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<ul><li><keyword id="3269053" type="General" weightage="100" keywordseo="rapido" source="Orion">Rapido</keyword> has launched a new campaign. </li><li>'Smart ho, toh Rapido’ campaign aims to position Rapido as a customer-centric brand and highlight its key USPs. </li></ul>Rapido has announced its first celebrity campaign ‘Smart ho, toh Rapido.’ Rapido’s strategic objective behind the campaign is to portray itself as a customer-centric brand and educate people about its key offerings and USPs. This is the first time the company has roped in movie superstars to spread awareness about its unique services, intending to strengthen its presence in the market and transform daily commute for the better. Going live from 5th November, the 6-week campaign will run two films each for HSM and Non-HSM markets, directed by Sizil Srivastava (HSM)&amp;Trivikram Srinivas (Non-HSM)and produced by Dream Vault media. Featuring superstars <keyword id="106133" type="General" weightage="80" keywordseo="ranveer-singh" source="Orion">Ranveer Singh</keyword> and <keyword id="17473" type="General" weightage="80" keywordseo="allu-arjun" source="Orion">Allu Arjun</keyword>, the campaign will air on OOH, Radio, TV, and Digital platforms Pan India, focusing on 14 cities. Commenting on the first-of-its-kind announcement, Amit Verma, Head of Marketing, Rapido, said, “We are delighted to introduce our first celebrity campaign with Ranveer Singh and Allu Arjun. Both these brilliant actors will help us seed the idea of using Rapido as an alternative yet regular medium of travel among the masses, ushering in an era of affordable and convenient daily commute”. As a part of the ad campaign, Ranveer Singh and Allu Arjun will entertain their fans by enacting the roles of Babban and Guru, both smart and clever personalities. Their unique and interesting characters will guide the daily commuters, who are fed up with the hassles of traveling via buses/autos, to opt for a smart option like Rapido. The bike taxis offered by Rapido can swiftly cut through the traffic to offer timely, convenient, and pocket-friendly rides. <div type="Youtube" id="bhnlZIs1Ads" title="Rapido Bike-Taxi | Smart Ho Toh Rapido | Ranveer Singh" thumbUrl="https://i.ytimg.com/vi/bhnlZIs1Ads/mqdefault.jpg"></div> <div type="Youtube" id="lyEdUcEa_g8" title="Rapido Bike-Taxi | Smart Ho Toh Rapido | Allu Arjun | Telugu" thumbUrl="https://i.ytimg.com/vi/lyEdUcEa_g8/mqdefault.jpg"></div> Speaking on the campaign, Bollywood superstar Ranveer Singh, said, “I am glad to be associated with Rapido. I really enjoyed collaborating on our first campaign together. It was a delightful experience shooting for this ad film, playing a peculiar character (Babban) who has a unique and original style and persona. Rapido is all set to make waves and I’m happy to contribute my bit in what I’m sure will be a successful endeavor.” “I like to consider myself as a person who knows how to tackle a situation with the best possible solution. That’s why I was excited when Rapido approached me for the role of Guru, which resembles me. What Rapido is doing is quite exceptional and I’m happy to be a part of this campaign, which will help them scale their market presence to new heights,” added Allu Arjun. Rapido's revenue has returned by 85% compared to pre-COVID levels. Post acquiring $52 million funding in August 2021, the company is all set to scale its business operations, including expanding its auto fleet to 5 lakh by the end of 2021.

Rapido launches its first celebrity campaign with Ranveer Singh and Allu Arjun

<ul><li><keyword id="10245463" type="General" weightage="80" keywordseo="coinswitch-kuber" source="Orion">CoinSwitch Kuber</keyword> onboards <keyword id="106133" type="General" weightage="100" keywordseo="ranveer-singh" source="Orion">Ranveer Singh</keyword> as its brand ambassador.</li><li>It aims to connect with the millennial and Gen Z audiences by featuring Ranveer Singh in its “Kuch Toh Badlega” campaign.</li></ul>CoinSwitch Kuber has onboarded Bollywood star Ranveer Singh as its first ever brand ambassador. Through this association, CoinSwitch Kuber aims to leverage Ranveer Singh’s mass appeal, along with his popularity among the Gen Z and millennial customers. CoinSwitch Kuber and Ranveer Singh will work towards highlighting the growing acceptance of crypto in India while enhancing crypto awareness and trust in this emerging asset class. CoinSwitch Kuber has recently reached unicorn status in India and is now India’s largest crypto asset platform, valued at $1.9 billion serving 10 million+ Indian customers. Ranveer Singh will feature in three ad films for CoinSwitch Kuber’s ongoing ‘<keyword id="12269817" type="General" weightage="20" keywordseo="kuch-toh-badlega" source="Orion">Kuch Toh Badlega</keyword>’ campaign, which is premised on the possibility of change as one becomes a part of something bigger by entering the crypto world. The ad films drive the narrative of the potential of cryptocurrency to become the preferred choice of investment for the diverse Indian population, especially those living in tier 2 and tier 3 cities. Each of the ad films is designed to convey a different key trait of the CoinSwitch Kuber platform. <div type="Youtube" id="ShgtgIGXw-4" title="Bohot Hard nahi, Simple hai! | RanveerXCoinSwitch | #KuchTohBadlega" thumbUrl="https://i.ytimg.com/vi/ShgtgIGXw-4/mqdefault.jpg"></div> Ashish Singhal, Co-founder &amp; CEO, CoinSwitch Kuber, said, “We are excited to have Ranveer Singh join us as our brand ambassador. Our aim is to make crypto accessible to billions in India while making it as simple as ordering food online. I am confident that Ranveer, with his youth appeal, will enable us to make strides towards achieving that goal while aiding CoinSwitch Kuber to become a household name.” “By featuring Ranveer Singh in our Kuch Toh Badlega campaign we are tapping into the significant interest we have witnessed from tier 2 and tier 3 cities. We want to ensure that Indians from all walks of life are aware of the low barrier of entry into the crypto space along with the simplicity our platform affords,” he added. On the announcement, Ranveer Singh said, “This is an exciting time for the crypto landscape in India. I am glad to come onboard as the brand ambassador of CoinSwitch Kuber, India’s largest crypto asset platform. The company is a key player in the crypto revolution in India and I’m happy to be a part of their journey.”

