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<ul><li>The ‘super star’ from Tamil Nadu is slowly transitioning into a politician ahead of the assembly election next year. </li><li>As one of Asia’s highest-paid actors, Rajinikanth’s popularity is beyond question but there is lack of clarity in what he stands for. </li><li>As a politician focussed on Tamil Nadu, he is trying to keep himself away from the BJP but is barely managing to. </li></ul>Rajinikanth, the ‘Super Star’ from Tamil Nadu, is slowly transitioning into a politician with an eye on the upcoming state assembly polls in 2021. So far, the only thing clearly known about Rajinikanth’s political stance is that it will be rooted in ‘spirituality’. For everything, the actor, known for his style and stunts, has done a volte face. Yet, he seems to have too much in common with the Bharatiya Janata Party (BJP) and Prime Minister Narendra Modi who have very little traction among the people in Tamil Nadu. Modi featured on the Discovery show Man vs Wild hosted by Bear Grylls just days before the national elections in 2019 and Rajinikanth is set to do the same this year. But that is not the only thing they have in common. In the last few years, there have been multiple occasions ⁠— from his support for demonetisation to his stand on the Sterlite shootings to his recent attack on a iconic social reformer, Periyar ⁠— Rajinikanth has found himself on the same side of the debate as the BJP. Something that his rivals never fail to highlight. <div type="image" title="Chennai: Union Home Minister Amit Shah with actor Rajinikanth during the release..." msid="73721594" hostid="261" caption="&amp;lt;p&amp;gt;Union Home Minister Amit Shah with actor Rajinikanth during the release of the book &amp;quot;Listening, Learning and Leading&amp;quot;, a chronicle of the Vice President of India&amp;#39;s two years in office, at a function in Chennai.Photo) (&amp;lt;/p&amp;gt;"></div>

 “Hats off to Modiji” When the ill-advised demonetisation was announced on November 8, 2016, Rajinikanth was elated. <div type="twitter" handle="rajinikanth" handlename="Rajinikanth" image="http://pbs.twimg.com/profile_images/980000107415314432/pJ3ANCkn_normal.jpg" favoritecount="72691" retweetcount="37187" status="Hats off @narendramodi ji. New india is born #JaiHind" createdat="1478625887000" id="796040786965991424"></div>

 A couple of years later, he had to eat his earlier words. In November 2018, <a href="https://www.financialexpress.com/india-news/govt-should-have-announced-demonetisation-after-detailed-research-says-rajinikanth/1379833/">he reportedly said</a> the government should have done a ‘detailed research’ and the implementation of the note ban was ‘wrong’. The Sterlite faux pas <div type="image" title="rajinikant at sterlite protest" msid="73721635" hostid="261" caption="&amp;lt;p&amp;gt;Rajinikanth blamed &amp;#39;anti-social elements&amp;#39; for the protests against Sterlite copper smelter in Tuticorin after 14 people died in police firing. The super star had to eat his words later.&amp;lt;/p&amp;gt;"></div>

 In May 2018, Rajinikanth landed in Tuticorin where protests against the Sterlite copper smelter were peaking, and 14 people had been killed by police bullets. But <a href="https://www.youtube.com/watch?v=ip3CMKK1_r8">the actor’s comments blaming</a> ‘anti-social elements’ were seen as justifying the action of the state, which is ruled by the BJP-friendly All India Anna Dravida Munnetra Kazhagam (AIADMK). Few months later, he had to call it <a href="https://www.youtube.com/watch?v=vtB19xd6V48">the ‘government’s failure’</a>. Saffron or not? As a politician focussed on Tamil Nadu, Rajinikanth is trying to keep himself away from the BJP but is barely managing to. Thiruvalluvar is an ancient Tamil poet and philosopher whose faith is not clear. The Dravidian parties have portrayed him as a Jain saint. The recent attempt by the BJP to appropriate the historic icon as a Hindu resulted in another controversy. Rajini, as his fans often refer to him, claimed that <a href="https://timesofindia.indiatimes.com/city/chennai/thiruvalluvar-and-i-wont-get-caught-in-bjps-saffronisation-bid-rajinikanth-says/articleshow/71968243.cms">‘neither Thiruvalluvar nor him can be trapped in saffron’</a>. 
	<div type="image" title="thiruvalluvar saffron" msid="73721951" hostid="261" caption="&amp;lt;p&amp;gt;Thiruvalluvar is an ancient Tamil poet and philosopher, commonly believed to be a Jain saint from Tamil Nadu, popular for his couplets called &amp;lt;em&amp;gt;Thirukkural &amp;lt;/em&amp;gt;which are seen as guiding principles for life by the Tamil people. &amp;lt;/p&amp;gt;"></div>

