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The state-of-the-art showroom in UBI Industrial estate, Singapore will offer select models from <keyword id="46156" type="General" weightage="80" keywordseo="tvs-motor" source="Orion">TVS Motor</keyword>'s premium motorcycle portfolio Singapore (NewsVoir) <keyword id="62356" type="General" weightage="100" keywordseo="tvs" source="Orion">TVS</keyword> Motor Company, a reputed manufacturer of two-wheelers with sales of over three million units globally, today inaugurated its first state-of-the-art TVS Experience Centre in Singapore. This launch is in line with the company's global expansion plans. The new TVS Experience Centre will offer a range of TVS Motor's premium motorcycles including the flagship model, TVS Apache RR310 for racing enthusiasts, and the TVS Apache RTR range for performance seekers. The company will introduce diverse product offerings, catering to both personal commuting as well as the delivery premium segment in Singapore. This centre will additionally have a vehicle servicing facility, spare parts, and a full range of merchandise to choose from. The TVS Apache series was born on the racetrack, incorporating learnings from more than 40 years of TVS Racing experience with the factory racing team of TVS Motor Company history of 40 years in motorsports. Offering superior products in the market that connect with customers who are also racing enthusiasts, the TVS Apache series has always been at the forefront of technology and innovation since its launch in 2005. Through the years, the brand has introduced first-in-segment features &amp; technology to the customers, recording strong year-on-year export volumes across 80 countries. TVS Apache has redefined the sports segment by focusing on race performance, making it a highly desirable product for sports enthusiasts. This has resulted in creating a customer base of over 4.8 million across the globe. Speaking at the occasion, Mr <keyword id="253997" type="General" weightage="50" keywordseo="vimal-sumbly" source="Orion">Vimal Sumbly</keyword>, Head Business-Premium at TVS Motor Company said, "The TVS Apache Series have always been at the forefront of technology &amp; innovation since its launch in 2005 and continue to set a benchmark in the performance segment. The vehicles under the stable of TVS Apache series have offered multiple first-in-segment &amp; best-in-class features &amp; technology to the customers, starting from Fuel injection, ABS, Dual Channel ABS, <keyword id="6306138" type="General" weightage="50" keywordseo="slipper-clutch" source="Orion">Slipper Clutch</keyword>, to the most recent SmartXonnectTM, Ride Modes, LED Headlamp, and democratising racing. Our expansion into Singapore, with the launch of the TVS Apache series, is instrumental in our premiumisation story and we are confident of widening our community of Apache owners in the country." Commenting on the Singapore launch, Mr <keyword id="4024748" type="General" weightage="50" keywordseo="rahul-nayak" source="Orion">Rahul Nayak</keyword>, Vice President-International Business at TVS Motor Company, said, "With many years of commitment to building the international business portfolio, TVS Motor Company has set the benchmark in catering to diverse needs of buyers across the globe. Our launch in Singapore is one step further in expanding globally in achieving our global ambitions." Commenting on the showroom launch, Mr J Thangarajan, President Director-PT TVS Motor Company, said, "We are delighted to expand our presence in the ASEAN region, with our new TVS Experience Centre in Singapore with Motorsport Pte Ltd. They have a rich experience in the region and share our values of keeping customers at the core of our offerings. This state-of-the-art experience centre inaugurated here in Singapore will further consolidate our presence in the region. It will pave the way for us to explore newer opportunities in the world of mobility, as we introduce our premium range of two-wheelers: the flagship model TVS Apache RR310 and the TVS Apache RTR series along with a slew of other experiences for the auto enthusiasts in Singapore." Mr. Herbert Teh, Director of Motorsport Pte Ltd. said, "We will be representing TVS Motor Company with great pride to cater to the Singapore customers. With the product technology and quality of TVS Motor products, combined with our market presence and reach, we are confident that we will meet the customer expectation in the country." TVS Motor Company has partnered with 'Motorsport Pte Ltd (part of the Chong Aik Group)' who will be the distributors for Singapore Market. Motorsport has strong presence in the region with 6 retail outlets and 8 warehouses. Established in 1994, they currently have exclusive distributorship for more than 40 brands, whilst also being the stockiest for genuine parts, apparels, and motorcycle accessories. TVS Motor Company is a reputed two and three-wheeler manufacturer globally, championing progress through Sustainable Mobility with four state-of-the-art manufacturing facilities in Hosur, Mysuru and Nalagarh in India and Karawang in Indonesia. Rooted in a 119-year legacy of Trust, Value, and Passion for Customers and Exactness, they take pride in making internationally aspirational products of the highest quality through innovative and sustainable processes. It is the only two-wheeler company to have received the prestigious Deming Prize. Their products lead in their respective categories in the J.D. Power IQS and APEAL surveys. They have been ranked the No. 1 Company in /the J.D. Power Customer Service Satisfaction Survey for consecutive four years. Their group company Norton Motorcycles, based in the United Kingdom, is one of the most emotive motorcycle brands in the world. Their subsidiaries in the personal e-mobility space, Swiss E-Mobility Group (SEMG) and EGO Movement have a leading position in the e-bike market in Switzerland. TVS Motor Company endeavours to deliver the most superior customer experience across the 80 countries in which they operate. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/sbi-warns-customers-against-instant-loan-apps/articleshow/95738846.cms">SBI warns customers against instant loan apps</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/heres-what-twitter-jail-means-and-what-you-can-do-to-escape-it/articleshow/95739937.cms">Here’s what ‘Twitter jail’ means, and what you can do to escape it</a>

