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<ul><li><keyword id="126251" type="ORGANIZATION" weightage="20" keywordseo="RCB">RCB</keyword>’s partnership with Gamezop, a multi-gaming platform, is to offer over 250 casual games in various categories like sports, arcade, puzzle and strategy among others which caters to the cricket fans wanting for more on to the app through this upgrade. </li><li>Along with exclusive content, gaming will be one of the key focus areas to engage with fans going forward.</li></ul>Royal Challengers Bangalore has launched E-gaming on their Mobile Application as part of a long-term business strategy for the platform. India is expected to have 500 million gamers by 2022, and mobile is the most preferred way to play games. The ever-improving gaming technology and the rise of esports have led to the population indulge in e-gaming as a part of leisure activities. RCB plans to work closely with gaming companies and aggregators to integrate casual games within the RCB App and offer a plethora of features to fans throughout the year and not just during the IPL. RCB’s brand ethos is congruent of Sports and Lifestyle, and through this Mobile Application, the team has brought yet another astounding way to engage with the fans. RCB has built a digital community where fans can consume content, interact with each other and with the RCB players, not just during the IPL, but through the year. Along with exclusive content, gaming will be one of the key focus areas to engage with fans going forward. The partnership with Gamezop, a multi-gaming platform, is to offer over 250 casual games in various categories like sports, arcade, puzzle and strategy among others which caters to the cricket fans wanting for more on to the app through this upgrade. Furthermore, making this platform an avenue of business asset for the team. Rajesh Menon, Head - Royal Challengers Bangalore, said, “Royal Challengers Bangalore works incessantly to design assets that built the ethos of the brand in congruence with Sports and Lifestyle, mounting into a business strategy to take the brand forward. It is the fans who form the true force behind the franchise and every season we have ensured that the experiences we offer are designed for bringing fans closer to the RCB team and help them celebrate the passion for cricket and playing bold. To keep the fans engaged and entertained on and off-field is something which we work on ardently and it will always be our top priority. We are glad to partner with Gamezop for this initiative and will work closely in this endeavour of bringing to fans an engaging gaming experience throughout the year. "The Indian Premier League evokes the love for the sport across generations, and RCB is amongst the most livewire sports teams anywhere in the world. We are excited to work closely with the RCB team as they make gaming an integral offering for their fandom," added Ayush Pandey, Business Development Manager, Gamezop.

