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4 mins read

Brands have only one shot to win over customers: App attention index report 2021

It is a survey done in 11 countries, India being one of them on mobile users above the age of 18

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Online shoppers in India expected to reach 500 million by 2030: MMA and GroupM report

India today has 622 million internet users (8% growth over 2019) and is expected to touch 900 milli…

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2 mins read

Connected consumers in India plan to spend Rs 21,230 on average, 42% higher than last year and 68% would shop online: InMobi report

Reveals deeper insights on the evolving shopping patterns this year among the Bargain Hunters, Cate…

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10 mins read

Overall consumer sentiment up by 5.5 points compared to July, signaling a cautious but steady improvement due to festive season: Report

Economic sentiment is looking buoyant with ~64% of the respondents expecting the Sensex to cross 60…

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2020 saw a cumulative 186% increase in search on sustainable packaging and ecofriendly materials: Report

As per Gipsi's report, the deprivation of good news in 2020 makes good news an essential in 2021

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From engagement to involvement: Is Gen Z rewriting rules of brand engagement?

This generation is surrounded by a barrage of information online, spoilt for choice and skip ads th…

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Brands who stand by their employees in the time of crisis, have a higher chance of being valued by consumers: Report

Consumers also value the brands who contribute to their mental and emotional well-being

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The revenge Diwali consumer wants to spend, not save, reveals report

According to GIPSI, there has been a 800% increase in DIY Outfit searches

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How COVID-19 has redefined shopping habits and expectations: Criteo

A survey on the dynamic changes in shopping habits and expectations of consumers during COVID-19.

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3 mins read

E-commerce sales for mobile phones that are above 15,000 have doubled up: Report

Here is how consumer buying behaviour has changed between December'19 and August'20.

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2 mins read

Decoding consumers' mindset amid COVID-19: Nielsen Report

Consumers are healing now and moving towards a new normal.

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3 mins read

Lockdown impact: Video consumption up by four times

Video streaming is at the forefront of the new normal, as a result of home sheltering worldwide in …

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2 mins read

Containment zones will not impact the businesses targeted at NCCS A, B and C: Laqshya Report

The primary population in most containment zones are composed of NCCS D and NCCS E segments.

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Single Indians are getting chattier on dating apps, shows Tinder Report

The pandemic has accelerated a generational shift in the way we date and meet new people.

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3 mins read

Unhappy with your credit score? Here’s how you can check for errors and rectify

A credit score is an individual’s credit report card and it determines not only eligibility but als…