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A six-year-old girl studying in class 1 has written a letter to Prime Minister <keyword id="6354477" type="General" weightage="80" keywordseo="narendra-modi" source="Orion">Narendra Modi</keyword> about the 'hardship' she is facing due to price rise. The girl, <keyword id="14604015" type="General" weightage="80" keywordseo="kriti-dubey" source="Orion">Kriti Dubey</keyword>, of Chhibramau town in Uttar Pradesh's Kannauj district wrote in her letter, "My name is Kriti Dubey. I study in class 1. Modiji, you have caused immense price rise. Even my <keyword id="915694" type="General" weightage="20" keywordseo="pencil" source="Orion">pencil</keyword> and rubber (eraser) have got costlier and the price of <keyword id="6369404" type="General" weightage="50" keywordseo="maggi" source="Orion">Maggi</keyword> has been increased, too. Now my mother beats me for asking for a pencil. What shall I do? Other kids steal my pencil." The letter written in <keyword id="6357660" type="General" weightage="20" keywordseo="hindi" source="Orion">Hindi</keyword> has gone viral on the social media. Her father <keyword id="3622632" type="General" weightage="80" keywordseo="vishal-dubey" source="Orion">Vishal Dubey</keyword>, who is an advocate, said, "It is my daughter's '<keyword id="6364850" type="General" weightage="80" keywordseo="mann-ki-baat" source="Orion">Mann Ki Baat</keyword>'. She got annoyed recently when her mother scolded her when she lost her pencil in school." Chhibramau SDM <keyword id="6363061" type="General" weightage="80" keywordseo="ashok-kumar" source="Orion">Ashok Kumar</keyword> told reporters that he came to know about this little girl's letter through social media platforms. "I am ready to help the child in any way and will also try my best to ensure that her letter reaches concerned authorities," he said. SEE ALSO : <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/gadgets/news/realme-pad-x-tablet-review/articleshow/93258235.cms">Realme Pad X review – a good budget tablet with a few compromises</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/stock-market/news/markets-to-see-a-tepid-opening-amid-mixed-cues-from-global-counterparts/articleshow/93263447.cms">Markets to see a tepid opening amid mixed cues from global counterparts</a>

Maggi, pencils are on top of this 6 year old girl's inflation troubles

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<ul><li>Latest data from Bain &amp; Company predicts India’s short form video market to reach 650 million users by 2025.</li><li>Short form videos became popular last year with TikTok and in 2020 alone, more than 200 million Indians watched SFVs at least once.</li><li>At present, there are more than 200 million SFV users in India.</li></ul>Short form videos are everywhere. From Instagram to YouTube and Facebook, the explosion is no secret and it’s very likely to grow even more in coming years. Popularised by TikTok, the short form videos gave birth to many similar platforms and even got added as a feature on almost every popular social media app, in fact, <a href="https://www.businessinsider.in/tech/apps/news/instagram-on-its-way-to-becoming-a-video-and-entertainment-platform-adam-mosseri/articleshow/84017343.cms">Instagram is on its way to becoming a video and entertainment platform</a> with Reels - its version of short video - in focus. The biggest players including Google and Facebook are banking on short form videos in India. The market is predicted to grow to 650 million users by 2025, according to a new report by Bain &amp; Company. In the report titled “India Online Videos - The Long and Short of It”, Bain &amp; Company analysed the growth of short form videos in India, who are the key players and what does the future look like. Short form videos or SFV are categorised as videos with a duration of 15 seconds to 2 minutes. It’s safe to say that the pandemic has increased content consumption and SFV is one of the most successful byproducts of it. In India, the SFV user base grew 3.5 times and 12 times in total time spent by all users over the past two years. In 2020 alone, more than 200 million Indians watched SFVs at least once. And active users spent up to 45 minutes a day only on SFV platforms. There was a 60% increase in consumption of SFV during the lockdown period (April-June) as compared to January-March the same year. At present, there are more than 200 million SFV users in India. India’s SFV user base has mostly been men (70%-75%) from tier 2 cities and smaller towns while women take up 25%-30%. In terms of age group, most of the users are below 25 years of age with 20%-25% between 25 and 35 years of age. <div type="image" title="demographics" msid="86793580" hostid="261" caption="&amp;lt;p&amp;gt;Demographics of SFV users in India.