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<ul><li>The Advertising Agencies Association of India will be conferring the annual <keyword id="188611" type="General" weightage="100" keywordseo="aaai" source="Orion">AAAI</keyword> Lifetime Achievement Award for 2021 on advertising veteran <keyword id="129772" type="General" weightage="20" keywordseo="arvind-sharma" source="Orion">Arvind Sharma</keyword>.</li><li> This is the highest honour to be given to an individual in India for his/her outstanding contribution to the Advertising Industry.</li></ul>The Advertising Agencies Association of India (AAAI) today announced that AAAI Lifetime Achievement Award for 2021 will be conferred on advertising veteran Arvind Sharma. This is the highest honour to be given to an individual in India for his/her outstanding contribution to the Advertising Industry. Arvind Sharma, an IIM Ahmedabad alumnus, has had a long and successful career in the Indian Advertising industry. What made him a true industry leader was the way he managed to make people achieve more than what they thought they were capable of. As a young leader, he was tasked with making a local agency, Chaitra, transition into the Indian arm of <keyword id="131262" type="General" weightage="20" keywordseo="leo-burnett" source="Orion">Leo Burnett</keyword> Worldwide. Over two eventful decades he created an organization that was both formidable and flexible. In doing this, he turned a safe and conservative agency into a creative power center. Soon, the agency’s work on Thums Up, Bajaj, Heinz, P&amp;G and many others saw it taking on the big guns in creative pitches as well as award shows, becoming one of India’s early winners at Cannes. Arvind has also been responsible for several incredible talents that have blossomed under his watch. Making the announcement, <keyword id="937472" type="General" weightage="20" keywordseo="anupriya-acharya" source="Orion">Anupriya Acharya</keyword>, President, AAAI, said, “Arvind Sharma has been a true pioneer. Apart from singlehandedly making Leo Burnett a top agency and a force to reckon with he has also groomed some of the finest talents in our industry. But more than that he has made a tremendous contribution to our industry across both the art and science of advertising. He is truly deserving of this honour.” Chairman of the AAAI Lifetime Achievement Award Selection Committee, Ashish Bhasin said, “Arvind is a deserving winner of this prestigious honor. Not only has he been a successful advertising professional, he has also contributed significantly to the industry in various capacities, including as President of AAAI and a key driver in launching Goafest. I am pleased to say that the entire committee was unanimous in conferring this award upon Arvind.” The AAAI Lifetime Achievement Award is presented annually to an individual who has been a practitioner of advertising for twenty-five years and had been in the top management position; has been or continues to be an active participant in industry bodies and or made significant contributions in shaping the industry priorities which enabled the advertising industry to grow, prosper and become more professionalized; individual known for his integrity, ethical practice and leadership qualities; contributed to his Company/Companies growth by innovative thinking and taking them in newer directions; involved in projects of social consequence which is seen as a role model for the industry at large and had been an industry veteran. Some of the past winners of this award include <keyword id="2890590" type="General" weightage="20" keywordseo="subhas-ghosal" source="Orion">Subhas Ghosal</keyword>, <keyword id="2095" type="General" weightage="20" keywordseo="alyque-padamsee" source="Orion">Alyque Padamsee</keyword>, Mike Khanna, <keyword id="5579220" type="General" weightage="20" keywordseo="r-k-swamy" source="Orion">R K Swamy</keyword>, Piyush Pandey, <keyword id="32716" type="General" weightage="20" keywordseo="sam-balsara" source="Orion">Sam Balsara</keyword>, Prem Mehta, <keyword id="3112513" type="General" weightage="20" keywordseo="roda-mehta" source="Orion">Roda Mehta</keyword>, Ram Sehgal, Madhukar Kamath and others. The full list is given in Annexure-I for reference. The Advertising Agencies Association of India (AAAI) is the national organisation of advertising agencies, formed in 1945, to promote their industry interests so that they continue to make an essential and ever-increasing contribution to the nation. The AAAI today is truly representative, with a very large number of small, medium and large-sized agencies as its members, who together account for almost 80% of the advertising business placed in the country.

