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<ul><li><keyword id="3501427" type="General" weightage="100" keywordseo="cashify" source="Orion">Cashify</keyword> recently roped in <keyword id="3677061" type="General" weightage="20" keywordseo="rashmika-mandanna" source="Orion">Rashmika Mandanna</keyword> to spread brand awareness in the Southern markets, a part of its <keyword id="6354839" type="General" weightage="20" keywordseo="marketing" source="Orion">marketing</keyword> focus for 2022.</li><li>The platform has earmarked Rs 100 crore for marketing this year, <keyword id="342913" type="General" weightage="20" keywordseo="puneet-arora" source="Orion">Puneet Arora</keyword>, Director - Marketing (<keyword id="13195371" type="General" weightage="20" keywordseo="brand-content" source="Orion">Brand &amp; Content</keyword>) Cashify shares exactly what this budget will be spent on.</li></ul> Re-commerce start-up Cashify has big marketing plans for 2022. While it onboarded actor Rajkummar Rao last year to increase the brand’s overall visibility, this year, it has roped in Rashmika Mandanna, who was recently seen in the <keyword id="17473" type="General" weightage="20" keywordseo="allu-arjun" source="Orion">Allu Arjun</keyword> starrer movie, <keyword id="6498265" type="General" weightage="20" keywordseo="pushpa" source="Orion">Pushpa</keyword>. With this move, Cashify wants to cement its position in the Southern markets. <div type="Youtube" id="3tDq7WCcd_c" title="TVC 2 TELUGU FAMILY FILM 20 SEC" thumbUrl="https://i.ytimg.com/vi/3tDq7WCcd_c/mqdefault.jpg"></div> “Cashify has a presence throughout India at the moment, including the Southern part of the country. However, we are looking to build more awareness with a face to carry out the brand message. This is the first time we're reaching out to our consumers in South India in their respective regional languages with the young and dynamic youth star Rashmika Mandanna. Rashmika is a powerhouse of talent and has a huge fan base not only in South India but the entire country. With this campaign, our objective is to increase our brand awareness in the South,” shared Puneet Arora, Director - Marketing (Brand &amp; Content) Cashify. On what was the fit between Rashmika and the brand, Arora said, “Rashmika, as we know, is a much-loved artist and a youth icon, not just in South India, but throughout the country. We found her to be a great fit to be the face of Cashify as she resonates and connects with the youth just like Cashify which has an innovative side and a youth connect. Rashmika has now become even more popular across the country after the release of her latest blockbuster movie Pushpa. She is one of the most hardworking and dynamic actresses in the industry which is why we are proud and honoured to associate with her as a brand.” The brand also has a strong marketing strategy in place for the rest of the year and has earmarked Rs 100 crore to educate consumers about what they do. Letting us in into their marketing plans for the year, Arora said, “The focus right now is to increase the top funnel by educating as many consumers in the country as possible. On the ground, we’ve focused more on a smooth and lag-free consumer experience, which is also our biggest strength. Cashify as a product is revolutionary and has made the entire journey of selling old devices customer-friendly. Coupled with our growing network of offline stores nationally we would want to be present at the convenience of our customers online as well as offline.” So far, the platform claims to have served over 3 million users and it is working towards ensuring that the entire process where users get to sell or buy the products is transparent. The aim is to also ensure that the entire experience is seamless. “We have a strong tech backend with an AI and ML-based pricing engine, which ensures users get the best possible value for their old devices. Our in-app testing does the entire functional diagnosis of a device and a complete device report is generated. If a user agrees to the buyback value offered by Cashify, he gets paid as soon as his device is picked up. We have all the systems in place to ensure that you get a fair value of your old device from the comfort of your home through an extremely smooth process. We also focus on the data safety of an old device of a customer and ensure that it is not misused through our full-proof data wiping solutions,” explained Arora. Going ahead too, Cashify will focus on building brand awareness to bring more and more people onto its platform. “The major focus area from a marketing perspective is to build awareness about our brand and category across the length and bread of our country and also to increase our retail footprint by opening 100+ more offline stores. We have an equal focus on online and offline to make transacting with Cashify extremely easy and convenient,’ concluded Arora.