Gully Boy's Ranveer Singh is back; raps for CoinSwitch Kuber in its latest ad

<ul><li>Ambassadors Sourav Ganguly, Ajinkya Rahane, VVS Laxman, Shane Watson and Rashid Khan, will announce the campaign on April 6, 2021.</li><li><keyword id="106133" type="PERSON" weightage="20" keywordseo="Ranveer-Singh">Ranveer Singh</keyword> joins these cricketers today. </li></ul>Games24x7 has announced Bollywood actor Ranveer Singh as brand ambassador for its fantasy sports platform-My11Circle. After a tepid 2020, where not much sport was played, there is immense excitement amongst cricket fans at the prospect of several important tournaments being scheduled in 2021. Ranveer will be unveiling a brand-new campaign for <keyword id="8310599" type="UNKNOWN" weightage="20" keywordseo="My11circle">My11Circle</keyword> on April 6th. Bhavin Pandya, Co-founder and CEO of Games24x7, the parent company of My11Circle said, "Films and cricket are two of India's biggest passions. With the start of the T20 season, we are extremely proud to have Ranveer Singh on board. His energy, passion for cricket and excellence at his craft epitomize young and aspirational India. The new campaign led by Ranveer will be a tribute to young Indians and their ardour for the game.” Ranveer, the multi-award-winning actor who has starred in some of the biggest hits of Indian cinema, describes himself as an avid cricket fan. Commenting upon his association as brand ambassador of My11Circle, Ranveer said, “As a cricket aficionado, I am excited to be a part of the latest My11Circle campaign, which celebrates the fervour of the Indian cricket fan. Forming teams comprising the best players is one of the most engaging pursuits for cricket fans like me. It provides an immense vicarious thrill and calls upon one to use one's knowledge of the sport derived from skilled analysis of past performances and playing conditions. I hope that this creative and energetic campaign will extend the awesome game playing experiences on My11Circle to more sports enthusiasts." Ranveer's appointment comes close on the heels of My11Circle announcing Indian Test Vice Captain Ajinkya Rahane as their brand ambassador. One of the major fantasy sports platforms in India, My11Circle, is known for launching an innovative offering every T20 cricket season. It is the fantasy sports platform of Games24x7, India's largest multi-game platform, with a user base of more than 70 million skill gamers and a portfolio that spans skill and casual games. Ranveer is the latest addition in the illustrious group of My11Circle's brand ambassadors, which also includes former Indian captain Sourav Ganguly, Indian Test vice-captain Ajinkya Rahane, legendary batsman VVS Laxman and allrounders, Shane Watson and Rashid Khan. Commenting on the new campaign, Saroj Panigrahi, Vice President, My11Circle said: "We are delighted to welcome Ranveer Singh to the Games24x7 family. His unmatched energy and commitment to entertain reflects My11Circle's brand philosophy. Over 17 million sports enthusiasts have enjoyed using their knowledge of the game to pit their wits against their heroes such as Sourav Ganguly, Shane Watson, Rashid Khan, and VVS Laxman. Our latest campaign, scheduled to be launched on April 6th on <a href="http://www.my11circle.com/">www.my11circle.com</a>, is the perfect amalgam of entertainment and cricket skills, and an earnest endeavour to make cricket fans feel special."

My11Circle onboards Ranveer Singh as its brand ambassador before the upcoming T20 season