 However, just this month, in his speech at the 50th anniversary of an iconic Tamil magazine, Tughlak ⁠— known for its satire and hard-hitting take on controversial issues, and its bellwether editor the Late Cho Ramaswamy⁠— the ‘super star’ ended up making <a href="https://timesofindia.indiatimes.com/india/rajini-stirs-a-storm-with-periyar-remark/articleshow/73503264.cms">a controversial comment</a> that has landed him court. <div type="image" title="rajinikanth at tughlak event" msid="73721384" hostid="261" caption="&amp;lt;p&amp;gt;In his speech at the 50th anniversary of an iconic Tamil magazine, Tughlak, Rajinikanth ended up making &amp;lt;a href=&amp;quot;https://timesofindia.indiatimes.com/india/rajini-stirs-a-storm-with-periyar-remark/articleshow/73503264.cms&amp;quot;&amp;gt;a controversial comment&amp;lt;/a&amp;gt; against Periyar that has landed him court. He was sharing the stage with Vice President and BJP leader, Venkaiah Naidu, as well as RSS ideologue S Gurumurthy .&amp;lt;/p&amp;gt;"></div>

 His statements are being portrayed as an attack on Periyar, much like the barbs from H Raja, one of BJP’s top faces in Tamil Nadu. So far, the demigod has <a href="https://theprint.in/opinion/newsmaker-of-the-week/rajinikanth-not-apologising-for-periyar-remark-will-show-where-tamil-nadu-politics-is-headed/354350/">refused to apologise</a>. Rival Dravida Munnetra Kahagam (DMK), led by MK Stalin, which was at the receiving end of Rajinikanth’s barb, has still not mounted a strong protest ⁠— possibly to avoid giving the actor the mileage that he is gunning for. The state election in Tamil Nadu in 2021 For six decades, the politics in Tamil Nadu has been dominated by the Dravidian ideology, which barfs at majoritarianism unlike the Hindutva espoused by the BJP. However, there is some fatigue, growing discontent with the corruption, is a vacuum in leadership with the passing away of iconic leaders like J Jayalalithaa and M Karunanidhi. There is a growing clamour for change. Aside from the need for change, what works for Rajinikanth is the unprecedented popularity, and the fact that there aren’t any rival leaders of his stature. But it is still not conclusive if the people will accept BJP or its allies. <div type="image" title="rajinikant politics" msid="73721646" hostid="261" caption="&amp;lt;p&amp;gt;Actor Rajinikanth, who has announced his intent to contest the assembly polls, greets his fans after unveiling a statue of former chief minister MG Ramachandran at the Dr MGR Educational and Research Institute in Chennai on Monday.05-03-2018&amp;lt;/p&amp;gt;"></div>

 The current economic slowdown too, has affected voter sentiment against the Modi government. <div type="Article" hostid="261" msid="72294625" title="India’s GDP growth is as bad as the worst estimates ⁠— as the economy slows down for the fifth quarter in a row" mstype="2" mssubtype="0"></div>
 Rajinikanth’s experience with Bear Grylls may give him some perspective on the ‘law of the jungle’, which may be useful in political manoeuvres. But only a clearly expressed political stance, whether it is in sync with BJP or not, will help garner votes. SEE ALSO: <a href="https://www.businessinsider.in/entertainment/news/kamal-haasan-net-worth-and-his-finances-after-2-years-in-politics/articleshow/73290359.cms" data-type="tilCustomLink" target="_blank">Kamal Haasan's ₹25 crore loan revealed a lot about his finances after nearly 2 years in politics</a>

Rajinikanth’s shared interests with Narendra Modi goes beyond Bear Grylls’ Man vs Wild

