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How marketers can use AI to demonstrate its value, according to Reckitt CMO Fabrice Beaulieu
Reckitt's chief marketing, sustainability, and corporate affairs officer Fabrice Beaulieau explains…
2 mins read
Reckitt Benckiser rebrands itself to Reckitt, to tell the story of the organization’s purpose
The rebranding is a part of the organization’s ongoing journey of transformation towards sustainabl…
1 min read
The baby formula manufacturers of Similac, Enfamil, and Gerber had zero health inspections in 2020, federal records show: AP
Current law only requires inspections of baby formula facilities every three to five years, but the…
Dominick Reuter
5 mins read
How Durex cleverly uses influencer marketing to trigger conversation around its new product launches
Reckitt’s Dilen Gandhi, Regional Marketing Director shares Durex’s marketing mantra
2 mins read
Dettol's latest Foaming Handwash range is aimed at making hand hygiene a fun experience
The campaign has been conceptualized by McCann Worldgroup
1 min read
TV Advertising witnesses a 14% increase in July 2021 over July 2020: TAM
TV ads witnessed over 40 new categories, 1200 new advertisers and over 2100 new brands in July this…
2 mins read
Television ad volumes of H2 2020 grew 34% over H1 2020: BARC
HUL was the biggest advertiser followed by the Reckitt Benckiser Group
10 mins read
Here is why Durex has been asking people to forget condoms
The number one reason why people avoid using condoms is reduced enjoyment
5 mins read
Messaging and communication have evolved as consumers seek ‘purpose’ and ‘value’ in everything they do: Sukhleen Aneja, RB Hygiene, South Asia
How Reckitt Benckiser increased its focus on spreading awareness around health and hygiene during t…
2 mins read
The maker of Dettol and Lysol, which hit headlines when Trump falsely said disinfectant injections could fight coronavirus, posted a huge surge in sales
British consumer-goods firm Reckitt Benckiser said that "exceptional demand" led to record sales gr…
Shalini Nagarajan
3 mins read
Reckitt Benckiser’s Dettol organises #PaighamESehat2020 to spread awareness around hygiene amidst Coronavirus panic; aims to reach out to 5,500,00 students
Module included as a co-curricular/extra-curricular activity in schools
4 mins read
Durex is trying to broaden its appeal and access with its entry into the flavored condoms segment
The brand is confident that the new offering will help it substantially grow its market presence an…
1 min read
This is how Wipro is planning to challenge HUL and P&G
The Rs 5,900-crore Wipro Consumer Care has done 10 international acquisitions in a decade and will …