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<ul><li>ASICS and Ravindra will work together to inspire young athletes to achieve a lifestyle centered around ‘Sound Mind in a Sound Body.’</li><li>The brand aims to connect with technologically and momentum-driven consumers.</li></ul>ASICS welcomed <keyword id="6359948" type="PERSON" weightage="20" keywordseo="ravindra-jadeja">Ravindra Jadeja</keyword>, the leading all-rounder of the Indian cricket team and <keyword id="13886" type="COMPANY" weightage="20" keywordseo="Chennai-Super-Kings">Chennai Super Kings</keyword> into the ASICS family. The effervescent player who is revered by the younger generation of the country is known for his passion, pace, and performance, resonating well with the AISCS brand’s motive. The brand catapults its performance outlook by joining hands with the much-admired sportsman whose game and playing style aim is all about seamless time, pace, and rhythm. With ASICS’ brand philosophy of enabling A Sound Mind in a Sound Body, this partnership lends itself naturally to propagate a healthier lifestyle in order to connect with the technologically and momentum-driven consumers. Known for his swashbuckling batting, wicket taking abilities and agility on the field, Ravindra Jadeja has picked up over 425 wickets and scored over 4000 runs in the international cricket games. Jadeja is regarded as one of India’s top athlete as he played his debut game at the age of 16 in the world of cricket. He was first- lined in the Indian squad for the 2006 U/19 Cricket World Cup in Sri Lanka and was the vice-captain of the victorious Indian team at the 2008 U/19 Cricket World Cup. Also, he was awarded as the bowler of the tournament at the Champions Trophy in England and Wales in 2013, Ravindra Jadeja has exhibited his ability in the game at an express pace. Commenting on the association Rajat Khurana, Managing Director, ASICS India and South Asia said “We are elated to announce our association with the stellar Ravindra Jadeja from the Indian cricket fraternity with ASICS India. We deeply admire and respect the consistency and commitment with which he has played on the field, demonstrating the core spirit and essence of any tough sport – determination and versatility. Ravindra’s limitless energy &amp; inspiring potential weave seamlessly with our brand ethos to encourage people experience the transformative power of sport, not just on the body but on the mind. Through this wonderful partnership, we endeavor to both support and encourage people to experience the transformative power sports has to change one’s life in a positive and immensely meaningful way” Delighted about his association with ASICS, Ravindra Jadeja said “I am absolutely thrilled to be associated with the world’s leading performance brand. ASICS has an incredible track record for helping athletes across sports and enabling them to reach the peak of their sport. I deeply cohere with their vision and philosophy and hope that together we are able to drive a more relevant and meaningful change in the minds and lives of young athletes. Our aim is to improve participation of Indian youth in sports and I am confident of catalyzing a positive change in this direction with ASICS. I am excited to begin this journey with the brand and working towards unlocking the unique power of sport to uplift our minds and bodies.”

ASICS onboards Ravindra Jadeja as its brand ambassador

<ul><li><keyword id="1515554" type="General" weightage="80" keywordseo="disha-patani" source="Orion">Disha Patani</keyword> is the latest to join the Ambrane family, which already includes the likes of the famous Cricketer Ravindra Jadeja as its Brand Ambassador.</li><li> Ambrane will soon announce its integrated campaign with Disha.</li></ul>Ambrane, mobile accessories brand, ropes in Disha Patani as its brand ambassador in India. With Disha coming onboard, Ambrane aims to strengthen its network among the millennials. Disha is the latest to join the Ambrane family, which already includes the likes of the famous Cricketer Ravindra Jadeja as its Brand Ambassador. Ambrane boasts a strong portfolio of high-quality products in India ranging from powerbank, audio, wearables and more. The products are designed to match the ever-evolving consumer lifestyle, offering a complete mobile solution to users at the most affordable price points. With the keen objective to attract the young generation with a relevant fashion-forward offering in line with the brand DNA of quality and technology, Ambrane is taking the next step in its journey. Ashok Rajpal – CEO &amp; Founder, <keyword id="3500004" type="General" weightage="20" keywordseo="ambrane-india" source="Orion">Ambrane India</keyword> said "We are thrilled to join hands with Disha Patani. A fashion icon and a powerhouse of talent, Disha’s vibrant, exciting and vivacious personality make for a perfect fit with the style and panache that Ambrane has become synonymous with. Disha is not only a style icon but also an inspiration to the youth. She has an incredible fan following, not just on-screen, but her influential presence on social media has captured the fellowship in millions. Her commitment to fitness and her love for dance, combined with her zesty personality, makes her an ideal choice for Ambrane.” “Disha, with her very astounding performance, has carved a niche for herself in Bollywood. She is one of Bollywood’s leading stars and has received critical and popular acclaim for her style and work. It is her versatility that resonates with Ambrane's identity. Through this association, we aim to ignite a stronger narrative for the brand,” he further adds. Speaking on the association, Disha Patani commented, “Ambrane has simplified my everyday routine. The gadgets help me stay powered and charged in style. I am in love with the very dynamic product range. I am excited to be associated with Ambrane and looking forward to this collaboration.” This festive season, Ambrane shall announce its integrated campaign with Disha. The outreach shall include all the Digital platforms along with interesting outdoor executions &amp; activations. The BTL campaign shall involve ambient advertising and retail activations. Ambrane began its journey in 2012 and has a community of over 20 million users and still counting. The brand has been spearheading innovation in product ideas, balanced with supreme quality and advanced technology. Ambrane, through its robust consumer-centric approach, has grown manifold in 2020 despite the pandemic.

