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<keyword id="19901640" type="General" weightage="20" keywordseo="jaipur" source="keywords">Jaipur</keyword>, the vibrant capital of <keyword id="6355588" type="General" weightage="20" keywordseo="Rajasthan" source="Orion">Rajasthan</keyword>, with its bustling streets, majestic forts, and colorful bazaars, is a delightful destination for travelers. However, for those seeking a break from the urban hustle and a chance to explore the enchanting landscapes and historical gems of Rajasthan and its neighboring states, Jaipur serves as an excellent base for weekend getaways. Here's a curated list of the <keyword id="20761105" type="General" weightage="100" keywordseo="Top-10-Weekend-Getaways-from-Jaipur" source="Orion">top 10 weekend getaways from Jaipur</keyword> that promise a refreshing escape: 1. Pushkar Just a few hours' drive from Jaipur lies Pushkar, a sacred town nestled around a picturesque lake. Famous for its annual <keyword id="1937984" type="General" weightage="20" keywordseo="Pushkar-Camel-Fair" source="Orion">Pushkar Camel Fair</keyword> and the Brahma Temple, Pushkar offers a serene ambiance ideal for spiritual rejuvenation and cultural exploration. 2. Ranthambore National Park Wildlife enthusiasts and adventure seekers can head to Ranthambore National Park, renowned for its population of Bengal tigers. Embark on exhilarating jungle safaris to spot a variety of wildlife, including leopards, deer, and crocodiles, amidst the rugged terrain and ancient ruins. 3. Ajmer Steeped in history and spirituality, Ajmer is home to the revered <keyword id="12108092" type="General" weightage="20" keywordseo="Ajmer-Sharif-Dargah" source="Orion">Ajmer Sharif Dargah</keyword>, a Sufi shrine dedicated to the Sufi saint Moinuddin Chishti. Explore the bustling streets, visit the historic Taragarh Fort, and enjoy panoramic views of the city from the serene Ana Sagar Lake. 4. Bharatpur Nature lovers can escape to Bharatpur, known for its famous <keyword id="112283" type="General" weightage="20" keywordseo="Keoladeo-National-Park" source="Orion">Keoladeo National Park</keyword>, a UNESCO World Heritage Site. Embark on birdwatching expeditions amidst the wetlands and marshes, home to over 370 bird species, including migratory birds like the Siberian crane. 5. Neemrana History buffs can journey back in time with a visit to Neemrana, home to the majestic <keyword id="7117783" type="General" weightage="20" keywordseo="Neemrana-Fort-Palace" source="Orion">Neemrana Fort Palace</keyword>. Perched atop a hill, this heritage hotel offers panoramic views of the surrounding Aravalli hills and a glimpse into Rajasthan's royal past. 6. <keyword id="58435" type="General" weightage="20" keywordseo="Sariska-Tiger-Reserve" source="Orion">Sariska Tiger Reserve</keyword> Another wildlife sanctuary within easy reach of Jaipur is the Sariska Tiger Reserve. Embark on safari adventures to spot tigers, leopards, and other wildlife amidst the lush forests and rugged landscapes of the Aravalli hills. 7. Shekhawati Explore the vibrant frescoes and ornate havelis of Shekhawati, a region renowned for its rich cultural heritage and architectural marvels. Wander through the quaint towns of Mandawa, Nawalgarh, and Dundlod to admire the intricate artwork adorning the centuries-old mansions. 8. <keyword id="3704124" type="General" weightage="20" keywordseo="Chand-Baori" source="Orion">Chand Baori</keyword> History and architecture enthusiasts can marvel at the architectural marvel of Chand Baori, one of the deepest and largest stepwells in India, located in the village of Abhaneri. With its intricate geometric patterns and over 3,500 steps, Chand Baori is a testament to ancient engineering prowess. 9. Alwar Discover the charm of Alwar, a historic city dotted with forts, palaces, and scenic lakes. Explore the majestic Alwar Fort, visit the picturesque Siliserh Lake Palace, and embark on wildlife safaris in the Sariska Tiger Reserve for a memorable weekend getaway. 10. Jodhpur For those willing to venture a bit further, the "Blue City" of Jodhpur beckons with its iconic Mehrangarh Fort, vibrant bazaars, and ornate palaces. Immerse yourself in the <keyword id="20761106" type="General" weightage="20" keywordseo="rich-cultural-heritage-of-Rajasthan" source="Orion">rich cultural heritage of Rajasthan</keyword> as you explore the narrow lanes and majestic monuments of this historic city. Jaipur serves as an ideal gateway to explore the diverse landscapes, rich heritage, and vibrant culture of Rajasthan and its neighboring states. Whether you're seeking wildlife adventures, historical exploration, or spiritual retreats, these top 10 weekend getaways from Jaipur offer something for every traveler's preference and promise an unforgettable escape from the city bustle. Note: The article is based on content generated by AI models like Bard and Chatgpt.