TVS Motor Company Expands its Global Footprint; Launches its First TVS Experience Centre in Singapore

A three-year-old boy went to a police station in <keyword id="6355554" type="General" weightage="50" keywordseo="madhya-pradesh" source="Orion">Madhya Pradesh</keyword>'s Burhanpur district along with his father to complain against his mother who scolded him for being adamant. A video showing the child complaining against his mother to police sub-inspector <keyword id="4066795" type="General" weightage="80" keywordseo="priyanka-nayak" source="Orion">Priyanka Nayak</keyword> on Sunday surfaced on social media. After the clip went viral, <keyword id="3455204" type="General" weightage="50" keywordseo="madhya-pradesh-home" source="Orion">Madhya Pradesh Home</keyword> Minister <keyword id="302133" type="General" weightage="50" keywordseo="narottam-mishra" source="Orion">Narottam Mishra</keyword> in a video call to the boy on Tuesday asked him what he wanted and promised to send chocolates and a bicycle to him on the upcoming Diwali festival. The boy along with his father went to the Dedtalai police post in Burhanpur on Sunday where its in-charge Priyanka <keyword id="771" type="General" weightage="80" keywordseo="nayak" source="Orion">Nayak</keyword> was amused to see the child approaching them. Nayak said she took out a piece of paper and a pen to note down the child's complaint. In the viral video, the boy was heard claiming that his mother "stole" his candies, which Nayak wrote on the paper. When the police officer asked the boy to sign on the complaint, he drew some lines on the paper, Nayak said. The boy's father said the child insisted on complaining to the police after his mother scolded him for not letting her apply a black "tika" (with a belief that it wards off evil forces) on his forehead after bathing. When the child kept insisting on complaining about his mother, he took him to the nearest police post. Burhanpur's Superintendent of Police Rahul Kumar said he spoke to the boy's father, who said the child was fascinated with police and was curious to know about them. Kumar lauded the woman police officer for comforting the boy and sending across a message that anyone can visit a police station without fear. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/sustainability/news/tamil-nadu-reports-10-child-marriages-a-day-over-2500-recorded-this-year-alone-state-to-conduct-awareness-campaigns/articleshow/94918136.cms">Tamil Nadu reports 10 child marriages a day, over 2,500 recorded this year alone; state to conduct awareness campaigns</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/thelife/personalities/news/gautam-adanis-early-lesson-in-diamond-trading-a-job-that-he-left-college-for/articleshow/94939907.cms">Gautam Adani’s early lesson in diamond trading – a job that he left college for</a>

3 year old goes to the police station to complain against his mother for scolding him; Home Minister intervenes

