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4 mins read
Puma thinks its Palermo sneakers might be this year's Adidas Samba
The German footwear giant flagged rising demand for its Palermo shoes and said sales in the Americ…
George Glover
2 mins read
Fashion industry needs to move "further" and "faster" to meet 1.5°C target, prove they care about real change: UN expert
The fashion industry contributes a significant amount of greenhouse gas emissions, and is not doing…
3 mins read
Puma channeled Michael Jordan to announce Rihanna's return to the sportswear brand: 'She's back'
It has been almost five years since the singer-turned-entrepreneur Rihanna released a collection wi…
Mary Hanbury
5 mins read
Black Friday: The sales, scams and myths
The concept of having a sale on Black Friday originated from the United States – the country which …
7 mins read
Scoot Henderson on being a projected top pick in the 2023 NBA draft and his endorsement deal with Puma
Scoot Henderson spoke to Insider about his preparation for the NBA and his various business venture…
John Lynch
3 mins read
Breanna Stewart's new PUMA signature basketball sneakers are the first for a women's athlete in over a decade
Stewart told Insider she hopes her new signature sneakers, PUMA's Stewie 1s, help "jumpstart someth…
Meredith Cash
2 mins read
When Puma got Virat Kohli to engage one-on-one with its consumers online and generated 1.2 million conversations across the country in just 15 days
Consumers were directed to their Facebook Messenger where they engaged in a conversation with Virat
3 mins read
Puma signs 18 athletes to celebrate diversity in sports ahead of upcoming competitions
Manu Bhaker, Rupinder Pal Singh and Ekta Bhayan among others join PUMA’s roster of athletes
2 mins read
Puma is set to roll out its first women's basketball collection under designer June Ambrose as it takes on Under Armour and Nike for market control
Celebrity designer June Ambrose on December 1 will launch Puma's first women's hoops collection, pa…
Matthew Kish
4 mins read
Puma aims to fuel growth of the Rs 60 crore merchandise market in India through its partnership with Royal Challengers Bangalore
It is important for sports culture that India’s merchandise market grows: Puma’s Abhishek Ganguly
2 mins read
Yuvraj Singh is the face of PUMA Motorsport in India
With this, Yuvraj also joins the brand’s global league of legends like Thierry Henry, Boris Becker …
6 mins read
Athletes wearing 'super spikes' are dominating Olympic track and field, and Nike's shoes lead the way
"Super spike" shoes are designed with stiff plates and pliable foam. They're helping Olympic track …
Aylin Woodward
3 mins read
A WNBA player has a signature shoe for the first time in a decade, a milestone players say is long overdue
Storm superstar Breanna Stewart became the league's first player with a signature sneaker since Can…
Meredith Cash
1 min read
This fantasy sports platform is launching an athleisure collection in partnership with Puma
The athleisure market in India is growing at a rate of 20-25% annually
2 mins read
Puma tries to ignite a stronger women’s narrative by on-boarding Kareena Kapoor Khan as its latest face
After on-boarding Kareena Kapoor Khan, Abhishek Ganguly, General Manager, PUMA India and Southeast …
2 mins read
Here's the story behind Puma’s empowering, unapologetic campaign, Propah Lady
In our first episode of Behind the Ads, we get behind the scenes of Puma’s ‘Propah Lady’ campaign t…
Here's the story behind Puma’s empowering, unapologetic campaign, Propah Lady
In our first episode of Behind the Ads, we get behind the scenes of Puma’s ‘Propah Lady’ campaign t…
7 mins read
Our business on e-commerce has almost doubled over the last 3-4 weeks: Abhishek Ganguly, PUMA India and Southeast Asia
Abhishek Ganguly, General Manager, PUMA India and Southeast Asia talks about how the brand is prepa…
2 mins read
Puma will upcycle used apparel and shoes to reward people in rural areas for ‘good work’
Global apparel and shoe brand Puma has partnered with the NGO Goonj to upcycle apparel and footwear…
2 mins read
‘I used to run barefoot on river banks and today Puma is making shoes for me’ says ace sprinter Dutee Chand
India’s golden girl Dutee Chand has signed her first brand endorsement with global sportswear major…