Cashify is spending Rs 100 crore on marketing this year, here’s their roadmap for 2022

<ul><li>Re-commerce marketplace <keyword id="3501427" type="General" weightage="100" keywordseo="cashify" source="Orion">Cashify</keyword> has been witnessing good growth, owing to its focus on making the process of buying used phones and gadgets seamless for consumers.</li><li>It has also been spreading awareness about the platform through its marketing and had roped in actor <keyword id="1946388" type="General" weightage="20" keywordseo="rajkummar-rao" source="Orion">Rajkummar Rao</keyword> as its brand ambassador earlier this year to connect with a wider set of audience.</li><li>It is now also focusing on expanding its offline presence, <keyword id="342913" type="General" weightage="20" keywordseo="puneet-arora" source="Orion">Puneet Arora</keyword>, Director - Marketing (Brand &amp; Content), Cashify tells us to spread its reach in the segment.</li></ul>The pandemic has brought a lot of new users onto the internet, many of who have slowly and steadily got comfortable with transacting online. Many have said how the pandemic has accelerated the country’s digital adoption, perhaps more than two years. A lot of businesses have been focused on solving consumer pain-points have witnessed good growth. There has always been a market for refurbished gadgets but it has so far been a largely unorganized market. Cashify, a re-commerce marketplace that has been working towards simplifying the process of making used smartphones and other gadgets, has been able to make the most of this gap in the market has witnessed healthy growth. Having started its journey in 2013, Cashify is reportedly trying to raise $50 million as it is planning its foray into international markets and aiming to boost its marketing. While it had been on a trajectory, the lockdown meant the platform had to completely restructure its marketing strategies. “We diverted our budgets from offline to online and TV. Online and TV content consumption was at an all-time high. We leveraged the surge in content consumption and released hundreds of blogs, articles and news posts throughout the Covid times engaging users around mobile technology,” said Puneet Arora, Director - Marketing (Brand &amp; Content), Cashify. The move had the desired effect, Cashify’s YouTube channel gained 110K subscribers in a span of 18 months. The next step was to spread awareness about what it does and what better way of roping in a popular face like Rajkummar Rao. Speaking about its first campaign with the actor, Arora said, “In June, we planned our first major ATL campaign which started with the onboarding of Rajkummar Rao as our brand ambassador. Our first campaign was an introduction to the category and its objective was to spread awareness about Cashify’s USPs of price &amp; convenience around selling and buying pre-owned Mobiles. Other USPs and gadgets will be covered in the subsequent campaigns.” <div type="Youtube" id="qvTDlsgqwYU" title="Cashify - Old Phone Means Cash - Feat. Rajkummar Rao | 30 sec" thumbUrl="https://i.ytimg.com/vi/qvTDlsgqwYU/mqdefault.jpg"></div> While the platform’s awareness majorly exists in Tier I cities currently, Arora is hopeful that in the next few months, they will be able to penetrate the largely unorganized Tier II and Tier III pre-owned goods business and market. Cashify’s current media mix includes performance, content and BTL and ATL (TV, Radio, Print and Outdoors). “Our estimated FY22 spend on marketing is around Rs 35 crore,” he added. Meanwhile, the change in strategies also brought in growth. The platform’s business grew by 2X in comparison to its pre-Covid numbers. On how the pandemic affected its business and where it stands now, Arora said, “Overall, due to the change in online shopping behavior, the pandemic helped us increase the top funnel with more and more users becoming open to transact online. The good part is that we were the first platform to revive to 100% pre-covid levels within two months of opening up and with our major ATL in Q3 our growth sustains to 2X in Q4 so far.” We do not have a sizable organised competition in the industry as of now. Our biggest asset is our large supply chain and QC line we have built on the foundation of cutting edge technology over the last 8 years. Our ML and AI based price calculator gives you the best price for your device with millions of data points being updated each day. And even if buying old phones could seem easier, the biggest challenge starts thereafter. Bringing each and every device on the QC table and adding value to it in order to re-introduce in the market at a scale like this can take years. And with each year passing by our ever improving processes and teams have made our business formidable. So, for now our biggest competition right now is ignorance which we plan to handle through marketing and stay relevant in any time and age. On where their next phase of growth will come from, Arora said, “One third of the country’s population is yet to migrate to a <keyword id="28168" type="General" weightage="20" keywordseo="smartphone" source="Orion">smartphone</keyword>. Our growth will depend on how we can educate the users to extract value out of their old phones and not let these become e-waste and pollute the environment. An old smartphone is valuable and we want every smartphone user to avail it. This way, not only will we be able to benefit millions of users but also make a much bigger impact in protecting the environment by increasing the average lifespan of an electronic gadget which otherwise would have become e-waste.” Cashify will also focus on opening more offline stores. With over 85 brick-and-mortar stores, the plan is to add another 100 stores within the next 12 months.

