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1 min read
Publicis Sapient fully acquires Sapient.i7
Over the past two years, Sapient i7 has offered an extensive set of services leveraging Salesforce …
2 mins read
The WarnerMedia executives who gained more power with a massive restructure
Here are the top media and advertising stories from Business Insider for August 13.
Lauren Johnson
2 mins read
Publicis Groupe consolidates Data Science, Programmatic and Media Tech with Zenith and Starcom, under a common leadership
Tanmay Mohanty will now assume the newly created role of CEO Media Services, Publicis Groupe India
1 min read
Consulting firms emerged as the most aggressive recruiters in hiring from Top B-schools this placement season
At IIM-A, McKinsey & Co made the highest number of offers in the consulting domain, — 15. Also …
2 mins read
29 execs with the most power at advertising giant Publicis
The owner of agencies Leo Burnett, MSL, and Epsilon has recently outperformed bigger rivals WPP and…
Patrick Coffee
4 mins read
'The most promising growth prospect' - Inside Sapient, Maurice Levy's foundation for the future of Publicis Groupe
The benefit of Publicis.Sapient is that it enables the advertising company to not just work on camp…
Julien Rath
2 mins read
Publicis Groupe Has Acquired Sapient For $3.7 billion
The acquisition wil create a platform to be named Publicis.Sapient, which the companies say in stat…
Lara O'Reilly
1 min read
SORRELL: Publicis' Acquisition Of Sapient 'Looks Like The Behavior Of A Jilted Lover'
Sorrell is presumably referring to Publicis failed $35 billion merger with Omnicom, which was due t…
Lara O'Reilly
2 mins read
The definitive story of Publicis Groupe's controversial AI platform Marcel, which has been hampered by confusion, ridicule, and delays
In the summer of 2017, on the first day of advertising's biggest and flashiest awards festival, the…
Patrick Coffee
3 mins read
Publicis finally rolled out Marcel, the AI platform designed to help turn the ad holding company around - here's everything we know
The platform finally went live April 6. In a video sent to all employees, Sadoun announced that Mar…
Patrick Coffee
10 mins read
Publicis spent $30 million to build Marcel, an AI tool that was supposed to 'break the industry.' Instead, it's been hampered by confusion, ridicule, and delays
Several sources said this news came as a complete surprise to most employees, including the chief c…
Patrick Coffee
1 min read
Join Publicis Groupe CEO Maurice Levy at IGNITION 2015
Lévy's Publicis Groupe is back on the upswing with high expectations after its $3.7 billion cash ac…
Yasir Salem
2 mins read
'S4 is too small, too narrow, and too yesterday': Publicis' Rishad Tobaccowala thinks ad holding giants will prevail despite competition from consultancies and upstarts
Tobaccowala acknowledged that consultancies like Accenture, Deloitte and Capgemini were encroaching…
Tanya Dua
17 mins read
Publicis CEO explains why startups in the US and Israel crush Europe
Lévy: Ok I have an example because, you know, ad blocking started in Germany. And there has been an…
Business Insider
2 mins read
Maurice Levy just gave a big hint about who his successor at Publicis will be
When asked about the selection process, Lévy said: "I don't choose him," revealing his successor wo…
Julien Rath
4 mins read
'This is a bit of a Swiss Army knife': Ad giant Publicis is buying Epsilon for $4.4 billion as it looks to get ahead of its rivals in the data wars
Under the pending deal, Publicis' agencies - which include Starcom, SapientRazorfish and BBH - will…
Lauren Johnson
4 mins read
The boss of the world's biggest advertising company says rival Publicis is 'having a French Revolution'
There are also some other big changes including promoting Starcom Mediavest chief Laura Desmond to …
Lara O'Reilly
2 mins read
'I'm not even semi-retiring' - Publicis' Maurice Levy will continue to be a part of the company despite leaving CEO role
At the beginning of his last earnings call for the French ad agency Levy said: "If shareholders agr…
Julien Rath
5 mins read
Advertising company Publicis Groupe is launching a fund that will invest tens of millions of dollars in 90 startups
Speaking to Business Insider, Publicis Groupe CEO Maurice Lévy, said: "When we were looking to see …