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Los Angeles, South Indian star Allu <keyword id="19982037" type="General" weightage="20" keywordseo="arjun" source="keywords">Arjun</keyword> spoke about the plans of expansion for his '<keyword id="19986789" type="General" weightage="20" keywordseo="pushpa" source="keywords">Pushpa</keyword>' franchise, which was first released in 2021. Talking about the August release 'Pushpa 2: The Rule', Arjun said: "You can definitely expect part three, we do want to make it a franchise and we have exciting ideas for the lineup." "A sizzle reel from the Pushpa franchise is being screened on the sidelines of the Berlin European Film Market in order to seed it as a brand for international audiences. There will also be a fan screening of 'Pushpa: The Rise - Part 1', added the actor, while talking to Variety. Berlin will be Arjun's first time in Germany and his first time at a film festival. "I just want to see how people abroad are going to see this film, and try to understand how they view Indian cinema, just understand how film festivals are and what kind of films are watched and what is the mindset of the people that come there," Arjun said. Directed by Sukumar, the film talks about the rise of <keyword id="20507238" type="General" weightage="20" keywordseo="pushpa-raj" source="keywords">Pushpa Raj</keyword> (Arjun), a laborer who rises through the ranks of a red sandalwood smuggling syndicate and faces off against an egotistical police officer. After being a hit at home in India and in diaspora markets like the U.S., U.K. and the U.A.E., 'Pushpa: The Rise - Part 1' found a new lease on life when it began streaming on Prime Video. "More than the theatrical reach of 'Pushpa,' the OTT (streaming) reach has been multifold," Arjun said. "A lot of people maybe during the theatrical release have only watched it once or twice. But after it's available on OTT platforms like Amazon, people have watched it multiple times. And because of the OTT platform, there's a lot of crossover audience from other languages, and other regions and neighboring countries. And also it made a noise because it was the biggest film (in India) of 2021. "I didn't find much of a difference the way urban Indians have watched the film and people overseas. And I think urban Indians are similar to global audiences. So all the things that they have liked in terms of the candidness of the film or the performances, I've got similar feedback from urban audiences in India and overseas," Arjun said. 'Pushpa 2: The Rule' is due to release August 15, during the Indian Independence Day holiday frame. "'Pushpa 2' is going to have a very different shade of Pushpa than what you've seen in 'Pushpa 1,' because it is the lower end of the spectrum that you've seen," Arjun said. "You'll see the highest end of the spectrum in terms of characterisation. So you'll see him on a very high note, you'll see him on a very high scale, in terms of characterisation, in terms of this scale and presentation and the canvas of the problems are going to be much bigger than what it was compared to 'Pushpa 1.' It's going to be a bigger canvas, and there is a different dimension to the characterisation." Towards the end of the first part, the character Pushpa assumes de facto control of the syndicate. "Till then it was playing on a regional scale, now it will play on a national and international scale," Arjun said. In 'Pushpa 1', police officer <keyword id="20609008" type="General" weightage="20" keywordseo="bhanwar-singh-shekhawat" source="keywords">Bhanwar Singh Shekhawat</keyword>, played by <keyword id="20180296" type="General" weightage="20" keywordseo="fahadh-faasil" source="keywords">Fahadh Faasil</keyword>, emerges as a hiccup for Pushpa. The conflict between them is going to "escalate to a much bigger, bigger scale," Arjun said. After 'Pushpa 2', Arjun hasn't zeroed in on anything but says that there are some interesting projects in the pipeline. "Those will definitely be on an epic scale. I don't want to drop the 'Pushpa' scale at all - I want to hold that ground as much as possible," Arjun said.

You’ll see Pushpa on a very high note and scale says Allu Arjun on sequel

Hyderabad, Allu Arjun's "<keyword id="13305591" type="General" weightage="20" keywordseo="Pushpa-2-The-Rule" source="Orion">Pushpa 2: The Rule</keyword>" will hit the theatres worldwide next year on August 15, the makers announced Monday. Directed by Sukumar, "Pushpa 2: The Rule" follows the first installment "Pushpa 1: The Rise", which sets up a clash between Arjun's titular character and Malayalam star <keyword id="6354807" type="General" weightage="20" keywordseo="Fahadh-Faasil" source="Orion">Fahadh Faasil</keyword>'s menacing inspector Bhanwar Singh Shekhawat. Production banner Mythri Movie Makers shared the release date of the movie on X, formerly known as Twitter. "Mark the Date... 15th AUG 2024 - #Pushpa2TheRule Grand Release Worldwide Pushpa Raj is coming back to conquer the box office," the post read. The announcement comes weeks after lead star Arjun won the best actor <keyword id="20098" type="General" weightage="80" keywordseo="national-award" source="Orion">National Award</keyword> for "Pushpa 1: The Rise". Composer Devi Sri Prasad, who also won the National Award for best music direction (songs) for the part one, will be returning for the sequel as well. Arjun's first look from the upcoming film was unveiled earlier this year on the occasion of his 41st birthday. Produced by Naveen Yerneni and Y Ravi Shankar of Mythri Movie Makers in association with Sukumar Writings, the film also brings back Rashmika Mandanna as Srivalli and <keyword id="1584051" type="General" weightage="80" keywordseo="faasil" source="Orion">Faasil</keyword> as Bhanwar Singh Shekhawat. Actors Dhanunjay, Rao Ramesh, Sunil, Anasuya Bharadwaj and Ajay Ghosh round out the cast.

