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<ul><li>This case study decodes how <keyword id="6656425" type="General" weightage="20" keywordseo="rsvp-movies" source="Orion">RSVP Movies</keyword> created excitement around its new movie launch, <keyword id="8041504" type="General" weightage="100" keywordseo="rashmi-rocket" source="Orion">Rashmi Rocket</keyword>, through a social media marketing campaign.</li><li><keyword id="3703971" type="General" weightage="20" keywordseo="TheSmallBigIdea" source="Orion">TheSmallBigIdea</keyword> crowdsourced and created a video where influencers and audiences shared which sports they’d have chosen if they didn’t care about having a conventional career.</li><li>Here's how it panned out.</li></ul>Inspired by true events, Rashmi Rocket narrates the inspiring story of a small-town girl, who overcomes all societal barriers to become a national-level athlete, but her glory is hindered when she is asked to undergo a gender test. The film features <keyword id="699893" type="General" weightage="20" keywordseo="Taapsee-Pannu" source="Orion">Taapsee Pannu</keyword> in the lead role, alongside Priyanshu Painyuli and Abhishek Banerjee. RSVP Movies, with an aim to make the film relevant for the audience, wanted to do an activity to enable the audience to relate with Rashmi's journey, further creating resonance with the movie, Rashmi Rocket. Objective: TheSmallBigIdea crowdsourced and created a video where influencers and audiences shared which sports they would have chosen if they didn’t care about having a conventional career. Solution: As a kid we all wanted to become a pilot, an engineer, an astronaut or a sportperson. Taking the same insight ahead, TheSmallBigIdea believed that there would be a huge set of audience who would associate with the same thought. Harping on this, TheSmallBigIdea created a campaign called #RocketWalaDream where the audience had to state if in their life they were given a chance to not choose a career they are currently pursuing, which sport would they choose to make their career in. Execution: 1. The TheSmallBigIdea team released a video of Taapsee urging audience to share their #RocketWalDream with her, where they left their dream sport to pursue something else in life. Link: <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> 2. Audience shared their Rocket Wala Dream. <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> 3. The <keyword id="4375738" type="General" weightage="20" keywordseo="tsbi" source="Orion">TSBI</keyword> team released a conclusion video where Taapsee shared the compilation of all the entries received for #RocketWalDream <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> Commenting on the campaign, Sanmesh Shailesh Sapkal, Associate Director - Key accounts, TheSmallBigIdea said, "It was very important for us to build on an idea that would relate to Rashmi's journey with the audience. We wanted the audience to empathise with her and live that journey through her. We chose nostalgia as a device, which became the epicentre of the campaign." Results: <ul><li>The campaign received almost 100+ entries</li><li>Approx. 2 million+ views on all the videos</li><li>Approx. 0.2 million+ engagement on all videos</li></ul> <div type="Article" hostid="261" msid="87137677" title="Case study: How Netflix India created buzz around Kota Factory’s season 2 launch by leveraging Jeetu Bhaiya’s fanbase" mstype="2" mssubtype="0"></div>

Case study: Here's how Rashmi Rocket created an engaging campaign to connect with its audience and garnered 2 million+ views on its marketing videos