Arvind Sharma to be conferred with AAAI Lifetime Achievement Award 2021

<ul><li>The <keyword id="3241635" type="General" weightage="20" keywordseo="asian-federation-of-advertising-associations" source="Orion">Asian Federation of Advertising Associations</keyword> at its General Body Meeting held on 1st December 2021, elected <keyword id="330918" type="General" weightage="20" keywordseo="srinivasan-swamy" source="Orion">Srinivasan Swamy</keyword> as its Chairman for a term of four years. </li><li>Swamy, a doyen of advertising, who is well known as the Chairman of R K SWAMY HANSA group, has held leadership positions in many industry bodies at a national and global level.</li></ul>The Asian Federation of Advertising Associations (AFAA), at its General Body Meeting held on 1st December 2021, elected Srinivasan Swamy as its Chairman for a term of four years. Swamy, a doyen of advertising, who is well known as the Chairman of R K SWAMY HANSA group, has held leadership positions in many industry bodies at a national and global level. He has been Chairman and World President of the <keyword id="1534752" type="General" weightage="20" keywordseo="international-advertising-association" source="Orion">International Advertising Association</keyword> (IAA), Chairman Confederation of Asian Advertising Agency Associations (CAAAA), President Advertising Agencies Association of India (AAAI), IAA India Chapter, Chairman Advertising Standards Council of India (ASCI), President <keyword id="148548" type="General" weightage="20" keywordseo="all-india-management-association" source="Orion">All India Management Association</keyword> (AIMA), to name a few. Says Swamy, "This is a privilege not just for me but for the Indian marcom community at large. The AFAA not just hosts the prestigious AdAsia conference, but is also connected with AdStars, and runs the widely acclaimed FastTrack program where young professionals are trained and transformed in a three-day program. I look forward to making a meaningful contribution to the communications industry in Asia, as well as seeing how AFAA can work along with other global industry Associations and further the cause of professionalism." India gave AFAA two distinguished Chairmen in the past – <keyword id="12647838" type="General" weightage="20" keywordseo="gautam-rakshit" source="Orion">Gautam Rakshit</keyword> and <keyword id="711507" type="General" weightage="20" keywordseo="pradeep-guha" source="Orion">Pradeep Guha</keyword>. Unfortunately both of them passed away recently. AFAA is represented in India by the Advertising Council of India (ACI) whose members are The Advertising Club, Advertising Agencies Association of India, the India Chapter of International Advertising Association, <keyword id="12647839" type="General" weightage="20" keywordseo="indian-broadcasting-and-digital-association" source="Orion">Indian Broadcasting and Digital Association</keyword> and the <keyword id="32717" type="General" weightage="20" keywordseo="indian-society-of-advertisers" source="Orion">Indian Society of Advertisers</keyword>.

Srinivasan Swamy elected Chairman of The Asian Federation of Advertising Associations

<ul><li>Even as government tries to revive businesses and industry, their efforts are incomplete without advertising that reconnects consumers to their favourite brands, says IAA in its print ads. </li><li>The campaign has been created by R K SWAMY BBDO and will be driven in the media by GroupM as their contribution to the industry and the economy.</li></ul> The <keyword id="1534752" type="ORGANIZATION" weightage="20" keywordseo="International-Advertising-Association">International Advertising Association</keyword> (IAA) has launched a multi-media communication campaign as a part of its contribution to help revive the economy. <div type="twitter" handle="IAA_India" handlename="IAA India Chapter" image="http://pbs.twimg.com/profile_images/987300702232903681/kWeDr0eg_normal.jpg" favoritecount="6" retweetcount="5" status="The International Advertising Association (IAA) has launched a multi-media #Communication #campaign as a part of it… https://t.co/hQqyrmBiqN" createdat="1591936136000" id="1271298414660091906"></div> IAA Chairman and World President Srininvasan Swamy, says, “marketing investments provide maximum returns. And it is a well-known fact that advertising provides the vital impetus to the economic engine of every nation. To elaborate, advertising causes an economic chain reaction that (a) generates direct sales and jobs (b) generates indirect sales and jobs among the first level suppliers to the industries that incur the advertising investment and (c) generates indirect sales and jobs among all other levels of economic activity as the sales ripple throughout the economy. And of course, it builds brand loyalty and gives the consumer the right to choose. It is rightly said that in good times it pays to advertise and in extraordinary times, one simply must advertise." Adds <keyword id="599253" type="PERSON" weightage="20" keywordseo="Punit-Goenka">Punit Goenka</keyword> President India Chapter, "I am very glad this important campaign is being kick-started in India. The creative team has used much-loved brand imagery to bring home the point. This is needed more than ever today. I hope Chapters around the world adapt this idea and use it in their respective geographies. The campaign has been created by R K SWAMY BBDO and will be driven in the media by GroupM as their contribution to the industry and the economy.