'Pushpa 2: The Rule' to release worldwide on August 15, 2024

New Delhi, The makers of "<keyword id="20035132" type="General" weightage="20" keywordseo="Pushpa-2" source="keywords">Pushpa 2</keyword>: The Rule" on Monday launched the <keyword id="19922592" type="General" weightage="20" keywordseo="teaser" source="keywords">teaser</keyword> of the much-anticipated film on the occasion of lead star <keyword id="19943690" type="General" weightage="20" keywordseo="Allu-Arjun" source="keywords">Allu Arjun</keyword>'s 42nd birthday. Directed by Sukumar, "Pushpa 2: The Rule" follows the first installment "Pushpa 1: The Rise", which sets up a clash between Arjun's titular character and Malayalam star <keyword id="20180296" type="General" weightage="20" keywordseo="Fahadh-Faasil" source="keywords">Fahadh Faasil</keyword>'s inspector Bhanwar Singh Shekhawat. Production banner <keyword id="20279966" type="General" weightage="20" keywordseo="Mythri-Movie-Makers" source="keywords" meta.keywordsubtype="org" meta.entityname="Mythri Movie Makers" meta.hostid="261" meta.entityid="Mythri Movie Makers">Mythri Movie Makers</keyword> shared the teaser on its official X page. Also starring <keyword id="19917047" type="General" weightage="20" keywordseo="Rashmika-Mandanna" source="keywords">Rashmika Mandanna</keyword> as Srivalli, the film will hit the screens on August 15. "Celebrate his arrival. Adore his fire within. Experience the goosebumps. #Pushpa2TheRuleTeaser out now. Happy Birthday Icon Star @alluarjun THE RULE BEGINS on 15th AUG 2024," the post read. Arjun, who greeted fans outside his Hyderabad house at midnight, expressed gratitude for their love and support. "I thank each and everyone of you for the birthday wishes! My heart is full of gratitude. Please take this teaser as my way of saying thank you!" he captioned the teaser of "Pushpa 2: The Rule" in an X post. According to a press release, the 1.08 minute-long clip features the 'jaathara' sequence from the upcoming film. 'Jaathara', also known as 'Sammakka Saralamma Jaathara', is a festival celebrated in the state of Telangana to honour the Hindu tribal goddesses. Steeped in colour and tradition, the teaser sees Arjun's Pushpa Raj decked up in a sari, jewellery and make-up, as he wields a trident and bashes up adversaries to music composer DSP's rousing soundtrack amid the 'jaathara' celebration. The first glimpse of the sequel may have presented the protagonist in a different avatar, but his swag remains the same. "Pushpa 1: The Rise" depicted the rise of a low-wage labourer (Arjun) in the smuggling syndicate of red sandalwood, a rare wood that grows only in the Seshachalam Hills of Andhra Pradesh state. It released in India in association with Muttamsetty Media on December 17, 2021 and went on to become one of the biggest money-spinners of the year earning over Rs 350 crore. The film also established Arjun as a pan-India star, earning him his first bets actor National Award. Composer DSP also won his maiden National Award for "Pushpa: The Rise".

Makers reveal teaser of 'Pushpa 2: The Rule' on Allu Arjun's birthday

Allu Arjun-starrer "Pushpa: The Rise" has collected over 10 million Rubles at the box office in <keyword id="6358826" type="General" weightage="100" keywordseo="russia" source="Orion">Russia</keyword>, the makers said on Monday. The <keyword id="13104" type="General" weightage="50" keywordseo="telugu" source="Orion">Telugu</keyword> blockbuster was released in the Russian language in 774 screens across the country on December 8, said Mythri Movie Makers on its official Twitter page. "#PushpaTheRise is a RAGE in Russia. 25 days and counting of a successful run in 774 screens with a collection of over 10M Rubles," the production banner said in the tweet. Ten million Rubles amount to approximately Rs 13 crore. Also starring Rashmika Mandanna, "Pushpa: The Rise" depicts the rise of a low-wage labourer (Arjun) in the smuggling syndicate of red sandalwood, a rare wood that grows only in the Seshachalam Hills of <keyword id="37102" type="General" weightage="50" keywordseo="andhra-pradesh" source="Orion">Andhra Pradesh</keyword> state. It was released in India in association with Muttamsetty Media on December 17, 2021, and went on to become one of the biggest money-spinners of the year earning over Rs 350 crore. The film also opened the fifth edition of the Indian Film Festival in Russia on December 1. Arjun, Rashmika, director Sukumar Bandreddi, producer Ravi Sankar and music composer DSP attended the gala in Russia. A sequel, titled "Pushpa: The Rule", is under production. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/thelife/personalities/pel-vivienne-westwood-cyrus-mistry-pope-benedict-xvi-and-more-luminaries-who-passed-away-in-2022/slidelist/96678840.cms">Pelé, Vivienne Westwood, Cyrus Mistry, Pope Benedict XVI and more: Luminaries who passed away in 2022</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/entertainment/news/anupam-kher-starts-shooting-for-vivek-agnihotris-the-vaccine-war/articleshow/96682753.cms">Anupam Kher starts shooting for Vivek Agnihotri's 'The Vaccine War'</a>

