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Puma signs 18 athletes to celebrate diversity in sports ahead of upcoming competitions
Manu Bhaker, Rupinder Pal Singh and Ekta Bhayan among others join PUMA’s roster of athletes
‘I used to run barefoot on river banks and today Puma is making shoes for me’ says ace sprinter Dutee Chand
India’s golden girl Dutee Chand has signed her first brand endorsement with global sportswear major…
What makes Virat Kohli the most loved brand ambassador during IPL
Kohli is one of the most visible faces on television with more than 17 brands in his kitty
Puma tries to ignite a stronger women’s narrative by on-boarding Kareena Kapoor Khan as its latest face
After on-boarding Kareena Kapoor Khan, Abhishek Ganguly, General Manager, PUMA India and Southeast …
Inside Nike: Sources share claims of sexism, cheating, abuse at the world's wokest brand
A new movie trumpets Nike's creation of the iconic Air Jordan sneakers in the 1980s. But the compan…
Joshua Hunt
DeepVeer, Virushka and now Alia-Ranbir are power ‘couple brand ambassadors’
The latest entrant into this short and exclusive club are Ranbir Kapoor and Alia Bhatt, who ar…
Here’s how brands can avoid making our athletes’ win at Tokyo Olympics all about themselves
How to get your moment marketing right without taking away the focus from the trend
Virat Kohli creates another record but off-the-field, signs Rs 110 crore deal with Puma
Kohli will be working with the German company to launch a signature line of sports lifestyle produc…
Kylie Jenner just revealed her first Puma ad campaign
Kylie Jenner was named as Puma's new brand ambassador in February. Now the reality TV star has…
Will Heilpern,Will Heilpern
Puma Has Hired Rihanna As Its Creative Director
The Forever Faster campaign appears to be firing on all cylinders for Puma. Last month the company …
Lara O'Reilly
The fastest runner in the world wears an unlikely shoe brand
These days, he's endorsing the company's Ignite XT training shoes with a new campaign dubbed "What …
Marina Nazario
Meet the 10 new Victoria's Secret Angels who will help the brand sell billions
Hosk, 26, has been walking the Victoria's Secret runway since 2011, but the Swedish model has been …
Some of Nike's biggest rivals reportedly wanted to sign Colin Kaepernick ahead of his new 'Just Do It' campaign
"We talked about Colin in March. A lot, actually," one shoe industry executive said. "We all know t…
Tyler Lauletta
A new platform is helping influencers create their own product lines
The top influencer news of the week includes TikTok skincare trends, Pietra's launch, and James Cha…
Amanda Perelli
The essential 4Cs of millennial marketing
They are the core spenders in the world and the dream segment of nine out of ten brands.
How BTS makes and spends their money
K-pop isn't new to the world. Back in the late 2000s, before BTS debuted, many groups were slowly p…
Jessica S. Lee,Arielle Domant…
Usain Bolt, the fastest man in history, is pivoting to a career in reggae music. He told us about DJing around the world, working with Migos rapper Quavo, and his claim to Grammy fame.
Recently, Bolt has moved away from his usual pick of just reggae and dancehall classics, incorporat…
Barnaby Lane
Nike and Under Armour are facing unexpected headwinds - and the battle could get even worse
"We really do believe companies more like Lulu and Nike and Under Armour will have an edge because …