How Cashify will focus on its marketing and offline stores to ring in its next phase of growth

<keyword id="16032" type="COMPANY" weightage="20" keywordseo="Guess">Guess</keyword> where are the chefs of renowned eateries heading? Well, they are shifting kitchens for technologically enriched ones. Food-tech companies like Yumist, ChefSutra, Cook Gourmet, Petoo, and <keyword id="2874548" type="UNKNOWN" weightage="20" keywordseo="Bueno-Foods">Bueno Foods</keyword> have in renowned and upcoming chefs from leading hospitality brands to head kitchen operations and curate menus, informs a news report by The Economic Times. 
 
What did the chefs gain? Of course, creative freedom. Besides, they get to build their own kitchen teams and develop menu items based on individual expertise. 
 As per the news report by the ET, Rohan Arora cofounded Gurgaon based Bueno Foods, which offers seven types of international cuisine, withVipul Arora(unrelatedto Rohan) and <keyword id="357931" type="PERSON" weightage="20" keywordseo="Puneet-Jain">Puneet Jain</keyword>, who came with 20 years of experience between them, from top brands including Olive Bar and Kitchen, Intercontinental in Delhi, TheOberoi and McDonalds. 
 "We are not outsourcing or subcontracting core aspects of our business, which is food," Rohan Arora, founder and <keyword id="5645" type="POSITION" weightage="20" keywordseo="CEO">CEO</keyword> of <keyword id="2874549" type="UNKNOWN" weightage="20" keywordseo="BuenoFoods">BuenoFoods</keyword> told the financial daily."WhenVipul came on board we had 80% of our menu ready and he changed nearly everything." On a cash basis, <keyword id="2762082" type="UNKNOWN" weightage="20" keywordseo="Vipul-Arora">Vipul Arora</keyword> and Puneet Jain get 40-50% lower compensation than the industry average, but the duo has been offered a stake in the company and the two run the entire show at the back-end from kitchen and supply-chain operations including sourcing ingredients. 
 
They were responsible for trialling 2,500 dishes that was narrowed down to 30 items for the company's deliverymenuand400 for its catering and bulk ordering menu, based on demand, customer feed back and operational efficiencies of items that would survive delivery transits. 
 