Mumbai (Maharashtra) [India], July 5 (ANI): Actors <keyword id="6354713" type="General" weightage="20" keywordseo="kajol" source="Orion">Kajol</keyword> and <keyword id="210696" type="General" weightage="80" keywordseo="kriti-sanon" source="Orion">Kriti Sanon</keyword> are all set to star in writer-turned-producer <keyword id="511596" type="General" weightage="80" keywordseo="kanika-dhillon" source="Orion">Kanika Dhillon</keyword>'s much-anticipated mystery thriller 'Do Patti'. Taking to Instagram, <keyword id="263331" type="General" weightage="80" keywordseo="kriti" source="Orion">Kriti</keyword> treated fans to the new announcement and captioned the post, "Thrilled to announce DO PATTI! Alongside 3 very strong-headed, inspiring and immensely talented women! Monica, we couldn't have found a better platform than <keyword id="128682" type="General" weightage="80" keywordseo="netflix" source="Orion">Netflix</keyword> to tell this story! @netflix_inSuperrr duperr excited to reunite with Kajol ma'am after 8years! @kajol. Kanika - I've always loved your writing &amp; I'm so happy to be co-producing my first with you! Ufff.. this is a special one! @kanika.d @kathhapictures." Wimbledon: Carlos Alcaraz, Andy Murray start campaign with wins She added, "This one is gonna be a thrilling game with a lot of heart! A first for Blue Butterfly Films.@bluebutterflyfilmsofficial." After working in 'Dilwale', Kriti and Kajol are reuniting after 8 years. The film is set to take viewers on a thrilling suspense-filled ride like never before and transport audiences to the mesmerizing hills of North India, which serve as a stunning backdrop for the mystery and intrigue to unfold. Besides a riveting storyline, the film is peppered with commercial, exciting music. 'Do Patti' marks the debut of celebrated writer Kanika Dhillon and Kriti Sanon as producers. The 'Bhediya' actor on Tuesday announced that she is starting her own production company named "Blue Butterfly Films". Kriti took to Insta and shared the update. "And Its time to shift the gear. I've been in this magical industry living my dreams for 9 years. I've taken baby steps, learnt, evolved &amp; grown into the actor I am today! I absolutely lovvvee every bit and aspect of film-making. And now, its time to do more, to be more, to learn more, to tell more stories that touch my heart and hopefully yours too. Here's to constantly evolving and finding the most beautiful version of yourself. Beyond excited to finallyyyy start BLUE BUTTERFLY FILMS with a full heart and big dreams," Kriti wrote. After taking the world on adventurous trips with her stories in much-loved movies like 'Kedarnath', 'Manmarziyaan', 'Haseen Dilruba', 'Rashmi Rocket', and 'Guilty', amongst others, Kanika Dhillon sharing her excitement in a statement said, "I am absolutely thrilled to embark on this new journey as a producer. Do Patti is a compelling story, very close to my heart as a writer. And am thrilled to start my journey as a producer with Do PAtti. And such talented actors like Kriti and Kajol and of course Netflix. The writer in me feels empowered today that apart from creating the world on paper, I can curate my vision into reality. I hope to work towards building a production house that truly empowers stories and storytellers!" Sharing her thoughts on the film, Kajol added, "I couldn't be more thrilled to team up with Netflix once again after Tribhanga and Lust Stories 2, this time for an exhilarating ride that is Do Patti. The opportunity to be on streaming has been truly exciting as it allows us to venture into unexplored territories and present captivating stories to audiences across the globe. Do Patti has a standout script that promises a unique blend of adventure and mystery. It is a story that is not only rooted in India, but also promises the thrill that can be enjoyed by entertainment enthusiasts across borders '' Actor turned producer, Kriti Sanon shared, "Do Patti is a script that holds a very special place in my heart as it marks my debut as a Producer with my production house Blue Butterfly Films. I love every single aspect of film making and have always wanted to be more creatively involved in stories that touch my heart. And I felt in my gut that I was ready to shift the gear and do more. I'm excited to collaborate with the extremely talented Kanika Dhillon as a producer and we couldn't have asked for a better partner than Netflix for this magical journey. Adding to our women power is the amazing Kajol ma'am, who I'm thrilled to be working again with after almost 8 years (since Dilwale). I just cannot wait for this ride to begin!" Monika Shergill, Vice President of Content for Netflix India said, "We're thrilled to bring the powerhouse talent of Kajol and Kriti Sanon together on screen with Do Patti. Both actors are passionate about storytelling and always deliver unforgettable performances. In addition, it brings us great joy to support Kanika Dhillon and Kriti as they embark on their first creative journey as producers. We're looking forward to working together to bring their creative vision to our audiences and continue to tell riveting and exciting local stories." (ANI)

Kajol, Kriti Sanon to reunite for Kanika Dhillon's mystery thriller 'Do Patti'