<ul><li>India's Prime Minister will feature on Discovery's Man vs Wild along with the host <keyword id="555373" type="PERSON" weightage="20" keywordseo="Bear-Grylls">Bear Grylls</keyword> in today's episode at 9 pm. </li><li>This time, the show was shot in India's <keyword id="94857" type="LOCATION" weightage="20" keywordseo="Jim-Corbett-National-Park">Jim Corbett National Park</keyword>. </li><li><keyword id="18633" type="PERSON" weightage="20" keywordseo="Jim-Corbett">Jim Corbett</keyword> is India's first and oldest National Park that was established in 1936 to conserve the endangered Bengal tiger. </li></ul>India's Prime Minister will feature on Discovery's Man vs Wild along with the host Bear Grylls in today's episode at 9 pm. The show Man vs Wild, first aired as "Born Survivors" in 2006, features Bear Grylls exploring the least hospitable places in the world. This time, the show was shot in India's Jim Corbett National Park. Modi reportedly <a href="https://economictimes.indiatimes.com/news/politics-and-nation/modis-discovery-shoot-was-over-30-mins-before-pulwama/articleshow/70443462.cms">spent 45 minutes</a> to shoot the show <div type="Slideshow" msid="70641055" hostid="261" title="Man vs. Wild ft. Modi explores the uncharted territory of India's first National Park, Jim Corbett in Uttarakhand" firstImageMsid="70641285" slideCount="9"></div>

Man vs. Wild ft. Modi explores the uncharted territory of India's first National Park, Jim Corbett in Uttarakhand

<div class="KonaFilter image-container display-table"><div><div class="image on-image"></div></div></div>President Barack Obama literally got a taste of roughing it while shooting NBC's "Running Wild With Bear Grylls" in Alaska."Today" show had a the first look at POTUS during the taping of the adventure and it was time for a meal. As fans of the show (and Grylls in general) know, meals are rarely very appetizing during these trips. Michelle Rodriguez, for example, had to eat <a href="http://morningafter.gawker.com/a-mouse-stewed-in-michelle-rodriguezs-piss-is-what-fina-1723601224" target="_blank">a rat stewed in the actress' urine</a>&#xa0;- a meal Grylls admitted was the worst he had ever consumed.Obama had less of a heads up on his meal as Grylls had apparently grabbed it earlier in the trip."I found this on the river bank, so don't freak out too much," Grylls prepared the president. "This was half-eaten by a bear."<div class="KonaFilter image-container display-table"><div><div class="image on-image"></div></div></div>While Obama expected to have a questionable meal with Grylls, he wouldn't have minded if some of the details were left out."Bear's a mediocre cook," Obama joked. "But the fact that we ate something recognizable was encouraging. Now, the fact that he told me this was a leftover fish from a bear? I don't know if that was necessary. He could have just left that out."Obama, 54, joined&#xa0;the British adventurer to take a close look at climate change in Alaska. According to NBC, Obama received a crash course in survival techniques from Grylls before embarking on the trip later this year, according to an NBC press release.Obama is the first politician to join the NBC series, which has already seen harrowing adventures with&#xa0;Kate Winslet, Kate Hudson, Zac Efron, Michelle Rodriguez, James Marsden, and Channing Tatum.See the selfie Obama and Grylls took during their Alaska adventure below:<div></div>Obama's episode of "Running Wild With Bear Grylls" will air in the fall.Watch the video below:<div><div style="position:relative; padding-bottom:63%; padding-bottom:-webkit-calc(56.25% + 50px); padding-bottom:calc(56.25% + 50px); height: 0;"></div></div>&#xa0; <div class="margin-top"> <h3>NOW WATCH: <a href="http://www.businessinsider.com/barack-obama-donald-trump-insults-white-house-correspondents-dinner-fox-news-2015-8">Obama has been getting the best of Trump for years</a></h3> <div> <div> <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="F5dXY4dzpedDTqGtZWvjQdvLnFUPnk3E" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div> </div> </div> </div>

Barack Obama had to eat a fish that was already half-eaten by a bear for his 'Bear Grylls' episode

