<ul><li>TikTok’s parent company ByteDance launched its <keyword id="8867313" type="UNKNOWN" weightage="20" keywordseo="new-music-streaming-app">new music streaming app</keyword> <keyword id="8433078" type="UNKNOWN" weightage="20" keywordseo="resso">Resso</keyword> in India today.</li><li>In an interview with Business Insider, Resso’s head of music content and partnerships at Resso Hari Nair called the app a “social music streaming experience.”</li><li>He said the aim of the app is to turn ‘passive’ music listening into ‘active’ listening.</li></ul>TikTok’s parent company, ByteDance, just launched in a new music streaming app Resso in India. The internet technology company based out of Beijing is entering an already competitive market. It will have to go up against local players like Gaana and Mukesh Ambani-owned JioSaavn as well as international giants like Spotify. Resso is betting that its ‘vibes’ will stand out in the crowded market — a feature in the app that allows the user to post GIFs or short videos to individual songs. The aim is to make the music listening experience more “active” rather than “passive” and create a “social music streaming experience”, according to Resso’s head of music content and partnerships Hari Nair. “There was a clear void between streaming services and social media. Resso connects both of them very nicely,” Nair told Business Insider India. Vibes comes coupled with the comments feature so that listeners can interact with people listening to the same song. The paradox of choice Most popular music streaming apps are open to an explore page where users can browse through playlists and recent releases to choose what they want to listen to. Resso takes an approach that is exactly opposite. Instead of letting you choose, it chooses for you. The app’s instant-play feature starts streaming songs as soon as you open the app. Listeners can still dig into other options by navigating to the explore tab but for others who are bogged down by the ‘paradox of choice’ — having to choose between too many options — it’s a welcome reprieve to let Resso take control. “Many people came back to us and said that they didn’t need to skip over songs while using the instant-play feature so that means the recommendation is working. There were many motivating key points,” said Nair. However, since the suggestions are based on the app’s own artificial intelligence-based algorithm, the song choices largely depend on the preferences you select while signing up for an account. Considering that Spotify’s niche is its own algorithm, Resso will have to prove its mettle in how well it knows its listeners. Indie artists and exclusive songs One of the biggest pain points of the music streaming industry is that platforms have now started releasing songs which are exclusive. For instance, a JioSaavn user would have to download Gaana in order to listen to Mithi Mithi by Amrit Maan featuring Jasmine Sandals since it’s a Gaana exclusive — even though JioSaavn features other songs by the same artist. And, that’s something that even Resso can’t avoid. “I think that’s the nature of the industry, you can’t help it. All you can do is sign up more independent artists on your platform so that they don’t go anywhere,” said Nair. Independent artists are going to be a big play for the ByteDance-owned music streaming app. They plan on being the most aggressive to sign up new talent in the industry going forward. “Artists can come through a label or come directly to us, we will sign up all of them. We’ve already partnered with quite a few independent labels including Azaadi Records and BigBang. There are a couple of artists who have approached us directly. We will be most aggressive on independent music,” said Nair. Unlike Spotify’s rough start in India, Resso has licensing deals with all international and local majors locked down, including Warner, T-Series, Saregama, TimesMusic and others. Most regional majors are on board as well with the exception of one or two, which Nair said will be finalised in the coming month or two. The app is available for download on the Google Play Store and the iOS App Store. It’s free for use. The version has a limited music streaming to 128 kbps and users won’t be able to download songs. The paid version of the app costs ₹119 per month, much higher than its counterparts. Neither version features ads — for now. See also: <a href="https://www.businessinsider.in/tech/apps/news/spotify-will-need-to-dig-deeper-into-its-arsenal-to-win-over-the-competition-in-india-even-after-a-year-of-going-local/articleshow/74442169.cms">Spotify will need to dig deeper into its arsenal to win over the competition in India, even after a year of going local</a> <a href="https://www.businessinsider.in/apple-music-spotify-jiosaavn-gaana-subscription-price-in-india/articleshow/68737328.cms">Apple Music is now cheaper than Spotify in India</a>

TikTok owner ByteDance's new music streaming app Resso just launched in India — and it's betting on 'vibes' to beat Spotify, Gaana and JioSaavn

