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2 mins read
Shoe companies finally turn attention to Indians with big feet
At Bata’s annual general meeting in Kolkata this month, a shareholder accused manufacturers of bein…
2 mins read
It’s time to shop in the metaverse as Flipkart launches Flipverse
It’s time to shop in the metaverse as Flipkart launches Flipverse
1 min read
Ray-Ban has done something to curb fakes. Here’s what it is
Since India has allowed global single brand retailers to sell items under one label, Ray-Ban appoin…
4 mins read
YouTube announces Winners of first India edition of YouTube Works Awards
The Awards are differentiated by their emphasis on showcasing the impact of a creatively, strategic…
11 mins read
Storyline: Decoding the art of storytelling in today's highly dynamic world
Storyline endeavors to decode what storytelling stands for today and how marketers and advertisers …
15 mins read
Here’s how brands can avoid making our athletes’ win at Tokyo Olympics all about themselves
How to get your moment marketing right without taking away the focus from the trend
3 mins read
Aditya Birla Fashion will now sell Reebok products in 11 Asian countries — and it may reap benefits soon
As part of the agreement, Aditya Birla Fashion and Retail would get exclusive rights to distribu…
5 mins read
Virender Sehwag’s athleisure brand, VS by Sehwag aims at achieving Rs 100 crores in revenue over the next 3 years; here’s Sehwag’s roadmap for FY22
Virender Sehwag on future of sportswear category and journey of his athleisure brand VS by Sehwag
2 mins read
Scan and go stores crop up in India as contactless becomes key to shopping
With the coronavirus pandemic, the idea of contactless shopping, dining and payments has taken over…
7 mins read
Creators and businesses are at the forefront of pushing culture and creativity forward on Instagram: Sandeep Bhushan, Facebook India
Sandeep Bhushan, Director & Head of GMS, Facebook India walks us through Instagram's India journey …
2 mins read
Zoom, Dropbox backer Salesforce Ventures makes its first investment in India in HR tech startup Darwinbox, which claims to have grown by 200% during lockdown
Darwinbox, the HR tech startup based out of Hyderabad, has raised $15 million from Salesforce Ventu…
6 mins read
Beyonce, Taylor Swift and Dua Lipa dominate 2021 Grammy nominations
The 2021 Grammy Awards nominations are all about women power with Beyonce, Taylor Swift and Dua Lip…
3 mins read
Voltas Beko is receiving flak on Twitter for taking a sexist angle in its latest ad
Voltas Beko's new dishwashers are #TestedByRealMoms. We wish it had been #TestedByRealDads, too.
2 mins read
Spotify adds Streaming Ad Insertion technology to its podcasts
Puma was among its first partners to test SAI and the ads resulted in ad recall lift by +180%.
1 min read
Amazon Great Indian Sale to begin from August 9; here's everything you need to know
The sale, which will end on August 12, will have a slew of deals in various popular categories.…
2 mins read
Flipkart, Myntra and Jabong are holding India’s biggest fashion sale ahead of GST
Ahead of GST implementation on July 1, all retail and e-tail companies are making sure to clear th…
1 min read
After Apple and LeEco, Lenovo applies for single-brand retail permit in India
Sudhin Mathur, director for the mobile business group at Lenovo's Indian operations, told TNN that …
1 min read
Levi Strauss wants to directly retail online and offline, writes to the government
As per reports, Levi Strauss & Co had filed an application with the Department of Industrial Po…
1 min read
This is the best time to go shopping as clothing brands are offering discounts up to 50%. Here’s why
The sudden discount season comes after the GST Council decided that man-made apparel above Rs 1…
2 mins read
Amazon is all set for the first sale of the year. Here’s what you can look for
Amazon has also partnered with Musafir.com to send 10 lucky app-using couples to an all-expense pai…