<ul class="summary-list"><li>This post originally appeared in the Insider Today newsletter.</li></ul>Good morning. The FBI said it is investigating "<a target="_blank" href="https://www.businessinsider.com/trump-shots-fired-florida-golf-course-2024-9">what appears to be an attempted assassination</a>" of former President Donald Trump. Trump was uninjured following shots that were fired near his golf course in West Palm Beach, Florida, on Sunday, according to his campaign and the US Secret Service.<a target="_blank" rel="noopener" href="https://www.businessinsider.com/who-is-ryan-wesley-routh-second-trump-assassination-attempt-suspect-2024-9">Here's what we know about the shooting suspect</a>, who is in law enforcement custody.Meanwhile, in today's newsletter, we're looking at how AWS is ramping up its sales team <a target="_blank" href="https://www.businessinsider.com/amazon-ai-sales-machine-aws-google-microsoft-pressure-pay-speed-2024-9">to pitch customers on AI</a>.What's on deck:<ul><li>Markets: It's not legal, but that doesn't stop the rich from doing it to <a target="_blank" href="https://www.businessinsider.com/white-collar-fraud-wealthy-class-tax-evasion-insider-trading-2024-9">keep their fortunes growing</a>.</li><li>Tech: He oversees a Google cofounder's fortune. <a target="_blank" href="https://www.businessinsider.com/larry-page-family-office-koop-ceo-wayne-osborne-wealth-management-2024-9">Now his playbook is for sale</a>.</li><li>Business: Welcome to a new era of jobs: <a target="_blank" href="https://www.businessinsider.com/what-is-portfolio-career-pros-cons-income-streams-side-hustles-2024-9">the portfolio career</a>.</li></ul>But first, coffee is for closers.If this was forwarded to you, <a target="_blank" href="https://www.businessinsider.com/subscription/newsletter/insider-today">sign up here.</a><h3 id="7fa5f018-5b05-4a37-a8dc-d3f89138bcb3">The big story</h3><h2 id="5fd547b9-ec52-41fc-8e08-4f4b27dd8097">Sell, sell, sell</h2><div type="image" title="Amazon Web Services CEO Matt Garman surrounded by AWS Logo, and graph with upward trending line" height="1000" width="2000" msid="113399088" hostid="261" sizebytes="117946"></div>When it comes to the AI revolution, building is only half the battle.After drawing scrutiny from investors about their massive investments in generative AI, tech companies are prioritizing getting returns on their big bets.At Amazon Web Services, that's meant a new <a target="_blank" href="https://www.businessinsider.com/amazon-ai-sales-machine-aws-google-microsoft-pressure-pay-speed-2024-9">internal sales campaign focused on its AI offerings</a>, writes Business Insider's Eugene Kim.The three-pronged strategy, dubbed "Find One, Launch One, Ramp One," is about selling, installing, and generating revenue for Amazon's AI assistant, Q, and AI platform, Bedrock.A key piece of the plan is obviously AWS' salespeople, who are being incentivized with performance bonuses tied to Q and Bedrock and even a pizza party at an executive's home for top performers. (I'd probably just opt for the cash.)But it's not just salespeople getting in on the action. Staffers meant to implement tools with customers or craft the right cloud service for a client are now being encouraged to get more involved in the sales process.An AWS spokesperson told Eugene the company is merely responding to their customers' needs, and that the lines between salespeople and non-salespeople are still clear.