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The counting of votes cast by 64.2 crore hopeful Indian voters during the six-week-long 18th <keyword id="19923279" type="General" weightage="20" keywordseo="Lok-Sabha-elections" source="keywords">Lok Sabha elections</keyword> officially began at 8 AM today and it is suffice to say that the air is crackling with equal parts excitement and trepidation. Over 700 aspiring parties participated in the world’s largest democratic exercise. But the main duelling parties remain consistent with previous trends: the ruling Bharatiya Janata Party (<keyword id="19894848" type="General" weightage="20" keywordseo="BJP" source="keywords">BJP</keyword>) led by Prime Minister <keyword id="19895781" type="General" weightage="20" keywordseo="Narendra-Modi" source="keywords">Narendra Modi</keyword> and the opposition bloc led by the <keyword id="19964138" type="General" weightage="20" keywordseo="Indian-National-Congress" source="keywords" meta.keywordsubtype="org" meta.entityname="Indian National Congress" meta.hostid="261" meta.entityid="Indian National Congress">Indian National Congress</keyword> (INC). Modi is shooting for a third, historic win after spending the last ten years in office, but the road ahead does not seem as smooth as anticipated. A political party in India requires at least 272 seats to cross the majority mark in the 543-member lower house of the Indian parliament, the Lok Sabha. The PM has audaciously declared that he is expecting a huge win exceeding 400 seats, the slogan ab ki baar 400 paar is stuck in every Indian’s head — irrespective of their political inclination. The Congress-led India bloc, on the other hand, is aiming for a relatively modest 295. On Saturday, most exit poll surveys predicted 350-370 seats for the BJP and between 107-140 seats for the opposition. However, the early trends are showing a very different picture with the INDIA bloc exceeding expectations in many states. Polls have been off the mark a few times before, but as NDA looks poised to win a third term, albeit with a few last-minute struggles, here’s a look back at the previous elections responsible for Mr Narendra Modi’s unmatchable dominance over <keyword id="20184421" type="General" weightage="20" keywordseo="Indian-politics" source="keywords">Indian politics</keyword>. <cmsannotation type="cmsannotation" annotationid="Inside BJP’s decade-long winning streak" comment="subhead" text="Inside BJP’s decade-long winning streak">Inside BJP’s decade-long winning streak </cmsannotation>The BJP has come a long way since 1984 when the party won just two seats. Its pro-Hindutva stance pushed it to prominence over the decades, especially in the 1990s. The BJP was in power for a considerable amount of time under Atal Bihari Vajpayee’s leadership at the turn of the century. But the kind of support that Narendra Modi has received since 2014 has been unmatched in the history of modern Indian politics. In 2014, the BJP saw a surprising landslide victory with 282 of the 543 seats. But what factors contributed to its sweeping win with a 31.3% majority? Throughout its campaigning ahead of the general elections that year, the BJP kept stressing its interest in fixing the economy and combating corruption allegedly caused by the Congress party’s rather inept governing. Modi, who called himself a chowkidar or watchman, vowed to set the government and bureaucracy to rights. He promised more jobs for young Indians and even launched a social media campaign to appeal to the younger generation. Many experts suggested that Modi created the brand “NaMo'' for himself through relentless media campaigning, something that <keyword id="19895780" type="General" weightage="20" keywordseo="rahul-gandhi" source="keywords">Rahul Gandhi</keyword> and other major political leaders could not do at the time. Additionally, he is also said to have had the support of the 45,000 country-wide RSS branches — the Hindu cultural nationalist parent of the BJP. However, after the leader had managed to comfortably settle into his new role as the Prime Minister of India, he announced the demonetisation of all ₹500 and ₹1,000 banknotes of the Mahatma Gandhi Series on 8 November 2016. As per a 2018 report from the Reserve Bank of India said that “the effort had failed to remove black money from the economy”. Modi was widely criticised for the way this move impacted the middle-class people of India. Despite this setback as well as criticism against his economic reforms like GST, he continued to implement bold policy changes to strengthen the core economy. His tilt towards a digital economy and seemingly tough actions against corrupt practices received widespread acclaim. He also successfully invoked a strong sense of nationalism and security in the people through the Balakot airstrike, a bombing raid conducted by Indian warplanes in February 2019. And it worked! BJP came to power again in the 2019 Lok Sabha elections, this victory being bigger than the last. The BJP won a whopping 37.36% of the vote — the highest by a political party since the 1989 general elections with 303 seats. However, similar to 2019, towards the end of his second term in 2024, joblessness appears to be on the rise and incomes of farmers continue to plummet. Amid major issues like food inflation and the threat of AI to the job market, the ruling party relied on not-so-subtle religious polarisation and a ton of welfare programmes. From being chowkidar in 2014, Prime Minister Narendra Modi has been depicted to be a saint today by many of his followers. While past leaders in India have tried to hold on to their secular image, Mr Modi has been seen flouting this convention on multiple occasions, expressing that he takes pride in his religion. With crores of followers still supporting him, the PM seems to be already on a path to victory. Only time will tell if the struggles during the last phases of this year’s election will come back to haunt him. In the meantime, stay tuned to Business Insider India for <a href="https://www.businessinsider.in/politics/elections/lok-sabha-election-results-2024-live-counting-begins-at-8-am-as-bjp-led-nda-hopes-for-a-historic-third-term/articleshow/110685785.cms">more updates on the Lok Sabha elections 2024</a>.