"I didn't want to work for someone else anymore and I wanted to do things myself. I have freedom here. Money was not a constraint, for me my passion is more important," said Vipul Arora. 
 Similarly, Amit Tyagi, who joined Yumist in March this year, doubled the food-tech company's menu from 20 and continues to add two-three dishes every week. For Tyagi, who has 10 years of experience across Taj Delhi, Pind Balluchi and <keyword id="115321" type="COMPANY" weightage="20" keywordseo="Michelin">Michelin</keyword> Star restaurants in <keyword id="6354968" type="COMPANY" weightage="20" keywordseo="London">London</keyword>, the challenge of curating quality daily food under strict cost controls was an attractive proposition. "I don't want a monotonous role for myself," said Tyagi, who also built up a kitchen team of 12. His zeal is reflected on social media, evident in an upswing of people raving about the quality and variety of food ever since the company got Tyagi on board, <keyword id="499896" type="PERSON" weightage="20" keywordseo="Alok-Jain">Alok Jain</keyword>, <keyword id="2874713" type="UNKNOWN" weightage="20" keywordseo="founderand-CEO">founderand CEO</keyword> of Yumist told the ET. 
 (Image: <keyword id="173701" type="COMPANY" weightage="20" keywordseo="Huffington-Post">Huffington Post</keyword>)

Luring away the talented chefs with creative freedom, food tech companies are the new Pied Pipers

2020 IPL auction will see these 332 players trying their luck under the hammer

India is seeing a <keyword id="138263" type="UNKNOWN" weightage="80" keywordseo="startup">startup</keyword> boom thanks to the internet proliferation. But as the deadline for <keyword id="6356988" type="PERSON" weightage="80" keywordseo="TRAI">Trai</keyword>'s consultation approaches, the nationwide clamour for <keyword id="6391709" type="UNKNOWN" weightage="80" keywordseo="Net-neutrality">net neutrality</keyword> is touching a crescendo with a number of internet ventures and startups telling Times of India <keyword id="6358815" type="COMPANY" weightage="80" keywordseo="tech">Tech</keyword> that they firmly stand in favour of an unfettered net. 
 
Almost all entrepreneurs that the TOI spoke to for this report unequivocally expressed that a free internet is their lifeline to future growth. Here are their reasons (in their own words) to vociferously demand that status quo be maintained. Read on... 
 
Metis Learning-- Bharat Gulia, founder, Metis Learning 
 
Startups are taking India by storm and companies that did not exist 10 years ago now have billion dollar valuations. In the process, they are creating thousands of jobs, strengthening India's image in the global markets and creating tremendous value for customers. However, the scenario was very different in the India of yore. 
 
Today's youngsters may not have witnessed the dreary 'License Raj' days. Contrived barriers, reinforced by obscure government policy, created monopolies. Uncompetitive, well-connected and cash-rich conglomerates and PSUs dominated. They thrived in an environment of scarcity where it took many years to buy an outdated scooter model, or even get a phone connection.The recent debate on net neutrality throws one back to those days. The choice India needs to make is simple - do we go back to the imprisoned economy of the license raj, or do we encourage fresh thinking and innovation. 
 
The lifeblood of innovation is a level-playing field where an 18-year-old can come up with a great solution that can beat the option that a huge telecom company is shoving down the throat of its users. Customers need to be free to choose what gives them greater value and entrepreneurs should not be constrained by artificial barriers to provide that solution to customers. 
 
The internet lies at the centre of the digital economy and the game-changing innovation we are seeing today. Let it be open! Let not fuddy-duddy babus and big businesses conspire to set up roadblocks that stifle entrepreneurship. Let's have an India where start-ups thrive along with big businesses and may the best man win. 
 
Whatfix --Vara Kumar, co-founder &amp; CTO, Whatfix, an online productivity tool that allows users and businesses to create interactive guides on their and third party websites 
 
I and Khadim started Quicko Labs after decades of experience of building world class products, this would have been difficult if not for net neutrality. We believe that an open system encourages innovation and if operators start charging for faster access, it would stifle the entire ecosystem. More importantly, competition is inevitable for any product and we believe that innovation and great customer service is what will drive your business ahead rather than faster access. 
 