<ul><li><keyword id="3269053" type="PERSON" weightage="20" keywordseo="Rapido">Rapido</keyword> is aiming to achieve at least 1.5x growth than last fiscal. It is the only mobility company that is eyeing profits this year. </li><li>Rapido has already seen 25% of its business bouncing back. </li><li>Pavan Guntupalli, Co-founder, Rapido, talks to us about the story behind launching the brand, its growth, and mantra behind its road to profitability. </li></ul>The lockdown impacted most businesses across the globe. Some shut down and some learnt how to evolve with the changing tides. Home-grown brand Rapido, a Bike-Taxi service provider, saw its revenue plunge in the first two months after COVID hit the country and people were locked inside the four walls of their houses. With it, mobility came to a complete standstill. However, it soon saw a silver lining in June and July as 25% of its business bounced back. One of the reasons behind this demand was that people started avoiding public places and transport. Although, according to Rapido, 80% of India still doesn’t own private vehicles and due to COVID, they needed a safe and secure commute. This presented an opportunity in adversity for Rapido. Explaining why the brand’s demand came back, Pavan Guntupalli, Co-founder, Rapido, said, “Customers became aware that bike taxi is a more open and personalized way for intra-city travel. The customer has an advantage of less exposure to any infection due to his/her limited interaction with the captain (driver) and less touch points.” People also started renting its bikes for longer commutes. “Our average distance has suddenly changed, earlier people were using us for the last mile 3-5km but suddenly because of unavailability of regular public transport, our average distance has increased to 35% in some cities and overall, we saw 25% increase. Now people are using us for home to home travel and not just for last mile connectivity. Somewhere in December, we are hoping to come back to 100% of our business as before,” said Guntupalli. Shifting gears Rapido was growing at around 15% month-on-month from the last 3 years before the pandemic-infused lockdown hit India. It also doubled its presence from 50 cities to 100 in 6 months. Post lockdown, it had to shift its business model from offering bikes and taxies from consumers to distributors. Around 92% of its business came from bike and taxi model (intra-city mobility) and 8% came from logistics (essential supplies). Now, 30% of its total business comes from logistics and 70% from bike taxis. So, it decided to pivot its focus on accelerating the existing logistics business model by following a few initiatives such as delivering essentials at home, supporting the government to resolve supply-chain challenges, etc. “Rapido has been operating delivery services for e-commerce companies for close to 2 years now namely Zomato, Swiggy, Delhivery.com, Myntra, Eat.Fit. SuprDaily, Mapprr, 24*7 Stores, Kalerya, Bharatpe. During the lockdown, we amped up the existing Rapido-Delivery services to provide for the delivery of essential goods and partnered with major online companies like Big Bazaar, Big Basket and Spencer’s for delivery of essential goods,” shared Guntupalli. Building on the demand for logistics further, Rapido launched Rapido Local, a person-to-person delivery service. “Rapido Store is a convenient tool for offline and online businesses to help them reach out and deliver products to their customers in these challenging times. Rapido Store helps local businesses take care of multiple customer deliveries simultaneously in the most affordable and trusted manner. The service is currently operational in Bangalore &amp; Vijayawada and will scale to all cities Rapido is present in,” explained Guntupalli. Marketing Strategy and Understanding Consumers To gain its consumers' trust in a volatile market, Rapido introduced Safety Shields that helped consumers to maintain a safe distance from the driver or Captain, as Rapido calls them. <div type="image" title="rapido safety shields" msid="78221466" hostid="261"></div> Guntupalli said, “The Shield weighs around 400 gms -- it is a lightweight, PVC board that is attached to the Captain’s back like a rucksack. The shield covers the Captain’s body and makes for a considerable distance between the customer and our Captain. Apart from the usual measures, like using masks, sanitizers and the ArogyaSetu App, that we have taken, we felt the Safety Shields will be an added measure of safety during the rides.” It also tweaked its marketing strategy to increase awareness about the safety measures they followed. Its strategy is multi-lingual and regional. “We are trying to help change consumer behaviour towards safety, by helping them embrace the new norms through best practices when it comes to precautions, like bringing their own helmet, and avoiding stepping out. We also ensure that we leverage push notifications, SMS, emailers, in-app training videos, social media campaigns and marketing campaigns in various languages like Tamil, Telugu, Kannada and Hindi, to communicate regularly on our company updates and initiatives. We recently launched our first-ever video campaign, #PromiseofProtection, that showcases Rapido’s commitment to the safety and protection of its users, through an understanding of different relationships in our lives. In the initial phase of COVID, we launched a fundraiser for the Captains to provide them with the support they needed to weather the difficult times,” said Guntupalli. Goals for this fiscal As we inch towards normalcy and people have started stepping out, Rapido is aiming to achieve at least 1.5x growth over last fiscal. It is the only mobility company that is eyeing profits this year. According to PGA Labs, bike taxi service is now a $150 million market, growing at 20% month-over-month. In India 300 million people commute every day out of which only 1% happens via apps. It is estimated that bike taxis in India have the potential to create 5+ million livelihood opportunities, generating a revenue of $10 billion. With rapid urbanisation and smart status of cities, bike-taxi is becoming the future of intra-city transport. Due to COVID, they are also avoiding public transport. As a result, Rapido has become the third largest ride sharing platform in the country that sees around 10 million transactions in a month. Now, after securing a leadership position in the Bike Taxi ecosystem across cities, Rapido’s next focus area is to use technology to propel newer models that will help serve end users as well as businesses in the post COVID world. However, vehicle ownership in India is less. Hardly 18-20% people own a vehicle, that means 80% people still don’t have their own vehicle. When the pandemic hit, a huge problem statement was the need for a safe and secure commute. This became an opportunity in adversity for Rapido, as it saw a 25% spike in the month of June and July. Where it all began Rapido introduced bike sharing in our country in 2015. The product was built to bridge the last mile connectivity gaps. People in Tier II, III and beyond towns and cities have limited public transport solutions, some are not even available late in the evenings, making it difficult to look for an affordable option to travel within the city and getting shared autos are a hassle especially if you are a woman. However, being a first mover has its own set of challenges. Rapido was dealing with both cultural and social challenges. People did not feel comfortable sitting behind a stranger. So to woo consumers, Rapido took a quirky route. Guntupalli said, “We took a multilingual approach for our consumer outreach. The idea was to reach larger sets of audiences across Tier I, II and III cities and build affinity with the message. We worked on short, quirky videos that are a trend among tech-savvy millennials. We introduced the brand in a fun and different way to them through 7 videos with themes such as <a href="https://www.youtube.com/watch?v=bgGQYrlpRHA">Don’t be late, Save Your Date</a>, <a href="https://www.youtube.com/watch?v=cMOxf64njqE">KabhiBhiKahinBhi</a>, <a href="https://www.youtube.com/watch?v=jXPThvwLKSo">Don’t’ Get Crushed Away In Traffic</a>,<a href="https://www.youtube.com/watch?v=TbvxRnLayYI"> Late for Exam, Just Stay Calm</a>.” It also partnered with traffic police in cities like Vijayawada, Mangalore, Mysore, Kota to name a few, to drive awareness about road safety with helmet distribution campaigns. To make its women customers feel safer, Rapido masks their phone numbers from its captains. It was also the first bike taxi company in India to introduce insurance for both customers and Captains from Day 1. Rapido is now present in 100 cities serving over 10 million customers with 15 lakh+ registered Captains. It is the 3rd largest ride sharing platform in the country with 10 million transactions a month and has recorded over 25 million app downloads.

Rapido shifts focus to logistics; sees 25% business recovery and aims for 1.5x growth next year over FY20

<ul><li><keyword id="88717" type="ENTERTAINMENT" weightage="20" keywordseo="Bingo">Bingo</keyword>! had recently released an ad for its latest offerings, Bingo! Mad Angles Cheese Nachos and Bingo! Mad Angles Pizza featuring actor <keyword id="106133" type="PERSON" weightage="20" keywordseo="Ranveer-Singh">Ranveer Singh</keyword>.</li><li>The ad offended fans of late actor <keyword id="6356062" type="PERSON" weightage="20" keywordseo="Sushant-Singh-Rajput">Sushant Singh Rajput</keyword> and claimed the ad mocked Rajput because of the use of words like algorithm, <keyword id="1320891" type="PERSON" weightage="20" keywordseo="photons">photons</keyword> etc.</li><li><keyword id="159202" type="CITY" weightage="20" keywordseo="ITC-Foods">ITC Foods</keyword> has dismissed the allegations stating the ad was shot in October 2019.</li></ul>Last evening, #BoycottBingo started trending on Twitter after an ad by ITC Foods' Bingo featuring actor Ranveer Singh went live. Fans of late actor Sushant Singh Rajput claimed that the ad where Singh is seen talking about algorithms, paradoxical photons, and aliens after being repeatedly asked what his future plans are. <div type="Youtube" id="ZOw1iaULlPc" title="Beta, aage Kya Plan Hai | Mad Angles and Ranveer | Cheese Nachos and Pizza" thumbUrl="https://i.ytimg.com/vi/ZOw1iaULlPc/mqdefault.jpg"></div> The fans of the late actor took offence because SSR used to often talk about science, even his Twitter bio used to read 'Photon in a double-slit' and they felt that the ad was distasteful and was making fun of Rajput. However, the brand completely dismissed the allegations. In its official response, an ITC Foods Spokesperson said, "A completely false, erroneous and mischievous message is being posted/circulated alleging that an advertisement of Bingo! is making fun of a late Bollywood celebrity. Such kind of erroneous messages are knowingly spreading falsehoods. We request you to not fall prey to such mischievous posts. The recent Bingo! Advertisement was shot more than a year ago in October 2019. It is being aired this year because of delay in the launch of Bingo! Mad Angles Cheese Nachos and Bingo! Mad Angles Pizza due to the Covid-19 pandemic." Bingo's trolling came a few weeks after Twitterati got upset over 2 <keyword id="138037" type="COMPANY" weightage="20" keywordseo="Tanishq">Tanishq</keyword> ads that were eventually pulled down. What is good to see is that Bingo! stood its ground and has not pulled the ad down.