<ul><li><keyword id="11645539" type="UNKNOWN" weightage="20" keywordseo="laqshya-event-capital">Laqshya Event Capital</keyword> has launched a division that will work on creating original content around its event IPs.</li><li>‘Event Originals’ will be mainly created for <keyword id="1245953" type="ORGANIZATION" weightage="20" keywordseo="OTT">OTT</keyword>, digital, film and other mainstream platforms.</li><li>Along with the content vertical, Laqshya Event Capital’s IP’s will also introduce interactive digital extensions, gamified options and other experiential digital formats for its popular IPs.</li></ul>Laqshya Event Capital (LEC) has announced its expansion with the introduction of a new business vertical called ‘Event Originals’. This vertical will see creation of original fiction and non-fiction content connected to IPs owned by LEC. This move has made the company the first mover in the space of event IPs to produce original content on a solid scale. ‘Event Originals’ will be mainly created for OTT, digital, film and other mainstream platforms. Laqshya Event Capital has joined hands with Mango People Media, a production house with a series of successful web series and producer of Taapsee Pannu’s next feature film, Rashmi Rocket. This collaboration will co-create content slates across different genres for Event Originals. An ambitious and soon to be launched IP that will cater to the southern Indian music community will also be produced as a non-fiction format series. Covering music-rich landscapes of southern India, the series will feature famous celebrity mentors and rising singing talent across Tamil, Telugu, Malayalam, and Kannada languages. Leading the company onto this brave new path is Laqshya Event Capital’s newly appointed CEO <keyword id="11645537" type="UNKNOWN" weightage="20" keywordseo="shyam-chhabria">Shyam Chhabria</keyword>, previously the COO and Head of Branded Content at the company. Shyam has previously made his mark with iconic IPs and spearheaded content models and formats across brands including Vh1 Supersonic, VIU India, <keyword id="510158" type="COMPANY" weightage="20" keywordseo="Viacom18-Media-Pvt-Ltd">Viacom18 Media Pvt Ltd</keyword>, <keyword id="462698" type="ORGANIZATION" weightage="20" keywordseo="Times-Television-Network">Times Television Network</keyword>, Balaji Telefilms &amp; NDTV Media. Speaking about the vision of expansion, Shyam Chhabria, CEO, Laqshya Event Capital said, “This move is in line with our vision to build well-rounded, 360 degree IPs. We want to build innovative and high converting content that audiences can relate to and brands can associate with. We aim to deliver customised and personalized customer experiences that are united whether offline or online. With this expansion in content, our goal is to create offerings for a wide spectrum of audiences, which will help us solidify our existing communities and play a role in developing new communities.” Elaborating on the expansion, Deepak Choudhary, Founder and Director, Laqshya Event Capital said, “We are celebrating eight years of being in the event industry and what better way to mark this milestone than to introduce new verticals. In the past eight years, we have had major success with our on-ground events and when the pandemic hit, we were able to seamlessly transition to virtual events. Today, we are confident to step into the world of digital content and hope to conquer this space with our original and innovative, IP led content creations. We’re also thrilled to have an ace brand strategist like Shyam leading Event Capital as CEO on this new path. He has led major innovations across events and content and is sure to add immense value to our new avatar” Along with the content vertical, Laqshya Event Capital’s IP’s will also introduce interactive digital extensions, gamified options and other experiential digital formats for its popular IPs. Since its inception in July 2013, LEC has successfully managed large format live event IPs across verticals such as music, education, fashion and lifestyle catering to experiences curated for different demographics, including kids and millennials. As more and more people look for stay-at-home entertainment, LEC is now gearing up to enthral audiences with its original mainstream show IPs.

Laqshya Event Capital introduces new vertical to create original fiction and non-fiction content connected to its IPs

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Case study: Here's how Rashmi Rocket created an engaging campaign to connect with its audience and garnered 2 million+ views on its marketing videos

BI India Partner

Kajol, Kriti Sanon to reunite for Kanika Dhillon's mystery thriller 'Do Patti'

ANI

Laqshya Event Capital introduces new vertical to create original fiction and non-fiction content connected to its IPs

BI India Partner

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