Infinity Assurance - Puneet Gargya, co-founder and COO at Infinity Assurance Solutions, a startup that provides service administration of warranty programmes "No discrimination should be made against any user for any kind of internet usage. It is THE lifeline for people today with more and more businesses moving to the net. It is as essential as electricity and water. Trai must do whatever is required to protect it." 
 
ePaisa -- Siddharth Arora, CEO and co-founder, ePaisa ISPs and governments should treat all data on the Internet as equal. This means they shouldn't discriminate or change differentially by user, content, site, platform, application, type of attached /equipment or mode of communication. There has been a lot of commentary on these principles of Open Internet since the launch of Airtel Zero and the Trai consultation paper. ISPs think they have cracked the formula of a whole new revenue stream, but at the core of this discussion is the online business and consumer relationship. 
 
Large online players may think they have found a strategic way to find new traffic sources (today's non-internet users) and hold the customers. I believe this is a short-sighted view. Not only will these companies need to offer free access to their sites across all ISPs (increasing their costs, while they are already not making money), but their competition (also with deep pockets) will follow suit. 
 
More importantly, businesses that have focused on ways to lock customers instead of innovating and offering better services have failed. While it's a great introduction to the web for the non internet user, let's not undermine the intellect of this user. Over time, this user will want more and will move on to a service that gives him/her real value, not free access. 
 
ISPs are calling this the toll-free number equivalent of the internet. The truth is, toll-free may get you a customer, but it will not help you retain one." 
 
Binge -- Ajay Joseph, co-founder, Binge (Noroc Solutions), a billing startup that enables restaurant bill presentment and payment over the phone 
 
Net Neutrality is a very critical factor given that the core tenet of the internet is built on being a democratic platform. With the rapid increase in the penetration of the internet, it is critical that we as a country stay true to the core tenet of the internet. All the stakeholders, across the service providers, the OTT players and the governing authorities need to work in unison to continue to improve the value to the consumer and net neutrality will be at the centre of it. 
 
Konotor -- Srikrishnan Ganeshan, co-founder at Konotor, a mobile marketing and CRM product startup firm that helps businesses engage, retain and sell more to their app users 
 As an <keyword id="6359301" type="POSITION" weightage="80" keywordseo="Entrepreneur">entrepreneur</keyword>, I can definitely relate to why not honouring net neutrality creates an uneven playing field. In fact, when my startup was earlier building a messaging app, the fact that there were "Whatsapp only" plans was something that surprised me. Something that has the potential to stifle competition cannot be good for the customer. 
 
Citrus Pay --Satyen Kothari, MD and founder, Citrus Pay 
 
Free market competition and encouraging grass roots innovation is a critical aspect of building up a powerful entrepreneurial ecosystem. Creating obstacles in a truly open, neutral internet creates serious obstacles in enabling this ecosystem. 
 
The concept of net neutrality has been discussed deeply and upheld in many countries across the world, and India should not regress and violate this core foundational concept of the open internet. 
 
GoodWorkLabs -- Vishwas Mudagal, CEO, GoodWorkLabs 
I'm all for net neutrality. Let's not let corporate greed take over the internet. Let's nip this cancer in the bud. #?BhartiAirtel? - I know it makes perfect sense for you to ensure robust revenues from breaking net neutrality by preferring companies that have deep pockets. But it will kill all the innovation and startup boom that has just started. We need a level-playing field where a minnow can take on a shark, and it's the internet medium alone that can provide it. So let's end this right now. 
 
I also know there are various forms of net neutrality issues and violations from various companies both in India and outside, so we need to end this and we need everyone on neutral ground. 
 
Knowlarity -- Ambarish Gupta, CEO and founder, Knowlarity Communications 
 
Net neutrality is fundamental to having a robust set of internet companies in India. In its absence, we are not going to have a level-playing field and ultimately make the innovation suffer. I can understand the revenue pressure telecom operators are feeling because of many of the internet applications. 
 
However, the current position of telecom operators is neither very fruitful, nor sustainable in long term. If there is an end to net neutrality, it will reduce the innovation and increase the barrier to entry for young innovative start-ups to do new things. 
 
