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<ul><li>Football star Lionel <keyword id="6355806" type="PERSON" weightage="20" keywordseo="messi">Messi</keyword> shall be partly paid via the club’s fan token, $PSG. The Ethereum-based token is in high demand, with its value surging by 100%.</li><li>The <keyword id="6357017" type="DEFINITION" weightage="20" keywordseo="cryptocurrency">cryptocurrency</keyword> provides more channels of engagement for fans and helps bridge the distance in a pandemic-hit world.</li><li>The club did not state what percentage of the deal comprised the tokens but said he had received a "large number."</li><li>Messi's adoption of the cryptocurrency could have a lasting positive impact on the token, indirectly propelling the world of non-fungible tokens (NFTs).</li></ul>Six-time Ballon d’Or winner Lionel Messi's transfer from the Spanish football club Barcelona to France’s Paris Saint Germain (<keyword id="195189" type="ORGANIZATION" weightage="20" keywordseo="PSG">PSG</keyword>) has everyone in a tizzy — including the club’s <a href="https://wazirx.com/signup?invite=2kpah6gr&amp;utm_source=business-insider&amp;utm_medium=referral&amp;utm_campaign=microsite&amp;is_retargeting=false&amp;shortlink=BI&amp;c=site&amp;pid=Business%20Insider&amp;af_click_lookback=7d&amp;af_channel=Business%20Insider&amp;af_adset=article&amp;af_force_deeplink=true">cryptocurrency</a> $PSG, which has hit an all-time high of $61.53. That’s almost triple last week’s value of around $22. After his emotional departure from Barcelona, Messi arrived in Paris shortly thereafter to finalise the move. He now has a two-year deal with PSG, with the option to extend his contract for a third. The legendary player is <a href="https://www.business-standard.com/article/pti-stories/messi-arrives-in-france-as-he-prepares-to-finalise-psg-move-121081002009_1.html">reported</a> to have an annual salary of $41 million, plus bonuses and a $30 million signing-on fee. However, with PSG, a part of his salary will be paid out in the club’s own <keyword id="9447747" type="UNKNOWN" weightage="20" keywordseo="fan-tokens">fan tokens</keyword>, according to <a href="https://www.reuters.com/lifestyle/sports/exclusive-messis-paris-st-germain-package-includes-crypto-fan-tokens-2021-08-12/">Reuters</a>. <cmsannotation type="cmsannotation" annotationid="What are PSG fan tokens?" comment="subhead" text="What are PSG fan tokens?">What are PSG fan tokens?</cmsannotation> $PSG fan tokens, which were floated on the <keyword id="2721952" type="PERSON" weightage="20" keywordseo="crypto">crypto</keyword> platform Socios.com, are based on the Ethereum blockchain. They enable smart contact-based voting, offering fan engagement and rewards through polls. Simply put, it gives the fans some control over the club's decisions. The club did not state what percentage of Messi’s deal comprises of fan tokens but Messi told the press that it is a ‘large number’. Thanks to <a href="https://wazirx.com/signup?invite=2kpah6gr&amp;utm_source=business-insider&amp;utm_medium=referral&amp;utm_campaign=microsite&amp;is_retargeting=false&amp;shortlink=BI&amp;c=site&amp;pid=Business%20Insider&amp;af_click_lookback=7d&amp;af_channel=Business%20Insider&amp;af_adset=article&amp;af_force_deeplink=true">blockchain</a> technology, clubs — Juventus, AC Milan, Manchester United, and more — have found a convenient way to monetise their brand and fan following, ultimately creating an entire economy around it. The cryptocurrency provides more channels of engagement for fans and helps bridge the distance in a <a href="https://www.businessinsider.in/cryptocurrency/news/manchester-city-psg-barcelona-ac-milan-and-other-football-clubs-are-launching-crypto-tokens-to-rein-in-more-revenue/articleshow/83574813.cms">pandemic-hit world.