Disha Patani to be the face of mobile accessories brand Ambrane

<ul><li>Subhasis Beura, Head - Brands and Commerce, BharatPe tells us the thought behind roping in 11 <keyword id="133709" type="POSITION" weightage="20" keywordseo="brand-ambassadors">brand ambassadors</keyword> this IPL season. </li><li>The BharatPe XI team players are seen on the ground, across 7 of the league teams playing cricket. </li><li>The BharatPe XI team includes Rohit Sharma, Jasprit Bumrah, KL Rahul, Mohammed Shami, Ravindra Jadeja, Suresh Raina, Shreyas Iyer, Prithvi Shaw, Sanju Samson, Yuzvendra Chahal and Shubhman Gill. </li></ul>Payment and lending network company BharatPe on-boarded 11 Indian cricket players as its ambassadors -- the highest number of endorsers a brand has associated with so far in our country at one go. The brand is trying to ride on IPL’s popularity. On why the brand decided to choose 11 different faces to represent it, Subhasis Beura, Head - Brands and Commerce, BharatPe said, “Last year, we started out with Salman Khan as our brand ambassador. We understand that Bollywood and cricket finds resonance amongst our target audience. Hence, this year, we have signed up 11 Indian cricket stars as our brand ambassadors. The cricketers include Rohit Sharma, K.L. Rahul, Ravindra Jadeja, Suresh Raina, Jasprit Bumrah, Shreyas Iyer, Prithvi Shaw, Sanju Samson, Mohammed Shami, Yuzvendra Chahal and Shubhman Gill.” Beura added, “The idea of having 11 cricketers as brand ambassadors is to communicate that BharatPe is much more than just a UPI QR. We want to communicate that it is a ‘team’ of products that caters to every financial need of the small merchants. BharatPe’s team of players will promote our key propositions such as QR payments, lending, 0% card machine and our loyalty program to the merchants and help us engage deeper with our core TG.” As the cricket fever is catching up and becoming the talk of the town, BharatPe is also running a contest called BharatPe Premier League wherein BharatPe’s merchant partners can predict winners and man of the match, score runs and win exclusive cricket merchandise, personally autographed by BharatPe XI team. The top contenders of the BharatPe Premier League stand a chance to meet their favourite cricket stars. It is using a 360-channel approach to promote its offers. Sharing the marketing plan for IPL, Beura said, “We will be leveraging the BharatPe Playing XI to communicate the suite of offerings for the merchant community. Staying with the cricket theme, we have launched our new merchant loyalty program to reflect ‘BharatPe=Cricket’, wherein BharatPe merchants earn runs, get cricket goodies and can meet their favourite cricket stars. We have a well-rounded marketing strategy that includes print, television and digital media. In addition to the traditional media like TV, OOH and Radio, we will also be leveraging digital, Whatsapp and in-app communication to make a big impact and connect as well as engage with our merchants.” Since BharatPe is not directly associated with IPL, Beura said that the change in format will not impact brand’s performance. He said, “We believe our smart marketing strategy will ensure we make high impact and get huge returns from the association. Our team of BharatPe Playing XI includes players who represent 7 out of 8 teams and hence, we can expect at least one of our team members to be in action on the ground, on most occasions. Additionally, to make the most of the cricket as well as the festive season, we will be launching our much-awaited brand campaign featuring the BharatPe brand ambassadors. This has been directed by an ace Bollywood director and will help us reach out and connect with millions of new as well as existing merchant partners across the country.” This is also at an opportune time as BharatPe is expanding its presence in more cities. It has designed a fun campaign that will go on air early October. Currently serving over 40 lakh merchants across 35 cities, BharaPe has grown its business by 30x in 2019 and is leading in UPI offline, processing over 5 crore UPI transactions a month (annualized TPV of US$ 4+ Bn). The company has facilitated disbursement of more than 40,000 loans (close to Rs. 250 crores) to its merchants since its launch. BharatPe has raised US$142.5 million till date. The company’s list of marquee investors includes Beenext, Sequoia, SteadView Capital, Ribbit Capital, Coatue Management LLC, Insight Partners, and Amplo.

