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<ul><li><keyword id="12251305" type="General" weightage="100" keywordseo="nua" source="Orion">Nua</keyword>, a direct-to-consumer wellness brand that came into existence in 2017, has already built a community of 4 lakh women.</li><li>Nua started its journey by introducing <keyword id="584042" type="General" weightage="20" keywordseo="sanitary-pads" source="Orion">sanitary pads</keyword>, followed by a range of innovative products such as Cramp Comfort, Foaming Intimate Wash, and 1mm Everyday Liners. All these products have been launched after having a one-on-one conversation with consumers on Instagram.</li><li>In its last investment round, it raised $7.1 million and added <keyword id="598" type="General" weightage="20" keywordseo="deepika-padukone" source="Orion">Deepika Padukone</keyword> as an investor who is now working closely with Nua to ideate and create new wellness solutions.</li><li><keyword id="12251306" type="General" weightage="20" keywordseo="ravi-ramachandran" source="Orion">Ravi Ramachandran</keyword>, CEO, and Founder, Nua talks to us about brand's journey so far, how community marketing has helped the brand carve a niche in the market, why there’s a need for long-term engagement at the core of women’s wellness, and a lot more.</li></ul>Menstruation has historically been a taboo subject in India. The word ‘Period’ is usually uttered in hushed voices and years of social conditioning has built a culture of silence around what is a normal biological process. Women are used to buying sanitary pads off the shelf, covered in black plastic, without having a chance to read the packaging and decide whether that particular pack of pads actually caters to their needs or not. In the advertising and marketing world, menstruation has always meant a cis-gendered woman in white pants conquering the world with blue liquid dripping on her cotton strips. Therefore, there was an urgent need for a brand that could actively change this narrative, include non-binary people in their campaigns to help minimise dysphoria among AFAB (Assigned Female At Birth) people who are not women, challenge existing superstitions around menstruation and encourage menstruators to talk about their sexual wellness openly. Enter Nua, a wellness brand that has managed to carve a niche for itself by simply having an open, candid conversation with menstruators. Nua engages with its audience one-on-one on Instagram and offers advice on their health issues. It wanted to provide a platform where menstruators feel they are heard without being put in a box and provide solutions in return, specific to their individual needs. Even Nua’s products are born out of insights gathered from its community of over 4 Lakh women. The direct-to-consumer (D2C) business model also allows Nua to connect directly with its customers and maintain control over product development, marketing and distribution. Ravi Ramachandran, CEO and Founder, Nua told us that the brand was born to give the women's wellness category a new beginning, as the name ‘Nua’ suggests. Its story began with a pad and the brand soon realised there’s a need for safe and effective products that goes beyond just pads. Nua asked the women in its community to tell them what they were looking for and launched Cramp Comfort (self-heating patch), Foaming Intimate Wash, 1mm Everyday Liners and <keyword id="1675549" type="General" weightage="20" keywordseo="uplift" source="Orion">Uplift</keyword> (period nutrition drink mix). “We believe that our Sanitary Pads, Cramp Comfort (India’s first unique self-heating patch), Foaming Intimate Wash, 1mm Everyday Liners, and Uplift (period nutrition drink mix) are made by us but are created by our community of over 4 Lakh women who wanted to start a new and improved wellness journey. Our ability to co-create solutions with our community of over 4 lakh women is, what we believe, sets us apart. We are always listening to what our community has to say, especially things that bother them, and this translates into new product development. With menstrual cramps being a big pain point, we created India’s first revolutionary self-heating patch for menstrual cramps known as ‘Cramp Comfort’. Recently, we launched a period nutrition drink mix ‘Uplift’. 100% safe, effective, and made of inclusive ingredients, Uplift is a result of insights gathered from the Nua community and worked upon through extensive research in labs to address the issue of period fatigue. In addition to these period care products, we also offer hygiene products such as Foaming Intimate Wash and Everyday Liners,” said Ramachandran. When you start following Nua on Instagram, the page sends you a message and Ramachandran told us that 80-90% of the time, customers respond to their questions. In 24 hours, Nua gets even up to 25,000 responses on Instagram. Its team responds to each query personally. <div type="image" title="57c50ec6-ec3f-42b0-b7c3-855c40f65448" msid="86794187" hostid="261"></div> “Social media has played a major role in allowing us to interact with our consumers and understand their purchase patterns and requirements. Our approach has, and will always be, to keep the community at the heart of everything we do. We want women to feel safe, seen, and heard. Today, we have a strong community of over 4 lakh women across our social media channels. We focus on holistic content based on our conversations with them, we have sessions with experts, and also provide a platform for women to engage and learn more about a wide range of wellness aspects - mental, physical, sexual. Moreover, we are always listening to what our community has to say, especially things that bother them, and this also translates into new product development,” Ramachandran told Ad and Media Insider. On the back of its community, D2C model and unique marketing strategy, Nua aims to grow 4x by the end of this fiscal. Sharing his larger vision for the brand, Ramachandran said, “Our mission is to build holistic solutions in solving real problems and focus on being customer-first. The market for women’s wellness is massive as several large opportunities remain unsolved. Over the next 12 months, we are poised to grow 4-5x on the back of new products, tech-enabled solutions, and foray into adjacent categories.”

