You Searched For "publicis" and got 20 results
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2 mins read
WPP's former dealmaker is joining investment bank Canaccord Genuity — a sign advertising M&A could heat up
Lance Maerov oversaw WPP's investment and acquisition strategy for over 20 years. This year, he bra…
Lara O'Reilly
4 mins read
UBS launches its experiential "House of Craft" campaign in New York as Credit Suisse integration continues
UBS's "House of Craft" campaign, which highlights artisanship, is the bank's first experiential bra…
Julia Hood
2 mins read
Taboola is looking to compete with Google and Facebook for small-business clients using a new generative AI tool for ad campaigns
Abby looks to make campaign setup easier for busy, resource-sapped business owners who aren't up on…
Lara O'Reilly
4 mins read
Advertisers are scrutinizing the value of AI tools as some early efforts fall flat
Two years after OpenAI's ChatGPT and other chatbots launched, advertisers' excitement over generati…
Lucia Moses,Lara O'Reilly
3 mins read
A startup pitching AI as a way to automate 80% of influencer-marketing tasks gets funding from billionaire Tim Draper
Influencer-marketing startup Dreamwell AI raised $2.3 million from Tim Draper and others as it seek…
Dan Whateley
7 mins read
Brands are so scared of culture wars and controversy that it's ripping apart the media business
The recent toppling of the Global Alliance of Responsible Media is just the latest defeat in the po…
Lara O'Reilly
2 mins read
Google joins global coalition to bring transparency to digital content in AI era
The Coalition for Content Provenance and Authenticity (C2PA), a global standards body advancing tra…
11 mins read
Mike Katz, T-Mobile's lead marketer, has spent his entire career preparing for this role
T-Mobile marketing chief Mike Katz's job is to create moments that get people talking — and b…
Julia Hood
1 min read
How much top advertising agencies pay employees in the US
Insider rounded up the latest salary data from advertising companies including WPP, Omnicom, and Pu…
Business Insider
1 min read
Seeking nominations for the 2021 rising stars of Madison Avenue
Insider is looking for nominations of people who are shaking things up at advertising agencies and …
Tanya Dua,Lindsay Rittenhouse
1 min read
How much top advertising agencies pay employees in the US
Insider rounded up the latest salary data from advertising companies including WPP, Omnicom, and Pu…
Patrick Coffee
2 mins read
How ad agencies are planning to return to the office
Insider's top advertising and media stories for April 8.
Lauren Johnson
2 mins read
29 execs with the most power at advertising giant Publicis
The owner of agencies Leo Burnett, MSL, and Epsilon has recently outperformed bigger rivals WPP and…
Patrick Coffee
3 mins read
GETTING HIRED IN PR: How to land a job in public relations in 2020
Public relations firms have cut hundreds of jobs in the pandemic, but are still hiring in areas lik…
Business Insider
3 mins read
Oracle's thorny advertising problem
This week in advertising, we looked at Oracle's advertising problem, inside an exclusive PR niche, …
Lucia Moses
3 mins read
Public relations giant MSL's plan to tackle the influencer pay gap
Here are the top media and advertising stories from Business Insider for August 14.
Lauren Johnson
2 mins read
The WarnerMedia executives who gained more power with a massive restructure
Here are the top media and advertising stories from Business Insider for August 13.
Lauren Johnson
3 mins read
Analysts like JPMorgan break down the risks of the coronavirus to the holding company giants like WPP and Publicis
The companies most affected will be those with a heavy presence in China and Western Europe and tho…
Patrick Coffee
3 mins read
Olay’s latest campaign addresses the gender gap in STEM, will fund STEM scholarships for girls across India in partnership with LEAD
The 360-degree campaign has been launched on digital platforms and will further be amplified throug…
3 mins read
Publicis finally rolled out Marcel, the AI platform designed to help turn the ad holding company around - here's everything we know
The platform finally went live April 6. In a video sent to all employees, Sadoun announced that Mar…