'Pushpa: The Rise' raises 10 million Rubles at Russia box office

The highly anticipated sequel to the <keyword id="19940411" type="General" weightage="20" keywordseo="blockbuster" source="keywords">blockbuster</keyword> hit <keyword id="19986789" type="General" weightage="20" keywordseo="Pushpa" source="keywords" meta.keywordsubtype="org" meta.entityname="Pushpa" meta.hostid="261" meta.entityid="Pushpa">Pushpa</keyword>: The Rise, <keyword id="20035132" type="General" weightage="100" keywordseo="Pushpa-2" source="keywords">Pushpa 2</keyword>: The Rule, is set to take the box office by storm. With its pre-release business reportedly reaching a staggering Rs 900 crore according to News18, the film has already created history. Fans have been eagerly waiting for the second part of the film, and the excitement has been palpable. The movie's digital and satellite rights have been sold at a record-breaking deal of Rs 900 crore, making it one of the most lucrative film deals in <keyword id="20060213" type="General" weightage="20" keywordseo="Indian-cinema" source="keywords" meta.keywordsubtype="org" meta.entityname="Indian cinema" meta.hostid="261" meta.entityid="Indian cinema">Indian cinema</keyword>. While the official OTT platform announcement is awaited, reports suggest that the theatrical rights have also been sold for a substantial sum of Rs 650 crore. Directed by <keyword id="20141226" type="General" weightage="20" keywordseo="Sukumar" source="keywords">Sukumar</keyword>, Pushpa 2 is a <keyword id="23594296" type="General" weightage="20" keywordseo="high-budget-film" source="keywords">high-budget film</keyword> with a star-studded cast, including <keyword id="19943690" type="General" weightage="20" keywordseo="Allu-Arjun" source="keywords">Allu Arjun</keyword>, <keyword id="19917047" type="General" weightage="20" keywordseo="Rashmika-Mandanna" source="keywords">Rashmika Mandanna</keyword>, <keyword id="20180296" type="General" weightage="20" keywordseo="Fahadh-Faasil" source="keywords">Fahadh Faasil</keyword>, and Sunil. The film's music is composed by Devi Sri Prasad, who, along with Allu Arjun, won the National Award for their work in Pushpa: The Rise. The sequel promises to be even more action-packed and thrilling than its predecessor. With a budget of Rs 500 crore, Pushpa 2 is one of the most expensive Indian films ever made. The filmmakers have spared no expense to create a visually stunning and immersive cinematic experience. Fans are eagerly awaiting the release of Pushpa 2: The Rule, and it is clear that the film is poised to become a massive commercial success. With its record-breaking pre-release business and the immense anticipation surrounding it, the movie is all set to redefine the <keyword id="20125529" type="General" weightage="20" keywordseo="action-drama" source="keywords">action drama</keyword> genre in Indian cinema.

Allu Arjun’s ‘Pushpa 2: The Rule’ breaks records with Rs 900 crore business even before release!