<ul><li><keyword id="3051440" type="General" weightage="20" keywordseo="The-Advertising-Club" source="Orion">The Advertising Club</keyword> elects <keyword id="274365" type="General" weightage="20" keywordseo="Partha-Sinha" source="Orion">Partha Sinha</keyword> as President. </li><li>Announces Managing Committee members at Annual General Meeting.</li></ul> Advertising, Marketing and Media industry’s apex body – The Advertising Club today announced the Managing Committee for the current fiscal, i.e., F.Y. 2021-2022, at its 67th Annual General Meeting. Partha Sinha, President – Response Bennett, Coleman &amp; Co. Ltd., has been elected to lead the body. Speaking about the appointment Partha Sinha, President, The Advertising Club said – “It’s an honour to be able to serve as the President of The Advertising Club. We have a very powerful management team this year and we want to do some meaningful engagement with the advertising, media and marketing community. Last 16 months have been really difficult for the fraternity and we would like to ensure that we work closely with everyone to get some of the mojo back. Our primary focus will remain excellence. We will celebrate excellence, train people to create excellence and create forums where people can exchange thoughts and ideas around excellence.” The below members were elected unopposed. The Office Bearers of The Advertising Club for 2021-2022 are: ·Partha Sinha : President ·Rana Barua : Vice President ·Shashi Sinha : Secretary ·Mitrajit Bhattacharya : Jt. Secretary ·Dr. Bhaskar Das : Treasurer Managing Committee Members include the below industry leaders who will play a decisive role in driving synergies and ensuring the success of all The Advertising Club initiatives: ·Punitha Arumugam ·Vikram Sakhuja ·Ajay Kakar ·Debabrata Mukherjee ·Rahul Johri ·Aditya Swamy ·Pradeep Dwivedi In addition, given below is the list co-opted industry professionals: ·Raj Nayak ·Sonia Huria ·Sidharth Rao The below list of leaders will continue to bring value to The Advertising Club through their expertise and deep understanding of the respective industry segments: ·Avinash Pant ·Kartik Sharma ·Ajay Chandwani ·Sapangeet Rajwant ·Namrata Tata ·Rathi Gangappa ·Sabbas Joseph ·Sanjay Adesara ·Vikas Khanchandani ·Malcolm Raphael Partho Dasgupta will continue as a member of the Managing Committee as the Immediate Past President for the ensuing year.

