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2 mins read
Adidas is selling Reebok after defending the $3.8 billion purchase for years
After years of sluggish sales, the German sportswear brand has decided to divest from Reebok, which…
Tim Levin
1 min read
Adidas agrees to sell Reebok for $2.5 billion to a company aiming to go public this summer
Reebok will be bought by Authentic Brands Group, which also owns Brooks Brothers and Forever 21. T…
Isabelle Lee
1 min read
Reebok is blurring the lines between its performance and lifestyle products, unifying its brand logo in 2020
The wordmark and logo will be fully integrated across all Reebok sport and lifestyle products, incl…
2 mins read
Adidas is considering selling Reebok amid declining sales of the sneaker brand, according to a report
Adidas could sell Reebok as early as March 2021, a source close to the matter told Bloomberg. Adida…
Grace Dean
4 mins read
Cardi B redesigns Reebok’s Club C collection; will soon be seen in its campaign celebrating women empowerment and self-expression
Cardi B has redesigned the iconic Club C silhouette to headline her first-ever footwear collection
1 min read
How to open a Reebok franchise in India – from investment to choice of location
Owning a sports franchise is lucrative. Thanks to premium range of products, it’s a business that h…
2 mins read
Reebok launches a new range of shoes made from eucalyptus, bloom algae and natural rubber before World Earth Day
The new collection is called Floatride Energy GROW
2 mins read
Reebok Fires Rapper Rick Ross For Writing Song About 'Rape'
A spokesperson said, "Reebok holds our partners to a high standard, and we expect them to live up t…
Laura Stampler
1 min read
Reebok Is Silent Over Rick Ross 'Rape' Song
"Woman is the most precious gift known to man ... And there was a misunderstanding with a lyric...a…
Jim Edwards
5 mins read
Reebok is depending on a famous rapper to save the business
And Reebok, apparently, represents Lamar. When the partnership was first announced in late 2014, he…
Mallory Schlossberg
4 mins read
Cardi B apologises for her magazine cover promoting Reebok Shoes that paid homage to Maa Durga
Cardi B poses as Goddess Durga for a magazine to promote Reebok's upcoming sneaker collection, apol…
2 mins read
Shaquille O'Neal says the stakes are high for Reebok as it eyes a return to basketball: 'If this doesn't work, everyone's leaving'
The former LA Lakers and Miami Heat star is leading the brand's return to the court alongside fello…
Polly Thompson
7 mins read
Reebok has big plans to be as cool as its surging parent company, Adidas
More than anything, this seems to represent Reebok's vision for itself. In 2012, the company pivote…
Dennis Green
3 mins read
Brands are taking their marketing in-house and causing turmoil with agencies. Here's why Reebok is bucking the trend.
"It was the actual creation of it and then how it got through the system," she said. "It wasn't bro…
Lucia Moses
3 mins read
Reebok wants to compete with Nike, Under Armour, and Lululemon by going after a different customer
But to solidify its focus on this new target customer, Reebok has focused on truly owning the Cross…
Mallory Schlossberg
3 mins read
Reebok is counting on this UFC star to put the brand back on the map
"From the very beginning, it was clear to me that Reebok is passionately invested in our sport and …
Hayley Fitzpatrick
3 mins read
How Reebok makes plant-based running shoes
A lot of sustainable materials can't withstand the impact of a running shoe, but Reebok has created…
Michelle Yan
1 min read
Reebok has created its own version of the controversial romper for men
A PR representative has assured Business Insider that the ReeRomp is "100% real," but Reebok has be…
Dennis Green
3 mins read
Gen Z isn't wearing Reebok, so the sneaker brand is trying to win them over with a new ad campaign
The new campaign, "Sport The Unexpected," breaks March 11 and is comprised of three short videos. T…