leejude Dsouza

Doritos' launches latest 'For the Bold' campaign featuring brand ambassador Kartik Aaryan

<ul><li> Lay’s introduces a new flat cut chip and its thinnest range of chips ever - Lay’s Wafer Style. </li><li>Launches a new campaign with Alia Bhatt and Siddhant Chaturvedi. </li></ul>Expanding its brand footprint in the country, Lay’s is introducing a new flat cut chip and its thinnest range of chips ever - Lay’s Wafer Style. In the endeavor of bringing unique offerings to consumers, Lay’s Wafer Style chips are exceedingly thin-sliced and are available in three delightful flavours – Salt &amp; Pepper, Tangy Treat &amp; Sundried Chilli providing a melt-in-mouth crunch in every bite to consumers. Inspired by the thinness and slender look of the chip, Lay’s Wafer Style takes the consumers on a delightful journey through the launch of TVC campaign ‘#PaperThinWaferThin,’ which features Lay’s brand ambassador and Bollywood Superstar, Alia Bhatt, and rising Bollywood actor, Siddhant Chaturvedi. <div type="Youtube" id="0rZBLiJaeQ8" title="The all new Lay’s Wafer Style. It's paper thin wafer thin" thumbUrl="https://i.ytimg.com/vi/0rZBLiJaeQ8/mqdefault.jpg"></div> Sitting together in a library, Alia and Siddhant indulge in a moment that comes alive through their playfulness and camaraderie. With only a few words but sparking with an adorable eagerness, Alia tantalizes, Siddhant cajoles, and then the magic happens. Alia's hands dance, and she showcases the perfect Lay's Wafer chip in her hand - irresistibly crispy, effortlessly light, and paper-thin. Speaking about the new launch, leading actor and brand ambassador of Lay’s, Alia Bhatt said, “It has always been fun being on the brand and I am super excited about the new offering. Lay’s is always known to be a pioneer in bringing new innovations in potato chips category and with Wafer Style they have yet again created a fabulous product available in wonderful flavours. Lay’s Wafer Style is unbelievably thin, and I had lot of fun shooting with it during the TVC along with Siddhant. I hope Lay’s fans across the country enjoy the TVC along with this new offering that makes moments with friends more delightful.” “Lay’s is loved by millions across the country and has always excited me as a brand. Working on this TVC along with Alia on this fabulous new offering was fun and simply amazing. Lay’s Wafer Style chip is a fantastic innovation from the house of Lay’s. The chip is super thin, has a flat cut texture with wonderful flavours providing a truly enjoyable experience. I hope the fans have as much fun enjoying the chips as we did while shooting the film”, added Bollywood actor Siddhant Chaturvedi. Sharing his thoughts on the campaign, Anshul Khanna, Senior Director and Category Head – Foods, PepsiCo India said, “We have been frontrunners in delighting Lay’s fans with unique and flavourful experiences. With the launch of s Wafer Style, we are ready to delight fans again with the thinnest chips from the house of Lay’s. Keeping consumer preference in mind, we’ve created region-specific flavours in a format that will be loved by all. We’re excited to have our brand ambassador Alia Bhatt featuring alongside Siddhanth Chaturvedi to create magic with this new campaign. We are confident that the audience will love this new offering Lay’s Wafer Style just like our other food innovations.” Speaking about the launch, Ritu Nakra, Senior Vice President, <keyword id="7067090" type="General" weightage="20" keywordseo="wunderman-thompson" source="Orion">Wunderman Thompson</keyword> said, “The new Lay’s Wafer Style is a chip so thin, light and crispy it gives you an irresistible melt-in -your mouth experience. The playfulness of the Wafer style chip is brought alive by the fresh pairing of Alia and Siddhant in the new campaign. Watch the intriguing chip flip by Alia and grab your pack to enjoy this new chip on the block.” The launch of the TVC is first in the line of numerous activations that the brand has in the pipeline for the upcoming weeks. The latest launch is also being brought to life through a robust 360-degree digital surround campaign panning across multiple platforms. Tailor-made to suit the existing and evolving tastes and palates, Lay’s Wafer Style is available in three special flavours – Salt &amp; Pepper, Tangy Treat &amp; Sundried Chilli – at INR 5, INR 10 and INR 20 across all leading retail platforms in India. Agency Credits Creative Agency: Wunderman Thompson WPP Lead - PepsiCo Foods, India: Ritu Nakra Chief Creative Officer: Senthil Kumar Executive Creative Director: Udayan Chakravarty Strategy Leads: Atishi Pradhan Creative Directors: Sameer Kumar, Chetan Malvi Copywriter: Aakash Aher Film Department: Mandeep Singh Account Management: Sougata Kundu, Barnali Dey Production House: Breathless Films Director: Vinil Mathew Producer: Swadha Kulkarni