The Advertising Club elects Partha Sinha as President

<ul><li>India has clinched eight metals on Day 2.</li><li>Cannes Lions declared the results for Creative Data, Creative Strategy, Direct, Media, PR and Social &amp; Influencer categories today.</li></ul>It is only day two of Cannes Lions 2021 and India is already shining bright in Gold. Today, DDB Mudra Group’s ‘Project Free Period’ campaign for Stayfree has bagged India’s second Gold Lion at this year’s fest. The campaign won the metal in Creative Strategy category under the audience insight sub-category. DDB Mudra Group’s campaign showcases that women in the sex trade cherish periods as a time off work, which is contrary to the dismay women usually express towards periods. On bagging the Gold, Rahul Mathew, Chief Creative Officer, DDB Mudra Group said, “Winning a gold at Cannes is always an incredible feeling. And the fact that we managed to win at Cannes 3 years in a row also makes us feel more confident of the direction in which we’re headed.” <div type="Youtube" id="yVjY-doL9n0" title="Stayfree India | Project Free Period- 2" thumbUrl="https://i.ytimg.com/vi/yVjY-doL9n0/mqdefault.jpg"></div> On the other hand, Dentsu Webchutney’s The 8-bit journo for Vice Media bagged two Silver Lions and one Bronze Lion in Direct Lions, Creative Strategy Lions and Direct Lions, respectively. This unique campaign is a testament to the dictum ‘necessity is the mother of invention.’ It combined technology from the 60s and the 90s and launched the world’s first teletext news portal: The 8-Bit Journo. Relevant news stories that Kashmiris had missed out during the internet shut down last year, were converted into teletext and dispatched to lakhs of Kashmiris through SMS. Rejoiced with the spree of metals coming in their way, Gautam Reghunath, CEO, Dentsu Webchutney said, “It’s been one of those weeks where we’ve all felt so proud and grateful for the creative culture we’ve been building together at Webchutney. I remember talking to A&amp;M Insider a year and something ago on how we’re hoping to keep the momentum that Webchutney seemed to have found for ourselves going. Well, we’re certainly thrilled with our consistency these last few years. Sure, every Cannes Lion we win is recognition for all the quality work that’s already gone in. But more importantly, it is a glittering reminder on our shelves to be better every year.” <div type="Youtube" id="g1jQXgfaLXE" title="8-Bit Journo" thumbUrl="https://i.ytimg.com/vi/g1jQXgfaLXE/mqdefault.jpg"></div> Continuing its win on day two, FCB India has made India proud yet again by bringing back a Silver Lion for Mumbai Police’s Punishing Signal in the PR category and Not-for-profit / Charity / Government subcategory. With the latest win, the agency is leading in India with six metals. Speaking on the win, Rohit Ohri, Chairman &amp; CEO, FCB Group India, said, “The Punishing Signal is poised to be India's most awarded campaign at Cannes Lions 2021. Really proud of the team at FCB Interface and thankful to the Mumbai Police for putting their faith in this idea.” Adding Robby Mathew, Vice Chairman &amp; CCO, FCB Interface, said, “Looks like the Punishing Signal is turning into a Rewarding Signal for FCB Interface!” <div type="Youtube" id="KIgKvUPXeq4" title="The Punishing Signal in collaboration with Mumbai Police - #HonkResponsibly" thumbUrl="https://i.ytimg.com/vi/KIgKvUPXeq4/mqdefault.jpg"></div> Ogilvy Mumbai bagged a Silver Lion for Dove #StopTheBeautyTest campaign in the Creative Strategy category under FMCG. <div type="Youtube" id="jEpTa2cMl_I" title="Dove | #StopTheBeautyTest (with English subtitles)" thumbUrl="https://i.ytimg.com/vi/jEpTa2cMl_I/mqdefault.jpg"></div> Ogilvy Mumbai’s another most-talked-about #NotJustACadburyAd campaign for Mondelez also won a Bronze Lion in Creative Data under Data-Driven targeting category. The 3 CCOs of Ogilvy India, Sukesh Nayak, Harshad Rajadhyaksha and Kainaz Karmakar shared their thoughts on their wins: “Winning Cannes Lions always feels terrific and these pieces are very close to our hearts. Both Mondelez and Unilever are clients who take great pride in meaningful work. They walk the journey with us from inception to execution. It took months to craft 'Not just a Cadbury Ad' and Dove #stopthebeautytest Tonight the teams deserve to put their feet up and celebrate.” <div type="Youtube" id="gBWLm6Sx1WI" title="Not Just A Cadbury Ad Campaign Video" thumbUrl="https://i.ytimg.com/vi/gBWLm6Sx1WI/mqdefault.jpg"></div> Lowe Lintas’ ‘H for Handwashing’ for HUL’s Lifebuoy also picked another Bronze Lion on Day 2 in Media, under Excellence in Media Execution sub-category. <div type="Youtube" id="fpuAC9VIRyc" title="#HforHandwashing" thumbUrl="https://i.ytimg.com/vi/fpuAC9VIRyc/mqdefault.jpg"></div> The Indian contingent has overall clinched eight metals in Creative Data, Creative Strategy, Direct, Media and PR categories on day two, bringing the country's total tally to 15. India didn’t get a metal in Social &amp; Influencer category. Here are a few other campaigns that were shortlisted in the Creative Data, Creative Strategy, Direct, Media, PR and Social &amp; Influencer categories: <div type="Article" hostid="261" msid="83715133" title="Cannes Lions 2021: India secures 26 shortlists in Direct, PR, Social &amp; Influencer, Creative Data and Creative Strategy Lions" mstype="2" mssubtype="0"></div>

Cannes Lions 2021: India brings home a Gold, four Silver Lions and three Bronze Lions on Day 2