As PM Modi awaits his third big win, here’s how BJP created history during the 2014 & 2019 Lok Sabha elections

<ul><li>The Supreme Court clears <keyword id="5268" type="PERSON" weightage="20" keywordseo="Rahul-Gandhi">Rahul Gandhi</keyword> defamation case. </li><li>The top court asked Gandhi to be extremely careful when making political speeches against large audiences, in the judgment. </li><li>The Congress party had to suffer an embarrassing defeat after it's party president went on the ‘Chowkidaar Chor hai’ offensive on Prime Minister Modi.</li></ul>The Supreme Court clears Rahul Gandhi defamation case. The top court asked Gandhi to be extremely careful when making political speeches against large audiences, in the judgment. <div type="image" title="Rahul-twit" msid="72050686" hostid="261"></div>

 It is bad enough that the Congress party had to suffer an embarrassing defeat after it's party president went on the ‘Chowkidaar Chor hai’ offensive on Prime Minister Modi. As if that is not enough, Rahul Gandhi also had to face a ‘criminal contempt’ proceedings over it. The Supreme Court bench has announced its verdict on a plea by BJP MP <keyword id="6431260" type="PERSON" weightage="20" keywordseo="Meenakshi-Lekhi">Meenakshi Lekhi</keyword> over the Congress party’s campaign slogan. Gandhi had made a statement attributing the slogan to the Apex court. Gandhi used the slogan to attack Modi over the Rafale deal. He was hoping to bring to light -- discrepancies on the deal to purchase fighter jets from the French company In March when the Supreme Court agreed to hear review petitions in the Rafale deal matter, Gandhi said that the top court also said "<keyword id="6895071" type="UNKNOWN" weightage="20" keywordseo="Chowkidar-chor-hai">chowkidar chor hai</keyword>". The Supreme Court took strong objection to this, asserting that it never said so. A bench comprising Chief Justice <keyword id="245445" type="PERSON" weightage="20" keywordseo="Ranjan-Gogoi">Ranjan Gogoi</keyword> and Justices S K Kaul and K M Joseph had reserved judgement on the matter, on May 10 Gandhi, who was then the President of the Congress Party, had told the bench that he has tendered unconditional apology for wrongly attributing the remarks relating to the Prime Minister — to the apex court. Added to that, he also admitted that going on the offensive on corruption charges on the government was a wrong political move, soon after the election results came in.

Supreme Court lets off Rahul Gandhi with a warning over 'Chowkidaar Chor Hai'