Internet is a corridor of doors, like the space Morpheus and Neo enter along with the Key Maker in film 'The Matrix Reloaded'. Just that, once you are at one of the doors of internet, it is endless and you don't need additional keys to open subsequent doors. This, in essence, is also the principle of net neutrality. 
 
The empowering nature of the internet is not merely because it facilitates flow of information, as the advent of radio and television did in the twentieth century. The core trait of the internet is that it has not only given access to abundant reservoir of information to consumers, but most crucially, it has given a level-playing field for the users - to not only consume, but to create, voice and dissent over the internet. 
 
By violating net neutrality in any of the forms, the core principle of the internet will be lost. And with it the aspirations of millions, who are yet to experience the internet, will be trampled. 
 
TripHobo -- Saket Newaskar, CTO and co-founder of TripHobo 
 
Internet is a market place and net neutrality ensures that ISPs don't interfere in this market place. Disturbing net neutrality can not only create a havoc in the online space but may affect offline business in a big way. 
 
Not only market place activities like branding, consumer communication and consumer experience be impacted, even essential activities like consumer service and support will be affected. Big players can give better experience while the smaller ones will struggle. Startups with deep pockets will definitely have a bigger advantage. All the existing big startups have become big because of net neutrality today. 
 
Startups of the future will be at a disadvantage. Airtel's new initiative is about helping Airtel make money. If big apps and content providers are able to subsidize data costs of their users, Airtel will make money. Users are not going to stop using essential and interesting apps even if they cost. However, this creates differential pricing for the same service i.e streaming. 
 
Thus Airtel is interfering in the marketplace. Airtel's role is streaming and not creating content. It could be dangerous in the long run. Internet startups will definitely be affected. Innovation will be scuttled as the cost of reaching one's users will increase. Competitive landscape and even playing-field is essential for new internet startups to flourish." 
 
PropTiger -- Dhruv Agarwala, CEO and co-founder, PropTiger.com 
 
"Net neutrality makes the internet a level playing field. Airtel's Zero will favour app developers and websites with larger pockets who have capacity to pay. As a result, small start-ups may suffer. People and firms with small budgets will have to think long and hard before choosing between various data 
 
packs because certain applications will be free or costly depending on the data pack. People who use free data packs will also not be able to access the websites or apps which have not paid for preferential treatment. What may happen with plans such as Airtel's Zero is that when big app developers and websites pay for it, others might find it difficult to refuse to be part of the race for very long. They might also be compelled to pay eventually. When consumers are compelled to choose between free and paid internet, it is obvious that they would reject paid internet. This might put many internet start-ups out of business. The internet will become less diverse than it is now". 
 
Toppr.com -- Zishaan Hayath, co-founder, Toppr.com 
 
Toppr stands completely in support of net neutrality and the idea that access to internet/data should be same for all without any external throttling. Net neutrality is the basis on which internet was built and it has been successful in providing a level-playing field for all without any bias. Lack of net neutrality would clearly affect the freedom of choice of consumers which could end up creating monopolies across industries". 
 
Wingify -- Paras Chopra, founder, Wingify, PriceBaba.com 
 
It is extremely important to ensure that freedom of speech is upheld. That's a basic human right. Net neutrality implicitly defeats that freedom of speech. We are all in support of net neutrality and want the regulator / government to do the right thing. Internet is an opportunity for innovation to occur without barriers of wealth, access and background. Thus. it should be truly a level playing field for everyone. - Annkur Agarwal, founder, PriceBaba.com 
 
ClearTax -- Archit Verma, founder, ClearTax Net neutrality is required for infrastructure services. I moved back from the US and Silicon Valley to India to start ClearTax. In the US, it took a lot of effort to keep the internet neutral, but now the US president and the FCC have strongly committed themselves to net neutrality.We in India are a fledgling Internet economy and growing quickly. Any mistakes here will stifle innovation. The internet is built for disruption and it gives the big and the small an equal platform to innovate and compete. Net neutrality is a first principle. It is core to the infrastructure. 
 