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Kochi, Apr 24 (): The Kerala High Court on Fridayrestrained a US-based IT firm from analysing or processing thedata related to COVID-19 patients and directed it toretransfer to the state government, any data it has obtained.However, the court permitted the state government toutilise the services of the firm Sprinklr, for processingdata, subject to stringent conditions.In an interim order on a plea seeking to quash of thestate government's contract with Sprinklr, a division bench,comprising Justices Devan Ramachandran and T R Ravi, alsodirected the state government to anonymize all data of COVID-19 patients collected by it and allow the IT firm to accessdata only after completing the anonymization process.Restraining Sprinklr from any act of breaching theconfidentiality of data provided by the Kerala government, theCourt directed it not to deal with the data directly orindirectly in conflict with the deal signed between the stategovernment and the IT firm.The Court also restrained Sprinklr from using the name orlogo of the state government for its promotional purposes.It also directed the state government to take informedconsent from individuals before allowing a third party foreigncompany to process their data.Earlier, the Kerala government had filed a statement inthe High Court, rejecting charges of illegality in its ITcontract with the firm for processing data related to COVID-19patients and contended that initiation of penal action forbreach would fall within the ambit of Indian IT Act.The Centre had also filed a preliminary statement inconnection with the case, saying sharing of sensitive data,especially of health related information of large number ofpeople, is to be resorted to in a very careful manner.In his plea, petitioner Balu Gopalakrishnan had said theonly concern is whether the data stored in the web server ofcompany is safe and whether it can be used by the company formonetary gains. COR TGB APRRAVINDRANATH APRRAVINDRANATH

HC restrains U.S. based IT firm from analysing,processing data of COVID-19 patients

Kochi, Apr 21 () The Kerala High Court on Tuesdaytook potshots at the state government's IT contract with a USfirm for processing data related to COVID-19 patients anddirected it to file a statement by April 24 on the details ofthe deal. Considering a plea seeking quashing of the stategovernment's contract with the US-based IT firm Sprinklr, theHigh Court sought to know as to why foreign jurisdiction wasincluded as a clause in the deal for adjudication of possibledisputes. Expressing concern over the confidentiality of thecitizen's data processed by a third party, a division benchcomprising Justices Devan Ramachandran and T R Ravi alsosought to know why the sanction of the law department was nottaken before finalising the agreement. The court hailed the state government's fightagainst the pandemic but said it was concerned about the dataconfidentiality. It also directed the government to explainthe reason for engaging a foreign firm for such works whenthere are government IT wings to do such jobs. Noting that a citizen is not privy to the dealsigned between the state government and the foreign company,the court observed that the state government will be held asresponsible, if the firm misused the data. The court also asked why the contract was notreferred to the law department before signing it. When state government counsel said the datacollected did not constitute sensitive personal information,the bench said data confidentiality in the present world isthe most important. The state government said the agreement with theSprinklr has safeguards for data protection in accordancewith the standard practices of software as a service models. In his plea, petitioner Balu Gopalakrishnansaid he was concerned about the manner in which the dataregarding the COVID19 patients in the state are collected,stored, analysed and retrieved. The state government had entered into acontract with the IT company based out of the US, owned by anon resident Keralite, wherein the data of suspected andactual patients of the COVID-19 virus will be collectedusing government machinery and is uploaded to the foreignfirm's web server on a daily basis. The IT company in turn will provide actual datato the State machinery after analysis, for betterunderstanding and treatment of the pandemic. The petitioner said only concern is whetherthe data stored in the web server of company is safe andwhether it can be used by the company for monetary gains. "Even if there is a non-disclosure agreementbetween the parties, how can a violation of the agreement bepenaly enforced upon a foreign company and whether it will beeffective. The IT department of the state cannot feignignorance of the perils of data theft and answer questionsflimsily and callously," the petitoner said. More than 1.5 lakh sensitive medical informationof the COVID-19 patients are uploaded on a daily basis, tilltoday, the petitioner alleged. Noting that the government agencies are wellequipped to deal with the storage of data, the petitionersought to know why did the state prefer the foreign companyfor storage of sensitive information. COR TGB BNWELCOME BNWELCOME