Top 10 Weekend Getaways from Jaipur

10 Must-do experiences for an unforgettable trip to Pushkar

Adventurous treks in Rajasthan: A unique side of India's land of royals

<ul><li>This week, in our series of those destinations that have thankfully escaped the travel radar of most, we explore a quaint little gem at the heart of <keyword id="6355588" type="PERSON" weightage="20" keywordseo="rajasthan">Rajasthan</keyword> - <keyword id="230549" type="LOCATION" weightage="20" keywordseo="Bundi">Bundi</keyword>. </li><li>The town has some surprisingly decent cafes, a rustic old palace and a fort that provides brilliant views of the town. </li><li>So enamoured was <keyword id="125757" type="PERSON" weightage="20" keywordseo="Rudyard-Kipling">Rudyard Kipling</keyword> with the <keyword id="10605166" type="PERSON" weightage="20" keywordseo="bundi-palace">Bundi Palace</keyword> that he mentioned the same in his Letters of Marque.</li></ul>Around 480 kilometres from New Delhi, the charming little town of Bundi presents all the experiences tourists throng to Rajasthan for, sans the crowds. Flanked by the <keyword id="177600" type="PERSON" weightage="20" keywordseo="Aravalli">Aravalli</keyword> hills on one side, Bundi possesses all the charms sought by travellers who want to escape from the urban space. Narrow village lanes, old houses painted in blue to keep them cool during the summer months, a few cows ambling away with not a care in the world, some surprisingly decent cafes, a rustic old palace and a fort that provides brilliant views of the town. Advertising professional, Kanishka Vashisht, has visited Bundi, not once, but twice. Here’s what he had to say: “Bundi was a laid back dream. No pushers trying to sell you anything or do some 'pooja'. Our peaceful heritage haveli 'Dev Nivas' was awesome with yum food and calming views. Bundi is how <keyword id="56942" type="PERSON" weightage="20" keywordseo="PUSHKAR">Pushkar</keyword> should be. Less crowded with tourists, friendly locals and even a government-approved bhang shop to make your 'trip' magical.” Abhimanyu Mukherji, an SAP service delivery manager, echoes this sentiment: “Bundi is not your fancy plan-it-with-family-vacation destination, yet it has all the quintessentially Rajasthan feels to it. It has a fort, lake, and little pretty boutique heritage hotels all packed in sleepy little town ignored by urban civilisation. In between the narrow lanes, and the cows grazing its pathways, don’t be surprised if you get charmed by it all in the most unexpected ways.” Here are a few of the places you must visit: <div type="image" title="Jait Sagar Lake, Bundi" msid="80301302" hostid="261" caption="&amp;lt;p&amp;gt;Jait Sagar Lake, Bundi&amp;lt;/p&amp;gt;"></div> Jait Sagar Lake and Kshar Bagh (Saar Bagh): Around 1.5 in length, the Jait Sagar lake is often dotted with lotus flowers, especially in winters and monsoons. Close to the lake's eastern end is a slightly dilapidated Kshar Bagh that features some gorgeous cenotaphs with intricate carvings of elephants and horses. While it is not open to the public, you may be able to ask the caretaker to let you in for a quick glimpse. There is, however, a picnic spot nearby that is frequented by tourists. <div type="image" title="Bundi" msid="80301396" hostid="261" caption="&amp;lt;p&amp;gt;View from Taragarh Fort&amp;lt;/p&amp;gt;"></div> Bundi Palace (<keyword id="4513603" type="PERSON" weightage="20" keywordseo="garh-palace">Garh Palace</keyword>): So enamoured was Rudyard Kipling with the Palace that he mentioned the same in his Letters of Marque: “Jaipur Palace may be called the Versailles of India … Jodhpur’s House of strife, gray towers on red rock, is the work of giants, but the Palace of Bundi, even in broad daylight, is such a palace as men build for themselves in uneasy dreams – the work of goblins rather than of men.” Need we say more? Some portions of the Palace may be in need of some upkeep, but the charm remains. While some areas are closed to the public, the parts that are open host some gorgeous murals and engravings. The Palace complex is massive and contains within it a bunch of smaller palaces, each steeped in history. <div type="image" title="Taragarh Fort" msid="80301325" hostid="261" caption="&amp;lt;p&amp;gt;Taragarh Fort, Bundi&amp;lt;/p&amp;gt;"></div> <keyword id="2033759" type="PERSON" weightage="20" keywordseo="Taragarh-Fort">Taragarh Fort</keyword>: This fourteenth-century fort is a short trek up from the Palace. The walls are adorned with beautiful artwork, engravings and mirrors. The fort also promises a spectacular view of the city and the lake below. The outdoor garden area is well kept and is a great place to relax, soak in the beauty, and is great for photo-ops. <div type="image" title="Bundi" msid="80301339" hostid="261" caption="&amp;lt;p&amp;gt;Nutella crepes at Blue Bundi Cafe &amp;amp; Restaurant&amp;lt;/p&amp;gt;"></div> Cafe’s and Restaurant: You will be surprised that this unassuming little town has a host of brilliant cafes and restaurants serving a great variety of continental as well as Indian cuisine. Should you be heading there, do visit the Blue Bundi Cafe &amp; Restaurant. A precarious set of stairs may look dubious at first but what lies above is a perfect location for some sumptuous pizzas, pancakes, and more. Professional chef, Tarannum Sehgal, has travelled to Bundi thrice, she says, “Bundi is a secret I never wanted to share. That’s how quaint and untouched this place is and I hope it stays like that. For me, it’s all the Rajasthan feels packed in one small town. Right from the stay in old forts to streets freckled with French and Israeli cafes that serve right from the local Laal Maas to the best Nutella Crepes and thin hand-rolled pizzas with the backdrop of the Bundi castle.” SEE ALSO: <a href="https://www.businessinsider.in/travel/article/travel-buffs-tell-you-where-to-veer-off-the-highway-in-chhattisgarh-to-find-some-lesser-known-gems/articleshow/80192152.cms" data-type="tilCustomLink" target="_blank">Travel buffs tell you where to veer off the highway in Chhattisgarh to find some lesser-known gems</a>