Thenwat -- Umashankar Das, founder, Thenwat If India believes that it can create a Google, then it should support #NetNeutrality. Otherwise, this will push us to stone ages in another 10 years. - 
 
Rockmetric -- Nimesh, founder Rockmetric 
 
Internet gives a level playing field for 'anyone' with motivation and skills to compete with the biggest players and win over customers with limited capital. Openness of the internet allows this miracle to happen! If the internet starts favouring larger players by increase entry barriers, it will only kill innovation. 
 
Liberated Keypad -- Jayanthkumar, founder, Liberated Keypad Internet Neutrality is part of a larger issue of Trai playing servant to COAI. COAI has successfully made it such that people who by mistake violate their 3G packs face huge bills on postpaid. Airtel, for example, has reduced its monthly validity pack to 28 days so that you might forget to recharge your pack, and not carry forward your balance. That, or they simply just reduced your pack value, urging you to consume more.We need to get more and more people aware that the COAI is a very powerful lobby, and has had its way for a very long time. I will not stand by a service provider so greedy with profits. I want them to serve the consumers, instead of serving themselves.We need to get rid of products like Free Facebook, Free WhatsApp, Free Flipkart, which reduce the ability of small players like myself to compete with bigger media houses, companies, startups." 
 
MeraCareerGuide.com -- Love Chopra, founder, MeraCareerGuide.com The basic foundation of internet is neutrality. Airtel Zero is a very basic attempt to kill its neutrality, you can't imagine how bad this could go if it is allowed; this will surely kill product innovation. No blocking, No throttling, No paid prioritization, No special treatment to deep pocket player. I support #NetNeutrality. 
 
www.tinqr.in -- Karan Aggarwal, co-founder, www.tinqr.in 
 
We are bootstrapped technology startup from Delhi. We have put all our lives' savings into our company because we were confident that in a free country like ours, excellence and hard work will thrive. But today, our confidence is fading. We see a threat to our freedom, a threat to our dreams. We thrive on the internet. Without net neutrality, there will be no level-playing field, no startup dreams. We sincerely request you to let this be the way it is. Don't take this away from us. We demand net neutrality for total online freedom. 
 
Chorusplay --- Hari PK, founder, Chorusplay 
 
India, as a country that's embracing technology, is growing at a massive pace. And it will take us decades to match the pace of developed countries. The only, and the most effective level-playing field for all of us - individuals and businesses, is the window to grab the new technologies, especially for startups. 
 
The compromise on net neutrality (or the idea behind it) will kill the upcoming startups and new businesses. And it will also have a (very) strong retrospective impact on the existing startups (who cannot afford to BUY their way through this problem). With the prime minister spearheading the ""Make In India"" campaign, we all dream of a nation that will be the next tech hub and a budding ground for startups. 
 
The absence of net neutrality will be a potential death row for all those dreams. Let's unite for a better country, a better dream and a much-needed revolution. And we have to do it today, right now. 
 
Yogurt Labs -- - Shardul Mohite, founder, Yogurt Labs 
Telcos controlled VAS and we all know how that whole industry ended up. They were acting like thugs demanding 70-80% of revenue as a fee from VAS companies. If they get to control how the data is being used on their network, we would see similar kind of attitude repeated again. Startups that think Airtel Zero or Internet.org are good ideas for customers are not thinking long term. When telcos start controlling who gets in front of the customer, they would demand huge amount of fees too. Net neutrality is the only way to ensure that no one gets to control (in short-term or long-term) how anybody uses internet to reach potential customers.

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Cashify is spending Rs 100 crore on marketing this year, here’s their roadmap for 2022

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Luring away the talented chefs with creative freedom, food tech companies are the new Pied Pipers

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