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Publicis Sapient fully acquires Sapient.i7
Over the past two years, Sapient i7 has offered an extensive set of services leveraging Salesforce …
'The most promising growth prospect' - Inside Sapient, Maurice Levy's foundation for the future of Publicis Groupe
The benefit of Publicis.Sapient is that it enables the advertising company to not just work on camp…
Julien Rath
PUBLICIS Q4: In 2015 we will be 'back on growth' as we help businesses avoid 'becoming Uberized'
The acquisition will result in the creation of a platform to be named Publicis.Sapient, which the c…
Lara O'Reilly
Publicis Groupe Has Acquired Sapient For $3.7 billion
The acquisition wil create a platform to be named Publicis.Sapient, which the companies say in stat…
Lara O'Reilly
SORRELL: Publicis' Acquisition Of Sapient 'Looks Like The Behavior Of A Jilted Lover'
Sorrell is presumably referring to Publicis failed $35 billion merger with Omnicom, which was due t…
Lara O'Reilly
The boss of the world's biggest advertising company says rival Publicis is 'having a French Revolution'
There are also some other big changes including promoting Starcom Mediavest chief Laura Desmond to …
Lara O'Reilly
Publicis spent $30 million to build Marcel, an AI tool that was supposed to 'break the industry.' Instead, it's been hampered by confusion, ridicule, and delays
Several sources said this news came as a complete surprise to most employees, including the chief c…
Patrick Coffee
The definitive story of Publicis Groupe's controversial AI platform Marcel, which has been hampered by confusion, ridicule, and delays
In the summer of 2017, on the first day of advertising's biggest and flashiest awards festival, the…
Patrick Coffee
The WarnerMedia executives who gained more power with a massive restructure
Here are the top media and advertising stories from Business Insider for August 13.
Lauren Johnson
'This is a bit of a Swiss Army knife': Ad giant Publicis is buying Epsilon for $4.4 billion as it looks to get ahead of its rivals in the data wars
Under the pending deal, Publicis' agencies - which include Starcom, SapientRazorfish and BBH - will…
Lauren Johnson
Advertising company Publicis Groupe said a 'surprising' amount of clients have been canceling ad campaigns - now its stock is tumbling
Media agency reviews let brand reassess their ad spending, often by offering those contracts out in…
Lara O'Reilly
Maurice Levy just gave a big hint about who his successor at Publicis will be
When asked about the selection process, Lévy said: "I don't choose him," revealing his successor wo…
Julien Rath
Publicis Groupe consolidates Data Science, Programmatic and Media Tech with Zenith and Starcom, under a common leadership
Tanmay Mohanty will now assume the newly created role of CEO Media Services, Publicis Groupe India
We spoke to Publicis boss Maurice Levy about why he's not buying Dunnhumby, and why he still sends handwritten notes
ML: To make it short. the impact of digital on the global economy is huge and has been underestimat…
Lara O'Reilly
Publicis boss Maurice Levy tells us why he has a 'good level of confidence' about 2014
ML: To make it short. the impact of digital on the global economy is huge and has been underestimat…
Lara O'Reilly
Martin Sorrell Is 'A Toddler Arguing Over Who's Got The Best Halloween Costume'
The Drum reported that Levy then retorted later in the day on a conference call with journalists, s…
Lara O'Reilly
Join Publicis Groupe CEO Maurice Levy at IGNITION 2015
Lévy's Publicis Groupe is back on the upswing with high expectations after its $3.7 billion cash ac…
Yasir Salem
29 execs with the most power at advertising giant Publicis
The owner of agencies Leo Burnett, MSL, and Epsilon has recently outperformed bigger rivals WPP and…
Patrick Coffee
The 10 things in advertising you need to know today
6. Airbnb CEO Brian Chesky has blamed the company's ad agency TBWA\Chiat\Day for the billboard camp…