You Searched For "relaunching a brand" and got 17 results
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6 mins read
How can brands achieve moksha?
Shashwat Das, Founder, Almond Branding shares how preachings of the Bhagavad Gita are applicable to…
1 min read
Ford's Lincoln Relaunch Is Off To A Bad Start
Lincoln director of global marketing Matt VanDyke framed the relaunch as especially challenging. "W…
Alex Davies
4 mins read
The brand behind Grace Kelly's iconic bag from 'Rear Window' has spent the last decade reviving its womenswear unit. Here's how it plans to conquer menswear next.
Mark Cross may be 175 years old, but its CEO and creative director told Business Insider they aren'…
Dominic-Madori Davis
2 mins read
Beyonce is partnering with Adidas to create new shoes and apparel and relaunch athleisure brand Ivy Park
"As the creator sports brand, Adidas challenges the status quo and pushes the limits of creativity …
Kate Taylor
2 mins read
Kylie Cosmetics relaunches with new 'clean' ingredients, excluding 1,600 potentially harmful chemicals
Kylie Cosmetics said the new formulas won't contain animal oil, parabens, or gluten, but it has not…
Hannah Towey
1 min read
One of the most iconic teen clothing companies from the '90s is being brought back from the dead after filing for bankruptcy 4 years ago
In its heyday, Delia's was a wildly popular teen fashion brand best known for its catalog. However,…
Mary Hanbury
3 mins read
Hershey is relaunching a cult classic that has been called 'most undervalued brand in the world'
Following the relaunch of the candy bar with its new wrapper, Take 5 is planning a series of l…
2 mins read
Ethereum co-creator Vitalik Buterin will help shape the future of dogecoin after joining the token's foundation
Buterin has previously said a collaboration between ethereum and dogecoin could be possible, and ha…
Sophie Kiderlin
3 mins read
Mic relaunches with new content and writers after laying off entire staff weeks earlier
Through December, the site published a handful of branded content articles along with short pieces …
Benjamin Goggin,Benjamin Gogg…
2 mins read
What you need to know in advertising today
Here are some of the ways insiders think Marc Benioff could make Time Magazine great again after th…
Lauren Johnson
2 mins read
HonorTech to relaunch Honor brand of phones, to invest ₹1,000 crore
The Honor brand is all set to make a comeback in India. HonorTech will relaunch the Honor brand…
4 mins read
Walmart's Jet.com is relaunching to make shopping online more fun in a direct challenge to Amazon
The website will now shift based on what city a customer is in, and what time of day it is. For exa…
Dennis Green
2 mins read
Toys R Us partners with Amazon on its relaunched website 3 years after toy retailer blamed Amazon for putting it out of business
A Target spokesperson confirmed the end of the partnership, though did not provide any additional i…
Bethany Biron
2 mins read
Cloudflare just bought a startup so it could offer a VPN "that doesn't suck"
VPNs are like dedicated channels on the internet; they allow remote computers to get past firewalls…
Becky Peterson
3 mins read
Jamba Juice execs reveal why the chain is dropping the 'Juice' from its name
Jamba's brand relaunch has been in the works since January, when Henry and Vaideeswaran joined the …
Irene Jiang
1 min read
The Twitter Blue relaunch is on hold until the platform can sort out impersonation issues with 'high confidence,' Elon Musk says
The billionaire also tweeted that the new Twitter Blue will "probably" use different color checks t…
Matthew Loh
4 mins read
The real brand ambassadors of our products are our consumers and retailers: Vinay Subramanyam, Britannia Industries
Britannia has re-launched Milk Bikis in a new avatar and has roped in actor Pankaj Tripathi as the …