As SSR fans get upset over a Bingo! ad feat. Ranveer Singh that they felt mocked the late actor, ITC says the ad was shot in October 2019

Twenty-year-old businessman <keyword id="4083290" type="UNKNOWN" weightage="100" keywordseo="Hammad-Shoaib">Hammad Shoaib</keyword>, a resident of <keyword id="114660" type="COMPANY" weightage="100" keywordseo="Faisalabad">Faisalabad</keyword> in <a href="http://www.businessinsider.in/searchresult.cms?query=pakistan&amp;sortorder=effectivedate">Pakistan</a> is creating a storm on the internet for his striking resemblance to none other than <keyword id="143" type="CITY" weightage="100" keywordseo="Bollywood">Bollywood</keyword>'s hyper-man. 
 
Shoaib not only has the same hairstyle and beard as <a href="http://www.businessinsider.in/searchresult.cms?query=ranveer+singh&amp;sortorder=effectivedate">Ranveer Singh,</a> but his dance moves are quite killer too. 
 It all started when a popular blogger from <keyword id="3001" type="COUNTRY" weightage="100" keywordseo="Pakistan">Pakistan</keyword> wrote about him and since then the <keyword id="106133" type="PERSON" weightage="100" keywordseo="Ranveer-Singh">Ranveer Singh</keyword> look-alike has been inundated with friend requests, likes and comments on his social media accounts. 
 
Shoaib has been sharing his pictures dance and videos on Instagram for quite some time now. However, he states that he doesn't imitate Ranveer Singh and doesn't even think that he resembles the Bollywood actor, calling it 'god-gifted'. 
 
While Shoaib is definitely enjoying the attention, his newfound fanbase may have to wait for a while before they can see him on the silver screen as he's yet to sign any movies, despite producers and directors approaching him. Though he does admit that he would blindy say yes to a chance of getting to work with Ranveer Singh 
 
Have a look at Shoaib's pictures and the striking resemblance he bears to Ranveer Singh: 
 
 
 
 
 
 
 
 
 
You can check out more of his<a href="https://www.instagram.com/p/BPTM75Nh2Mf/?taken-by=hammadshoaib1"> pictures</a> here.

Meet Hammad Shoaib, the Pakistani student who looks exactly like Ranveer Singh

<ul><li><keyword id="106133" type="General" weightage="20" keywordseo="ranveer-singh" source="Orion">Ranveer Singh</keyword> is the first Bollywood actor to be <keyword id="84528" type="General" weightage="20" keywordseo="national-basketball-association" source="Orion">National Basketball Association</keyword>'s brand ambassador for India.</li><li>He will be engaging with Indian NBA fans. </li></ul>The National Basketball Association (NBA) today named Bollywood superstar Ranveer Singh the <keyword id="12209065" type="General" weightage="20" keywordseo="nba-brand-ambassador" source="Orion">NBA Brand Ambassador</keyword> for India. In this capacity, Singh will work with the NBA to help grow the league’s profile in India throughout its landmark 75th Anniversary Season in 2021-22. Over the course of the season, Singh will participate in a number of league initiatives that will be featured on NBA India’s and his personal social media accounts. Singh will attend NBA All-Star 2022 in Cleveland, where he will post behind-the-scenes social media content and meet NBA players and legends. Singh previously attended NBA All-Star 2016 in Toronto, where he sat courtside at the NBA All-Star Game. Singh will also be featured on NBA Style, a new lifestyle-focused Instagram account for fans in India that showcases the convergence of the NBA and popular culture. “NBA Style” serves as a destination for fans in India to immerse themselves in the many ways that the league and its players influence and are influenced by music, style, art and entertainment. The new account also spotlights a wide range of local personalities and their contributions to both NBA and popular culture. “I have loved basketball and the NBA since my childhood and have always been fascinated with its influence on popular culture, including music, fashion and entertainment,” said Singh. “With the NBA tipping off its 75th season celebrations, there couldn’t have been a better time to join forces with the league and support their efforts to grow basketball in the country.” “We are thrilled to welcome Ranveer Singh as NBA brand ambassador for India ahead of what promises to be a memorable 75th Anniversary Season,” said NBA Deputy Commissioner and Chief Operating Officer Mark Tatum. “A Bollywood icon and one of the most celebrated actors of his generation, Ranveer is also a dedicated NBA fan who is passionate about the league and its players. We’re excited to work with Ranveer to engage with fans in India and around the world on a variety of platforms.” “Ranveer is an ideal ambassador to headline the launch of NBA Style, our new Instagram handle that explores the intersection of basketball and culture,” said NBA Asia Executive Vice President and Managing Director Scott Levy. “Art, fashion and entertainment are part of the fabric of India, and with Ranveer’s help, NBA Style will contribute to the cultural landscape and showcase how the league and its players have been shaped by and influence culture.” A native of Mumbai, Singh has appeared in several critically acclaimed movies and is the recipient of multiple prestigious awards.