<ul><li>Cadbury dropped a new ad last Friday and the internet went gaga over it. The ad went viral immediately and people still haven’t stopped talking about it.</li><li>Mondelez India and <keyword id="531122" type="General" weightage="20" keywordseo="ogilvy-india" source="Orion">Ogilvy India</keyword> gave reimagined one of their popular ads from the ’90s, Cadbury Cricket 1993, and reversed the gender roles to celebrate women athletes.</li><li>And the internet is loving the much-needed plot twist. The giant has reversed the advertisement and this time, a man performs a candid, adorable celebratory dance to cheer his friend/partner.</li><li>We speak to experts to find out why a recreated ad has worked so well and how does it reflect on changing gender narratives in the advertising and marketing industry.</li></ul>I remember watching Cadbury’s iconic Stadium ad in the 90s. It was so liberating to see a woman dance in front of a packed stadium, unabashedly. It is 2021 and we women are still told how to speak, sit and talk and in the 90s, when women barely had any good, non-domestic leading roles in ads, Ogilvy and Mondelez’s ad was revolutionary. She forgets all these filters that are ingrained in our minds and just takes to the stadium to celebrate her friend’s victory, completely carefree. She was breaking the barriers metaphorically to simply express her joy and be herself. It was way ahead of its time. When I first got to know that the old Cadbury Cricket ad has been recreated, I was a little scared, to be honest. It is too iconic to be messed with (watch any Bollywood songs from the 90s which have been recreated recently, the result is disastrous). But again, it is Ogilvy and Cadbury. If someone can recreate an old ad without losing its magic, it is them. I opened the link to the ad and my worries melted away in a second, as a Dairy Milk Silk bar does on a hot day. I felt like a 10-year-old again and at the same time, I was extremely delighted to see a woman cricketer. <div type="Article" hostid="261" msid="86284608" title="Cadbury Dairy Milk recreates its iconic stadium advertisement, with a wonderful twist" mstype="2" mssubtype="0"></div> This is the contemporary take that was long overdue. The film, conceptualized by Ogilvy India, for Mondelez India, shows a young woman cricketer scoring a winning boundary and her male friend running towards the field dancing with unabashed glee, celebrating her smashing performance, as the crowd cheers on. As he passes by the security team and the woman blushes, I had a huge smile on my face and goosebumps. This ad is definitely staying with me for a long, long time. The film ends with the powerful message of #GoodLuckGirls in recognition of today’s equal world where more women are breaking barriers and pursuing their dreams. And it is not just me. It has become a huge hit online and both millennials and GenZ haven’t stopped talking about it yet. Ogilvy India has beautifully retained the commercial’s soul by using the same background score by <keyword id="4457" type="General" weightage="20" keywordseo="shankar-mahadevan" source="Orion">Shankar Mahadevan</keyword> ‘Asli Swad Zindagi ka’ and keeping the dance unchoreographed. Internet users are, ergo, gushing about its nostalgia value and talking about how they have connected strongly with the ad like they did 28 years ago. Here are a few examples of how they reacted: <div type="twitter" handle="tahira_k" handlename="Tahira Kashyap Khurrana" image="http://pbs.twimg.com/profile_images/1313053660285345792/Fj8Kk_uF_normal.jpg" favoritecount="38" retweetcount="4" status="Love this🌈 https://t.co/8kukAes3ON" createdat="1631860372000" id="1438752798603046915"></div> <div type="twitter" handle="Rajyasree" handlename="Brown Sahiba" image="http://pbs.twimg.com/profile_images/1280013725617930240/lOqSTrkm_normal.jpg" favoritecount="3" retweetcount="1" status="The new Cadbury's dairy milk ad manages to be nostalgic and modern. Clever idea. Reinvent the wheel, but only sligh… https://t.co/WvP7KzddwR" createdat="1631854063000" id="1438726335984070656"></div> <div type="twitter" handle="beastoftraal" handlename="Karthik 🇮🇳" image="http://pbs.twimg.com/profile_images/1140493276316745734/WH-6N17h_normal.jpg" favoritecount="17137" retweetcount="4271" status="Oh wow!! Take a bow, Cadbury Dairy Milk and Ogilvy :) A simple, obvious twist that was long overdue, and staring ri… https://t.co/8rWdYMxf3L" createdat="1631853973000" id="1438725960354779143"></div> <div type="twitter" handle="bathamania" handlename="Vbatham" image="http://pbs.twimg.com/profile_images/1269631899523301381/0AQFq1lF_normal.jpg" favoritecount="0" retweetcount="0" status="@beastoftraal bang on. Brilliant gender reversal of the iconic Cadburys adv...instant reminder of my adolescent years" createdat="1631866588000" id="1438778870723796994"></div> Team