Kerala High Court raps state govt on IT deal with US firm for processing COVID-19 patients' data

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<keyword id="6354512" type="CITY" weightage="80" keywordseo="Infosys">Infosys</keyword> is all set to get a new Chairman in place of <keyword id="396965" type="ORGANIZATION" weightage="80" keywordseo="KV-Kamath">KV Kamath</keyword>, who is taking over the new role as president of BRICS Bank. 
 
On the condition of anonymity, two people familiar with the development said that while Infosys would evaluate external and internal candidates to replace Kamath, it was expected that the conglomerate would name board member R Seshasayee as interim non-executive chairman. 
 
They added that name of the successor would be finalised within two to three weeks. 
 
Economic Times first reported that Infosys had begun hunting for its next chairman and may appoint either Seshasayee, executive vice chairman at Ashok Leyland, or former Microsoft India chairman Ravi Venkatesan as interim chairman to oversee the transition. 
 
Seshasayee, who started his career with Hindustan Lever in 1971 and joined Ashok Leyland in 1976, joined Infosys' board in 2011. He became executive director of Ashok Leyland in 1983 and managing director in 1998. He has also been the chairman of IndusInd Bank since 2007. 
 
"Seshasayee is the most likely candidate to be selected as interim non-executive chairman, given his experience and the fact that he is among the senior-most people on the board," one of the sources told ET. 
 
The person added that it was likely that Infosys would opt for an interim non-executive chairman for now. “Ideally the company would like to have a chairman in place before the AGM (on June 22)," this person said. 
 
Infosys' nominations committee, which identifies and evaluates candidates for various director positions, has the authority to identify and evaluate candidates to replace Kamath. 
 
Besides Kamath, the committee includes board veteran Jeffrey Sean Lehman, Biocon founder Kiran Mazumdar-Shaw and Seshasayee. Technically, a member of the nominations committee can be considered for the position of chairman, the sources said. 
 
Sources told the financial daily that chief executive Vishal Sikka along with Kamath will also explore appointing an external candidate as the next chairman. 
 "Infosys ideally wants the next chairman to have a profile similar to founder NR <keyword id="6355623" type="PERSON" weightage="80" keywordseo="Narayana-Murthy">Narayana Murthy</keyword> or Kamath. That person could come either from within the board or outside Infosys," the second source told ET. 
 
Kamath helped ICICI Bank become a savvy, next-generation lender. He first replaced Murthy as Infosys' chairman in August 2011 and played a vital role in succession planning at the company. 
 
"Infosys needs (a chairman) with experience in institution building. Right now the company is undergoing a serious transition and a lot of changes are taking place under the new CEO. So Infosys needs to pick someone who can be a good sounding board to Sikka," Kavil Ramachandran, executive director, Thomas Schmidheiny Centre for Family Enterprise at the Indian School of Business, told ET. 
 
Ramachandran said it should ideally be someone who Sikka respects and will not be seen a roadblock and also who knows the company well and values the ethos of the founders. 
 
During past five years, Infosys’ chairmanship changed as many as four times. Following two lacklustre years under co-founder SD Shibulal, the company's board brought back Murthy as executive chairman in June 2013 and Kamath moved out of his non-executive role. 
 
After the company appointed Sikka as its first non-founder CEO in August 2014, Murthy stepped down from his executive chairman role and Kamath took over again. 
 
(Image: Indiatimes)

Seshasayee likely to be interim chairman while search for Kamath’s successor continues

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