<div type="image" title="Amazon, OpenAI and Microsoft logo." height="900" width="2000" msid="113399092" hostid="261" sizebytes="52140"></div>AWS' pressure to ramp up AI sales isn't just focused on ROI.While it's long been a leader in the public cloud space, Amazon hasn't held the same dominance in the AI race. In particular, it's faced stiff competition from rival Microsoft, which benefited from its early bet on OpenAI.As a result, AWS has become more aggressive with its AI strategy, <a target="_blank" href="https://www.businessinsider.com/amazon-aws-sales-guidelines-spread-doubt-about-openai-ai-capabilities-2024-8">spreading doubts about its competitors to customers</a>.But apart from all the fighting over customers and the push to create cutting-edge tools, a bigger question remains: Does anyone even want this stuff?It's still early days, but <a target="_blank" href="https://www.businessinsider.com/pharma-cio-cancelled-microsoft-copilot-ai-tool-2024-7">Microsoft</a>, <a target="_blank" href="https://www.businessinsider.com/amazon-q-ai-early-challenges-aws-chatbot-2024-9">Amazon</a>, and <a target="_blank" href="https://www.businessinsider.com/google-gemini-woke-images-ai-chatbot-criticism-controversy-2024-2">Google</a> have all previously gotten some not-so-great feedback on their tools. And while these companies can't afford not to pitch their customers on AI tech, they also risk turning them off to the idea by selling them products that might not live up to expectations.I don't mean to sound naive. I am well aware this is a business that needs to make money. And sometimes not doing something can be just as risky as rushing into something.But it's a fine line to balance for tech companies banking on AI being the industry's next gold mine.<h3 id="77f31a4c-8462-4e3d-a71f-838cb79493fb">News brief</h3><h2 id="1fcd294b-3f53-425f-9f20-4093e8623b59">Top headlines</h2><ul><li>Welcome to interest-rate cut week: Here's how the Fed's next move will impact <a target="_blank" href="https://www.businessinsider.com/interest-rate-cuts-decision-this-week-federal-reserve-powell-inflation-2024-9">everything from home prices to new cars loans</a>.</li><li>Here are the <a target="_blank" rel="noopener" href="https://www.businessinsider.com/2024-emmy-winners-list-nominees-76th-primetime-awards">2024 Emmy winners</a>.</li><li>Trump's favorite hobby presents a <a target="_blank" rel="noopener" href="https://www.businessinsider.com/trump-golf-course-shooting-secret-service-challenges-assassination-attempt-2024-9">'nightmare' security challenge</a>, former Secret Service agent says.</li></ul><h2 id="8120060b-ae66-48dc-b149-f0489a30ffa2">3 things in markets</h2><div type="image" title="A collage showing a businessman along with the definiition of embezzlement and tax evasion." height="1000" width="2000" msid="113399097" hostid="261" sizebytes="219896"></div><ol><li>What's hot in white collar crime. These are the <a target="_blank" href="https://www.businessinsider.com/white-collar-fraud-wealthy-class-tax-evasion-insider-trading-2024-9">most common illegal maneuvers</a> the rich use to get richer, according to defense attorneys. The top of the list may not surprise you — after all, Martha Stewart, Al Capone, and "The Situation" got busted for the same one.</li><li>Clouds roll over the Sunshine State's housing market. It's getting harder and harder to enjoy living in Florida. Once among the pandemic's hottest housing markets, the state is increasingly expensive, hot, and crowded, residents say. <a target="_blank" href="https://www.businessinsider.com/florida-housing-market-sales-weather-climate-change-retirement-pandemic-costs-2024-9">Expect gray days for Florida's real estate</a>.</li><li>Starting a hedge fund? Don't do this. Hedge fund launches are on the rise, but the funding environment is mixed. Two top Morgan Stanley bankers broke down common early mistakes <a target="_blank" href="https://www.businessinsider.com/morgan-stanley-prime-brokerage-novick-shaw-startup-hedge-fund-mistakes-2024-9">and what to do instead</a>.</li></ol><h2 id="f4b54806-7f81-450c-ba32-92560d4fae9b">3 things in tech</h2><div type="image" title="Photo collage of Wayne Osborne and Google co-founder Larry Page, surrounded by Google search elements, the Google logo, falling money, yachts, and private islands" height="1500" width="2000" msid="113399090" hostid="261" sizebytes="172450"></div><ol><li>For sale: the sacred playbook of Larry Page's money man. Wayne Osborne has been the keeper of the keys to the Google cofounder for years. Now, he's stepping out of the shadows with his own wealth management company to put his trade secrets to work for other clients. Insiders say the goal is to <a target="_blank" href="https://www.businessinsider.com/larry-page-family-office-koop-ceo-wayne-osborne-wealth-management-2024-9">dominate wealth management</a> the way Page dominated online search.