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<ul><li><keyword id="4568700" type="General" weightage="100" keywordseo="pvr-inox" source="Orion">PVR Inox</keyword>’s recipe for solving the problem of dwindling footfalls is to give moviegoers a taste of the big screen experience of <keyword id="18939" type="General" weightage="20" keywordseo="upcoming-movies" source="Orion">upcoming movies</keyword>. </li><li>The multiplex giant is offering a curated 30-minute <keyword id="17144225" type="General" weightage="20" keywordseo="trailer-screening-show" source="Orion">trailer screening show</keyword> for just ₹1, ahead of the crucial summer season with movies lined up in May and June. </li><li>During the first weekend, <keyword id="799" type="General" weightage="20" keywordseo="PVR" source="Orion">PVR</keyword> <keyword id="6407732" type="General" weightage="20" keywordseo="Inox" source="Orion">Inox</keyword> sold 35,000 tickets of its trailer screening show across the country. </li></ul>Multiplex giant PVR Inox is trying to lure people back to the cinemas with a unique offer – watch 10 upcoming trailers in a 30-minute screening show for just ₹1. In exchange, people get to beat the heat in comfortable, air-conditioned seats and perhaps even enjoy some of those trailers. This is the multiplex chain’s bid to woo back the moviegoers who have shunned the big screens since the Covid-19 pandemic broke out and “re-ignite their love for watching entertainment on the big screen”. The chain will also be hoping these shows translate into a boost in advance bookings for movies releasing in the crucial summer season. Salman Khan-starrer Kisi Ka Bhai Kisi Ki Jaan, Aishwarya Rai Bachchan and Vikram’s Ponniyin Selvan: Part-2, and Shah Rukh Khan’s Jawan are among the movies lined up for release in May and June. The trailers will be curated by PVR Inox and will include upcoming Bollywood, Hollywood and other regional movies as well, customised based on the region. If all this sounds familiar, it’s because PVR Inox has borrowed a leaf out of the booklet of fast-moving consumer goods (FMCG) companies like Nestle India, ITC, Kellogg’s and others, which have long used samples as a way to attract new customers by giving them a taste of their new products. For instance, FMCG companies have targeted kids by partnering with schools to give out free samples of Kellogg’s Chocos, Horlicks, Boost, Bournvita or Sunfeast’s Timepass biscuits or atta noodles. These companies also often give out free samples to visitors in shopping malls. The trailer screening show is PVR Inox’s bid to bring sampling to the big screens, especially after reporting a 15% decline in footfalls in the first nine months of FY23. With a total of 1,680 screens, it is India’s largest multiplex chain with presence in 115 cities in India and Sri Lanka. <cmsannotation type="cmsannotation" annotationid="Dwindling footfalls" comment="subhead" text="Dwindling footfalls">Dwindling footfalls</cmsannotation> Dwindling footfalls have worried both single-screen and multiplex chains alike post the Covid-19 pandemic. According to media consulting firm Ormax, Hindi cinema footfalls fell from 341 million in 2019 to a meagre 189 million in 2022. Only two Bollywood movies have managed to break the ₹100 crore collection mark in the March quarter. “In our view, the innovation is interesting and would help address low footfalls, particularly witnessed in case of Hindi movies,” Nuvama Institutional Equities said in a note, adding that it could also help boost advance bookings for upcoming movies. For starters, the trailer screening show is available in multiple cities across the country, and PVR Inox says there will be two shows per day. According to Nuvama, 35,000 tickets were sold across the country over the last weekend. Our initial checks in Mumbai suggest that a large number of seats are vacant today (Friday). It will be interesting to see if PVR Inox’s experiment gathers momentum, especially when people can freely watch trailers on their smartphones or TVs from the comfort of their home. SEE ALSO: <a href="https://www.businessinsider.in/business/corporates/news/client-meetings-start-and-stop-with-chatgpt-says-indias-largest-it-company/articleshow/99468194.cms">Client meetings 'start and stop with ChatGPT' says India's largest IT company</a> <a href="https://www.businessinsider.in/business/corporates/news/infosys-sees-4-7-revenue-growth-in-fy24-after-it-misses-its-own-fy23-revenue-guidance/articleshow/99467637.cms">Infosys sees 4-7% revenue growth in FY24 after it misses its FY23 guidance</a> <a href="https://www.businessinsider.in/business/corporates/news/tcs-flags-pain-in-us-markets-says-banking-sector-crisis-has-led-to-cuts-in-discretionary-spending/articleshow/99458916.cms">TCS flags pain in US markets, says banking sector crisis has led to cuts in discretionary spending</a>