IAA tells us how advertising can save the economy

<ul><li><keyword id="4722871" type="General" weightage="20" keywordseo="megha-tata" source="Orion">Megha Tata</keyword> to continue her second term as IAA's President. </li><li>Pradeep Dwivedi (Group CEO &amp; Executive Director, Eros International Media Ltd) was elected Vice President. </li></ul>Megha Tata, Managing Director – South Asia, Discovery Communications India was unanimously elected President of the <keyword id="12167505" type="General" weightage="20" keywordseo="India-Chapter-of-the-International-Advertising" source="Orion">India Chapter of the International Advertising</keyword> Association (IAA) for the second term at its AGM held on 24th September 2021 in Mumbai. Pradeep Dwivedi (Group CEO &amp; Executive Director, Eros International Media Ltd) was elected Vice President and the other office bearers include Nandini Dias (Chief Executive Officer, Lodestar UM) as Hon. Secretary, Abhishek Karnani, Director-The Free Press Journal as Hon. Treasurer. Punit Goenka, Managing Director &amp; CEO, Zee Entertainment Enterprises Ltd will continue to guide the new team as Immediate Past President. The Members of the Managing Committee elected include Jaideep Gandhi (Founder -Another Idea), Anant Goenka (Executive Director The Indian Express (P) Ltd), Avinash Pandey (CEO, ABP Network), Janak Sarda (Managing Director, Deshdoot Media Group) and Prasanth Kumar (CEO-South Asia GroupM- A WPP Company). The co-opted members are Rana Barua (CEO, Havas Group India), Ashish Bhasin (CEO, APAC and Chairman India, Dentsu Aegis Network), Rajiv Kental (President – Marketing Amar Ujala Publications Ltd), Rani Reddy (Director, Indira Television Ltd) &amp; Srinivasan K Swamy (Chairman R K SWAMY Hansa &amp; IAA Presidents' Council and Immediate Past Chairman &amp; World President, IAA Global) The members invited to the Managing Committee will be shortly announced. Speaking on her second term as the <keyword id="12167504" type="General" weightage="20" keywordseo="president-of-iaa" source="Orion">President of IAA</keyword>, Ms. Tata said, “It is an honour and a privilege to be leading the India Chapter of IAA for the second term. Along with the wonderful Mancom I hope to continue to strengthen the India chapter and help build a strong ecosystem for the common good of the industry. Inspite of a challenging year we did many successful events and am sure the coming year will be even bigger and better!”

The India Chapter of the International Advertising Association elects Megha Tata as its President for a second term