</li><li>How Elon fumbled Twitter — and apparently gave Grimes' baby name to his other child. A new book by Ryan Mac and Kate Conger unearths new details about the chaotic period in 2022 when Musk decided to buy Twitter, and its descent into ~whatever it is now~. <a target="_blank" href="https://www.businessinsider.com/elon-musk-grimes-baby-name-new-book-character-limit-2024">They spoke to BI about what they found</a>.</li><li>Google's feeling lucky. The online search giant dodged a jury trial in its big adtech case, thwarting the Justice Department's hopes. The juryless trial came with a price tag, though: <a target="_blank" href="https://www.businessinsider.com/google-dodged-jury-advertising-antitrust-trial-with-check-damages-2024-9">$2,289,751, to be exact</a>.</li></ol><h2 id="9260fa45-d397-4b3c-b4f8-4bb193976216">3 things in business</h2><div type="image" title="A smaller and duller city next to a bright and shiny larger city" height="1500" width="2000" msid="113399086" hostid="261" sizebytes="433752"></div><ol><li>Why you probably hate your downtown. There are two versions of the American downtown: one is designed to serve office workers and tourists, and the other is more local-centric, with plenty of housing, schools, and local businesses. Ironically, <a target="_blank" href="https://www.businessinsider.com/2-kinds-of-cities-explains-why-you-hate-your-downtown-2024-9">tourists prefer the latter</a>, but many cities are still depending on the former to revive their economies.</li><li>Meet the portfolio career. We've entered a new era of work where more people are becoming overemployed and diving into multiple sides of hustles instead of the traditional 9-to-5. There's a lot of flexibility and earning potential when it comes to a portfolio career, but <a target="_blank" href="https://www.businessinsider.com/what-is-portfolio-career-pros-cons-income-streams-side-hustles-2024-9">it's not for everyone</a>.</li><li>Hollywood's bleeding under post-strike pressures. Despite gains in wages and benefits won after last year's Hollywood writers' and actors' strikes, <a target="_blank" href="https://www.businessinsider.com/tv-shows-bounce-back-new-rules-bring-pain-hollywood-points-2024-9">the industry is still struggling</a>. Spending on new content has significantly declined, and everyone's biting their nails over AI.</li></ol><h2 id="1ad7b482-3f4b-44b4-81b6-a864aa386478">In other news</h2><ul><li>I went to Big Lots and saw why the chain is <a target="_blank" href="https://www.businessinsider.com/big-lots-felt-like-stepping-back-in-time-retail-discount-2024-9">closing stores and filing for bankruptcy</a>.</li><li>How Bear Grylls spends his 5 to 9 — <a target="_blank" href="https://www.businessinsider.com/bear-grylls-daily-routine-barefoot-walks-cold-plunges-plenty-meat-2024-9">from walking barefoot outdoors to cold plunges</a>.</li><li>Meet the 10 biggest wealth gainers this year — <a target="_blank" href="https://www.businessinsider.com/wealth-gain-rich-list-billionaires-nvidia-huang-meta-zuckerberg-buffett-2024-9">who've added a combined $360 billion to their fortunes in 2024</a>.</li></ul><h2 id="9f5d80ac-3466-429f-a50a-2ffbb70c65ff">What's happening today</h2><ul><li>Kamala Harris meets with Teamsters leaders.</li><li>Court hearing in TikTok's challenge to a Biden administration law forcing the app's sale or ban.</li><li>The Booker Prize for Fiction shortlist nominees are announced.</li></ul>The Insider Today team: Dan DeFrancesco, deputy editor and anchor, in New York. Hallam Bullock, senior editor, in London. Milan Sehmbi, fellow, in London. Amanda Yen, fellow, in New York.