Ogilvy was scared and excited to recreate this ad but they trusted the idea and stood up to the challenge. “It needed a brave client back in 1993 to go ahead with the original Cadbury Cricket film that became so popular. It needed an even braver client to attempt something with an iconic film and make magic out of it. I am delighted that the team at Mondelez India and at Ogilvy India has done this magic, made it relevant, exciting, and so Cadbury, in its bold and front foot fashion,” said <keyword id="6375200" type="General" weightage="20" keywordseo="piyush-pandey" source="Orion">Piyush Pandey</keyword>, Chairman of Global Creative &amp; Executive Chairman, India. Sukesh Nayak, Harshad Rajadhyaksha and Kainaz Karmakar, Chief Creative Officers, Ogilvy India said, “To recreate such a big hit is like setting yourself up for a million opinions. The only reason we went ahead was it felt right, and it felt awesome. We loved the idea from our gut. Luckily, so did the client.” We reached out to senior creative folks from the advertising industry to find out their opinion on this remake. Here’s what they had to say: <cmsannotation type="cmsannotation" annotationid="Russell Barrett, CCO &amp; CEO, BBH India and Publicis Worldwide India:" text="Russell Barrett, CCO &amp; CEO, BBH India and Publicis Worldwide India:">Russell Barrett, CCO &amp; CEO, BBH India and Publicis Worldwide India:</cmsannotation> Firstly, let me start by saying that the original Cadbury’s ad was not just a lovely ad for its time, but the sheer infectious joy that ad captured ensured it also travelled well. Even through time. It was at that time already an ad that promoted a strong, confident female narrative. But remaking an old classic does not immediately guarantee that the remake will be successful. Many ads have been remade over the years and have not managed to gain this kind of traction. The ads detractors (yes, there are a few) feel it has been opportunistic, however, I believe that it has made a culturally relevant point at a time where we are seeing the emergence of a strong social narrative. Timing is eventually everything and the timing of this ad couldn’t have been better than today. Especially after the brilliant showing of our female athletes in Tokyo and of course at the onset of the women’s teams tour of Australia. <cmsannotation type="cmsannotation" annotationid="Rahul Mathew, Chief Creative Officer, DDB Mudra Group:" text="Rahul Mathew, Chief Creative Officer, DDB Mudra Group:">Rahul Mathew, Chief Creative Officer, DDB Mudra Group:</cmsannotation> Advertising’s relationship with the Cadbury girl goes way beyond the brand itself. We’ve shamelessly borrowed her for countless manifestoes, avs, references and moodboards to represent carefreeness or unbridled joy. Because in that inimitable jig, all of us saw a bold girl who crossed more than just the boundary rope. Today, that same jig has been used to salute our bold girls in blue. I’ve always believed that the true power of advertising lies in being able to have conversations with society. The girl did it then and the boy is doing it now. <cmsannotation type="cmsannotation" annotationid="Mukund Olety- Chief Creative Officer, VMLY&amp;R India:" text="Mukund Olety- Chief Creative Officer, VMLY&amp;R India:">Mukund Olety- Chief Creative Officer, VMLY&amp;R India:</cmsannotation> The original was the reason behind a lot of people joining advertising. It truly defined a generation. What an iconic it was! And to recreate this classic required some guts, conviction and brave clients. And thank God for that. Hitting straight out of the park, this recreated classic turns gender roles over its head and defines the new generation. As a standalone, it’s a lively ad with a clear message. It’s charming and memorable. Add a sprinkle of nostalgia for goosebumps. I really hope the ad industry does not jump on to the remaking bandwagon. Like Bollywood. The first couple of times, it’s fun but when you overdo it, it gets to you. The changing narrative around gender reflects the changing society and mindset. And I am glad more and more brands are saying the right things, even in their mainstream communication and not just as a one-off or an awards piece. <cmsannotation type="cmsannotation" annotationid="Ramanuj Shastry, Director and Co-founder, Infectious Advertising:" text="Ramanuj Shastry, Director and Co-founder, Infectious Advertising:">Ramanuj Shastry, Director and Co-founder, Infectious Advertising:</cmsannotation> Nostalgia is a powerful feeling and the new Cadbury’s Dairy Milk ad inspires that among the 45+ crowd who watched the original some 27 years back. Refreshing the ad by flipping the genders of the protagonists is a smart move. The ad confirms to the changing gender stereotypes in the A&amp;M Industry.

