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<ul><li><keyword id="3330597" type="General" weightage="100" keywordseo="renewbuy" source="Orion">RenewBuy</keyword>'s new campaign with brand ambassador <keyword id="1946388" type="General" weightage="20" keywordseo="rajkummar-rao" source="Orion">Rajkummar Rao</keyword> highlights the brand’s promise of addressing consumer’s insurance needs. </li><li>It is conceputualised by <keyword id="1911890" type="General" weightage="20" keywordseo="havas-worldwide-india" source="Orion">Havas Worldwide India</keyword>.</li></ul>RenewBuy launches its first 360-degree ad campaign with its brand proposition of “Smart Tech, Right Advice”. The company has roped in Rajkummar Rao as its first brand ambassador. The ad campaign highlights the brand’s promise of addressing consumer’s insurance needs, through its digital led insurance POSP (Point of Sale Person) advisor network. The “Smart Tech, Right Advice” themed campaign emphasises on RenewBuy’s core value of being the most reliable InsurTech platform, where consumers can avail insurance policies digitally, from any part of the country, with the support of RenewBuy’s strong nationwide network of digitally enabled POSP insurance advisors. While consumers can always buy insurance directly, experience has shown that they still need the human touch. POSP insurance advisors can help them understand the product, its terms, and conditions, choose the right product as per their specific needs and requirements and most importantly give them assistance at the time of claims. In case of emerging markets, there is still a huge gap in terms of awareness of insurance, and product accessibility. Digitally enabled insurance advisors have been playing an instrumental role in building awareness along with making insurance accessible. Digital led insurance advisors can even reach out to the smallest district, without any branch led office and help consumers with insurance support. Digital, on the other hand, makes the entire insurance process seamless, paperless and contactless, with policy issued in few minutes. Speaking on the campaign launch, Devesh Joshi, Chief Marketing Officer, RenewBuy said, “RenewBuy recently raised funds worth USD 60 million, which is being used to scale up technology for exponential insurance advisor and consumer outreach. Through our 360-degree national campaign, we are targeting more than 700 million consumers with a focus on tier 2 cities and beyond. This campaign is our first media led consumer outreach program which stays true to our brand promise of- Smart Tech, Right Advice. We are integrating television, print, radio, OOH and digital for maximum consumer outreach across the country. The national media outreach will help us built a strong affinity with the consumers as well as in our mega partner onboarding objective, especially in tier 2 and beyond.” “We are happy to onboard Rajkummar Rao as the brand ambassador; his brand persona perfectly matches our ethos and core proposition. Rajkummar’s mass audience connect across geography and demography will help our brand connect with our core TG across consumers and insurance advisor ecosystem. The campaign is phased into two stages and nine regional languages to help us maximise our reach,” he further added. Speaking on the association, Rajkummar Rao said, “I am happy to associate with a brand like RenewBuy, which is India’s fastest growing InsurTech platform. The company has grown exponentially, due to the trust, transparency, and credibility it built amongst consumers and insurance advisors in the last six years. I believe RenewBuy’s digital platform can help in taking insurance products to every nook and corner of the country. I feel proud to be associated with them and cannot wait for the world to see their stories.” The campaign has been designed and conceptualized by Havas Worldwide India. “Fintech brands are largely about convenience, choice and/or price. RenewBuy goes beyond that. They offer expert advice that comes with human experience, amplified by artificial intelligence. The question was how we communicate that impactfully and meaningfully. The idea when we hit was as obvious, and probably funnier than my rather large nose. Put RenewBuy advisors to the test, rather extreme tests”, said <keyword id="255387" type="General" weightage="20" keywordseo="bobby-pawar" source="Orion">Bobby Pawar</keyword>, Chairman &amp; Chief Creative Officer, <keyword id="7001513" type="General" weightage="20" keywordseo="havas-group-india" source="Orion">Havas Group India</keyword>.

RenewBuy ropes in Rajkummar Rao as its brand ambassador, announces its first 360-degree consumer campaign

<keyword id="3345735" type="COMPANY" weightage="20" keywordseo="InsurTech">Insurtech</keyword> company <keyword id="3330597" type="COMPANY" weightage="20" keywordseo="Renewbuy">RenewBuy</keyword> on Friday said it has raised USD 45 million (about ₹320 crore) in a Series C funding round to scale up technology, add more products and expand the digital network. The funding round led by Apis Growth Fund II, a private equity fund managed by Apis Partners LLP - a UK-based asset manager that supports growth-stage financial services and financial technology businesses, it said in a release. RenewBuy's existing investors, <keyword id="280716" type="COMPANY" weightage="20" keywordseo="Lok-Capital">Lok Capital</keyword> and IIFL Wealth also participated in the funding round. RenewBuy group, through its subsidiary D2C Insurance Broking Private Limited, enables retail customers to buy motor, health and life insurance products with a unique end-to-end digital experience. "We are taking insurance to the remotest part of the country to those who have been traditionally under-served. "Whilst consumers can buy directly, experience has shown that they always prefer to deal with trained advisors who can explain the product and its terms and conditions and provide assistance on future claims," said Balachander Sekhar, CEO, RenewBuy group. RenewBuy said it has about 50,000 point-of-sale person (POSP) advisors and insured more than 2.5 million customers across 650 cities and towns. "We believe the next 5 years will be a phase of exponential growth for the company, reaching 25 million customers through over 2,00,000 POSP advisors in <keyword id="3658" type="LOCATION" weightage="20" keywordseo="India">India</keyword> and beyond. "I believe that Apis Partners, with its significant global expertise in InsurTech, is the right partner to help realise this target," Sekhar noted. Udayan Goyal, Managing Partner and Apis Partners Co-Founder, said with less than 10 per cent of India's 1.4 billion population are currently insured, this sector represents a huge growth opportunity given the demographics and current penetration levels. More than 60 per cent of RenewBuy's business comes from semi-urban and rural areas in India. SEE ALSO: <a href="https://www.businessinsider.in/careers/news/low-skilled-it-jobs-in-india-are-definitely-at-risk-as-per-different-reports/articleshow/83633565.cms">Whether it's half a million or three million — 'low skilled' IT jobs in India are definitely at risk</a> <a href="https://www.businessinsider.in/cryptocurrency/news/el-salvadors-bitcoin-experiment-is-gaining-momentum-even-if-the-world-bank-doesnt-want-to-lend-its-support/slidelist/83634654.cms">Here’s how El Salvador’s Bitcoin experiment is playing out so far — the good, the bad and the ugly</a>

Online insurance startup RenewBuy raises $45 million led by Apis Partners

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RenewBuy ropes in Rajkummar Rao as its brand ambassador, announces its first 360-degree consumer campaign

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Online insurance startup RenewBuy raises $45 million led by Apis Partners

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