The campaign is conceptualised by Ogilvy India

The ad war between Sebamed and HUL escalates

Sebamed gets a go-ahead from Bombay HC on its ad mentioning Dove as there was ‘evidence-based’ comp…

Is there a chance of their sponsorship backfiring and coming across as insensitive and tone deaf?

The HUL-Sebamed soap opera comes to a halt for now as Bombay High court restrains the latter’s comm…

Sebamed-HUL soap opera continues as the company blames HUL for going to the court without a prior n…

Abhinav Kumar, Vice President, Product Marketing at Paytm has been given the additional responsibil…

How can HUL undo the damage caused by Sebamed’s advertising campaign?

Sebamed has grown its marketing budget by 3X over the last 3 years and aims to grow 10X in the next…

State-controlled television stations are running pop concerts rather than news coverage.

Trump was impeached in December and charged with abuse of power and obstruction of Congress. Both a…

However, Ward's newfound fame has not come without consequences. Although her campaign was launched…

But due to the recent controversy, Maggi could slip from the club and the negative image attached t…

How to get your moment marketing right without taking away the focus from the trend

SENATOR SCORE Sen. Mark Udall (D-CO) …

"When I called Dinneen, he told me that the only Trump Administration official he had been speaking…