Here’s what experts have to say about Cadbury Dairy Milk’s latest ad that has taken the internet by storm

<keyword id="42575" type="PERSON" weightage="100" keywordseo="Arun-Jaitley">Arun Jaitley</keyword>, one of the most important men in India, second to only Prime Minister Narendra Modi normally has his task cut out for the day. Be it deciding what to do with foreign investors and their tax issues, to making life simpler for India’s citizens while filing tax returns, to deciding how much money should be spent by the government on various important social schemes amongst sundry other ‘totally nerve-wracking issues’. 
 But even the Finance Minister of India needs a breather. So, what does he do when he isn’t holding the reins of the country’s wallet? He watches a hindi movie! Known to be quite the movie buff, Arun Jaitley indulged in some ‘Dil Dhadakne Do’ moments last evening, when noted lyricist and father of the movie’s director, <keyword id="10355" type="PERSON" weightage="100" keywordseo="Javed-Akhtar">Javed Akhtar</keyword> invited the FM to a special screening of his daughter, Zoya Akhtar’s soon to-be released and eagerly anticipated movie. 
 
We sure would want to know how he liked the movie. Did the cool locales of the movie take the FM’s mind of the Delhi heat, and the work load he faces everyday! Or did it remind him of the vacations he can no longer take with his family, given the workload he faces everyday! 
 
That said, even as Arun Jaitley watched the movie, the stars of DDD are in Delhi, on an extensive promotion spree for the movie, for which the audience has been waiting with bated breath. The movie, which is about a dysfunctional Punjabi Family talks about how they rediscover lost relationships on a cruise across the Mediterranean Sea. 
 
The movie stars Anil Kapoor, Shefali Shah, Ranveer Singh, Anushka Sharma, Priyanka Chopra, Rahul Bose, Farhan Akhtar and Vikrant Massey. With such a huge star cast, the movie is surely the talk of the town today, and many celebrities who have watched the movie have vouched for it. 
 
Below are some tweets by some well-known faces who attended private screenings held by the makers. 
<blockquote class="twitter-tweet" lang="en">
	
		My mother just called to say that <a href="https://twitter.com/hashtag/DilDhadakneDo?src=hash">#DilDhadakneDo</a> is the best film she has seen in years!!!!! You go ZOYA!!!!!! Can't wait to see it!!!
	— Karan Johar (@karanjohar) <a href="https://twitter.com/karanjohar/status/605041727238369280">May 31, 2015</a></blockquote>

<blockquote class="twitter-tweet" lang="en">
	
		Enjoyed the cruise hosted by the Mehra's and paid by <a href="https://twitter.com/ritesh_sid">@ritesh_sid</a> and <a href="https://twitter.com/FarOutAkhtar">@FarOutAkhtar</a> ! Some really good moments in <a href="https://twitter.com/hashtag/DilDhadakneDo?src=hash">#DilDhadakneDo</a> Fun Film.
	— rahul dholakia (@rahuldholakia) <a href="https://twitter.com/rahuldholakia/status/605054896421732352">May 31, 2015</a></blockquote>

<blockquote class="twitter-tweet" lang="en">
	
		I just saw an epic film...funny simple layered warm and relatable...can't tag all those handles in this multi-starer... <a href="https://twitter.com/hashtag/DilDhadakneDo?src=hash">#DilDhadakneDo</a>
	— Arjun Kapoor (@arjunk26) <a href="https://twitter.com/arjunk26/status/605102026402332672">May 31, 2015</a></blockquote>

<blockquote class="twitter-tweet" lang="en">
	
		Loved <a href="https://twitter.com/hashtag/DilDhadakneDo?src=hash">#DilDhadakneDo</a>... It's such a beautiful film. Zoya Akhtar take a bow !!! Entire cast is brilliant... Super film !!! Go see it :)
	— Arbaaz Khan (@arbaazSkhan) <a href="https://twitter.com/arbaazSkhan/status/605608394645336065">June 2, 2015</a></blockquote>

<blockquote class="twitter-tweet" lang="en">
	
		<a href="https://twitter.com/hashtag/DilDhadakaneDo?src=hash">#DilDhadakaneDo</a> will make you laugh, make you cry, engaging brilliant family movie. MUST WATCH. <a href="https://twitter.com/hashtag/ZoyaAkhtar?src=hash">#ZoyaAkhtar</a> take a bow ! <a href="https://twitter.com/hashtag/Blockbuster?src=hash">#Blockbuster</a>
	— Raj Nayak (@rajcheerfull) <a href="https://twitter.com/rajcheerfull/status/605462764123914240">June 1, 2015</a></blockquote>

<blockquote class="twitter-tweet" lang="en">
	
		Zoya am so proud!Such a difficult film handled so deftly.A team effort-actors,dp,sound,set,production,Pluto👏 loved it <a href="http://t.co/gUS0vawNlP">pic.twitter.com/gUS0vawNlP</a>
	— rishi kapoor (@chintskap) <a href="https://twitter.com/chintskap/status/605041997599014912">May 31, 2015</a></blockquote>

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