The forgotten little town of Bundi in Rajasthan is a treasure waiting to be unearthed

(Photo Source : <keyword id="6355588" type="LOCATION" weightage="20" keywordseo="rajasthan">Rajasthan</keyword> Tourism) <ul><li>The <keyword id="29530" type="ENTERTAINMENT" weightage="20" keywordseo="Camel">camel</keyword> trade fair is held annually in one of the oldest cities in India. </li><li>The five day long fair began 150 years ago with an aim to boost livestock trading in the region. </li><li>Today, thousands to tourists along with camel buyers and sellers participate fair activities including camel dancing.</li></ul>India’s traditional camel trade festival, also known as the ‘<keyword id="466924" type="ORGANIZATION" weightage="20" keywordseo="Pushkar-fair">Pushkar Fair</keyword>,’ held annually in the state of Rajasthan, recently brought together nearly 50,000 camels decked up for what has become a popular tourist attraction. Camels are dressed up and paraded during the festival and made to participate in several contests including dancing. The camel trade festival, or popularly known as ‘<keyword id="56942" type="CITY" weightage="20" keywordseo="PUSHKAR">Pushkar</keyword> Fair,’ is an annual trade festival celebrated in the historical town of Pushkar in Rajasthan. The three to five-day long trade fair is celebrated in November each year. Here are pictures from the on-going camel trade <keyword id="7048386" type="UNKNOWN" weightage="20" keywordseo="Fair-in-India">fair in India</keyword>:

10 photos from India’s latest ‘Pushkar Mela,’ an annual camel trade fair also famous for the longest moustache contest