Ranveer Singh named National Basketball Association's brand ambassador for India

<ul><li>In 2020, despite the pandemic-induced lockdown bringing mobility services to a complete standstill, homegrown bike-taxi platform <keyword id="3269053" type="PERSON" weightage="20" keywordseo="Rapido">Rapido</keyword> shifted its gears to focus on what’s important. </li><li>It was quick to bounce back as it continued to engage with its customers through digital mediums and by accelerating its logistics business towards providing essential services. </li><li>For 2021, Rapido has earmarked $20M in marketing spends. We caught up with Amit Verma, Head of Marketing, Rapido to further discuss the company's plans for FY22 and how it will go about spending its marketing monnies. </li></ul>Tapping on the scope of growth in the mobility category, Rapido, India’s first and the largest Bike-Taxi platform has earmarked USD 20 million for its marketing activities in 2021. According to PGA Labs, bike taxi service is now a $150 million market, growing at 20% month-over-month. In India, 300 million people commute every day out of which only 1% of bookings happen via apps and only 20% of India owns private vehicles today. It is estimated that bike taxis in India have the potential to create 5+ million livelihood opportunities, generating a revenue of $10 billion. In 2020, after the nation-wide lockdown was lifted and consumers were still concerned about stepping out and using public vehicles, they turned to private vehicle providers like Rapido for safe and secure commutes. Now, as the market has started limping towards normalcy, Rapido is putting its best foot forward to increase brand awareness and acquire new users. Amit Verma, Head of Marketing, Rapido said, “The market is now opening up and the overall number of COVID-19 cases are going down, so we thought now this is the right time that we can increase our spends. We also want to grow 100% maybe in the next 12-13 months. And we have set aside $20 million for marketing in FY22, which will mostly be spent to acquire new users and spread awareness of Rapido as a brand.” Verma said that it was because of Rapido’s marketing efforts that it continued to acquire new users despite a recession. It also decided to pivot its focus on accelerating the existing logistics business model such as delivering essentials at home, supporting the government to resolve supply-chain challenges, etc. As a result, 25% of its business bounced back in June 2020. He said, “Unfortunately, the last financial year started with the COVID-19. The operations came to a halt during those few months and post that, when we started our operations, we were really frugal and trying to optimize our marketing spends. And just because of that, we are focusing on marketing well this year.” From the $20 million marketing budget, Rapido has decided to spend 50% on digital media. “Our lion’s share of the $20 million, around 50-60%, will be spent on digital. A major share within digital will go on performance marketing. Post that, we are going to spend a lot on traditional mediums as well which includes TV, radio and outdoor media because our TG spends a significant amount of time on these mediums. Apart from that, we are putting a lot of focus on improving user experience. So we might do more activities to enhance in-app user experience through brand campaigns and digital activities,” explained Verma. <cmsannotation type="cmsannotation" annotationid="Winning consumers with a bullish marketing campaign" text="Winning consumers with a bullish marketing campaign">Winning consumers with a bullish marketing campaign</cmsannotation> From a rap jingle to partnering with celebrities and other media houses, Rapido tried to woo its customers with one message across all platforms - how Rapido is ensuring safe commutes, which is affordable and accessible in every nook of top 100 cities. Its strategy was multilingual and regional. After securing a leadership position in the Bike-Taxi ecosystem across cities, it is hoping to increase its user base and brand recognition. Walking us through Rapido’s future marketing plans, Verma shared, “There are two things we are planning for next year. First, there will be a few brand campaigns which will focus on polishing the upper funnel, that is, increasing brand awareness and making our brand top of the mind (whether it be aided or unaided recall). That is our first objective. We might do two to three brand campaigns followed by some sustenance campaigns. And apart from that, we're also planning to do quite a few content integrations with content partners like TVF, Pocket Aces, Pocket Media, so that we can keep a continuity alive, and we can engage with our user base as well.” Currently, Rapido’s Creative agency-on-record is Enormous Brands, GroupM will be handling its TV, print and radio and Laqshya Media Group has been awarded brand’s OOH duties. <cmsannotation type="cmsannotation" annotationid="Goals for FY22" text="Goals for FY22">Goals for FY22</cmsannotation> Rapido was growing at around 15% month-on-month for the last 3 years before the pandemic-infused lockdown hit India. It also doubled its presence from 50 cities to 100 in the second half of 2020. Now, it is eyeing to grow by 100%. “If you compare it with pre-Corona, we were doing 10 million rides per month. So for the next 12 to 13 months, we are again aiming 100% growth on that base,” said Verma. Rapido has recorded over 20 million app downloads so far and Verma said that the company will try to double its downloads by the end of FY22.

Exclusive: Rapido earmarks $20 million for marketing in FY22 to gain new users and spread brand awareness

Bollywood power couple, <keyword id="19927390" type="General" weightage="100" keywordseo="Deepika-Padukone" source="keywords">Deepika Padukone</keyword> and <keyword id="19921973" type="General" weightage="20" keywordseo="Ranveer-Singh" source="keywords">Ranveer Singh</keyword> have become parents to a <keyword id="20015816" type="General" weightage="20" keywordseo="baby-girl" source="keywords">baby girl</keyword>.'DeepVeer' officially confirmed the news with their fans with a post on <keyword id="19900288" type="General" weightage="20" keywordseo="Instagram" source="keywords">Instagram</keyword> on Sunday. "Welcome baby girl! 8.09.2024," the picture read. After this good news, 'DeepVeer' fans couldn't keep calm and flooded the comment section. One of the users wrote, "Congratulations Deepu and Ranveer." Another user commented, "Congratulations DeepVeer." On Saturday, several photos and videos of Deepika went viral on social media as she made her way to the hospital. Before welcoming their first child, Deepika and Ranveer visited Mumbai's <keyword id="20382517" type="General" weightage="20" keywordseo="Siddhivinayak-Temple" source="keywords">Siddhivinayak Temple</keyword> on the occasion of <keyword id="20669522" type="General" weightage="20" keywordseo="Ganesh-Chaturthi" source="keywords">Ganesh Chaturthi</keyword> on Friday evening. The couple was clicked by the shutterbugs as they entered the temple premises. The couple were all smiles as they arrived at the temple to see Lord Ganesha's blessings. Recently, the couple treated fans with their stunning <keyword id="20762403" type="General" weightage="20" keywordseo="maternity-shoot" source="keywords">maternity shoot</keyword>. In the joint post shared on Deepika and Ranveer's Instagram handles, the couple captioned it with ward off evil eye, heart and infinity emojis. In the pictures, the couple can be seen embracing baby bump. Deepika and Ranveer announced their pregnancy in February this year. Ranveer-Deepika tied the knot on November 14, 2018, at Italy's Lake Como after dating for six long years and the duo never fail to shower love on each other on social media. They first met on the sets of Sanjay Leela Bhansali's romantic drama film 'Goliyon Ki Rasleela Ram-Leela' and later also starred in 'Bajirao Mastani' and 'Padmaavat'. Meanwhile, on the work front, Deepika will be next seen in '<keyword id="20032943" type="General" weightage="20" keywordseo="Singham-Again" source="keywords">Singham Again</keyword>,' set to hit the big screens on the festive occasion of Diwali 2024. Helmed by Rohit Shetty, 'Singham Again' also stars her husband Ranveer Singh, actors Ajay Devgn Kareena Kapoor Khan, Akshay Kumar, Tiger Shroff, and Ranveer Singh in the lead roles. 'Singham Again' is the third instalment of the super-hit franchise. 'Singham' was released in 2011, starring Kajal Aggarwal and Prakash Raj in lead roles, followed by 'Singham Returns' in 2014. Both projects were box office hits. Ranveer, on the other hand, recently announced his new project, featuring a stellar cast that includes Sanjay Dutt, R Madhavan, Akshaye Khanna, and Arjun Rampal. Ranveer Singh will also star in Farhan Akhtar's upcoming 'Don 3'.