</a> <h2 style="line-height:1.38;margin-top:18pt;margin-bottom:6pt;"><cmsannotation type="cmsannotation" annotationid="A virtual economy that’s entirely based on the club" comment="subhead" text="A virtual economy that’s entirely based on the club">A virtual economy that’s entirely based on the club</cmsannotation></h2>$PSG <a href="https://coinmarketcap.com/currencies/paris-saint-germain-fan-token/">surged</a> more than 100% between August 4 and August 10, from $22.49 per token to a peak of $49.9. Messi’s exit from FC Barcelona was announced on August 7, followed by news of PSG transfer on August 10. Coincidentally, rival football club FC Barcelona's token, $BAR, is also floated on Socios and saw minimal growth in its value as fans weren’t too excited about the legend’s exit. These tokens can provide holders certain voting rights and participation in essential club decisions, access to rewards, merchandise, and experiences related to the club. $PSG’s market cap stands at more than $110 million today. $PSG has a <a href="https://research.binance.com/en/projects/paris-saint-germain-fan-token">total token supply</a> of 20,000,000, of which about 1,288,396 have been distributed to fans via Token Offering. The remaining tokens are held by PSG, which can be earned by participating in the community. Messi's adoption of the cryptocurrency could have a lasting positive impact on the token, indirectly propelling the world of non-fungible tokens (NFTs). <cmsannotation type="cmsannotation" annotationid="Other athletes are also lending cryptocurrencies an air of legitimacy" comment="subhead" text="Other athletes are also lending cryptocurrencies an air of legitimacy">Other athletes are also lending cryptocurrencies an air of legitimacy</cmsannotation> A host of athletes have signed up this year to get compensated in cryptocurrency. And, the trend is seen globally across sports such as Formula One, NFL, Nascar, and more. A few popular athletes who’ve already joined the party are Russell Okung, <a href="https://www.businessinsider.in/cryptocurrency/news/cryptocurrency-storm-has-reached-nascar-and-formula-one/articleshow/83638149.cms">Landon Cassill</a>, Caroline Wozniacki, and more. Ethereum is the most widely-used blockchain for <a href="https://markets.businessinsider.com/news/currencies/nft-sales-soaring-crypto-market-growth-rarible-alex-salnikov-2021-8">NFTs</a> due to its unique ownership ledger and smart contracting system. The rewards and collectables released by the club shall be floated as NFTs, making them easily tradeable. The fan tokens' price moves can have little connection to on-field performance or results. Messi became the most desired free agent in football history after La Liga rejected his attempt to stay at Barcelona last week. It cited his salary would not comply with financial regulations. The club is confident that it'll be able to generate more revenue than ever and change its fortunes with a star-studded team. <a href="https://forum.businessinsider.in/">For a more in-depth discussion, come on over to Business Insider Cryptosphere</a> — a forum where users can deep dive into all things crypto, engage in interesting discussions and stay ahead of the curve. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/cryptocurrency/news/ethreums-update-has-boosted-ethers-price-but-the-cryptocurrencys-main-problem-is-yet-to-be-solved/articleshow/85269874.cms">London Hard Fork is affecting Ether’s prices already, but gas fees stabilisation will take longer</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/cryptocurrency/news/messis-impending-arrival-drives-the-value-of-psgs-crypto-token/articleshow/85175455.cms">Messi may or may not be going to PSG, but the French club is already seeing gains from the 'potential' signing</a>

Messi’s move to PSG includes getting partly paid in the club’s cryptocurrency — the value of which has tripled since last week