&amp;lt;/p&amp;gt;"></div> <cmsannotation type="cmsannotation" annotationid="The key SFV players" comment="subhead" text="The key SFV players">The key SFV players</cmsannotation> TikTok is attributed as the leader in SFV in India with 200 million users and 20 million content creators posting at least one video a month. The ban led to multiple clones and now there are more than 50 million users who have created and posted at least one video. The top five players in the market are <a href="https://www.businessinsider.in/tech/apps/news/mx-takatak-instagram-josh-moj-and-snapchat-are-most-downloaded-social-and-entertainment-apps-in-india-as-per-app-annie/articleshow/86003516.cms" data-type="tilCustomLink">Moj</a>, <keyword id="9555198" type="General" weightage="20" keywordseo="mx-takatak" source="Orion">MX TakaTak</keyword>, <keyword id="6393600" type="General" weightage="20" keywordseo="josh" source="Orion">Josh</keyword>, Roposo and Zili, contributing 85% of the total user base in SFV. <div type="image" title="top five players" msid="86793368" hostid="261" caption="&amp;lt;p&amp;gt;Growth of top five SFV players in India.&amp;lt;/p&amp;gt;"></div> <keyword id="8678883" type="General" weightage="20" keywordseo="moj" source="Orion">Moj</keyword> is leading with the highest daily active users among the Indian SFV players. Bain also highlighted that other than having a large engaged user base these companies are also well-funded. ShareChat’s Moj for example has raised $1,203 million in funding and its key investors are China’s Tencent, Twitter, Tiger, Temasek and Snap. It has over 150 million downloads, 10-15 million creators, 17 minutes of average daily usage. Tencent is a key investor for MX TakaTak as well along with Times Group. This app has over 200 million downloads with 9-12 million creators and 17 average daily minutes. Dailyhunt’s Josh and Glance’s Roposo have over 150 million and 100 million downloads, respectively, and investors like Google, Microsoft and InMobi. An interesting player here is Xiaomi’s Zili that comes pre-installed on Xiaomi smartphones. It has over 100 million downloads. <cmsannotation type="cmsannotation" annotationid="Micro influencers and aspiring creators" comment="subhead" text="Micro influencers and aspiring creators">Micro influencers and aspiring creators</cmsannotation> The SFV platforms are giving rise to micro-influencers and aspiring creators coming from metros to tier 3 cities. This group of creators with followers between 10,000 and 100,000, take up 75% to 80% of the total creator base in SFV platforms. Creators are also not engaged in only one platform but have their presence on multiple platforms. Recently, Instagram <a href="https://www.businessinsider.in/tech/news/instagram-launches-education-programme-for-creators-in-india-to-learn-earn-and-build-communities/articleshow/86642903.cms">announced</a> its largest creator education and enablement programme in India. The programme will be free for all, and it will provide access to live masterclasses from experts in the field, the latest product updates and trends, and options to unlock monetary opportunities. There are at least three SFV apps installed per user with one go-to app for most content. Over 100 videos are scrolled by a user and out of which 1 in 3 videos are watched in full. The average user spends 4-5 minutes per visit which is 4-5 visits a day. And 1 in 2 videos watched is either in Hindi or Tamil. <cmsannotation type="cmsannotation" annotationid="There’s still room for growth" comment="subhead" text="There’s still room for growth">There’s still room for growth</cmsannotation> India is said to have the potential to beat the frontrunner China. With cheap internet data, easy-to-use platforms and vernacular language, the SFV market is only set to boost in India. Bain &amp; Company predicts that by 2025 three in four internet users or 600 million to 650 million Indians will consume such videos with an average user spending 55 to 60 minutes per day on these platforms. The total time spent on short videos is also predicted to reach 80-90 billion hours from 12 billion hours. Despite a booming market, Bain &amp; Company says the SFV market in India is still in a nascent stage. Highlighting five major trends curated content and social-led engagement, monetisation, innovations to onboard the next wave of users, emergence of a robust creator ecosystem, and niche platforms within larger SFV ecosystems. India is also expected to follow the footsteps of one of the top SFV markets - China or the US. China has two top SFV players - Douyin and Kuaishou, and multiple small platforms. The US on the other hand has its SFV market spread across multiple platforms like social media, long form video (YouTube) and TikTok (standalone SFV). SEE ALSO: <a href="https://www.businessinsider.in/tech/news/realme-pad-review-delivers-what-it-promises/articleshow/86783511.cms" data-type="tilCustomLink">Realme Pad Review: Delivers what it promises</a> <a href="https://www.businessinsider.in/tech/news/asus-vivobook-k15-review-well-rounded-impressive-for-the-price/articleshow/86756292.cms" data-type="tilCustomLink">Asus VivoBook K15 review: Well rounded, impressive for the price</a>