"Welcome baby girl": Deepika Padukone, Ranveer Singh become parents

To promote his upcoming action flick <keyword id="1054297" type="ENTERTAINMENT" weightage="100" keywordseo="Bang-Bang">Bang Bang</keyword>, popular <keyword id="143" type="CITY" weightage="100" keywordseo="Bollywood">Bollywood</keyword> actor <keyword id="6354563" type="PERSON" weightage="100" keywordseo="Hrithik-Roshan">Hrithik Roshan</keyword> has started a new trend on Twitter. He has been challenging various Bollywood celebrities, some of whom are his closest friends, to do various dares. 
 While all of these celebrities have responded in a positive manner and posted videos doing those dares, <keyword id="106133" type="PERSON" weightage="100" keywordseo="Ranveer-Singh">Ranveer Singh</keyword> surely took the cake. 
 
Apparently, Hrithik’s dare to Ranveer went like this. 
 
To <a href="https://twitter.com/RanveerOfficial">@RanveerOfficial</a> my #bangbangdare get out of ur car n pose on d middle of any Main Street of mumbai fr your fans! Hahaha,bolo..accept?? 
 
For a celebrity of this stature, getting out on a crowded street is surely a dare. However, Ranveer, who is known for his witty sense of humour, took the dare to an altogether different level. He dressed up like Krrish, the popular superhero character donned by Hrithik in two movies, viz Krrish and Krrish 3. Dressed in his Krrish costume, wearing a mask over his face, Ranveer danced on the Main Aisa Kyun Hoon song from the movie Lakshya, in the street. After apologising to the traffic police for the nuisance he had created, Singh took off the mask and ran to his car, leaving behind a bemused public. 
 
After his impromptu jig, Ranveer tweeted the video through a newly made YouTube channel, saying 
 
My #bangbangdare ! Just for you <a href="https://twitter.com/iHrithik">@iHrithik</a> :)) 
 
To which Hrithik tweeted 
 
Tere liye Jaan hazir hai! Dil jeetliya duniya ka! RT <a href="https://twitter.com/RanveerOfficial">@RanveerOfficial</a>: My #bangbangdare ! Just for you <a href="https://twitter.com/iHrithik">@iHrithik</a> :)) 
 
Watch Ranveer’s video here:
 
 
 Other celebrities challenged by Hrithik were Dino Morea, Shah Rukh Khan, Dabboo Ratnani, Sonam Kapoor, Priyanka Chopra, Uday Chopra and Nargis Fakhri. Read more about the <keyword id="2535109" type="UNKNOWN" weightage="100" keywordseo="Bang-Bang-dare">Bang Bang dare</keyword> <a href="http://www.businessinsider.in/Hrithik-Creates-A-Big-Bang-For-Bang-Bang-On-Twitter/articleshow/43249805.cms">here</a>. 
 
Image courtesy: <a href="https://www.youtube.com/channel/UCmnvB7tn9vSK5kyBlVa8k0w">Ranveer Singh YouTube Channel</a>

Ranveer's Dabangg Response To The BangBang Dare

You won’t see <keyword id="6354583" type="PERSON" weightage="100" keywordseo="Salman-Khan">Salman Khan</keyword> doing stunts and getting soft drink <keyword id="109079" type="ENTERTAINMENT" weightage="20" keywordseo="Thums-up">Thums Up</keyword> as Coca Cola dropped the Bollywood star as the brand ambassador of Thums Up. 
 Coca Cola is now in talks with <keyword id="106133" type="PERSON" weightage="100" keywordseo="Ranveer-Singh">Ranveer Singh</keyword> as it wants someone young to represent its soft drink. 
 The beverages major broke the four year association with Salman Khan, saying Salman Khan was committed to an existing relationship with a daily TV show, which this year was to be sponsored by a brand that competes with the <keyword id="6385848" type="COMPANY" weightage="20" keywordseo="Coca-Cola-India">Coca-Cola India</keyword> product portfolio. 
 
"In light of this, both parties have mutually decided not to renew the current contract," the joint statement by Salman Khan and the company said. 
 
A source said that the company is in talks with young star Ranveer Singh to replace Salman. 
 
The company's decision to not to renew the contract with the 50-year-old actor is more to do with the image of Coca Cola, which is seen as a young brand, the source said. 
 
"That explains why Coca Cola is talking to a much younger star like Ranveer Singh," the source added. 
 
Khan has been among the top celebrity endorsers reportedly charging Rs 5 crore per year per brand. Recently, he had courted controversy when he supported Pakistani artists saying "they were not terrorists" in the wake of a debate on whether they should be allowed to work in Indian movies after the Uri attack. 
 
Coca-Cola India had roped in Khan as its brand ambassador for the second time to endorse its Thums Up brand in October 2012 replacing another Bollywood star Akshay Kumar. He had earlier endorsed the brand in early 2000s. 
 