The race in Big Tech to sell customers on AI products is heating up

<ul><li><keyword id="7444876" type="COMPANY" weightage="20" keywordseo="Discovery-Plus">Discovery Plus</keyword> will offer premium shows in 40+ genres including Science, Adventure, Food, Lifestyle.</li><li>Rajinikanth’s TV debut show – ‘Into The Wild With Bear Grylls’ will be launched first on Discovery Plus.</li><li>Priced at Rs 299 p.a., Discovery Plus will reach out to core infotainment consumers in the initial phase.</li></ul>Discovery has announced the launch of its streaming app, Discovery Plus. Priced competitively with an introductory offer of Rs 299 per annum, the app has been developed and curated specifically for India. In the initial phase, the company will reach out to 25 million strong base of core TV infotainment consumers across Tier I and Tier II towns (defined as those who watch over 3 hours of infotainment every month). Furthermore, in order to drive engagement, Discovery Plus is launching with one-of-a-kind rewards with Google Pay. Google Pay users who tune-in to the premiere of Into the Wild with Bear Grylls featuring Rajinikanth on March 23rd at 8:00 PM on Discovery can match the audio for the first four minutes of the show or the promos leading up to the show with Google Pay’s ‘On-Air’ feature, and get a reward upto 100% off on Discovery Plus annual subscription price*. The newly launched OTT service will offer thousands of hours of exclusive content across 40+ genres, including Science, Adventure, Food and Lifestyle, in 8 languages including Hindi, English, Tamil, Telugu, Malayalam, Kannada, Bengali &amp; Marathi. Discovery Plus will offer Premium subscribers a large selection of never-seen-before Premium Discovery titles, must-watch documentaries, India originals and exclusive acquisitions. Free users of the app will have access to all-time favorites from the Discovery library. Additionally, a unique destination titled ‘Shorts’ will feature hundreds of free short-form videos that will satisfy the new and emerging Indian mobile user looking for infotainment on the go. The much-anticipated Superstar Rajinikanth’s TV debut show –‘Into The Wild With Bear Grylls’ will be launched first on Discovery Plus on March 23 much before the television premiere. Discovery Plus will also exclusive videos including Behind The Scenes for Thalaiva’ s fans. The content will be curated from content brands such as Discovery Channel, Animal Planet, BBC, TLC, Discovery Science, Discovery Turbo, ID, Food Network, HGTV, Cooking Channel, Travel Channel, DIY Network, Motortrend and VICE. Speaking on the occasion, <keyword id="1409320" type="PERSON" weightage="20" keywordseo="Simon-Robinson">Simon Robinson</keyword>, President APAC &amp; CFO International, Discovery, Inc., said, “Globally, we are observing healthy trends from direct-to-consumer businesses and Discovery Plus, with its India focused strategy, is a valued addition. The launch of Discovery Plus is a significant development for our business in India and reflects our commitment to this critical market.” “The consumer is spoilt for choice in the scripted content space but doesn’t have a dedicated offering in the unscripted space – a place we intend to fill with the launch of Discovery Plus,” said, <keyword id="4722871" type="PERSON" weightage="20" keywordseo="megha-tata">Megha Tata</keyword>, Managing Director – South Asia, Discovery, “Our large global library of 300,000 hours of premium content and expertise in owning passionate communities will give us a huge competitive advantage in the digital domain.” “In a digital world that’s laden with hours and hours of scripted content, Discovery Plus offers a unique and untapped opportunity for us to build on the trust of the flagship brand and offer content that truly powers people’s passions across verticals as varied as Adventure, Science and Lifestyle to name a few,” said, Issac John, Business Head – Digital (South Asia), Discovery, “Over the next 12 months, the lineup includes premium content across all our key genres such as Into the Wild with <keyword id="16227" type="PERSON" weightage="20" keywordseo="Rajnikanth">Rajnikanth</keyword>, Expedition Unknown, Coronavirus: The Silent Killer, Food Factory, Mythbusters, Wild Karnataka and Project Runway among many others.” Developed, curated and priced for India market <keyword id="645898" type="LOCATION" weightage="20" keywordseo="Discovery-India">Discovery India</keyword> has conducted multiple consumer researches to find cues to develop a truly diffrentiated product. In a nationwide research conducted across 10 cities, 62% of consumers indicated that they are keen to subscribe to a product that will offer interesting knowledge about the world. Additionally, research from Vidooly, indicated that interest in core categories of factual and lifestyle entertainment on YT, the world’s largest streaming platform went up by 36% contributing to an overall 70 bn views in 2020. This growth and increase in infotainment consumption has been proven in the consumption pattern of the Discovery Plus destination on Daily Hunt App where over the last 12 months, over 40 million consumers have viewed Discovery short-form videos. It’s interesting to be rare but rare to be interesting Discovery’s research clearly shows that even though consumers are happy with their current entertainment products, there is still a need for a trusted product that helps them stand out among their peers and that will teach them interesting things about the world. They expressed the need that in various situations in life, knowing something interesting about the world makes them seem smarter and helps them progress in life. This specific need combined with the trust of the Discovery was a strong reason for consumers to prefer Discovery Plus as an app of choice on their mobiles. App Interesting toh AAP interesting Discovery has launched a targeted marketing campaign ‘App Interesting toh AAP interesting’ to connect with consumers across the country. Discovery’s network of channels including Discovery, Animal Planet, TLC, DSPORT, Discovery Kids DTamil, Discovery Science, Discovery Turbo, Discovery ID reaches 164** million consumers on a monthly basis and all will promote the newly launched service. In addition, Discovery has planned a strong and targeted digital campaign to reach out to infotainment genre seekers. *About Google Pay’s On-Air feature: On-Air is a feature on Google Pay which lets users scan audio within GPay and earn rewards if their scan matches a target audio. New to Google Pay users can simply download the app to enjoy different types of rewards.

