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2 mins read
We visited the Nike, Adidas, and Puma flagship stores to see which serves customers best as the battle for sportswear heats up
Puma's new Manhattan flagship represents the brand's commitment to the North American market, execu…
Shoshy Ciment
2 mins read
Adidas might try to dig out of its Yeezy crisis with a new CEO in what could be a 'first step toward better days' for the embattled company
Adidas shares spiked after the company said it's "in talks" with Bjørn Gulden. An analyst said it c…
Matthew Kish
1 min read
Virat Kohli creates another record but off-the-field, signs Rs 110 crore deal with Puma
Kohli will be working with the German company to launch a signature line of sports lifestyle produc…
1 min read
Ray-Ban has done something to curb fakes. Here’s what it is
Since India has allowed global single brand retailers to sell items under one label, Ray-Ban appoin…
2 mins read
Wanted to work for your desired sports brand? Wake up. They are hiring.
The information was revealed in a recent Economic Times report, which mentions that the trend is pr…
2 mins read
Shoe companies finally turn attention to Indians with big feet
At Bata’s annual general meeting in Kolkata this month, a shareholder accused manufacturers of bein…
3 mins read
Puma came under fire for a tweet that appeared to mock Nike and Zion Williamson's injury
Additionally, some Twitter users noted the top promoted tweet above Zion's injury came from Adidas,…
Tyler Lauletta
3 mins read
Puma and Balmain's limited edition collection features an $8,000 sequined kimono and a $250 pair of shorts - and it proves the luxury sportswear market is here to stay
Air Jordans, for example, can retail for $500, with rare pairs selling for as much as $20,000. For …
Dominic-Madori Davis
4 mins read
Puma's lightweight and cushioned sneakers prove you don't have to spend more than $100 for really great running shoes
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Connie Chen,Connie Chen
2 mins read
Puma's massive new flagship store has giant shoes, video games, and a virtual soccer field. We visited and saw why sales are soaring.
Both Philion and Gulden say that the opening of the brand's Manhattan flagship will further represe…
Shoshy Ciment
5 mins read
Save up to 80% on brands like Adidas, KitchenAid, and Dyson at eBay - plus 7 other sales and deals happening online
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Amir Ismael
1 min read
Kylie Jenner just revealed her first Puma ad campaign
Kylie Jenner was named as Puma's new brand ambassador in February. Now the reality TV star has…
Will Heilpern,Will Heilpern
2 mins read
Switzerland's Puma shirts kept being ripped apart in their game against France
Speaking after the match, Swiss manager Vladimir Petkovic was indifferent to the wear and tear: "Sh…
Matthew Nitch Smith
2 mins read
Puma is tripling its Leicester City shirt production due to crazy demand
Puma is struggling to value Leicester following its 5000/1 Premier League win, Bloomberg added, par…
Matthew Nitch Smith
4 mins read
Nike, Adidas, and more than 170 other shoe companies warned of the trade war's 'catastrophic' impact on Americans in a scathing letter to Trump
The letter said that US footwear companies have been "moving away from China for some time now" but…
Sinéad Baker,Sinéad Baker,Sin…
3 mins read
Why former NBA journeyman Nate Robinson launched his own clothing brand without banking on help from Nike or Adidas - and why he eventually wants to push into sneakers
Robinson said the brand's name speaks for itself, imbuing its wearers with positivity. But it also …
Shoshy Ciment
2 mins read
Puma is making a big splash in the NBA, but the brand has run into a problem with one star rookie because his feet are too big
But as the rookies made their NBA Summer League debuts, first overall pick Ayton has been seen on t…
Tyler Lauletta
4 mins read
Adidas' Unusual Approach To Designing Products
ReD has some curious methods. It hires ex-academics, largely anthropologists and ethnologists, to s…
The Economist
4 mins read
Adidas' Unusual Approach To Designing Products Is Paying Off
ReD has some curious methods. It hires ex-academics, largely anthropologists and ethnologists, to s…
The Economist
7 mins read
Women's sports merchandise is an estimated $4 billion industry but fans still can't find the items they're looking for
A new report found that women's sports merchandise has the potential to be a $4 billion industry. B…