At that time, Coca-Cola India had also signed an agreement with Being Human, The Salman Khan Foundation, to jointly promote, conceive and execute charitable and social activities

Coca Cola in talks with Ranveer Singh after it drops Salman Khan as brand ambassador of Thums Up

It is not everyday that two A-list celebrities come together. In the last two years, this rare occurrence has happened at least thrice, bringing to the fore a class of power couples. And, their combined brand value can top the charts. Earlier too, legendary Bollywood actors Amitabh and Jaya Bacchan came together for endorsing <keyword id="413856" type="COMPANY" weightage="20" keywordseo="Kalyan-Jewellers">Kalyan Jewellers</keyword> Mudhra collection as parents to a would-be bride. Though Shah Rukh Khan and Gauri Khan also did a few ads like D'decor together, experts believe the real moolah lies in the paired reigning superstars. The latest entrant into this short and exclusive club are Ranbir Kapoor and Alia Bhatt, who are also coming together for a soon-to-be released movie. Alia Bhatt and Ranbir Kapoor 
 
 
 
 <div type="image" title="d5e72e6574eed1c9dc2076a0f93144df" msid="69660187" hostid="261"></div>









 Hitting the nail before they turn a married couple, e-commerce giant Flipkart roped Alia Bhatt and Ranbir Kapoor for a national campaign. They play the role of a couple too where Alia is seen commenting on Ranbir’s clothing style. Alia who is high on successes like Raazi and Gully Boy makes more from brand endorsements, as compared to Ranbir who had a spate of flops before the release of Sanju this year. The 26-year-old actor, Alia Bhatt has collaborated with some of the best brands in India and is the first celeb to promote Uber Eats, Nokia and Make My Trip. She reportedly <a href="https://www.marketingmind.in/reasons-why-alia-bhatt-has-become-popular-in-brand-endorsements/">has a brand value </a> of $98,10,700. Ranbir Kapoor reported has a brand value of ₹1.39 billion, according to Duff and Phelps' Celebrity Brand Valuation Report 2018. But together, both their fortunes could change and so will that of the brands they would be a part of. Together they have an estimated brand value of ₹2.77 billion Deepika Padukone and Ranveer Singh 
 
 
 
 <div type="image" title="81C05D54-4D7B-4A9B-923F-05E3B2008429" msid="69660144" hostid="261"></div>








 The star couple Deepika Padukone and Ranveer Singh have around 40 brands together in their kitty. And some of them are competitors. For instance, Ranveer Singh endorses Make My Trip while Deepika promotes GoIbibo. But electronics brand Lloyd also brought them together to do what they do best--as newlyweds to endorse the company’s household electronics like air conditioners, LED TVs among others. According to a report by ESP properties, “Their successive blockbusters and the buzz around their wedding for months before the event, was enough to earn them a spot in the top 3 brand favorite stars of the year.” Ranveer Singh earns over ₹840 million from more than 20 brand he endorses. He charges between ₹30-40 million to ₹40 million per advertisement. Ranveer Singh earned ₹626 millions alone in 2017 from brand endorsement, said Forbes list of 100 celebrities for 2017. Deepika Padukone is the top earner in brand endorsements amongst actresses. She promotes 18 brands and earns ₹750 million. The brand <keyword id="3056668" type="PERSON" weightage="20" keywordseo="deepveer">DeepVeer</keyword> has an estimated value of ₹1.59 billion. Anushka Sharma and <keyword id="6354486" type="PERSON" weightage="20" keywordseo="virat-kohli">Virat Kohli</keyword> 
 
 
 
 <div type="image" title="_eccb0bfa-ec88-11e8-b312-d5ded9c11306" msid="69660095" hostid="261" caption="&amp;lt;p&amp;gt;&amp;lt;sup&amp;gt;A still from Manyavar ad&amp;lt;/sup&amp;gt;&amp;lt;/p&amp;gt;"></div>









 The trendsetters in the latest category however remain Virat Kohli, the captain of the Indian cricket team, and his actor wife Anushka Sharma. And without they have more than one ‘couple’ endorsement. Both of them together<a href="https://www.livemint.com/industry/media/myntra-appoints-virat-kohli-anushka-sharma-as-first-brand-ambassadors-1556879575460.html"> reportedly have a brand value of $200 million</a> with 40 brands in their kitty like Head and Shoulders, Pepsi, Celkon, Boost, Audi, Fastrack, Nivea, Puma, American Tourister and Uber. The two have also been featured together in a clothing brand advertisement, Manyawar, for which they did a sequel after their marriage. In fact, it was an ad shoot that brought this couple together as they met in 2013 while shooting for Head and Shoulders. They recently shot an ad for Google Duo where Anushka Sharma and Virat Kohli show their goofy relationship. “In 2017, #Virushka was evidently the year’s Power Couple.Colgate skillfully leveraged the fandom of both the stars separately this year.” said the ESP Properties report. Virat Kohli is the star of the brand endorsement <a href="https://economictimes.indiatimes.com/industry/services/advertising/virat-kohli-tops-powerful-celebrity-brands-list-with-a-brand-value-of-170-9-million/articleshow/67469396.cms">as he was listed</a> as the most powerful celebrity brand in the list of Duff &amp; Phelps at the brand valuation of $170.9 million. Virat Kohli is also the first Indian sportsperson to sign a deal worth ₹10 billion with Puma. Kohli signed the eight-year deal with the lifestyle brand last year.

DeepVeer, Virushka and now Alia-Ranbir are power ‘couple brand ambassadors’