Discovery launches entertainment streaming app Discovery Plus

<ul class="summary-list"><li>Rosie Moore is a scientist who works with sharks and reptiles — and also does modeling on the side.</li><li>Some days she's in the field watching crocodilians hatch, others she's doing a photoshoot underwater.</li></ul>This is an as-told-to essay based on a conversation with Rosie Moore, a 26-year-old geoscientist and model based in Florida. The essay has been edited for length and clarity.I'm originally from middle-of-nowhere Missouri. I grew up with brothers and the log cabin wood aesthetic. We always had four wheelers and creeks and stuff like that, so I think that's definitely why I'm outdoorsy.My whole life I thought sharks were the coolest thing, so I thought, "I'm going to go to Florida and find a way to work with sharks." I moved to Florida when I was 20 to attend Florida Atlantic University and study environmental science. In graduate school I studied geosciences, which includes remote sensing and GIS, basically using data to figure out where things are and why. I worked a lot with water resources, as well as invasive reptiles and crocodilians.Now I work in the public sector for the city of Delray doing water resource management. I also do other things on the side, including python hunting, shark diving, and tagging of various species like alligators.I also model.People always joke on Instagram that I'm like Hannah Montana, because I'll post and I'll be out in the field doing crazy things or up to my waist in mud, and then the next thing they know I'll be at a luxury event in full hair and makeup and heels and a dress.<h2>Being a woman in science</h2>My work is right in between biology and tech, which are both pretty male dominated. When I was interviewing for my first geoscience position, I did three or four interviews and every single one was almost entirely males in the room. It would be an interview of six middle-aged men and then me, and when women were present they were either secretaries or junior staff.A lot more women are entering the biological sciences, but the people who hold the most experience and seniority are still overwhelmingly male, and in tech it's even more skewed. It's going take a while for more women to take hold of leadership positions.I always encourage women to go into these fields, especially tech. You're going deal with having mostly male classmates and other things like that, but at the end of the day, it's definitely worth it and a cool thing to accomplish.I've seen a lot of really amazing things working with wildlife for so many years. One of the coolest things was watching wild crocodilian babies hatch, actually coming out of their shells.I love the unpredictability. You never know what you're going to see. You can go out thinking it's a normal day but then you find the most elusive snake that you've never seen before in your life and it could be the craziest night.<div type="image" title="Woman in a bikini posing on a log over a river in the woods." height="1800" width="1440" msid="95985138" hostid="261"></div><h2>As a model, when people find out you're a scientist their respect for you changes</h2>I actually started modeling because I got into free diving and shark diving after I moved to Florida. There's a little niche for girls that can free dive well to model with sharks or underwater, so I started meeting up with photographers for some product shoots and things like that.Then I just kept working and making relationships with brands. Now I have contracts with some clothing and drink companies, and I'm also signed with an agency that does luxury event modeling. There's a lot of high-end events down here in South Florida, so whenever they need to staff models for that, I do that as well.My jobs in modeling and science are day-and-night different. In science, the people that I'm usually surrounded by are very down-to-earth, like a khaki pants kind of vibe. And the people I'm usually around for modeling gigs have more of an upscale vibe.I think working in science is more fulfilling because it's more respected. As a model, when you're talking to somebody and they find out you're a scientist it's almost like the respect for you changes. When people think you just model, it almost feels like they think less of you, whereas once they know you have a respected career it's like something flips in them and they think more highly of you.On the other hand, in the science world, I think people respect the fact that I model, so it's interesting that it goes one way but not the other.<h2>Adventurers on TV are almost always men</h2>Everybody always says, "I would never expect that from somebody who looks like you," especially the outdoorsy stuff, like catching pythons or alligators. It's kind of cool to not be what everybody expects, but I think it highlights a lack of representation in media.Adventurers as you see on TV are almost always men, like Steve Irwin, Indiana Jones, or Bear Grylls. A lot of children display a stronger preference for activities that they learn are preferred by members of their own sex. So I think that disparity in representation not only skews people's opinions of who does that kind of thing, but also results in young girls not pursuing outdoor wildlife careers.But when I moved to Florida I found girls on Instagram who were really good free divers and they kind of pushed me to get into it. So even though mainstream media doesn't do a whole lot for women adventurers, I think with social media girls like me can reach a targeted audience and that might have some impact.After a <a href="https://www.instagram.com/reel/Ckau1y6LNv8/?utm_source=ig_embed&amp;ig_rid=ad737e88-eff1-4cf0-8832-4a5738205ce1">video</a> I posted <a href="https://www.businessinsider.com/video-5-foot-alligator-cut-out-of-python-swallowed-whole-2022-11">went viral</a>, I actually had a bunch of little girls from all around the world reach out to me, including girls from foreign countries who barely spoke English. They would send me voice messages on Instagram or their moms would let them send me a video and they would just ask me questions about how to get into science. I had one little girl tell me about how she actually likes snakes too, and it was just the cutest video ever.On Instagram I do post a lot of my modeling pictures, but I make sure I prioritize posting wildlife and outdoors stuff to promote that adventurous image too, so I can show other girls that it's cool to have hobbies and be okay with going outside.

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