<ul><li>ByteDance-owned music streaming app <keyword id="8433078" type="UNKNOWN" weightage="20" keywordseo="resso">Resso</keyword> just launched in India is also a social networking platform. </li><li>It will have to navigate the country’s uncertain social media guidelines on two fronts — vibes, which are short videos or GIFS, and comments. </li><li>Resso currently has in-house moderators and community guidelines for quality control, however, the process may become more difficult as more users jump on board. </li></ul>ByteDance’s venture into music streaming involves making the experience more social with ‘vibes’ and comments on individual songs. However, this also means that the app will have to face the uncertainty around social media regulations in India. “We follow all the guidelines that are given by the Government of India. There is a clear set of community guidelines within the app. On top of that, we have hundreds of moderators ensuring quality control,” said Resso’s head of music content and partnerships Hari Nair in an interview with Business Insider. Resso will have to monitor two aspects of the app. One is comments, and the other is vibes — a feature that allows the user to post GIFs or short videos to songs. According to Nair, moderating comments is relatively easy. You can put filters in place and words are the only thing you have to keep an eye on. However, things get a little tricky when it comes to videos. Manual control of visuals Anyone can create a vibe and try to upload it, but it will have to clear Resso’s moderation policies. Since vibes are video clips, there is no filter in place that can detect if a video is infringing any licensing policy. “Comments are easier. When it comes to visual, you have to see each and every image. You can see if its infringing any other IP. It could be a song from record label A but maybe pushing videos from a song that’s from record label B,” said Nair. It’s also difficult to discern if there’s nudity or any inappropriate content without manual controls in place. “Over a period of time, you have to have manual moderations — on the vibes at least,” he said. The challenge of addressing more users Resso is targeting the 470 million users from Gen Z population in India. This means, if successful, there will be a lot more users on the platforms and a lot more vibes being created. Manual oversight over all of them will be a challenge set to grow with time. “As users increase, the number of moderators will increase all,” said Nair. However, additional recruitment is usually a reaction once things have already started going downhill — like in the example of Facebook. However, unlike Facebook, Resso does all of its quality control in-house and does not outsource to third-party moderators. As of now, the Indian government does not have any social networking specific guidelines in place despite multiple attempts to regulate conversation online, making it difficult to navigate already uncertain seas. Resso’s sister app TikTok was <a href="https://www.businessinsider.in/tiktoks-appeal-against-ban-for-hosting-porn-in-indian-supreme-court/articleshow/68851962.cms">banned temporarily last year</a> after petitioners accused the app of hosting child pornography. Any changes to the law in the near future could impact how stringently Resso will have to monitor the social exchanges on a music streaming app. See also: <a href="https://www.businessinsider.in/tiktok-ban-in-india-for-hosting-porn/articleshow/68720430.cms">An Indian court has banned TikTok for ‘encouraging pornography’</a> <a href="https://www.businessinsider.in/tech/apps/news/tiktok-company-bytedance-launches-music-streaming-app-resso-in-india/articleshow/74476292.cms">TikTok owner ByteDance's new music streaming app Resso just launched in India — and betting on 'vibes' to beat Spotify, Gaana and JioSaavn</a>

ByteDance’s Resso will closely watch its user videos to keep up with Indian social media laws

New Delhi, Mar 4 () ByteDance, which runs short-video platform TikTok, has launched a new music streaming service 'Resso' to take on competitors like Gaana, JioSaavn and Spotify in the Indian market. Resso, which calls itself the world's first social music streaming app, is also looking at expanding its service to Indonesia in the the next few months. "India is the first market where we are rolling out. The app is targeted at 18-24 year olds. It includes many exclusive and easy-to-use social features that will enable these Gen Z users to instantly connect with a larger community," Resso India Head of Music Content and Partnership Hari Nair told . He added that the company is working on expanding to Indonesia over the next few months. For accessing features like downloadable content, unlimited skips and high-quality audio, users will need to upgrade to a monthly premium subscription of Rs 99 for Android and Rs 119 for iOS. The basic app is free for users. Nair said the company's initial focus is on getting more users onboard but declined to comment on specific numbers. Noting that the company has partnered with local and international players, Nair said Resso has also inked deals with labels like Sony Music Entertainment, Warner Music Group, Merlin and Beggars Group, T-Series, Saregama, Zee Music, YRF Music, Lahiri Music, Divo and Muzik 247, among others. Resso, which allows users to generate content for the 'Vibes' feature, has set up a content moderation team to ensure that that inappropriate content is put up. The app has a scroll format (similar to TikTok) and allows users to discover music content as soon as they open the app. "Gen Z and millennials are at the core of our offering and both music and social networking are central to their daily lives. The relationship between music and the listener is currently passive but with Vibes, comments and other features, Resso aims to transform this through a new and compelling music streaming experience," Nair said. With increasing availability of affordable smartphones and cheap data plans, India is the largest mobile data consumer market globally -- an opportunity that global tech companies are vying to tap into. TikTok, which is part of China's ByteDance, has seen strong growth in its userbase in India. The platform, which allows users to create 30-second videos, has seen content being generated across categories like education, entertainment and food. It has over 200 million users in the country. SR HRS