Analysts predict India’s short form video market to have 650 million users by 2025

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<div class="KonaFilter image-container display-table"><div><div class="image on-image"><a href="http://shareasale.com/r.cfm?b=999&amp;u=1088116&amp;m=80112&amp;urllink=caraasport.com%2Fproducts%2Fcumulus%3Fdfw_tracker%3D27702-1916129837065%26utm_source%3Dgoogle%26utm_medium%3Dcpc%26utm_term%3D%26utm_campaign%3D%26utm_content%3D354945273355%26gclid%3DEAIaIQobChMIi9vutNnN4wIVj56fCh0ElQOjEAQYASABEgLbnPD_BwE%26variant%3D12718941536336" target="_blank" rel="noopener"></a>Caraa Sport</div></div></div><ul class="summary-list"><li>I didn't get the hype around Caraa Sport until I started using the <a href="http://shareasale.com/r.cfm?b=999&amp;u=1088116&amp;m=80112&amp;urllink=caraasport.com%2Fproducts%2Fcumulus%3Fdfw_tracker%3D27702-1916129837065%26utm_source%3Dgoogle%26utm_medium%3Dcpc%26utm_term%3D%26utm_campaign%3D%26utm_content%3D354945273355%26gclid%3DEAIaIQobChMIi9vutNnN4wIVj56fCh0ElQOjEAQYASABEgLbnPD_BwE%26variant%3D12718941536336" target="_blank" rel="noopener">Cloud Cumulus Medium ($195)</a> as my "everything bag."</li><li>It's not cheap at $195, but it's very lightweight, easily holds work and gym essentials, and has intelligent organization. Plus, the material is water-resistant so the rain never ruins my stuff.</li><li>I use the Cumulus Medium in black as my gym bag, work bag, weekend bag, and travel bag. If you like it, you'll see $200 in value pretty quickly. Find my review below.</li></ul>I never really understood the hype around Caraa Sport, the maker of that <a href="http://shareasale.com/r.cfm?b=999&amp;u=1088116&amp;m=80112&amp;urllink=caraasport.com%2Fcollections%2Fstudio-bags%2Fproducts%2Fstudio-bag-large%3Fvariant%3D39329093193" target="_blank" rel="noopener">$450 studio bag</a> all over Instagram, until I tried one of its cheaper styles. The bag in question - the <a href="http://shareasale.com/r.cfm?b=999&amp;u=1088116&amp;m=80112&amp;urllink=caraasport.com%2Fproducts%2Fcumulus%3Fdfw_tracker%3D27702-1916129837065%26utm_source%3Dgoogle%26utm_medium%3Dcpc%26utm_term%3D%26utm_campaign%3D%26utm_content%3D354945273355%26gclid%3DEAIaIQobChMIi9vutNnN4wIVj56fCh0ElQOjEAQYASABEgLbnPD_BwE%26variant%3D12718941536336" target="_blank" rel="noopener">Cloud Cumulus Medium</a> - is still not cheap. But, at $195, it's still within the realm of what I would typically be willing to pay for a great work bag - and this one's thoughtful organization system and deep main compartment has meant I can swing using it for all my activities.For a while, I was relying on a combination of gym bags, work bags, and travel purses. The gym bag was a bit too much like a duffel to be a great work purse, the work purse was minimalist and too deep to keep the essentials within easy reach, and the travel bag was too stuffy-looking for my day-to-day life. After a month of using the black Cloud Cumulus Medium daily (it also comes in olive, pink, and white) I'd call myself a Caraa convert. The bag is light as air (more specifically, one pound), able to be packed down for easy travel, and has all the little thoughtful upgrades that make you remember that sometimes a little luxury - especially in an item you rely upon and interact with every day - is worth a one-time splurge.<div class="KonaFilter image-container display-table"><div><div class="image on-image"><a href="http://shareasale.com/r.cfm?b=999&amp;u=1088116&amp;m=80112&amp;urllink=caraasport.com%2Fproducts%2Fcumulus%3Fdfw_tracker%3D27702-1916129837065%26utm_source%3Dgoogle%26utm_medium%3Dcpc%26utm_term%3D%26utm_campaign%3D%26utm_content%3D354945273355%26gclid%3DEAIaIQobChMIi9vutNnN4wIVj56fCh0ElQOjEAQYASABEgLbnPD_BwE%26variant%3D12718941536336" target="_blank" rel="noopener"></a>Caraa SportMagnets on the straps keep them from slipping down shoulders, and labeled pockets make it easy to stay organized.