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Syska Group onboards Rajkummar Rao as its brand ambassador

The partnership will also see Syska Group launch a new ad campaign with Rajkummar focusing on LED a…

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3 mins read

RenewBuy ropes in Rajkummar Rao as its brand ambassador, announces its first 360-degree consumer campaign

The campaign has been designed and conceptualized by Havas Worldwide India

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4 mins read

How Cashify will focus on its marketing and offline stores to ring in its next phase of growth

Cashify plans to increase its offline presence by adding 100 stores within the next 12 months

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H&M's new Diwali campaign with Rajkummar Rao and Sanjana Sanghi showcases how hope shines brighter than ever within us this year

Leading the campaign are Bollywood actors Rajkumar Rao, Sanjana Sanghi, along with Adarsh Gourav an…

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4 mins read

From Ayushmann Khurrana to Vicky Kaushal and Kartik Aaryan, millennial stars are beating legacy actors for brand endorsements

With three hits last year with movies that are based on offbeat stories and smaller budgets — …

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Cashify is spending Rs 100 crore on marketing this year, here’s their roadmap for 2022

Cashify is working on increasing brand awareness across the country and simplifying consumer experi…

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4 mins read

Ranveer Singh and MS Dhoni are the most recalled brand ambassadors this IPL: IIHB Report

Virat Kohli, as expected, did well on recall too, and came third in the recall rankings.

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5 mins read

Expectations from Dentsu Webchutney have never been higher: Gautam Reghunath, Dentsu Webchutney

Reghunath admits his nervousness. However, he is all set to take up this new responsibility. He sha…

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3 mins read

#AppWapsi: Here’s what Aamir Khan’s association with Snapdeal tells us about brands and brand ambassadors!

Brands in India have traditionally relied on popular faces – Bollywood actors and cricketers for co…

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5 mins read

Big Tech workers got too used to perks. The pampering is over.

Meta's 'Grubhubgate' speaks to a bigger culture shift in Silicon Valley — and a festering distrust …

Lara O'Reilly,Rob Price,…