Royal Challengers Bangalore to launch 250 casual games on its mobile app

<ul><li><keyword id="7087972" type="COMPANY" weightage="20" keywordseo="mobile-premier-league">Mobile Premier League</keyword> had plans of spending 40% of its marketing budget on <keyword id="6354312" type="COMPANY" weightage="20" keywordseo="IPL">IPL</keyword> this year.</li><li>With the suspension of the league, we speak to <keyword id="6176095" type="UNKNOWN" weightage="20" keywordseo="Abhishek-Madhavan">Abhishek Madhavan</keyword>, Senior Vice President, Growth and Marketing, MPL who tells us how the brand plans to communicate with its consumers now, and what its plans to grow the business further is.</li></ul>The <keyword id="6357332" type="UNKNOWN" weightage="20" keywordseo="Gaming">gaming</keyword> and esports sector in India has been witnessing good growth in India, thanks to improved accessibility in technology and cheaper internet. That investors and venture capitalists are putting in monies in the sector is further proof that there is a huge opportunity. A recent report by <keyword id="274082" type="COMPANY" weightage="20" keywordseo="Maple-Capital-Advisors">Maple Capital Advisors</keyword> stated that the Indian gaming sector saw investments of around $544 million between the August 2020 and January 2021 period, a number that is expected to double over the next 12-18 months on the back of higher user awareness and accelerated engagement. Over the past few years, we have seen a number of e-gaming players enter the market. Many of these have been spending substantial amounts on advertising too. One such player, Mobile Premier League (MPL), announced in February this year that it had raised $95 million in a Series D round of funding, bringing its value to $945 million after raising. With this fresh round of funding, MPL planned to expand its eSports portfolio and bolster its efforts to organize more eSports tournaments nationally and internationally at scale. It is also looking at accelerating its international expansion this year. Last month, MPL also acquired esports gaming platform <keyword id="6231572" type="COMPANY" weightage="20" keywordseo="GamingMonk">GamingMonk</keyword> that hosts esports tournaments across multiple platforms. MPL had invested on the Indian Premier League last year and reaped impressive results, it saw the number of gamers on its platform go up 7X post IPL so this year too, the platform had launched an aggressive campaign to grab maximum eyeballs during the league. However, with the suspension of the league, how does it impact its marketing plans for the rest of the year? We spoke to Abhishek Madhavan, Senior Vice President, Growth and Marketing, MPL who told us how the year has been so far for the platform and what more we can expect from it through the rest of the year. Excerpts: <cmsannotation type="cmsannotation" annotationid="Q) We had thought 2020 was a difficult year but 2021 has been an even difficult one so far. How has the year been so far for MPL from a business standpoint?" text="Q) We had thought 2020 was a difficult year but 2021 has been an even difficult one so far. How has the year been so far for MPL from a business standpoint?">Q) We had thought 2020 was a difficult year but 2021 has been an even difficult one so far. How has the year been so far for MPL from a business standpoint?</cmsannotation> It’s been quite a year in general. What the country is witnessing is unprecedented and right now, our focus is on trying to do our bit in helping out and ensuring that our employees and their families are safe. <cmsannotation type="cmsannotation" annotationid="Q) In terms of growth, the pandemic had led to a lot of people staying at home, exploring newer ways of keeping themselves entertained and fantasy gaming benefited from that. What kind of growth have you witnessed in the last one year?" text="Q) In terms of growth, the pandemic had led to a lot of people staying at home, exploring newer ways of keeping themselves entertained and fantasy gaming benefited from that. What kind of growth have you witnessed in the last one year?">Q) In terms of growth, the pandemic had led to a lot of people staying at home, exploring newer ways of keeping themselves entertained and fantasy gaming benefited from that. What kind of growth have you witnessed in the last one year?</cmsannotation> Last year’s lockdown due to the pandemic was a black swan event that nobody could have foreseen. Yet, it did help the gaming industry as people explored their skills by taking to gaming platforms from their homes. However, pure fantasy apps were affected due to the lack of live sporting action last year. That being said, we added over 3 crore users on MPL last year. <cmsannotation type="cmsannotation" annotationid="Q) You were supposed to spend 40% of our ad budget on IPL. As the league stands postponed indefinitely, how are you modifying your marketing plans for the rest of the year?" text="Q) You were supposed to spend 40% of our ad budget on IPL. As the league stands postponed indefinitely, how are you modifying your marketing plans for the rest of the year?">Q) You were supposed to spend 40% of our ad budget on IPL. As the league stands postponed indefinitely, how are you modifying your marketing plans for the rest of the year?</cmsannotation> We will be back on IPL media properties whenever the league returns. However, since our business is not IPL dependent, we are looking at other conventional media channels to run our brand campaigns on, at the moment. <cmsannotation type="cmsannotation" annotationid="Q) You had an aim of increasing your user base to 10 crore by the end of the league. How do you aim to achieve this target now?" text="Q) You had an aim of increasing your user base to 10 crore by the end of the league. How do you aim to achieve this target now?">Q) You had an aim of increasing your user base to 10 crore by the end of the league. How do you aim to achieve this target now?</cmsannotation> We are a gaming platform. And while the IPL definitely helps us, what we offer our users goes beyond just fantasy sports. There are over 50 games on MPL across categories like esports, casual, fantasy, etc, and once things get better for the country, you will hear from us on our campaigns. Right now, our focus is on helping the situation get better in whatever way we can. <cmsannotation type="cmsannotation" annotationid="Q) What kind of growth had you seen from associating with IPL last year?" text="Q) What kind of growth had you seen from associating with IPL last year?">Q) What kind of growth had you seen from associating with IPL last year?</cmsannotation> Last year’s IPL broke viewership records and we too benefited from our partnerships and associations with teams such as KKR and RCB. We engaged our gamers with activities such as player meet-and-greets, special contests, and giveaways. During IPL 2020, the number of fantasy gamers on MPL increased by 7 times compared to pre-IPL, and the number of daily installs of the MPL app increased by 100% compared to pre-IPL 2020. <cmsannotation type="cmsannotation" annotationid="Q) In the last few years, there has been a boom of fantasy gaming platforms in India. How are you differentiating yourself?" text="Q) In the last few years, there has been a boom of fantasy gaming platforms in India. How are you differentiating yourself?">Q) In the last few years, there has been a boom of fantasy gaming platforms in India. How are you differentiating yourself?</cmsannotation> We are a full-fledged gaming platform with a 365-day value proposition and we aren’t a fantasy app that is dependent on sport seasons or leagues. With our wide variety of games and features, we attract a wide range of users above the age of 18, going all the way to ages 60 and above. Gamers can find all kinds of games on our platform, along with social features to connect with the gaming community. We are also organising fortnightly esports tournaments in games such as Chess, World Cricket Championship, etc, and entry to these tournaments is absolutely free, with lakhs in prize money up for grabs. We are also live-streaming these tournaments to millions of viewers through our social media handles. <cmsannotation type="cmsannotation" annotationid="Q) Where do you think MPL's next phase of growth will come from?" text="Q) Where do you think MPL's next phase of growth will come from?">Q) Where do you think MPL's next phase of growth will come from?</cmsannotation> Esports is currently on the upswing in India and across the world. We think India has an abundance of talent in esports and mobile esports is the best way forward in recognising and honing this vast talent pool. Esports being recognised by traditional sports competitions like the Asian Games is a big boost for this sector. We aim to take esports to the masses via our mobile application and are geared for the growth coming in from this sector. <cmsannotation type="cmsannotation" annotationid="Q) Will you continue with your Hain Akal Khelo MPL campaign despite IPL's suspension considering it had been gaining traction?" text="Q) Will you continue with your Hain Akal Khelo MPL campaign despite IPL's suspension considering it had been gaining traction?">Q) Will you continue with your Hain Akal Khelo MPL campaign despite IPL's suspension considering it had been gaining traction?</cmsannotation> The core message behind the ‘Hain Akal Khelo MPL’ campaign is that fantasy sports require skill and knowledge of the game. While we launched it along with the IPL, the campaign continues to run as the core message applies to all fantasy sports. <cmsannotation type="cmsannotation" annotationid="Q) What is your vision for MPL? Where do you want to see it in the next few years?" text="Q) What is your vision for MPL? Where do you want to see it in the next few years?">Q) What is your vision for MPL? Where do you want to see it in the next few years?</cmsannotation> We want to be the world’s biggest esports and skill gaming platform. That is the vision we have right from the start and we feel India is poised to become a global leader in esports. We have a great number of skilled game developers who can make games for the world and we have so many gamers who are waiting for an opportunity to excel in esports. By bringing them together on our platform, we can exhibit India’s prowess to the world. Our Indonesia business is doing really well and this has encouraged us to plan to expand to other geographies as we march towards realizing our vision.