TikTok parent ByteDance woos India's Gen Z with Resso

<ul><li><keyword id="685487" type="COMPANY" weightage="20" keywordseo="Spotify">Spotify</keyword> users in India will finally be able to stream Bruno Mars, <keyword id="1432681" type="PERSON" weightage="20" keywordseo="Ed-Sheeran">Ed Sheeran</keyword> and other popular stars. </li><li>The music streaming service has renewed its partnership with the <keyword id="347869" type="COMPANY" weightage="20" keywordseo="Warner-Music-Group">Warner Music Group</keyword>, ending a very public dispute over music rights. </li><li>The music giant’s full library of songs now extends to India as well. </li></ul>Spotify and one the world’s largest music labels, Warner Music Group, have renewed their global licensing deal ending a very public dispute of music rights. The music giant’s full library of music will finally be available to users in India — including songs by Bruno Mars, <keyword id="34647" type="ENTERTAINMENT" weightage="20" keywordseo="Coldplay">Coldplay</keyword>, Ed Sheeran, Linkin Park and others. “Spotify and Warner Music Group are pleased to announce a renewed global licensing partnership. This expanded deal covers countries where Spotify is available today, as well as additional markets. The two companies look forward to collaborating on impactful global initiatives for Warner artists and songwriters, and working together to grow the music industry over the long term,” said a joint statement by the companies. The Indian music streaming industry is highly competitive with over 10 different music streaming apps in the market including local big wigs like Gaana, JioSaavn and Wynk. However, the Swedish music streaming app has been fighting its way through with one hand tied behind its back. The lawsuit by Warner Chappel Three days ahead of its launch in India, Spotify’s grand entry into one of the biggest music streaming markets in the world was marred by a <a href="https://www.businessinsider.in/spotify-india-launch-delayed-by-warner-music/articleshow/68165261.cms">lawsuit by Warner Chappel</a> — Warner Music Group’s local music publishing arm in February 2019. The Swedish music streaming app argued that it was using an Indian law, which allowed radio stations to play music from Chappel, to provide songs on its platform. However, it had to pull out millions of songs from its library as Chappel filed an injunction against Spotify. “WMG’s abusive behaviour would harm many non-Warner artists, labels and publisher, and prevent Spotify from competing in the market, leaving us no choice but to file for a statutory license,” the company <a href="https://www.businessinsider.in/spotify-india-launch-delayed-by-warner-music/articleshow/68165261.cms">told Business Insider</a> at the time. Blaise Fernandes, CEO of the Indian Music Industry (<a href="https://thenextweb.com/in/2020/02/07/indias-streaming-music-market-is-now-200-million-strong-but-hardly-anyones-paying-for-it/">IMI</a>), estimates that there are around 200 million people in India who are streaming music. While the demand for music is huge, people don’t want to dip into their pockets to listen to songs. The disparity has made it hard for international giants to find their footing in India. This is true not just for Spotify but also other players like Apple and the newly-launched Resso. See also: <a href="https://www.businessinsider.in/spotify-india-launch-delayed-by-warner-music/articleshow/68165261.cms">Another thorn in Spotify’s side ahead of its India launch</a> <a href="https://www.businessinsider.in/science/news/people-are-making-coronavirus-and-quarantine-themed-spotify-playlists/articleshow/74602997.cms">People are making coronavirus and quarantine themed Spotify playlists</a> <a href="https://www.businessinsider.in/careers/news/spotify-made-its-shuffle-feature-less-random-so-that-it-would-actually-feel-more-random-to-listeners-heres-why/articleshow/74657263.cms">Spotify made its shuffle feature less random so that it would actually feel more random to listeners - here's why</a>

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TikTok owner ByteDance's new music streaming app Resso just launched in India — and it's betting on 'vibes' to beat Spotify, Gaana and JioSaavn

Prabhjote Gill

ByteDance’s Resso will closely watch its user videos to keep up with Indian social media laws

Prabhjote Gill

TikTok parent ByteDance woos India's Gen Z with Resso

PTI

Bruno Mars, Ed Sheeran, Coldplay and others will now be available to Spotify users in India

Prabhjote Gill