Lay's launches a new campaign with Alia Bhatt and Siddhant Chaturvedi to promote its thinnest wafers

<ul><li>The film celebrates the ‘masaledaar’ taste of Kurkure.</li><li>It is conceptualised by <keyword id="7067090" type="General" weightage="20" keywordseo="wunderman-thompson" source="Orion">Wunderman Thompson</keyword>.</li></ul> Kurkure has unveiled a film featuring Bollywood superstar Akshay Kumar and actress <keyword id="689826" type="General" weightage="20" keywordseo="samantha-ruth-prabhu" source="Orion">Samantha Ruth Prabhu</keyword>. This film is a part of the larger ‘Ab Laga Masala’ campaign that captures Kurkure as a ‘chatpata’ anytime snack that adds an element of ‘masti’ and quirkiness to the daily lives of its consumers. Being the family-entertainer throughout its two-decade-long journey, the original Indian snack brand Kurkure has been changing the landscape of salty snacks with its innovative product formats and flavour profiles across collet, puffed, and namkeens – disrupting not only the domestic but also the international markets with its ‘masaledaar’ offerings and quirky storytelling. <div type="Youtube" id="tsgOYyakBv0" title="Kurkure ka chatpata twist, koi nahi kar payega resist." thumbUrl="https://i.ytimg.com/vi/tsgOYyakBv0/mqdefault.jpg"></div> In the film, Akshay plays a thief who breaks into Samantha’s house in the middle of the night and gets distracted when he sees a packet of Kurkure kept in the kitchen cabinet. Just as he is about to open the packet, Samantha and her family catch him red-handed and snatch the pack from his hands to eat Kurkure themselves, then offering him as well. Forgetting his initial intention to rob the house and with no fear of being caught, Akshay, who is already eager to munch on the snack, readily obliges. Needless to say, Kurkure’s ‘masaledaar’ flavour sends Akshay into a ‘maha-flavourful’ bliss, until reality hits and greets him with the sound of police sirens on the way to the house. Sharing his thoughts, Akshay Kumar said, “Be it for my movies or my ads, I’ve always strived to create extraordinary moments for my fans, and Kurkure has been perfect at bringing out the quirky yet extraordinary side of me. It’s always fun to play an entertaining character that can transform dull moments into memorable ones with a 'masaledaar’ kick.” Speaking about the new film, Neha Prasad, Associate Director – Brand Marketing Kurkure, PepsiCo India, said, “Kurkure has a special place in the heart of Indian consumers with its iconic flavour and ‘tedha’ persona. The brand has the ability to portray unconventional yet relatable modern Indian family scenarios through its quirky, over-the-top storytelling that transforms any boring moment with family and friends into an entertaining one. Through this film, we want to intensify the brand love and celebrate the iconic flavour of India’s favourite ‘masaledaar’ snack. We are confident that our latest blockbuster combination of Akshay’s exuberant energy and Kurkure’s ‘masti’ will be an eccentric and compelling experience for the fans.” Expressing her thoughts on the campaign, Ritu Nakra, Senior Vice President, Wunderman Thompson, “Daily life can be such a routine and boring when there is no ‘masaledar’ twist... but with Kurkure Masala Munch, the ‘masala’ hit in each collet unleashes full-on drama in every situation. Watch how the spicey tangy and ‘chatpata’ flavours ka hit make Akshay a mast chor in the new ad campaign for the brand.”

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Doritos' launches latest 'For the Bold' campaign featuring brand ambassador Kartik Aaryan

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Lay's launches a new campaign with Alia Bhatt and Siddhant Chaturvedi to promote its thinnest wafers

BI India Partner

Kurkure's new campaign with Akshay Kumar adds a quirky twist to a heist

BI India Partner

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