We will be back on IPL media properties whenever the league returns: Abhishek Madhavan, Mobile Premier League

<ul><li>Viacom18’s digital streaming platform <keyword id="4078236" type="General" weightage="100" keywordseo="jiocinema" source="Orion">JioCinema</keyword> said its <keyword id="6354312" type="General" weightage="80" keywordseo="ipl" source="Orion">IPL</keyword> 2023 videos have recorded over 1,300 crore views in the first five weeks. </li><li>So far, 56 out of the 74 matches have been played, and the league is entering its final phase. </li><li>Two matches involving the MS Dhoni-led Chennai Super Kings recorded the highest number of concurrent users. </li></ul>The ongoing Indian Premier League (IPL) 2023 received over 1,300 crore video views on JioCinema in the first five weeks, according to Viacom18. The company announced this after 56 out of the 74 scheduled matches were played during IPL 2023. Viacom18 is the digital streaming partner of IPL after having bagged the digital rights for the 2023-27 cycle for $2.7 billion. The IPL 2023 season is streaming for free, giving users access to matches in several Indian languages as well as English. In addition to these, JioCinema also offers the ability to use different modes like 360-degree, spider cam, bowler point of view, among others. “JioCinema continues to grow from strength to strength every week and it is based on clear evidence of consumer’s outright preference of catching the Tata IPL on digital [platforms],” said Viacom18 Sports CEO Anil Jayaraj. In terms of concurrent users – that is, users watching the match simultaneously – JioCinema recorded a peak of 2.4 crore users in the Chennai Super Kings (CSK) vs Royal Challengers Bangalore (RCB) match on April 17, beating the previous record 2.23 crore viewers in the CSK vs Rajasthan Royals just five days earlier. <keyword id="46161" type="General" weightage="80" keywordseo="disney" source="Orion">Disney</keyword> Star, on the other hand, has the TV broadcasting rights, and the Disney-owned network reported that its IPL 2023 viewership in the first four weeks stood at 43.4 crore users. It’s the second-highest viewership in IPL’s 16-year history. It is worth noting that while JioCinema’s statistics talk about video views, Disney Star’s statistics refer to users, so the two are not directly comparable. <cmsannotation type="cmsannotation" annotationid="After IPL, JioCinema scoops up HBO" comment="subhead" text="After IPL, JioCinema scoops up HBO">After IPL, JioCinema scoops up HBO</cmsannotation> Pulling another coup on Disney, Viacom18 entered into a multi-year agreement in April with Warner Bros. Discovery to make<a href="https://www.businessinsider.in/entertainment/news/from-succession-to-harry-potter-and-game-of-thrones-jiocinema-will-be-the-new-home-of-hbo-in-india-starting-may/articleshow/99813538.cms"> JioCinema the new home of HBO in India</a>. Starting May, JioCinema users will be able to stream HBO, Max Original and Warner Bros content on the app. In addition to this, JioCinema users will also get access to extremely popular movies and shows like Harry Potter, Lord of the Rings, Succession, and animation series like Tom &amp; Jerry Kids and Dexter’s Laboratory, among others. Making the announcement, Ferzad Palia, head - SVOD &amp; International Business, Viacom18, said, “We are now on a mission to build the most magnetic destination for entertainment for all Indians.” With a growing content library thanks to sports like IPL, FIFA World Cup, LaLiga, MotoGP 2023, and now HBO content, JioCinema has been spotted testing a premium subscription plan. In April, <a href="https://www.businessinsider.in/business/news/jiocinema-may-soon-launch-premium-subscription-plans-offering-4k-content-starting-at-2-per-day/articleshow/99736111.cms">a test website of JioCinema revealed</a> the company’s premium plans, which start from as low as ₹2 per day, with the top tier platinum plan costing ₹599 per annum. This is cheaper than what other top players like Netflix, Amazon Prime Video and Disney+ Hotstar are charging – while Netflix starts at ₹1,788 per year for its mobile plan, Amazon Prime Video and Disney+ Hotstar charge ₹1,499 per year. That said, JioCinema’s premium plans are not yet live on the platform and it’s not known when or if they will be launched. All eyes will be on the company for more details. The loss of IPL and now HBO has eaten significantly into Disney+ Hotstar’s subscriber base – according to the company, Disney+ Hotstar <a href="https://www.businessinsider.in/business/news/disney-loses-4-mn-subscribers-as-fresh-layoff-round-approaches/articleshow/100153975.cms">lost 4.6 million subscribers</a> in the March quarter, increasing from the 3.8 million loss in the December quarter. Elara Capital’s Karan Taurani has<a href="https://www.businessinsider.in/entertainment/news/without-hbo-and-ipl-15-million-subscribers-could-flee-disney-hotstar-in-2023/articleshow/98517377.cms"> projected</a> that by the end of 2023, Disney+ Hotstar is likely to lose 15 million subscribers, falling to 43 million. From the existing subscriber base of 53 million, Disney+ Hostar is likely to lose another 10 million subscribers over the next three quarters. SEE ALSO: <a href="https://www.businessinsider.in/business/news/tv-audience-is-growing-in-complexity-as-idiot-box-turns-smart/articleshow/100122882.cms">TV audience is growing in complexity as idiot box turns smart</a> <a href="https://www.businessinsider.in/business/corporates/news/lt-q4-net-profit-rises-10-to-3987-crore-cautiously-optimistic-about-fy24/articleshow/100137513.cms">L&amp;T Q4 net profit rises 10% to ₹3,987 crore, cautiously optimistic about FY24</a> <a href="https://www.businessinsider.in/investment/news/investment-supertrends-2023-ai-to-digitalisation-and-green-energy/articleshow/100126382.cms">AI to digitalisation and green energy: Supertrends defining investment for today and the future</a>

