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4 mins read

Stylists and designers share 8 shoe trends that are in and the 4 that are out for spring

Stylists and designers said wedges and wrestling shoes are trending this spring, but boat shoes and…

Amena Ahmed   


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4 mins read

Cardi B redesigns Reebok’s Club C collection; will soon be seen in its campaign celebrating women empowerment and self-expression

Cardi B has redesigned the iconic Club C silhouette to headline her first-ever footwear collection

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3 mins read

Christian Louboutin Announces a Joint Venture Partnership in India with Aditya Birla Fashion and Retail Limited

Aditya Birla Fashion and Retail Limited (ABFRL), India's leading fashion company, today announced a…

ANI   


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3 mins read

Aditya Birla Fashion will now sell Reebok products in 11 Asian countries — and it may reap benefits soon

As part of the agreement, Aditya Birla Fashion and Retail would get exclusive rights to distribu…

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2 mins read

Reebok launches new campaign to inspire consumers to pursue their passions and celebrate their individuality

Building upon the brand’s refreshed creative direction led by its in-house agency model that deb…

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4 mins read

Cardi B apologises for her magazine cover promoting Reebok Shoes that paid homage to Maa Durga

Cardi B poses as Goddess Durga for a magazine to promote Reebok's upcoming sneaker collection, apol…

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1 min read

Reebok is blurring the lines between its performance and lifestyle products, unifying its brand logo in 2020

The wordmark and logo will be fully integrated across all Reebok sport and lifestyle products, incl…

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4 mins read

Take up to 40% off at Reebok and 50% off at Lands' End - plus 6 other deals happening now

Subscribe to our newsletter. Find all the best offers at our Coupons page. Disclosure: This p…

Amir Ismael   


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2 mins read

Fifa fans in India rejoice: Adidas just launched an experience worthy urban football destination

And now the premium sports brand has just announced the launch of its first ever urban football des…

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1 min read

Reebok has created its own version of the controversial romper for men

A PR representative has assured Business Insider that the ReeRomp is "100% real," but Reebok has be…

Dennis Green   


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5 mins read

SNEAKER RESELLING SIDE HUSTLE: Your guide to making thousands flipping hyped pairs of Dunks, Jordans, and Yeezys

As the market for valuable sneakers booms, entrepreneurs are making a killing by figuring out the b…

Business Insider   


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5 mins read

Reebok is depending on a famous rapper to save the business

And Reebok, apparently, represents Lamar. When the partnership was first announced in late 2014, he…

Mallory Schlossberg   


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3 mins read

Reebok wants to compete with Nike, Under Armour, and Lululemon by going after a different customer

But to solidify its focus on this new target customer, Reebok has focused on truly owning the Cross…

Mallory Schlossberg   


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6 mins read

This Social Discovery Platform Bridges Online-Offline Retail Experience, Drives Reverse Showrooming

The business concept of 3otherthings.com is unique – an online communication platform, which connec…

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2 mins read

Reebok Develops Futuristic 'Smart Cap' To Protect Athletes From Brain Damage

"I've got kids who are playing football this year where it's not a business. One thing I say to par…

George Sitaras   


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4 mins read

Adidas' Unusual Approach To Designing Products

ReD has some curious methods. It hires ex-academics, largely anthropologists and ethnologists, to s…

The Economist   


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4 mins read

Adidas' Unusual Approach To Designing Products Is Paying Off

ReD has some curious methods. It hires ex-academics, largely anthropologists and ethnologists, to s…

The Economist   


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3 mins read

I felt a lack of direction after I retired from being a CEO. Then I found a new career as a model at age 63.

A 63 year-old reinvented himself after getting bored in retirement. He went from former CEO to beco…

Jane Ridley   


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2 mins read

Champion used to be one of the hottest athletic brands. Now it's struggling and could be up for sale here's how it got to this place

HanesBrands is considering selling the iconic athletic clothing brand Champion. Explore its logo, b…

Jennifer Ortakales Dawkins   


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2 mins read

Fanatics will make NHL jerseys after Adidas contract expires, marking the e-commerce company's first branded uniforms for a major sports league

Fanatics has been making MLB uniforms since 2017, but this is the first time their logo will appear…

Cork Gaines