</div></div></div>Inside, there's more than enough room to house all my things - sunglasses, makeup, dirty clothes, clean clothes, a water bottle, shoes, laptop, legal pad, change of clothes, wallet, keys, lunch, headphones, etc. - and just enough pockets to keep things organized without adding so many that they overwhelm me. A tiny compartment for individual lip balms would be cute, yes, but I'd simply never use them. Magnets keep the straps held together on your shoulder, a tiny strap keeps the laptop compartment from invading the middle compartment, and mini hidden vents keep your bag from becoming its own closed, hot ecosystem. The waterproof material saved me and my things from four summer rainstorms this month.All in all, this bag has just enough little upgrades to increase its utility without overdoing it. I still can't speak to the higher-priced items Caraa Sport has fostered such a cult-following for (editor's note: I can! I love my <a href="http://shareasale.com/r.cfm?b=999&amp;u=1088116&amp;m=80112&amp;urllink=caraasport.com%2Fcollections%2Fstudio-bags%2Fproducts%2Fstudio-bag-large%3Fvariant%3D39329093193" target="_blank" rel="noopener">Studio Bag</a>, and my partner loves her <a href="http://shareasale.com/r.cfm?b=999&amp;u=1088116&amp;m=80112&amp;urllink=caraasport.com%2Fcollections%2Fbackpacks%2Fproducts%2Fstratus-backpack%3Fvariant%3D43470610185" target="_blank" rel="noopener">Stratus Backpack</a>), but I can say that if you're looking for a Swiss Army Knife-like bag that can do it all, you're probably going to be a fan of the Cloud Cumulus Medium. For me, I saw the $200 value pretty quickly - and it has essentially phased out all my single-use bags. <h3><a href="http://shareasale.com/r.cfm?b=999&amp;u=1088116&amp;m=80112&amp;urllink=caraasport.com%2Fproducts%2Fcumulus%3Fdfw_tracker%3D27702-1916129837065%26utm_source%3Dgoogle%26utm_medium%3Dcpc%26utm_term%3D%26utm_campaign%3D%26utm_content%3D354945273355%26gclid%3DEAIaIQobChMIi9vutNnN4wIVj56fCh0ElQOjEAQYASABEgLbnPD_BwE%26variant%3D12718941536336" target="_blank" rel="noopener">Caraa Sport Cloud Cumulus Medium, $195</a></h3><a href="http://e.businessinsider.com/join/ci/insider-picks">Subscribe to our newsletter.</a> Find all the best offers at our <a href="https://coupons.businessinsider.com/">Coupons page</a>. Disclosure: This post is brought to you by the <a href="http://www.businessinsider.com/insiderpicks">Insider Picks</a> team. We highlight products and services you might find interesting. If you buy them, we get a small share of the revenue from the sale from our commerce partners. We frequently receive products free of charge from manufacturers to test. This does not drive our decision as to whether or not a product is featured or recommended. We operate independently from our advertising sales team. We welcome your feedback. Email us at insiderpicks@businessinsider.com.

This ultra-lightweight tote is the perfect hybrid work and gym bag - here's why it's worth $195

<ul class="summary-list"><li><a href="https://www.businessinsider.com/mercedes-amg-cls53-coupe-review-photos-features-verdict-2019-7">Mercedes</a> multicontour seats are one of the most high-tech seats from any automaker.</li><li>The seats have heated and cooled massages and they're almost infinitely adjustable.</li><li>We tested the active bolstering feature that automatically squeezes the driver through turns and hard corning to hold them in an upright position.</li><li><a href="https://www.businessinsider.com/?hprecirc-bullet">Visit Business Insiders homepage for more stories.</a></li></ul>Following is a transcript of the video.Matt: DeBord: All righty. Gonna get through a corner here. They perfectly calibrated this feature. It's somewhere between a firm cuddle, and a deliberate squeeze.The active seat bolstering, the dynamic seat bolstering, is kind of addictive. It sounds like it might be silly, but it's not. It's just the kind of thing to keep your attention focused on the act of driving.Today, we're testing out Mercedes' newest AMG, the CLS 53.I'm Matt DeBord. I get behind the wheel of the hottest cars and test them in real-world scenarios. Today, I'm testing the high-tech seats in the Mercedes-AMG CLS 53, and, along the way, I'll give a full review of the car. This is Real Reviews from Cars Insider.Mercedes has been making and improving its multicontour seats for a while now. They're heated and cooled, and they're almost infinitely adjustable. But the most interesting feature is the active bolstering. The bolsters on the left and right side of the seat inflate when the wheel is turned to hold the driver and passenger in place around tight turns and through hard cornering. That means if you have to swerve or avoid an obstacle in the CLS 53 at the last minute, the seats will hold you firmly in an upright position. I'm gonna go try this out on some windy roads now to see how it works in real life. Let's get to it.All righty. Gonna get through a corner here. We can have a little bit of fun with this active seat bolstering, dynamic seat bolstering. Right here would be good. Argh, coming into the corner, second gear, little squeeze to the right. And just wiggling back and forth will activate it. So, any lateral g-force makes the dynamic seat bolstering do its thing. It's somewhere between a firm cuddle and a