<keyword id="2976376" type="General" weightage="20" keywordseo="Amazon-Prime-Video" source="Orion">Amazon Prime Video</keyword> took to its social media handle to announce that '<keyword id="11966316" type="General" weightage="20" keywordseo="Pushpa-The-Rise" source="Orion">Pushpa: The Rise</keyword>', which was 2021's top-grossing film, will be streaming on the <keyword id="1245953" type="General" weightage="20" keywordseo="OTT" source="Orion">OTT</keyword> platform from Friday, January 7. Prime Video's tweet read: "He'll fight. He'll run. He'll jump. But he won't succumb! Watch #PushpaOnPrime, Jan. 7 In Telugu, Tamil, Malayalam and Kannada." The announcement comes at a time when state governments are flagging off night curfews and either shutting down cinema theatres and multiplexes, and insisting on 50 per cent occupancy. With the producers of the other much-anticipated movies -- 'RRR', 'Radhe Shyam' and 'Bheemla Nayak' -- announcing the postponement of their release because of the Covid-19 surge, 'Pushpa' has continued with its winning run, its box-office earnings going up steadily. The net earnings of the film's Hindi version have touched Rs 65 crore since its release on December 17. Worldwide, according to film trade analysts, it has raked in more than Rs 300 crore. Written and directed by Telugu director Sukumar, the action-packed thriller's star cast includes <keyword id="17473" type="General" weightage="20" keywordseo="Allu-Arjun" source="Orion">Allu Arjun</keyword> in the titular role, along with <keyword id="3677061" type="General" weightage="20" keywordseo="Rashmika-Mandanna" source="Orion">Rashmika Mandanna</keyword>, Fahadh Fassil, Sunil, Anasuya Bharadwaj and Ajay Gosh. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/sports/news/indias-jasprit-bumrah-moves-to-9th-mohammad-shami-to-17th-spot-in-icc-test-rankings-after-win-over-proteas/articleshow/88709158.cms">India's Jasprit Bumrah moves to 9th, Mohammad Shami to 17th spot in ICC Test rankings after win over Proteas</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/gadgets/news/new-laptops-announced-at-ces-2022-by-asus-hp-dell-and-more-brands/articleshow/88709071.cms">Here are the top laptops announced by Asus, HP, Dell and others at CES 2022</a>

Amazon Prime Video to stream 'Pushpa: The Rise' on its platform on January 7

New Delhi [India], August 24 (ANI): <keyword id="17473" type="General" weightage="80" keywordseo="allu-arjun" source="Orion">Allu Arjun</keyword> and his Pushpa magic have once again become the talk of the town. On Thursday, the Malayalam star won the Best Actor award at the 69th <keyword id="21775" type="General" weightage="20" keywordseo="national-awards" source="Orion">National Awards</keyword> for his performance in 'Pushpa: The Rise'. 'Pushpa' was released in theatres in December 2021. The film not only showcased his exceptional performance but portrayed unmatched dialogue delivery, charismatic swag, and a captivating aura. The actor's steps from the movie's songs, namely Saami Saami, Srivalli, Oo Antava, became a huge sensation among the audience on a global scale. Allu Arjun is currently busy shooting for the second part, which will also star Rashmika Mandanna. More details regarding the sequel are awaited. <keyword id="6429912" type="General" weightage="50" keywordseo="national-film-awards" source="Orion">National Film Awards</keyword> ceremony is organized every year but was interrupted for 2 years due to the Covid-19 pandemic. The 68th National Film Awards took place last year and honoured the movies released in 2020. <keyword id="6354526" type="General" weightage="50" keywordseo="alia-bhatt" source="Orion">Alia Bhatt</keyword> and <keyword id="210696" type="General" weightage="50" keywordseo="kriti-sanon" source="Orion">Kriti Sanon</keyword> share Best Actor (Female) award The Best Actor award (Female) for the year is to be shared by Alia Bhatt and Kriti Sanon for their roles in 'Gangubai Kathiawadi' and 'Mimi'. 'Gangubai Kathiawadi' was released in theatres on February 25, 2022, while 'Mimi' hit the OTT platforms in July 2021. Helmed by Sanjay Leela Bhansali, 'Gangubai Kathiawadi' revolves around a maiden sold by a suitor into prostitution and how she becomes a prominent and celebrated figure in the underworld and Kamathipua red-light district. Alia's stellar performance in the film helped her bag the Best Actress Award at IIFA 2023 and Filmfare Awards 2023. Kriti was honoured with the Best Actress Award for her role in 'Mimi' at IIFA 2022. “Dreams do come true! All you need to do is keep working hard towards it and never lose faith! It has taken me 8yrs to get my first Best Actress award. But I’m so happy that I received my first for Mimi – a film I’ll treasure forever, a character that will always be special in my filmography! Thank you @iifa for this validation and for an amazing evening!! Will always be grateful to Dinoo @laxman, Utekar sir for making me your Mimi for life and the whole cast and crew of Mimi for making this journey so memorable!” Kriti wrote on social media after her IIFA win. 'Mimi' tells the story of a young woman named Mimi (Kriti) who agrees to become a surrogate mother for a foreign couple, hoping to use the money to fulfil her dream of becoming an actress. However, the biological parents back out when they learn that the child will be born with Down syndrome. Mimi then decides to raise the child on her own and faces several challenges and societal pressures as a single mother. Her journey as a mother and her struggle to provide for her child despite the odds is both heartwarming and inspiring. The update about Alia and Kriti sharing the Best Actor Award has left their fans extremely happy. (ANI)

National Film Awards: Allu Arjun named Best Actor; Alia Bhat, Kriti Sanon share top honours

Jayalalithaa’s confidant VK <keyword id="6358664" type="PERSON" weightage="100" keywordseo="Sasikala">Sasikala</keyword> has been unanimously elected as her successor and will take over as General Secretary of the All India Anna Dravida Munnetra Kazhagam (AIADMK). 
 
Sasikala, a close friend and confidant of Jayalalithaa, was chosen to head the party. 
 
