You Searched For "puma campaign" and got 18 results
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3 mins read
Puma signs 18 athletes to celebrate diversity in sports ahead of upcoming competitions
Manu Bhaker, Rupinder Pal Singh and Ekta Bhayan among others join PUMA’s roster of athletes
2 mins read
Here's the story behind Puma’s empowering, unapologetic campaign, Propah Lady
In our first episode of Behind the Ads, we get behind the scenes of Puma’s ‘Propah Lady’ campaign t…
Here's the story behind Puma’s empowering, unapologetic campaign, Propah Lady
In our first episode of Behind the Ads, we get behind the scenes of Puma’s ‘Propah Lady’ campaign t…
3 mins read
A WNBA player has a signature shoe for the first time in a decade, a milestone players say is long overdue
Storm superstar Breanna Stewart became the league's first player with a signature sneaker since Can…
Meredith Cash
1 min read
This fantasy sports platform is launching an athleisure collection in partnership with Puma
The athleisure market in India is growing at a rate of 20-25% annually
2 mins read
Puma tries to ignite a stronger women’s narrative by on-boarding Kareena Kapoor Khan as its latest face
After on-boarding Kareena Kapoor Khan, Abhishek Ganguly, General Manager, PUMA India and Southeast …
7 mins read
Our business on e-commerce has almost doubled over the last 3-4 weeks: Abhishek Ganguly, PUMA India and Southeast Asia
Abhishek Ganguly, General Manager, PUMA India and Southeast Asia talks about how the brand is prepa…
2 mins read
Puma will upcycle used apparel and shoes to reward people in rural areas for ‘good work’
Global apparel and shoe brand Puma has partnered with the NGO Goonj to upcycle apparel and footwear…
5 mins read
With rising COVID-19 cases associated with the Olympic Games, will brands get the most bang for their buck?
Is there a chance of their sponsorship backfiring and coming across as insensitive and tone deaf?
1 min read
Kylie Jenner just revealed her first Puma ad campaign
Kylie Jenner was named as Puma's new brand ambassador in February. Now the reality TV star has…
Will Heilpern,Will Heilpern
4 mins read
Athletes protest NCAA with #NotNCAAproperty campaign on March Madness eve, cite examples of unfair treatment
College athletes are speaking out against the NCAA on Twitter in protest of ongoing policies that p…
Jackson Thompson
1 min read
Puma Has Hired Rihanna As Its Creative Director
The Forever Faster campaign appears to be firing on all cylinders for Puma. Last month the company …
Lara O'Reilly
2 mins read
Some of Nike's biggest rivals reportedly wanted to sign Colin Kaepernick ahead of his new 'Just Do It' campaign
"We talked about Colin in March. A lot, actually," one shoe industry executive said. "We all know t…
Tyler Lauletta
1 min read
Internet advertising does work - here are 9 of the most effective campaigns of this year to prove it
The study looks at 24 award-winning campaigns from around the globe, from brands such as Heineken, …
Lara O'Reilly
4 mins read
YouTube announces Winners of first India edition of YouTube Works Awards
The Awards are differentiated by their emphasis on showcasing the impact of a creatively, strategic…
2 mins read
Christian Pulisic has backed a $165 million German duo to make their mark at Chelsea this season after a disappointing first year in England
Timo Werner and Kai Havertz both completed big money moves to Chelsea from the Bundesliga last summ…
Barnaby Lane
2 mins read
A $840 million kit deal could make Manchester City the Premier League's most profitable football club for the first time in history
City was outside of the world's top 20 clubs in terms of annual revenue in 2008, the year in which …
Barnaby Lane
3 mins read
A Spotify exec explains its new podcast ad tech he thinks will convince big marketers to write 'consistent checks'
Instead of buying podcast ads based on downloads with no reliable way to tell if listeners have ski…