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Puma signs 18 athletes to celebrate diversity in sports ahead of upcoming competitions
Manu Bhaker, Rupinder Pal Singh and Ekta Bhayan among others join PUMA’s roster of athletes
Breanna Stewart's new PUMA signature basketball sneakers are the first for a women's athlete in over a decade
Stewart told Insider she hopes her new signature sneakers, PUMA's Stewie 1s, help "jumpstart someth…
Meredith Cash
Athletes wearing 'super spikes' are dominating Olympic track and field, and Nike's shoes lead the way
"Super spike" shoes are designed with stiff plates and pliable foam. They're helping Olympic track …
Aylin Woodward
Scoot Henderson on being a projected top pick in the 2023 NBA draft and his endorsement deal with Puma
Scoot Henderson spoke to Insider about his preparation for the NBA and his various business venture…
John Lynch
Puma is set to roll out its first women's basketball collection under designer June Ambrose as it takes on Under Armour and Nike for market control
Celebrity designer June Ambrose on December 1 will launch Puma's first women's hoops collection, pa…
Matthew Kish
A WNBA player has a signature shoe for the first time in a decade, a milestone players say is long overdue
Storm superstar Breanna Stewart became the league's first player with a signature sneaker since Can…
Meredith Cash
Here's the story behind Puma’s empowering, unapologetic campaign, Propah Lady
In our first episode of Behind the Ads, we get behind the scenes of Puma’s ‘Propah Lady’ campaign t…
Our business on e-commerce has almost doubled over the last 3-4 weeks: Abhishek Ganguly, PUMA India and Southeast Asia
Abhishek Ganguly, General Manager, PUMA India and Southeast Asia talks about how the brand is prepa…
‘I used to run barefoot on river banks and today Puma is making shoes for me’ says ace sprinter Dutee Chand
India’s golden girl Dutee Chand has signed her first brand endorsement with global sportswear major…
Puma CEO: We're not competing with Nike and Adidas
With 18,000 square-feet spanning two floors, Puma's new Manhattan flagship further represents the c…
Shoshy Ciment
Wanted to work for your desired sports brand? Wake up. They are hiring.
The information was revealed in a recent Economic Times report, which mentions that the trend is pr…
Athletes protest NCAA with #NotNCAAproperty campaign on March Madness eve, cite examples of unfair treatment
College athletes are speaking out against the NCAA on Twitter in protest of ongoing policies that p…
Jackson Thompson
Here’s how brands can avoid making our athletes’ win at Tokyo Olympics all about themselves
How to get your moment marketing right without taking away the focus from the trend
Virat Kohli creates another record but off-the-field, signs Rs 110 crore deal with Puma
Kohli will be working with the German company to launch a signature line of sports lifestyle produc…
Dennis Rodman talks the modern NBA, advice for today's athletes, and LeBron vs. Jordan
Rodman: No, I just find that people don't realize that the guy is so competitive, I don't think he …
Scott Davis
Puma's massive new flagship store has giant shoes, video games, and a virtual soccer field. We visited and saw why sales are soaring.
Both Philion and Gulden say that the opening of the brand's Manhattan flagship will further represe…
Shoshy Ciment
Puma Has Hired Rihanna As Its Creative Director
The Forever Faster campaign appears to be firing on all cylinders for Puma. Last month the company …
Lara O'Reilly
Puma is making a big splash in the NBA, but the brand has run into a problem with one star rookie because his feet are too big
But as the rookies made their NBA Summer League debuts, first overall pick Ayton has been seen on t…
Tyler Lauletta
Rihanna is trying to change how we think about gym clothes with her new Puma fashion line
Athleisure - athletic clothing that people can wear outside the gym - has gained popularity in rece…