BharatPe’s strategy to ride on the back of IPL and Bollywood’s popularity

Till last year, 24-year-old <a href="http://www.businessinsider.in/searchresult.cms?query=KESHAV+BANSAL&amp;sortorder=effectivedate">Keshav Bansal</a> was busy running a mobile handset company as the Director of <a href="http://www.businessinsider.in/searchresult.cms?query=INTEX+TECHNOLOGIES&amp;sortorder=effectivedate">Intex Technologies India Ltd</a>. Today, he is the youngest owner of an <a href="http://www.businessinsider.in/searchresult.cms?query=IPL&amp;sortorder=effectivedate">IPL</a> team- the <a href="http://www.businessinsider.in/searchresult.cms?query=GUJARAT+LIONS&amp;sortorder=effectivedate">Gujarat Lions</a>. 
 According to him, it took a mere 20 minutes to convince his father Narendra Bansal, who is the Chairman and Managing Director of <keyword id="6366627" type="COMPANY" weightage="100" keywordseo="Intex">Intex</keyword> Technologies that he had what is needed to run an <keyword id="6354312" type="CITY" weightage="100" keywordseo="IPL">IPL</keyword> franchise. 
 
Talking to Livemint about his journey of owning an IPL team, Bansal admitted that he was infact in discussions with <keyword id="6354756" type="CITY" weightage="100" keywordseo="BCCI">BCCI</keyword> for a long-term sponsorship association for Intex as an on-ground sponsor for the IPL. 
 
“That was six months before the auctions. Coincidentally, BCCI members bounced off the idea for bidding for a team. I got back to the office, researched and made a formal presentation to my father. It took us 20 minutes to decide and my father has supported me through this,” said Bansal. 
 
Bansal, who grew up in a joint family studied at The Heritage School in Vasant Kunj before pursuing management AT IILM Institute of High Education in New Delhi. In between, he had also spent a year at the Manchester School of Business. 
 
When he joined Intex, he was put in the logistics department and had to work his way to the company’s marketing team before becoming its Director. 
By his own admission, Bansal has been actively involved in making ad films for the company right from strategy to ideation. 
 
In the past too, he has had a reputation for taking on things at a young age. For example, he held his first press conference at 20 when Farhan Akhtar was appointed as Intex’s brand ambassador. 
 
Owning an IPL team for Bansal ultimately boils down to a chapter in marketing. 
 “Intex Technologies and IPL have the same target audience—the youth. We have been majorly focusing on cricket to fulfil marketing goals. With <keyword id="1641060" type="UNKNOWN" weightage="100" keywordseo="Gujarat-lions">Gujarat Lions</keyword>, we have further strengthened the association and made it more meaningful..,” said Bansal in an interview to Mint. 
 
That however doesn’t imply that he does not take an interest in cricket. But, at the same time, he claims he is equally fond of other sports as well. Naturally, he was also personally involved in the selection of players for the Gujarat Lions. 
 
The team is captained by <a href="http://www.businessinsider.in/searchresult.cms?query=SURESH+RAINA&amp;sortorder=effectivedate">Suresh Raina</a> who is aided my coach Brad Hodge. Others players include Ravindra Jadeja, <keyword id="55681" type="PERSON" weightage="100" keywordseo="Brendon-McCullum">Brendon McCullum</keyword>, James Faulkner and Dwayne Bravo, to name a few. 
 
Once his two-year association with IPL ends, Bansal already has another dream he would like converting to reality- that of taking Intex global. 
 
Image credit: Indiatimes

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ASICS onboards Ravindra Jadeja as its brand ambassador

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Disha Patani to be the face of mobile accessories brand Ambrane

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BharatPe’s strategy to ride on the back of IPL and Bollywood’s popularity

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Meet 24-year-old Keshav Bansal, the youngest owner of an IPL team

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