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2 mins read
Tata AIG ropes Ranbir Kapoor as its brand endorser
Launches a new campaign with Ranbir Kapoor
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Explained: The hullabaloo over the Mahadev App that dragged Ranbir Kapoor to the ED office
The Mahadev App, a live betting platform, promoted by Ravi Uppal and Sourabh Chandrakar has alle…
2 mins read
Janhvi Kapoor to be the new face of feminine hygiene brand Paree Sanitary Pads
The brand has also launched a new campaign featuring Janhvi Kapoor
5 mins read
Here’s how celebrities and influencers stand to benefit from ASCI’s Endorser Due Diligence service
ASCI’s service is an attempt towards making the overall advertising ecosystem more accountable
2 mins read
Ranbir Kapoor and Alia Bhatt encourage consumers to upgrade their lifestyle in a new campaign for Flipkart
The campaign is conceptualised by Team McCann
1 min read
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Virat Kohli, Akshay Kumar and Kareena Kapoor are the most visible celebrity brand endorsers: Report
Among the celebrity couples, Anushka Sharma and Viral Kohli topped with 26% share of Ad Volumes.
4 mins read
From Ayushmann Khurrana to Vicky Kaushal and Kartik Aaryan, millennial stars are beating legacy actors for brand endorsements
With three hits last year with movies that are based on offbeat stories and smaller budgets — …
1 min read
Virat Kohli is charging a bomb for endorsements. This is how much his fee is now
A PepsiCo spokesperson said in response to ET's query: "Virat's contract with PepsiCo is up for ren…
2 mins read
The Sleep Company ropes in Anil Kapoor as its first-ever brand ambassador
The association will begin with Anil Kapoor featuring in a slew of collaterals as well as ongoing d…
3 mins read
Mankind Pharma onboards Anil Kapoor and Ranveer Singh as brand ambassadors to focus more on OTC range of products
The TVC campaign showcases Anil Kapoor and Ranveer Singh working in an office with back-to-back wor…
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Prega News ropes in Anushka Sharma as its brand ambassador
The 2-month-long campaign will run across TV, Digital platforms and outdoors including hoardings an…
2 mins read
When Deepika Padukone and Ranbir Kapoor grooved to the same 80’s catchy Bollywood song for their latest ads for Levi's and Coca-Cola
The song is a Bappi Da classic, and the Levi’s and Coca-Cola campaigns feature Deepika Padukone and…
2 mins read
Football icon Lionel Messi is global brand ambassador for Byju’s ‘Education for all’ social initiative
The football icon has signed an agreement with the edtech company to promote the cause of equitable…
3 mins read
DeepVeer, Virushka and now Alia-Ranbir are power ‘couple brand ambassadors’
The latest entrant into this short and exclusive club are Ranbir Kapoor and Alia Bhatt, who ar…
2 mins read
Disha Patani, chef Sanjeev Kapoor roped in as brand ambassador for Washington Apples
"Export of the US applies are rising every year. Between March and July, apples are exported to…
PTI
4 mins read
Ranveer Singh and MS Dhoni are the most recalled brand ambassadors this IPL: IIHB Report
Virat Kohli, as expected, did well on recall too, and came third in the recall rankings.
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Amitabh Bacchan, Madhuri Dixit say they haven’t received any legal notice for endorsing Maggi yet
Celebrities refused to make any comment on the matter after ET tried to reach out to them just afte…
1 min read
How Flipkart used Alia Bhatt, Ranbir Kapoor and Kidults to get the next phase of consumers onto its platform
Flipkart’s Vikas Gupta and Lowe Lintas’ Sagar Kapoor spoke to us about how the brand reached out to…
6 mins read
As PV Sindhu takes 20 brands to court for using her name and image without permission, here's how agencies and brands can be careful with moment-marketing in the future
A look at how brands and agencies can avoid getting embroiled in legal issues while using moment ma…