55-year old Imran is a watchman in one of the residential buildings in suburban Mumbai. He sleeps on the same chair he sits on to guard the building and uses the common toilet in the parking lot to clean up. He works two shifts a day of 12 hours each, for a total salary of ₹13,500. If he had worked one shift a day, he would have got ₹7,000 a month and would have had to find himself an accommodation. He would rather send nearly all his earnings to his family in a village in Uttar Pradesh than rent a room in Mumbai. Imran was blissfully unaware of the ongoing trend on Twitter where leaders of the Bharatiya Janata Party (BJP), led by Prime Minister Narendra Modi, and their supporters have prefixed the word 'chowkidar' to their profile names. Chowkidar is the Hindi word for watchman or security guard and it has since become a buzzword on social media. When told about his humble job being at the centre of the country's political discourse ahead of the elections, Imran's first reaction was that of amusement. "Wasn't it chaiwala the last time?" he asked with a smirk and thinly veiled sarcasm. 'Chaiwala' is what Indians call the local tea vendor in Hindi. Modi's claim to fame in the run up to the 2014 elections was that he had worked in his father's tea stall in Gujarat as a child. He used his humble origins effectively as he challenged the country's political royalty-- the Gandhi family which has sent three Prime Ministers in the past-- and caught the fancy of an aspiring voter base. At the same time, a series of corruption charges against the Congress-led United Progressive Alliance (UPA) tilted the scale further in Modi's favour and the BJP swept the elections with a majority in Lok Sabha, the lower house of Indian Parliament. This was the first time any party had managed to score a full majority in India's Parliamentary elections since 1984. Modi is banking once again on a strategy that worked for him five years ago. The word 'chowkidar' has been bandied around by BJP leaders pitching Modi as a man of strength but someone who lacks political pedigree. That can hardly be true for a person who has been a politician for over two decades, a chief minister for three terms, and currently, the prime minister seeking re-election. The playbook-- underdog versus the entitled-- is as old as time but no one has claimed the 'underdog' tag effectively after the first surprise. But Modi is giving it another shot And in this battle of catchphrases, Modi may have an upper hand over his rivals. First of all, the move has either distracted or diluted the debate on more pressing issues like the economy, policies, and unemployment. Modi's rivals are essentially talking about things that he wants them to talk about. While charging the government with corruption, senior Congress leaders have tweeted '<keyword id="6895071" type="UNKNOWN" weightage="20" keywordseo="Chowkidar-chor-hai">chowkidar chor hai</keyword>' or 'the watchman is the thief'. However, by referring to Modi as the watchman repeatedly, even in slander, the opposition is unwittingly fortifying the image he wants: a strongman of a humble background who is guarding the country not just from adversaries across the borders but also keeping a watch on home-grown muggers looking for a way out to safety. For example, the opposition is mocking Modi citing the government's failure to stop billionaire fugitives like Vijay Mallya, Nirav Modi, and Mehul Choksi with unpaid loans and alleged bank frauds to their name from leaving the country. However, even if one of the three are nabbed ahead of the elections, it will be forgotten that each of the three businessmen, with close ties to the BJP in the past, did mysteriously escape from the country. The time spent on countering the chowkidar claim could have been used to question the government on its economic blunders like demonetisation, the troubles of the small enterprises, and the rise in unemployment in the last five years. In the run up to the 2014 elections as well as in every state election thereafter wherever the BJP was the challenger, Modi had, in no uncertain terms, demanded an account of the incumbent government's performance. He would set the agenda and let the party in power respond. The strategy has been so successful that BJP is now in power in 17 out 29 Indian states. Instead of holding him to account for the last five years, his rivals are following Modi's lead in political rhetoric. This hollow, partisan, inconsequential, farcical political debate is a lost opportunity for the opposition. Over a 1,300 kilometres away from Mumbai in Gurgaon, Kabir (name changed on request), gets paid ₹15,000 for a 12-hour shift as a watchman. That's more than twice that of Imran, but it's still not enough for him to run a family comfortably. Kabir had seen the rhetoric around watchmen in India on news television and he saw hope. "The PM is one of us and he will improve our working conditions after he wins the elections," he said. In the words of Emily Dickinson, hope is the thing with feathers. SEE ALSO:<a href="https://www.businessinsider.in/elections-2019-latest-opinion-poll-pegs-unemployment-as-the-biggest-issue/articleshow/68475510.cms" data-type="tilCustomLink" target="_blank">Modi may not take the fall for rising unemployment in India, latest opinion poll shows</a> <a href="https://www.businessinsider.in/general-elections-2019-vvpat-how-to-verify-vote/articleshow/68475130.cms">Here’s how you can verify your vote using VVPAT</a> <a href="https://www.businessinsider.in/is-indias-2019-election-really-a-foregone-conclusion/articleshow/68423465.cms">Is India's 2019 election really a foregone conclusion?</a>

The humble security guard at the centre of India’s election debate is a sign that Modi is still setting the agenda

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As PM Modi awaits his third big win, here’s how BJP created history during the 2014 & 2019 Lok Sabha elections

Ashmita Gupta

Supreme Court lets off Rahul Gandhi with a warning over 'Chowkidaar Chor Hai'

BI India Bureau

The humble security guard at the centre of India’s election debate is a sign that Modi is still setting the agenda

Sriram Iyer

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