IPL 2023 scores over 1,300 crore video views on JioCinema in the first five weeks

<ul><li>This year's IPL came as a respite to eager fans who have had to await a long absence of cricket. </li><li>As a result, <keyword id="2048958" type="COMPANY" weightage="20" keywordseo="Cricbuzz">Cricbuzz</keyword> has also saw a significant jump in users and traffic.</li></ul>IPL 2020, one of the most awaited events finally started on 19th September 2020 in the UAE. This year's IPL came as a respite to eager fans who have had to await a long absence of cricket. BCCI secretary Jay Shah, on Twitter, shared that 20-crore people watched the opening match of IPL 2020. Indian cricket news website and mobile app, Cricbuzz, also saw a significant jump in users and traffic. The initial week of the IPL season saw a 15% growth in DAUs and a massive 115% increase in video views on Cricbuzz. Over 80 million users used Cricbuzz in the first 10 days of this IPL season. The most exciting match of the season was <keyword id="6354506" type="COMPANY" weightage="20" keywordseo="Royal-Challengers-Bangalore">Royal Challengers Bangalore</keyword> versus <keyword id="13880" type="COMPANY" weightage="20" keywordseo="Mumbai-Indians">Mumbai Indians</keyword>, where MI pushed the contest against RCB to a Super Over – Cricbuzz witnessed 20% higher consumption than the average consumption of first 10 matches of IPL 2020. This recent spike has further consolidated Cricbuzz’s position at the summit of top cricket apps. Pankaj Chhaparwal, CEO of Cricbuzz said, “The global pandemic had starved the country of cricketing action. The IPL has come as a welcome change and lifted everybody’s spirits. Given its leadership in cricket content, Cricbuzz has witnessed a surge that surpassed our expectations. We are expecting the growth curve to accelerate as the tournament progresses and we’ll aim to give audiences the most relevant and compelling cricket content.”

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Royal Challengers Bangalore to launch 250 casual games on its mobile app

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We will be back on IPL media properties whenever the league returns: Abhishek Madhavan, Mobile Premier League

Samarpita Banerjee

IPL 2023 scores over 1,300 crore video views on JioCinema in the first five weeks

Rounak Jain

Over 80 million users used Cricbuzz in the first 10 days of this IPL season

BI India Partner

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