Mumbai (Maharashtra) [India], February 29 (ANI): Power couple Ranveer Singh and Deepika Padukone are all set to embrace parenthood. The 'DeepVeer' are expecting their first child. On Thursday, the couple took to Instagram and shared the good news with their fans and followers. https://www.instagram.com/p/C36wUZJovqw/ The announcement image featured the baby's clothes, shoes and playful stuff. The image mentioned Deepika's delivery date, "September 2024." As soon as the news was shared, fans and industry members chimed in the comment section. Mom-to-be Richa Chadha wrote, "badhai." <keyword id="19933229" type="General" weightage="20" keywordseo="sonam-kapoor" source="keywords">Sonam Kapoor</keyword> commented, "Congratulations." Manish Malhotra posted, "congratulations." Angad Bedi commented, "Congratulations ennoy the best journey of life ever @deepikapadukone @ranveersingh ." <keyword id="20008375" type="General" weightage="20" keywordseo="sonakshi-sinha" source="keywords">Sonakshi Sinha</keyword> wrote, "Your best production yet!!!! So so happy for you both... congratulations." Ranveer-Deepika tied the knot on November 14, 2018, at Italy's Lake Como after dating for six long years and the duo never fails to shower love on each other on social media. They first met on the sets of Sanjay Leela Bhansali's romantic drama film 'Goliyon Ki Rasleela Ram-Leela' and later also starred in 'Bajirao Mastani' and 'Padmaavat'. On the work front, Deepika was recently seen in the aerial action thriller film 'Fighter' opposite Hrithik Roshan. Helmed by <keyword id="19910290" type="General" weightage="20" keywordseo="siddharth-anand" source="keywords">Siddharth Anand</keyword>, the film also starred Anil Kapoor, Karan Singh Grover and Akshay Oberoi in pivotal roles and received good responses from the audience. She will be next seen in the sci-fi action thriller film 'Kalki 2898 AD' alongside south actor Prabhas. Helmed by Nag Ashwin, the film also stars Amitabh Bachchan and will hit the theatres on May 9, 2024. Ranveer, on the other hand, will be seen reprising his role of Simmba in Rohit Shetty's cop drama '<keyword id="20032943" type="General" weightage="20" keywordseo="singham-again" source="keywords">Singham Again</keyword>', which also stars Deepika Padukone, actors Ajay Devgn, Akshay Kumar, <keyword id="19915804" type="General" weightage="20" keywordseo="tiger-shroff" source="keywords">Tiger Shroff</keyword> and Kareena Kapoor Khan. Ranveer will also headline Farhan Akhtar's 'Don 3.' 'Don 3' will arrive in 2025.

Deepveer announce pregnancy, baby to arrive in September

<ul><li>Rapido’s latest campaign poses questions to users to choose between essential and expendable needs.</li><li>#ZarooriHaiKya campaign aims to drive mindfulness towards the essential services workers at risk during the pandemic.</li></ul>Rapido, bike taxi platform, today announced the launch of its new digital marketing campaign #ZarooriHaiKya. The social good campaign takes the consumers through different scenarios of customers using delivery, ride sharing or home services during the pandemic in a witty format. The campaign aims to drive awareness on how essential services like home deliveries, ride-sharing and home services should be used responsibly in the pandemic. It is built as a homage to the efforts of various driving, delivery, and service partners who have been working tirelessly to make sure that people like us survive through the lockdown, even at the cost of their lives. The #ZarooriHaiKya campaign takes a dig at the times people celebrate expendable days, prodding them to rethink their decisions. Roz ki roses wali anniversary manana, #ZaroorihaiKya, calling for a home salon service or ordering unnecessary items like footwear, work pants when you are working from home, or visiting the gym at this time, etc. is all that important, to risk a driver or delivery partner’s life, as he sets out during the pandemic. As unlocking begins in most of the cities, Rapido takes a bold stance asking people to step out only when necessary, despite being the largest bike taxi player in the country. <div type="Youtube" id="52KSqOG673A" title="Zaroori Hai Kya?" thumbUrl="https://i.ytimg.com/vi/52KSqOG673A/mqdefault.jpg"></div> Announcing the campaign, Amit Verma, Head of Marketing, Rapido, said, “The idea to do such a responsible marketing campaign stemmed from the consumer behavior seen across the country during the pandemic. Accelerating our delivery service or promoting our bike taxi services may be beneficial to us, but at Rapido, we also feel responsible for the lives of our Captains and essential delivery partners. As the nation prepares for unlock, we want to urge everyone to act responsibly and think about the frontline warriors. Through #ZarooriHaiKya, we would like to plead to the sensibilities of our users to not book that ride, to not ask your friend to deliver that item, to not call home services guys to fix a thing that you do not need at the moment, and thereby saving someone’s life.” The campaign and storyline were conceptualized in-house, the script was written by <keyword id="2949725" type="COMPANY" weightage="20" keywordseo="Enormous-Brands">Enormous Brands</keyword> and brought to life by a budding production house with new and aspiring talent. The company will also be driving two more shoulder campaigns like a Bahana generator, to generate curiosity and engagement with the users on their social media platforms. Rapido has announced a $20Mn budget for this year’s bullish focus on its marketing efforts. With the second wave of the pandemic continuing to wreak havoc in the country, Rapido wants to do every bit to break the chain, in their own way and help professionals who are putting themselves in harm’s way so that people can lead a comfortable life at home. It could be the driver partners, home service executives, delivery executives, etc. The company recently started a Captain Vaccination Drive in the country where the first camp was held in Chennai through a collaboration with the Chennai City Corporation. It hopes to expand to all the 100 cities Rapido is present in, through more such partnerships soon.

You Searched For "ranveer singh rapido ad" and got 14 results

Rapido launches its first celebrity campaign with Ranveer Singh and Allu Arjun

BI India Partner

Gully Boy's Ranveer Singh is back; raps for CoinSwitch Kuber in its latest ad

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My11Circle onboards Ranveer Singh as its brand ambassador before the upcoming T20 season

BI India Partner

Rapido shifts focus to logistics; sees 25% business recovery and aims for 1.5x growth next year over FY20

Karuna Sharma

As SSR fans get upset over a Bingo! ad feat. Ranveer Singh that they felt mocked the late actor, ITC says the ad was shot in October 2019

Samarpita Banerjee

Meet Hammad Shoaib, the Pakistani student who looks exactly like Ranveer Singh

Poulomi Das

Ranveer Singh named National Basketball Association's brand ambassador for India

BI India Partner

Exclusive: Rapido earmarks $20 million for marketing in FY22 to gain new users and spread brand awareness

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"Welcome baby girl": Deepika Padukone, Ranveer Singh become parents

ANI

Ranveer's Dabangg Response To The BangBang Dare

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Coca Cola in talks with Ranveer Singh after it drops Salman Khan as brand ambassador of Thums Up

BI India Bureau

DeepVeer, Virushka and now Alia-Ranbir are power ‘couple brand ambassadors’

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Deepveer announce pregnancy, baby to arrive in September

ANI

As unlocking begins in most cities, Rapido urges people to step out only when necessary

BI India Partner

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