At <keyword id="56942" type="CITY" weightage="20" keywordseo="PUSHKAR">Pushkar</keyword>, <keyword id="6355588" type="ORGANIZATION" weightage="100" keywordseo="Rajasthan">Rajasthan</keyword>’s sleepy town notable for its religious exuberance, travelers looking for something unique have never returned disheartened. There is the world’s only temple dedicated to the Lord <keyword id="50775" type="UNKNOWN" weightage="20" keywordseo="bramha">Bramha</keyword>, the <keyword id="6368818" type="ORGANIZATION" weightage="20" keywordseo="Hindu">Hindu</keyword> god of creation. If that wasn’t a reason enough to visit the hilly town, Pushkar holds Asia’s largest camel fair that takes place during Diwali. 
 To anchor yourself at Pushkar, there is the only luxury tent resosrt- <keyword id="6447774" type="PERSON" weightage="20" keywordseo="orchard">Orchard</keyword>. Nestled in the rural locale of <keyword id="3638120" type="UNKNOWN" weightage="20" keywordseo="ganahera">Ganahera</keyword> where the Camel Fair is held, Orchard Tent resorrts is an eco camp amidst the orchards of an indigenous Indian fruit called <keyword id="6400986" type="COMPANY" weightage="20" keywordseo="Amla">Amla</keyword> (Emblica officinalis) and fields of roses. 
 
The resort is consciously planned to be amidst farm lands where the locals continue to cultivate their land and the locality gets a luxury resort. Orchard has set the bar high in terms of soothing accommodation, fabulous dining, entertainment and of course the overall experience. 
 
Let’s have a look at the amazing luxury tents spread across 60 acres of land.

The luxury tents at Rajasthan's Pushkar is a must for you, if you love nature and wilderness

Premium hotel <keyword id="3424" type="COMPANY" weightage="20" keywordseo="Taj-palace">Taj Palace</keyword>, New Delhi has always been a landmark brand when it comes to providing guests with ultimate comfort and élan. Keeping the tradition intact, the newly renovated lavish suites at the hotel are a fine combination of quintessential hospitality, contemporary efficient service and modern amenities. <a href="http://www.businessinsider.in/The-luxury-tents-at-Rajasthans-Pushkar-is-must-for-you-if-you-love-nature-and-wilderness/articleshow/55142206.cms">ALSO READ: The luxury tents at Rajasthan's Pushkar is a must for you, if you love nature and wilderness</a> 
 
Walking into these <a href="http://www.businessinsider.in/The-luxury-tents-at-Rajasthans-Pushkar-is-must-for-you-if-you-love-nature-and-wilderness/articleshow/55142206.cms">Suites</a> is like walking into a well-trenched chapter in history while basking in the offerings that are a testimony to a vibrant present and a promising future. <a href="http://www.businessinsider.in/The-luxury-tents-at-Rajasthans-Pushkar-is-must-for-you-if-you-love-nature-and-wilderness/articleshow/55142206.cms">Guests can take their pick</a> from a range of beautifully designed themed suites guaranteed to provide an experience. 
 
Scroll through the <a href="http://www.businessinsider.in/Taj-Vivanta-Gurgaon-suite/articleshow/54869284.cms">slideshow below</a> to get a hint of the <a href="http://www.businessinsider.in/Taj-Vivanta-Gurgaon-suite/articleshow/54869284.cms">luxury on offer</a>