What can ₹1 get you? 30 minutes of trailers at PVR Inox

People who suffer from mild Covid-19 infection could be at risk of sudden deafness and hearing loss, according to a study. Sudden sensorineural hearing loss (SSNHL) - also known as sudden deafness - is a little known and poorly understood side effect of Covid-19 that is not even listed as a common symptom by doctors, said <keyword id="1312156" type="General" weightage="50" keywordseo="kim-gibson" source="Orion">Kim Gibson</keyword>, a fully vaccinated nursing lecturer at the <keyword id="1025970" type="General" weightage="50" keywordseo="university-of-south-australia" source="Orion">University of South Australia</keyword>. <keyword id="17630" type="General" weightage="80" keywordseo="gibson" source="Orion">Gibson</keyword>, a registered nurse with a clinical background in neonatal intensive care, developed acute hearing loss in one ear, along with vertigo and tinnitus five weeks after experiencing a mild <keyword id="8764262" type="General" weightage="100" keywordseo="covid" source="Orion">Covid</keyword> infection in 2022. Her experience is published in the British Medical Journal Case Reports. "My experience shows that even people who have a minor Covid-19 infection could be at risk of potentially permanent and debilitating long-term effects. High quality, person-centred care is so critical." Previous studies have linked SSNHL with Covid-19, as well as a potential side effect of Covid vaccination, but the evidence is still limited, Gibson said. Gibson said that despite working in health education, she was not aware of Covid-19 causing hearing loss. "This was a shocking experience for me that had a significant impact on my quality of life for several months as I had never had any problems with hearing before; not even an ear infection. "I was unable to drive a car while experiencing severe vertigo. I needed to reduce my workload, negotiate flexible working hours with my employers and take a leave of absence from study. This was all due to a mild Covid-19 infection. "I was worried that the hearing loss would be permanent and that I would need a hearing aid. I now feel very nervous about a second Covid-19 infection. What if I experience this again, or even worse?" According to the Royal Australian College of General Practitioners, sudden sensorineural hearing loss - also known as sudden deafness - occurs when you lose your hearing very quickly, typically only in one ear. It can happen instantly or over a span of several days. People can experience mild hearing impairment or total loss of hearing and it may be temporary or permanent. After experiencing the sudden hearing loss Gibson was referred to an <keyword id="3006950" type="General" weightage="50" keywordseo="otolaryngologist" source="Orion">otolaryngologist</keyword> (an ear, nose, and throat doctor, or an ENT) who confirmed SSNHL. A course of oral prednisolone and betahistine was prescribed, and Gibson's hearing slowly improved over subsequent months, although she continues to experience intermittent tinnitus. "The evidence around the short and long-term impacts of Covid-19 and vaccines is still emerging and the aim of this paper is to highlight the lesser-known side effects of the virus," Gibson said. "We believe that clinicians should include sudden hearing loss as a potential side effect of Covid-19 when talking to patients. High-dose corticosteroids are a recommended first line of treatment for SSNHL and it is important that GPs promptly refer patients to specialists as soon as symptoms develop. "Hearing loss and associated symptoms can have a significant impact on a person's quality of life -- they did in my case -- and are closely related with anxiety and depression," she noted A study of hearing loss during the pandemic showed that approximately one-third of patients with SSNHL were positive for Covid-19 when they were referred to an audiologist. Other studies reported an increase in SSNHL in 2020 and 2021, including among asymptomatic people. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/samosas-versus-burgers-the-great-indian-dilemma/articleshow/99488590.cms">Samosas versus burgers: The Great Indian Dilemma</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/entertainment/news/what-can-1-get-you-30-minutes-of-trailers-at-pvr-inox/articleshow/99487702.cms">What can ₹1 get you? 30 minutes of trailers at PVR Inox</a>

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What can ₹1 get you? 30 minutes of trailers at PVR Inox

Rounak Jain

Even mild Covid infection can cause sudden hearing loss: Study

IANS

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