Reportedly, the General Council body of AIADMK passed the resolution to elect Sasikala Natarajan as the General Secretary almost unanimously. However there were few dissent notes as well. The post fell vacant following the demise of party general secretary and Tamil Nadu chief minister J Jayalalithaa on December 5. 
 
The meeting was attended by over 2000 party workers, but Sasikala wasn’t present there. 
 
Yesterday, clashes broke out between AIADMK workers and supporters of Rajya Sabha member Sasikala Pushpa outside the ruling party's office in Chennai. 
 
Sasikala Pushpa had earlier expressed her wish to contest for the party's general secretary post. Sasikala was expelled from the AIADMK sometime back but did not resign from the Rajya Sabha.

Sasikala is the new general secretary of AIADMK

<ul><li>In our latest episode of BTS with Insiders, <keyword id="6375200" type="UNKNOWN" weightage="20" keywordseo="PIYUSH-PANDEY">Piyush Pandey</keyword>, Chief Creative Officer Worldwide, Ogilvy, talks about four actors, <keyword id="16207" type="PERSON" weightage="20" keywordseo="Irrfan-Khan">Irrfan Khan</keyword>, Pushpa Joshi, <keyword id="2717040" type="PERSON" weightage="20" keywordseo="Atmaram-Bhende">Atmaram Bhende</keyword> and <keyword id="2026942" type="PERSON" weightage="20" keywordseo="Asha-Bhende">Asha Bhende</keyword>, would are no longer with us but who created magic in some campaigns created by the ad guru.</li><li>Pandey shares some stories from each of the three ads, while also making an appeal to younger creative professionals to be open to identifying new actors.</li></ul>Last week we collectively grieved the loss of two stalwarts who made a huge impact on Indian cinema, Irrfan Khan and <keyword id="6357910" type="PERSON" weightage="20" keywordseo="Rishi-Kapoor">Rishi Kapoor</keyword>. When I reached out to Piyush Pandey, Chief Creative Officer Worldwide, Ogilvy, for our weekly chat show, BTS with Insiders, we initially wanted to talk about three ads that he had worked on over the course of his career that he held close to his heart. However, considering how the week had panned out, Pandey was mourning the loss of the two actors too, and it only seemed fitting that we speak about some of the gems he had created over the years, not just with Khan but also with a few other actors. Episode 3 of BTS with Insiders saw us talking to Pandey about Irrfan Khan, who was the face of Hutch and acted in around 18 ads for the brand, Pushpa Joshi, who took the nation by storm just by a few seconds of her presence as a kabaadiwaali in Fevikwik’s recent ad, and actors Atmaram Bhende and his wife, Asha Bhende who were a part of SBI Life’s campaign, close to 10 years back. Each of the four actors had something in them that took the stories Pandey wanted to tell, and turned them into unforgettable gems. Irrfan Khan - Hutch When Ogilvy wanted to create a series of ads talking about Hutch’s new recharge packs, and the agency wanted the ad to speak the language of the common man, simply to make it more relatable, and to drive its simple point across, that Hutch will give you the most value for your money. Ever since the passing away of Khan, people across the country, in their numerous tributes to the actor have mentioned about his portrayals being relatable. He made us feel that he was one of us. It was perhaps this quality that made V Mahesh and Rajiv Rao, along with the Hutch team decided to cast Khan in the ads. “Irrfan was not a masses man only through his cinema. He was a fantastic symbol of a common man, and an amazing actor. Rajiv and Mahesh, along with Shashanka Chaturvedi (aka Bob) of Good Morning Films who directed the films thought of Irrfan,” shared Pandey. The brand and agency had initially thought of coming up with 3 films. “We ended up doing 18 eventually,” shared Pandey with a laugh. “Everybody loved him because he was so credible and amazing,” he added. What made the ads memorable was the fact that they were written the way a common man speaks. “And while I was not present at the shoot, I am pretty certain that Irrfan would have added his bits to it. You cannot work with a big actor without using his abilities beyond acting because they come up with the little things that add magic. And magic is exactly what he created. Today, when he is a lot more popular, one could have done a lot more with him but in those days, he was not known to billions of people because that wasn’t exactly his kind of cinema. And yet, he walked in and stole the show, every single time,” said Pandey. He also shared that he kept making plans with Irrfan to meet up in Jaipur, which is where both of them grew up, but it never really materialized. “We made a whole lot of plans to fly kites together in Jaipur but unfortunately the opportunity never came, and he flew away from our midst,” said Pandey. Pushpa Joshi - Fevikwik Pandey has been weaving magic for one of Ogilvy’s oldest clients Pidilite for years now. Who can forget some of the old gems created for brands like Fevicol and Fevikwik. Bharat Puri. Managing Director at <keyword id="260169" type="COMPANY" weightage="20" keywordseo="Pidilite-Industries">Pidilite Industries</keyword> often says that Ogilvy isn’t really a creative partner for them, rather they almost are the owners of the brand. It is perhaps this confidence in Pandey and his team that made Pidilite agree to casting octogenarian Pushpa Joshi, who played the role of a kabaadiwaali, in Fevikwik’s recent adorable campaign and wooed the entire nation with her endearing charm. It was Pandey’s brother <keyword id="1397913" type="PERSON" weightage="20" keywordseo="Prasoon-Pandey">Prasoon Pandey</keyword>, who thought of casting Joshi in the ad. “Pushpaji was cast in the ad with a bit of difficulty, with due apologies to my young clients at Pidilite. They were apprehensive because how you can get somebody so old to act? And my brother Prasoon Pandey who directed the ad said, ‘There’s no retirement age for a kabadiwali’. When she came to the set though, Prasoon himself was a little worried because she arrived in a wheelchair. But soon she just picked up and gave us the performance of a lifetime. The ad took the nation by storm just because of what she did and what the director did with her,” shared Pandey. While Pushpa Ji, as everybody lovingly called her, won everyone’s hearts just by coming on the screen for a few seconds, Pandey rued the fact that they had not discovered her earlier. “I don’t recall seeing Pushpa Ji in any other ad. Maybe we weren’t really good at sourcing her. We didn’t find her earlier enough but when we did, she left us with the impression of a lifetime. For our younger audience, there’s a lesson here. It’s never too late to start. If you have a talent, just go out and play. You never know, you might find that the years were never lost and that you can make up for them in one shot,” added Pandey. Atmaram and Asha Bhende - <keyword id="194127" type="CITY" weightage="20" keywordseo="SBI-Life-Insurance">SBI Life Insurance</keyword> Atmaram Bhende was a well-known face in Marathi movies and theatre. However, people in the rest of the country discovered this veteran actor in Lage Raho Munna Bhai as one of the many adorable people staying at the old age home that the entire movie revolved around. Atmaram Ji along with his wife, Asha Bhende, had been a part of SBI Life Insurance’s campaign, ‘Heere Ko Kya Pata’ close to 10 years back. This simple, slice of life conversation between an elderly couple was brought to life by these two effortless actors. What also makes this campaign doubly special is the fact that it is based on a conversation Pandey had with his mother. “The story of this ad is inspired by a conversation I had with my mother. She wanted to own a diamond but never asked us for it. She had a lot of self-respect. One day our sisters told us about her secret wish to us but we weren’t very affluent at that point of time. So we went and bought a pair of earrings for her. Prasoon paid for one and I paid for the other. When we gave it to her, she had said, ‘Iss umr me kahan pehenungi main heera? (Where will I wear a diamond at this age?). That stayed with me and when I created the ad, I added the line, ‘Heere ko kya pata tumhari umr, (The diamond doesn’t really know your age), at the time of writing the film. When we were casting, my brother said that nobody can perform this better than Atmaram Ji and Asha Ji,” he reminisced. Before ending the conversation, Pandey also made an appeal to the advertising industry, asking them to give new talent a chance. “Our younger audience and professionals in the industry should never forget that there are some fantastic actors around who have the capability to make your script ten times as good from where you wrote it. And as I pay my tribute to all these four fantastic artists for giving our industry a touch of their magic, I would ask the younger generation to identify such actors, use them well and give them the opportunity. So look for more of such people and make our industry look better by using these stalwarts,” he concluded.