Here's how the ultra luxury suites at Taj Palace Hotel look like

If you're a salaried employee or a business owner who can't leave for a trip whenever you want and need to plan ahead, August is a great time for a vacation. In <keyword id="21604710" type="General" weightage="20" keywordseo="August-2024" source="keywords">August 2024</keyword>, there are some exciting long weekends thanks to holidays like Independence Day, Raksha Bandhan, and Janmashtami. This means it's a perfect time for you to plan a trip! If you plan your leave carefully, you can get up to five days off in a row. We're here to help you plan your August holidays and suggest some great travel options. We'll tell you about the top destinations you can visit near <keyword id="66" type="General" weightage="20" keywordseo="Delhi" source="Orion">Delhi</keyword>, <keyword id="6358070" type="General" weightage="20" keywordseo="Mumbai" source="Orion">Mumbai</keyword>, and <keyword id="6354321" type="General" weightage="20" keywordseo="Bengaluru" source="Orion">Bengaluru</keyword> during these long weekends. <h2>Here's a breakdown of the long weekends in August:</h2> <div type="image" title="Calender" msid="112289713" hostid="261" sizebytes="143659" caption="&amp;lt;p&amp;gt;Breakdown of the long weekends in August 2024.&amp;lt;/p&amp;gt;"></div> Now, let's look at great places to visit near Delhi, Mumbai, and Bengaluru during these weekends. <h3>Near Delhi:</h3>Jaisalmer, Rajasthan Known as the "Golden City," Jaisalmer is famous for its stunning sandstone architecture and desert landscapes. Explore the Jaisalmer Fort, Patwon Ki Haveli, and the picturesque Sam Sand Dunes, where you can enjoy a camel safari and witness a beautiful sunset. Munsyari, Uttarakhand A hidden gem in the Kumaon region, Munsyari offers breathtaking views of the Himalayan peaks. It's a paradise for trekkers, with routes like the Milam Glacier and Khaliya Top. The quaint village atmosphere and stunning natural beauty make it a perfect escape. Pushkar, Rajasthan A small town known for its sacred Pushkar Lake and the famous Brahma Temple, Pushkar is a spiritual and cultural destination. The vibrant Pushkar Bazaar is great for shopping, and if you're visiting in November, don't miss the famous Pushkar Camel Fair. <h2>Near Mumbai:</h2>Goa A popular beach destination, Goa offers a mix of sun, sand, and vibrant nightlife. Visit the beautiful beaches of Baga, Anjuna, and Palolem, explore historic churches like the Basilica of Bom Jesus, and enjoy water sports. Goa's rich Portuguese heritage and delicious seafood are added attractions. <div type="Article" hostid="261" msid="109562865" title="Things to do in Goa in monsoon to make the most out of your trip" mstype="2" mssubtype="0"></div>Alibaug A coastal town with beautiful beaches, Alibaug is ideal for a relaxing weekend. You can visit Kolaba Fort, enjoy water sports, or just unwind at the various beaches like Alibaug Beach and Nagaon Beach. Matheran A charming hill station free of vehicles, Matheran offers peaceful walks through nature. The views from Panorama Point and Charlotte Lake are breathtaking. You can also explore the many viewpoints that offer stunning landscapes. <h2>Near Bengaluru:</h2>Hampi, Karnataka: A UNESCO World Heritage site, Hampi is renowned for its ancient ruins and temples from the Vijayanagara Empire. Explore the Virupaksha Temple, Vittala Temple with its iconic stone chariot, and the Hampi Bazaar. The landscape of giant boulders and ancient structures makes Hampi a unique and fascinating destination. Chikmagalur: A paradise for coffee lovers, Chikmagalur is a hill station surrounded by coffee plantations. You can trek to Mullayanagiri, the highest peak in Karnataka, visit the serene Hebbe Falls, and explore ancient temples. Mysuru: A city rich in history and culture, Mysuru is famous for its magnificent Mysore Palace. You can also visit Chamundi Hill, St. Philomena's Church, and the vibrant Devaraja Market. The Mysore Zoo and Brindavan Gardens are other popular attractions. SEE ALSO: <a href="https://www.businessinsider.in/travel/india/webstories/10-most-beautiful-hill-stations-to-visit-in-north-india-this-august/slidelist/112213767.cms" data-type="tilCustomLink" target="_blank">10 most beautiful hill stations to visit in North India this August</a>

Plan the perfect August 2024 long weekend: Getaways from Delhi, Mumbai, and Bengaluru

The complete list of Chief Ministers in India for 2024

Jaipur, May 18 () Ashes of 27 departed souls were sent from Jaipur to Haridwar in a special bus amid the ongoing lockdown, BJP MLA Ashok Lahoti said on Monday.Lahoti, an MLA from Sanganer, said due to the lockdown people were not able to go to Haridwar to immerse the ashes of their deceased family members in Ganga.A free bus has now been arranged for this purpose and on Sunday evening 35 people had left for Haridwar with ashes of their deceased family members, the lawmaker said.All precautionary measures such as wearing masks and maintaining distance between passengers in the bus were followed, he said.Lahoti said free food has also been arranged in Haridwar for these people with the help of Uttarakhand Urban Development Minister Madan Kaushik.More such buses will be sent to Haridwar and Pushkar in the coming days and around 30 other Rajasthan MLAs are also applying for getting approval for this service. AG AD

