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5 mins read

Black Friday: The sales, scams and myths

The concept of having a sale on Black Friday originated from the United States – the country which …

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3 mins read

Puma signs 18 athletes to celebrate diversity in sports ahead of upcoming competitions

Manu Bhaker, Rupinder Pal Singh and Ekta Bhayan among others join PUMA’s roster of athletes

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2 mins read

Yuvraj Singh is the face of PUMA Motorsport in India

With this, Yuvraj also joins the brand’s global league of legends like Thierry Henry, Boris Becker …

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2 mins read

Amazon Prime Day 2024 to begin on July 20 in India – everything you need to know about Amazon’s biggest sale

Amazon’s most awaited Prime Day sale 2024 is just around the corner. The e-commerce giant is all se…

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4 mins read

Puma aims to fuel growth of the Rs 60 crore merchandise market in India through its partnership with Royal Challengers Bangalore

It is important for sports culture that India’s merchandise market grows: Puma’s Abhishek Ganguly

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1 min read

This fantasy sports platform is launching an athleisure collection in partnership with Puma

The athleisure market in India is growing at a rate of 20-25% annually

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2 mins read

Puma tries to ignite a stronger women’s narrative by on-boarding Kareena Kapoor Khan as its latest face

After on-boarding Kareena Kapoor Khan, Abhishek Ganguly, General Manager, PUMA India and Southeast …

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7 mins read

Our business on e-commerce has almost doubled over the last 3-4 weeks: Abhishek Ganguly, PUMA India and Southeast Asia

Abhishek Ganguly, General Manager, PUMA India and Southeast Asia talks about how the brand is prepa…

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2 mins read

Puma will upcycle used apparel and shoes to reward people in rural areas for ‘good work’

Global apparel and shoe brand Puma has partnered with the NGO Goonj to upcycle apparel and footwear…

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1 min read

Global sportswear brand Under Armour heads to India, brings on board former Adidas exec Tushar Goculdas

Global sportswear brand Under Armour is all set to make its official India entry to take on the exi…

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2 mins read

Here's the story behind Puma’s empowering, unapologetic campaign, Propah Lady

In our first episode of Behind the Ads, we get behind the scenes of Puma’s ‘Propah Lady’ campaign t…

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2 mins read

‘I used to run barefoot on river banks and today Puma is making shoes for me’ says ace sprinter Dutee Chand

India’s golden girl Dutee Chand has signed her first brand endorsement with global sportswear major…

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1 min read

Virat Kohli creates another record but off-the-field, signs Rs 110 crore deal with Puma

Kohli will be working with the German company to launch a signature line of sports lifestyle produc…

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2 mins read

For retail shops, Christmas came early!

This Diwali season is proving to be lucky for leading brick and mortar retailers, as they are seein…

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2 mins read

Best white sneakers for men in India

To ease down your research, we have filtered some of the best white sneakers from Amazon. …

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2 mins read

Wanted to work for your desired sports brand? Wake up. They are hiring.

The information was revealed in a recent Economic Times report, which mentions that the trend is pr…