When Piyush Pandey paid tribute to Irrfan Khan, Pushpa Joshi, Atmaram and Asha Bhende, stalwarts we lost in the last few years

It all started four years back when<a href="http://www.businessinsider.in/searchresult.cms?query=dlf&amp;sortorder=effectivedate"> DLF</a>, the country’s largest real estate developer realised after a survey that a gap existed in the Delhi- NCR market when it came to<a href="http://www.businessinsider.in/searchresult.cms?query=malls&amp;sortorder=effectivedate"> malls</a> with an international standard. 
 
Having delivered successful <a href="http://www.businessinsider.in/searchresult.cms?query=retail&amp;sortorder=effectivedate">retail</a> projects in the city such as <keyword id="6362997" type="CITY" weightage="20" keywordseo="DLF">DLF</keyword> Promenade, DLF Emporio and DLF Place Saket, the company had a fair idea of what it was getting into. 
 
But what could make or break a project of this nature was its location. 
 
“Our research showed that the wallet power of the people residing in and around<a href="http://www.businessinsider.in/searchresult.cms?query=noida&amp;sortorder=effectivedate"> Noida</a> was exceptionally high. Once we knew this, the next step was obviously to zero in on the exact location. We settled with <keyword id="18858" type="COMPANY" weightage="20" keywordseo="Noida">Noida</keyword> Sector 18 as it is the mouth of Noida and also because we decided to look at the location through drivetime. The location would thus attract people not only from Noida and East Delhi but also from Greater Kailash, Defence Colony and even South Delhi,” said Pushpa Bector, Executive Vice President of DLF. 
 