Lockdown: Special bus carrying ashes of deceased persons sent from Jaipur to Haridwar

<ul><li>In our series, BTS with Insiders, we take a walk down memory lane, and give you an insider's view of some of the most iconic Indian ads.</li><li>This week <keyword id="1112320" type="ORGANIZATION" weightage="20" keywordseo="KV-Sridhar">KV Sridhar</keyword>, Global Chief Creative Officer of Nihilent Hypercollective takes us back in time and tells us some brilliant stories from the sets of Taj Mahal Tea's Waah Taj, Saint Gobain's Invisible Glass while he also talks about the <keyword id="9297051" type="UNKNOWN" weightage="20" keywordseo="Fevicol-bus-ad">Fevicol Bus ad</keyword> that he considers to be one of his most favorite campaigns. </li></ul> KV Sridhar aka Pops has been a part of the Indian ad industry for about 42 years now. Unsurprisingly, he is a chronicler of all things advertising in India. With his book 30 Second Thrillers that he launched a few years back, Pops took us behind-the-scenes of some of the most iconic ads our country has seen. We tried to do something similar on our show BTS with Insiders. Currently the Global Chief Creative Officer of Nihilent Hypercollective, Sridhar is a treasure-trove of anecdotes from the fascinating world of advertising and he regaled us with some stories during our conversation too. <div type="javascript" title="Facebook" contenttype="Video"><cdata><![CDATA[]]></cdata></div> Taj Mahal Tea’s Waah Taj In the latter half of the 80’s, Brooke Bond’s Taj Mahal Tea was facing a slowdown in terms of growth. The brand’s advertising, like most other brands during those days, was completely westernized. The task at hand for the brand at that time was to make the brand more Indian, and therefore more relevant and appealing to a far wider set of audience. KS Chakravarthy who the ad world lovingly calls Chax, has been Pops’ long-term partner. So the two of them along with account planner Dhiren Chadda used to work on the brand. Chadda had, time and again, told Pops that there was a need to attune the brand to middle-class Indian sentiments. And he used to say, “It should be fine and refined like a Chiffon saree.” However, Pops shares that his idea of Indianness was very different. “I wanted it to be like a cotton or a jute saree, which is the fabric of India,” he explained. The agency wanted to Indianize the brand as well as make a statement that its quality is impeccable. And that is where <keyword id="8925" type="PERSON" weightage="20" keywordseo="Zakir-Hussain">Zakir Hussain</keyword> came into the picture. Pops added that Hussain and his tabla were an analogy for the perfectionism that goes behind making the perfect tea, and the critical role of a tea-taster. And while not many people knew what Zakir Hussain looked like (since TV was just making an entry into Indian homes and most people had heard the maestro on the radio till then), Pops said that he was completely Indian in the way he looked, smiled or when it came to his music. Pops also shared some treasured moments from the time they filmed the ad, when Hussain played ‘Happy Birthday to you’ on the tabla for Chax whose birthday fell during the shoot days. “Those days, it took us a lot more time to finish work on films. But at the end of the day, if we enjoy doing it, people will enjoy watching it. Even today, Zakir Hussain says people use <keyword id="9297050" type="PERSON" weightage="20" keywordseo="waah-ustad">Waah Ustad</keyword> when he performs and he secretly cherishes being called that,” shared Pops. Saint Gobain’s Invisible Glass This was an ad that Saint Gobain did in around 2000. At that time, Pops was a part of Lintas. On a trip to their Chennai office, he discovered that the creative team there had spent all the money that the client had given them on the announcement of a factory inauguration on double spread newspaper ads. And the remaining money was then used on newspaper campaigns announcing a visit by the French ambassador. “That’s when I realized they had used up their 2 years’ budget in 2 days. I felt very bad and asked the team to take me to the client. Lintas is the most audacious agency I’ve ever worked with. I went to the client. B Santhanam was the Managing Director of the brand. And I apologized to him. I told him we had wasted the money and this is not the way we use available funds. I told him we needed to build the brand and make sure the right people know about your brand. There was a need to tell people about the products they were making, it was our job to turn those products into brands. So I told him, tell me what money you have and we will try and make up for the silliness