<ul><li><keyword id="2518439" type="General" weightage="100" keywordseo="audible" source="Orion">Audible</keyword>'s has launched two new ad films featuring TV actors <keyword id="18851" type="General" weightage="20" keywordseo="nakuul-mehta" source="Orion">Nakuul Mehta</keyword> and <keyword id="993362" type="General" weightage="20" keywordseo="rithvik-dhanjani" source="Orion">Rithvik Dhanjani</keyword>.</li><li>Conceptualized by Audible and executed by Media Monks, the ads will air on over 60 channels across genres.</li></ul>Amazon's Audible has launched two new ad films, featuring TV stars Nakuul Mehta and Rithvik Dhanjani, showcasing the wide and diverse range of audio and spoken word content available on Audible, which listeners can enjoy whenever, wherever they like. Rithvik and Nakuul have lent their voices to two new, already popular free-for-all Audible Originals available on Audible.in. You can listen to Rithvik on Buri Nazar, a seemingly light family drama with a supernatural twist (also featuring the irreplaceable <keyword id="20895" type="General" weightage="20" keywordseo="supriya-pathak" source="Orion">Supriya Pathak</keyword> and <keyword id="1181511" type="General" weightage="20" keywordseo="sayani-gupta" source="Orion">Sayani Gupta</keyword>) and Nakuul on ‘Mine and Yours (Season 2),’ a modern love triangle where he competes with Kubbra Sait’s character for attention from Sayani Gupta’s character. This made them a natural choice for the films. Conceptualized by Audible and executed by Media Monks, the ads will air on over 60 channels across genres like Hindi General Entertainment, Hindi Movies, Hindi and English News, Hindi Music, English lifestyle, English Movies, Infotainment as well as on live sports like the India-New Zealand test match from 3rd to 7th December 2021 and the English Premier League between 27th Nov and 28th December 2021. The first film opens with Rithvik immersed in a rigorous workout, getting his “beast mode on”, listening to epic battle titles available on Audible, including Suno Mahabharat Devdutt Pattanaik ke Saath and Game of Thrones by George R.R. Martin. Nakuul on the other hand is more focused on “working out” his mind by listening to calming and relaxing titles such as Think Like A Monk written by Jay Shetty, A Guide to Stress Free Living written by Om Swami and Deepak Chopra's Mind Body Zone: Living Outside the Box. In the end, we see Rithvik offering Nakuul some easy workout tips. Dodging him, Nakuul quickly switches on Audible’s Sleep Collection and nods off! <div type="Youtube" id="PIojbNqez7I" title="Audible TVC 1 - 35 secs" thumbUrl="https://i.ytimg.com/vi/PIojbNqez7I/mqdefault.jpg"></div> In the second film, Rithvik is seen lamenting over his healthy snack, enviously eyeing a batch of freshly baked cookies that Nakuul has prepared, while enjoying his favourite titles on Audible, like The Alchemist by Paulo Coelho, Harry Potter by J.K. Rowling, Neil Gaiman and Dirk Maggs’s The Sandman, Sherlock Holmes written by <keyword id="229803" type="General" weightage="20" keywordseo="stephen-fry" source="Orion">Stephen Fry</keyword>, Sapiens written by Yuval Noah Harari and Scion of Ikshvaku written by Amish. Rithvik, who is still drooling over the cookies, teases him and says his next listen will be The Hunger Games written by Suzanne Collins on Audible next, and runs off stealing some cookies from Nakuul’s tray!” <div type="Youtube" id="u6235aAp9go" title="Audible TVC 2 - 35 secs" thumbUrl="https://i.ytimg.com/vi/u6235aAp9go/mqdefault.jpg"></div> Both films bring out the crackling chemistry and camaraderie between Rithvik and Nakuul while highlighting their impeccable comic timing. In spite of having diametrically opposite personalities who enjoy completely different activities and audiobooks (which really helps showcase the expansive range of titles available on Audible) their close and playful relationship comes alive on screen, and make the films a pleasure for fans, or really anyone to enjoy! <keyword id="3813194" type="General" weightage="20" keywordseo="Shailesh-Sawlani" source="Orion">Shailesh Sawlani</keyword>, Country Head, Audible India, said, "We recently launched an all-you-can-listen Plus catalogue for our members featuring over 15,000 Audible Originals, audiobooks and podcasts across languages and genres. We also expanded our free selection to include hundreds of Audible Originals and several thousand podcasts; all this in addition to our always-expanding Premium Plus library, featuring over 200,000 titles. Our ad films showcase how we have something for everyone in our diverse slate, including titles featuring household names like Rithvik and Nakuul and other popular talent. We hope that the viewers enjoy our ad films, brought to life by these very talented and spirited actors." Nakuul Mehta said, “Working on these ad films for Audible with my friend Rithvik was just pure fun! I personally really enjoy the audio medium and love how our films capture this very real audio truth - that people with different personalities and choices can still find something to love and bond over on Audible! I recently narrated the second season of the Audible Original 'Mine and Yours' which is available absolutely free for everyone. I hope our audiences enjoy the ad films and our audio shows on Audible as much as we enjoyed making them.” Rithvik Dhanjani said, "I recently recorded an Audible Original show 'Buri Nazar' which truly helped me realize the power of audio. The entire process of working on the show was so exhilarating for me and the great response we have received makes the experience that much sweeter. With these latest ad films, I hope we showcase how effortless and entertaining listening to Audible can be, whenever and wherever you feel like. It was great fun to work with Nakuul on them; it didn't feel like we were shooting at all!”

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Arvind Sharma to be conferred with AAAI Lifetime Achievement Award 2021

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Srinivasan Swamy elected Chairman of The Asian Federation of Advertising Associations

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IAA tells us how advertising can save the economy

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The India Chapter of the International Advertising Association elects Megha Tata as its President for a second term

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Audible's new ad films featuring Nakuul Mehta and Rithvik Dhanjani, showcases the diverse range of content available on the platform

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