And, thus began the work for India’s first destination mall and the country’s largest mall, spread over a whopping 2 million sq feet and is 95 percent leased out housing over 330 brands. 
 
When asked what they mean when they call <a href="http://www.businessinsider.in/searchresult.cms?query=mall+of+india&amp;sortorder=effectivedate">Mall of India</a>, a ‘destination mall,’ Sriram Khattar, CEO DLF Rental Business, is quick to respond, “We didn’t want to create just a mall. With <keyword id="6396861" type="UNKNOWN" weightage="20" keywordseo="Mall-of-India">Mall of India</keyword>, we wanted to create an experience,” adding that people don’t come to mall just to shop or watch a movie- they come for a holistic experience. And, that is exactly what they intended to give people with Mall of India. 
 
To achieve that, the duo completely transformed the traditional structure of a mall by not only building a mall with six floors, but also having stores beyond the third floor. “The common notion is that retail stores after the 3rd floor won’t work. Thus, the biggest challenge was to convince people to go to the top and then work their way down.” explains Pushpa Bector. 
 
 
 
Additionally, they also made use of the concept of ‘zoning,’ a first for any mall and divided the six floors of MOI into five zones in order to make the mall experience a lot more convenient. They also roped in quality international brands, some of whom even have flagship stores at MOI. 
 
Thus, Mall of India which opened its doors last year in December but officially launched yesterday, is divided into five zones- The Lower Ground Floor is christened as the ‘Market Place’ and comprises the hyperlocal markets such as Big Baazar etc. 
 The Second floor, or the ‘High Street,’ houses all the anchors, while the Ground and First Floor which are called the ‘International Boulevard’ and they comprise the best of International fashion and beauty brands such as ZARA, <keyword id="3341452" type="UNKNOWN" weightage="20" keywordseo="HM-">H&amp;M,</keyword> Marks and Spencer etc. 
 
The Third floor, which is the ‘Family World’ houses a zone for kids and also has casual dining options that include 20 restaurants offering popular cuisines. 
 The Fourth and Fifth Floor which is named the ‘Leisure Land’ offer the largest indoor entertainment zone of the country, as a result of DLF understanding the huge need for quality entertainment in the area. From <keyword id="3341450" type="UNKNOWN" weightage="20" keywordseo="Smaash">Smaash</keyword>, <keyword id="3341451" type="UNKNOWN" weightage="20" keywordseo="Ski-India">Ski India</keyword> (modelled after Ski Dubai), to the in-house DT Cinemas and the massive food court, the Mall of India is going to be one fun affair. 
 
And, all the effort seems to have paid off. “Malls this large usually take around 12-18 months to stabilise. We have done the same in under 4-5 months,” claims Khattar. 
 
He further adds that the one-year goal is to get over one million footfall per day. At the moment, the mall sees a footfall of approximately 30,000 per day. 
 
According to Khattar, the Mall of India has also provided employment opportunities to over 6,000 people- whether directly and indirectly and all of the people employed by DLF for Mall of India are focused on making the mall a quality experience where one can spend the whole day. 
 When asked about whether having three <keyword id="45856" type="UNKNOWN" weightage="20" keywordseo="Malls">malls</keyword> in the vicinity bothered them, Pushpa Bector adds that it’s not the first time they have had competition. “DLF Promenande is right next to Citywalk Saket but that has not impacted our business at all. We’re very confident of Mall of India,” she signs off. 
 
The mall is expected to generate about Rs 250 crore of just rental income for the realty firm annually.