we have done,” shared Pops. That’s how one of the brand’s most well-known campaigns in India came about. “We did this commercial at a time when the average cost of each commercial used to be between Rs 30-60 lakh. However, I produced this commercial for 6 lakh with one of the best directors we have, <keyword id="271660" type="PERSON" weightage="20" keywordseo="Ram-Madhvani">Ram Madhvani</keyword>. We shot the ad in Renaissance Hotel in Powai. The woman in the ad was actually a carpet exporter with a permit to work. She did the film almost for free. The two men in the ad are actually cooks in roadside carts. We virtually spent nothing on the ad, we had actors, we created an original music track. Suzanne Caplan Merwanji, who is one of the most well-known production stylists in Bollywood styled the film for us. Everybody did it because I said there was no money, and they wanted to do it for me. Ram used to call it a Pops Relief Fund,” added he with a laugh. The strategy was to own a generic benefit and talk about what they are good at. The strategy worked, and did wonders for the brand. “We shot the ad in less than 8 hours but it went on to make them one of the most successful brands in the company. We wanted to make it look international because it was the first time a brand came to India and said it wanted to look international. Otherwise most brands would say they wanted to sound and look Indian. But we had to desperately do this because a lot of dealers used to think that its an Indian company and they used to think the name of the company was Sant Gobin and that it was a Ludhiana-based company. So we added that international touch and the ads that followed also had a bit of an international look and feel,” added Pops. On <keyword id="6375200" type="UNKNOWN" weightage="20" keywordseo="PIYUSH-PANDEY">Piyush Pandey</keyword>’s Fevicol Bus ad While every episode creators talk about three ads they have worked on, Pops said he also wanted to talk about one of his most favorite ads of all times. And that’s how we got talking about Fevicol’s Bus ad, that has to be one of the most iconic ads created by Piyush and <keyword id="1397913" type="PERSON" weightage="20" keywordseo="Prasoon-Pandey">Prasoon Pandey</keyword> for brand Fevicol. “I love advertising and I consider myself belonging to the family of Indian advertising. This is one ad I have loved because of the craft of it. All Fevicol ads are brilliant but this craftsmanship is flawless. That year when this campaign was released, I was a part of a lot of international juries and I had spoken about the culture of India and why this was so relevant and I defended the ad at a lot of juries,” he reminisced. About what he found unmatched about this ad, Pops said, “Apart from the colourful world that the ad creates, there are a few more things I like about the ad. The ad was shot in Pushkar which is a favorite place of both Piyush and Prasoon because its half the coloufulness of Rajasthan and half desert. But there were a lot of stories. There were close to 120 people sitting on that bus, with animals as well. But it wasn’t just about getting people, it was also about placing people where they were placed. The bus needed to sway to make the entire thing more beautiful. They could only shoot for 3-4 hours in the day to get the perfect light. So to get the sway, they dug the road, but it did not exactly sway. They then put speed breakers but even that did not make the bus sway the way Prasoon wanted it. Then they went and created ditches on alternate sides, leaving some gap. And that’s what made the bus sway the way it did in the film.” The effort which went into making the campaign made it what it is, and even today Fevicol’s Bus ad is one of the most iconic gems to come out of Indian advertising.

You Searched For "pushkar rajasthan" and got 11 results

Top 10 Weekend Getaways from Jaipur

BI India Bureau

10 Must-do experiences for an unforgettable trip to Pushkar

Ayush

Shagun

Adventurous treks in Rajasthan: A unique side of India's land of royals

Ayush

Shagun

The forgotten little town of Bundi in Rajasthan is a treasure waiting to be unearthed

Kavita Majumdar

10 photos from India’s latest ‘Pushkar Mela,’ an annual camel trade fair also famous for the longest moustache contest

BI India Bureau

The luxury tents at Rajasthan's Pushkar is a must for you, if you love nature and wilderness

Suchayan Mandal

Here's how the ultra luxury suites at Taj Palace Hotel look like

Suchayan Mandal

Plan the perfect August 2024 long weekend: Getaways from Delhi, Mumbai, and Bengaluru

Ayush Mehrotra

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