deliberate squeeze. I'm sort of wondering if the AMG engineers really sat in the car and worked out how much dynamic-bolstering squeezing to have in the process. I mean, I've got it on two. So it's, I'm really feeling it. If it bothers you, you can put it on one for a little less of a squeeze, but seems to me like if you're gonna get squeezed, you might as well really get squeezed. They perfectly calibrated this feature. I can only imagine what this is like on a racetrack when you're really going fast and you're slamming on the brakes and you're hooking around curves. I mean, it must be extremely cool. Oh, here it is again.But the seat isn't the only impressive feature in the interior. The cabin is very, very premium. Mercedes has the best interiors among the luxury brands that aren't in the Bentley, Aston Martin realm. They can be kind of blingy, but in the best possible way. I warmed up to the seat-massage options, and I really liked the presets that combined massage, lighting, and music. Speaking of ambient lighting, while it might seem over the top, I appreciated the show at night. If you're a tall person, the coupé roofline makes for a lack of rear headroom, but it's not impossible for the AMG CLS 53 to serve as a high-performance limo. In the end, this car's interior nails a sweet spot between luxury and sportiness.That is second gear. Throw it in the corner. Dynamic bolstering holds you even at slow speeds. So, you know, obviously very useful at high speed, but at slow speeds like this, it's also quite reassuring. You know, another thing too is it relaxes your driving, the dynamic seat bolstering. It relaxes your driving because a lot of times, even if you have well-bolstered seats and you're coming in to attack a corner, you stiffen up and you brace for the corner. But if you know the seat's gonna hold you, it's almost like having, I don't know, a spotter if you're lifting weights or something like that. You're gonna have a good time with your dynamic seat bolstering, and you're shifting gears from second to third just toggling, basically toggling back and forth. The dynamic seat bolstering is a really cool feature, and I'm glad AMG included it because it's something that those customers are really interested in. They're the ones that are gonna thrash the car around. But I'm glad you can switch it off, too. Because, you know, you don't want to be squeezing yourself every single time you go through a corner, and you don't want to be squeezing your passengers, either. I have to say, I really like it. It's a nifty feature, and it's quite useful if you have any aspirations to driving your Mercedes-AMG CLS 53 in a performance-oriented way.Moving on to the infotainment system, Mercedes calls theirs MBUX. On all new Mercedes, it's part of a screen that fills half the dashboard. I found it to be pretty spectacular as far as looks go, but it's a bit difficult to use. It has a selector knob, which I tended to use, and a track pad that's almost unusable. The system itself is filled with submenus inside of submenus. I found the whole thing to be overwhelming. This system really benefits an owner who wants to go deep into all the decision trees and options to set up their vehicle exactly the way they want. But in the end, it's a little difficult to use.OK, so, I've been driving around in the Mercedes-AMG CLS 53 for a couple of days now, and I am impressed. I expected to be; my recent experience with Mercedes has been exceptional, but this car takes it to a whole new level. It's loaded with luxury. It's crammed with technology. But, you know, the car is more than that. It's a freeway cruiser, perfectly capable freeway cruiser that can go to being a ferocious sports sedan at the flick of a switch. That's not easy. This is a big car that feels like a big car. But it can also handle like a small car when it needs to. I mean, zero to 60 in 4 1/2 seconds, for a car that weighs 2 tons? Come on. What a brilliant machine.At the end of the day, the Mercedes-AMG CLS 53 is a luxury sedan for customers who expect exceptional comfort and bonkers performance. Mercedes is doing a great job with all of its vehicles right now. But the CLS 53 really stands out. I wasn't really prepared to like the dynamic bolstering in the seating until I actually got to drive the car around for a little while, and now I think it's one of the coolest features I've tested all year on a vehicle. The infotainment system looks absolutely gorgeous, but it's a little bit fiddly and kind of hard to use. Performance, on the other hand, is picked up noticeably by the EQ Boost feature, which adds 21 horsepower to an already impressive 430-horsepower engine. Quite frankly, for $112,000, the AMG CLS 53 is one of the best luxury sports sedans money can buy.

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