EXCLUSIVE: How DLF gave the country Mall of
India, its first destination mall

<ul><li><keyword id="3501427" type="General" weightage="100" keywordseo="cashify" source="Orion">Cashify</keyword> recently roped in <keyword id="3677061" type="General" weightage="20" keywordseo="rashmika-mandanna" source="Orion">Rashmika Mandanna</keyword> to spread brand awareness in the Southern markets, a part of its <keyword id="6354839" type="General" weightage="20" keywordseo="marketing" source="Orion">marketing</keyword> focus for 2022.</li><li>The platform has earmarked Rs 100 crore for marketing this year, <keyword id="342913" type="General" weightage="20" keywordseo="puneet-arora" source="Orion">Puneet Arora</keyword>, Director - Marketing (<keyword id="13195371" type="General" weightage="20" keywordseo="brand-content" source="Orion">Brand &amp; Content</keyword>) Cashify shares exactly what this budget will be spent on.</li></ul> Re-commerce start-up Cashify has big marketing plans for 2022. While it onboarded actor Rajkummar Rao last year to increase the brand’s overall visibility, this year, it has roped in Rashmika Mandanna, who was recently seen in the <keyword id="17473" type="General" weightage="20" keywordseo="allu-arjun" source="Orion">Allu Arjun</keyword> starrer movie, <keyword id="6498265" type="General" weightage="20" keywordseo="pushpa" source="Orion">Pushpa</keyword>. With this move, Cashify wants to cement its position in the Southern markets. <div type="Youtube" id="3tDq7WCcd_c" title="TVC 2 TELUGU FAMILY FILM 20 SEC" thumbUrl="https://i.ytimg.com/vi/3tDq7WCcd_c/mqdefault.jpg"></div> “Cashify has a presence throughout India at the moment, including the Southern part of the country. However, we are looking to build more awareness with a face to carry out the brand message. This is the first time we're reaching out to our consumers in South India in their respective regional languages with the young and dynamic youth star Rashmika Mandanna. Rashmika is a powerhouse of talent and has a huge fan base not only in South India but the entire country. With this campaign, our objective is to increase our brand awareness in the South,” shared Puneet Arora, Director - Marketing (Brand &amp; Content) Cashify. On what was the fit between Rashmika and the brand, Arora said, “Rashmika, as we know, is a much-loved artist and a youth icon, not just in South India, but throughout the country. We found her to be a great fit to be the face of Cashify as she resonates and connects with the youth just like Cashify which has an innovative side and a youth connect. Rashmika has now become even more popular across the country after the release of her latest blockbuster movie Pushpa. She is one of the most hardworking and dynamic actresses in the industry which is why we are proud and honoured to associate with her as a brand.” The brand also has a strong marketing strategy in place for the rest of the year and has earmarked Rs 100 crore to educate consumers about what they do. Letting us in into their marketing plans for the year, Arora said, “The focus right now is to increase the top funnel by educating as many consumers in the country as possible. On the ground, we’ve focused more on a smooth and lag-free consumer experience, which is also our biggest strength. Cashify as a product is revolutionary and has made the entire journey of selling old devices customer-friendly. Coupled with our growing network of offline stores nationally we would want to be present at the convenience of our customers online as well as offline.” So far, the platform claims to have served over 3 million users and it is working towards ensuring that the entire process where users get to sell or buy the products is transparent. The aim is to also ensure that the entire experience is seamless. “We have a strong tech backend with an AI and ML-based pricing engine, which ensures users get the best possible value for their old devices. Our in-app testing does the entire functional diagnosis of a device and a complete device report is generated. If a user agrees to the buyback value offered by Cashify, he gets paid as soon as his device is picked up. We have all the systems in place to ensure that you get a fair value of your old device from the comfort of your home through an extremely smooth process. We also focus on the data safety of an old device of a customer and ensure that it is not misused through our full-proof data wiping solutions,” explained Arora. Going ahead too, Cashify will focus on building brand awareness to bring more and more people onto its platform. “The major focus area from a marketing perspective is to build awareness about our brand and category across the length and bread of our country and also to increase our retail footprint by opening 100+ more offline stores. We have an equal focus on online and offline to make transacting with Cashify extremely easy and convenient,’ concluded Arora.

Cashify is spending Rs 100 crore on marketing this year, here’s their roadmap for 2022

<keyword id="139797" type="COMPANY" weightage="20" keywordseo="The-Securities-and-Exchange-Board-of-India">The Securities and Exchange Board of India</keyword> (<keyword id="35210" type="ORGANIZATION" weightage="20" keywordseo="sebi">SEBI</keyword>) has imposed over Rs 96 lakh penalty on Divi's Laboratories' Chief Financial officer (CFO) L <keyword id="1269821" type="PERSON" weightage="20" keywordseo="Kishore-Babu">Kishore Babu</keyword> and his close associates including his son for allegedly indulging in <keyword id="6360088" type="DEFINITION" weightage="20" keywordseo="Insider-Trading">insider trading</keyword> in 2017. "Based on investigation conducted by SEBI, L Kishore Babu, <keyword id="9503208" type="UNKNOWN" weightage="20" keywordseo="praveen-lingamneni">Praveen Lingamneni</keyword>, Nagesh Lingamaneni, Sri Lakshmi Lingamaneni, D Srinivasa Rao, Radhika Dronavalli, Gopichand Lingamaneni and Pushpa Latha Devi were identified as "insiders" who had, directly or indirectly, traded in the scrip during the Investigation Period," SEBI said in its order issued on July 1. The market regulator alleged that Divi's, a city-based pharma company had made an announcement on July 10, 2017, during market hours that USFDA would lift import alert 99-32 on the company's unit-II at Visakhapatnam, which was price- sensitive information. Kishore Babu who is in a key managerial position allegedly had access to the information even before the announcement was made public, the market regulator said. <keyword id="185315" type="PERSON" weightage="20" keywordseo="G-Mahalingam">G Mahalingam</keyword>, wholetime director of SEBI, who issued the orders said the persons or entities mentioned may file their replies to the regulator within 30 days from the date of receipt of this order. They may also indicate in their replies whether they wish to avail an opportunity of personal hearing in the matter. GDK SS

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