<ul class="summary-list"><li><keyword id="3071" type="SPORT" weightage="60" keywordseo="Soccer">Soccer</keyword> superstar <keyword id="704" type="PERSON" weightage="60" keywordseo="Lionel-Messi">Lionel Messi</keyword> will be paid partly in <keyword id="2721952" type="PERSON" weightage="60" keywordseo="crypto">crypto</keyword> fan <keyword id="1081725" type="PERSON" weightage="60" keywordseo="tokens">tokens</keyword> by his new team Paris St-Germain, Reuters reported Thursday.</li><li id="recirc">The Argentine player's transfer package for joining the French club includes up to an estimated $30 million a season.</li><li>Paris St Germain has its own fan token, <keyword id="195189" type="ORGANIZATION" weightage="60" keywordseo="PSG">PSG</keyword>, in partnership with Socios, a growing <keyword id="64" type="SPORT" weightage="60" keywordseo="Football">football</keyword> token issuer.</li></ul>Soccer superstar Lionel Messi's financial package for joining Paris St Germain will include payment in crypto fan tokens, a source close to the matter told Reuters on Thursday.The French football team has its own PSG tokens, created in partnership with <a href="https://www.socios.com/faqsocios/">Socios</a>, a growing issuer of sport club crypto tokens.Messi <a href="https://www.businessinsider.in/sports/news/soccer-goat-lionel-messi-has-officially-joined-paris-saint-germain-in-arguably-the-sports-biggest-signing-ever/articleshow/85226854.cms">joined Paris St Germain</a> on Tuesday, under a two-year deal estimated to be worth up to $35 million a season, believed to be one of the biggest soccer signings ever. The Argentine, one of the greatest soccer players of all time, left Barcelona in a shock move after the team was unable to renew his contract due to financial constraints. He played professionally for the Spanish club for more than 20 years, after joining aged 13.The PSG token currently has a market cap of about $50.7 million, after falling 14.16% in the last 24 hours, according to <a href="https://coinmarketcap.com/currencies/paris-saint-germain-fan-token/">Coinmarketcap.</a>. Its price has dropped 7.91% to $40.74.Socios' tokens enable a sports team's supporters to vote on specific club decisions, as well as providing rewards and experiences. They are part of the emerging <a href="https://markets.businessinsider.com/news/currencies/realvisions-raoul-pal-says-social-tokens-are-next-big-crypto-thing-2021-7">community </a>token movement that is establishing another way for football clubs, stars and influencers to make profit. Paris St Germain did not respond to a request by Insider for comment.

Soccer superstar Lionel Messi will be paid partly in crypto fan tokens by his new club Paris St Germain

<ul><li><keyword id="11457891" type="UNKNOWN" weightage="20" keywordseo="crypto-tokens">Crypto tokens</keyword> from <keyword id="104128" type="PERSON" weightage="20" keywordseo="Football-clubs">football clubs</keyword> allow fans to have a say in various day-to-day affairs of the club.</li><li>But fan tokens from football clubs are also trading on some exchanges.</li><li>Clubs like <keyword id="6355518" type="ORGANIZATION" weightage="20" keywordseo="barcelona">Barcelona</keyword>, AC Mila, <keyword id="39498" type="CITY" weightage="20" keywordseo="Manchester-City">Manchester City</keyword> and more have launched such tokens.</li></ul>The <keyword id="6357017" type="DEFINITION" weightage="20" keywordseo="cryptocurrency">cryptocurrency</keyword> industry is getting support from an unlikely arena. A number of football clubs worldwide have started launching their own fan tokens in recent months, making efforts to augment their incomes amid pandemic-driven lockdowns. Amongst the biggest names to have launched their own tokens are England’s <a href="https://www.sporttechie.com/mlb-to-eject-and-suspend-pitchers-caught-using-sticky-baseballs/">Manchester City</a>, French Paris Saint-Germain (<keyword id="195189" type="ORGANIZATION" weightage="20" keywordseo="PSG">PSG</keyword>), Spanish Barcelona, and Italy’s <keyword id="3167" type="COMPANY" weightage="20" keywordseo="AC-Milan">AC Milan</keyword>, which are some of the richest football clubs in the world. Further, the Spanish national team has also said that it plans to launch a similar <a href="https://wazirx.com/signup?invite=2kpah6gr&amp;utm_source=business-insider&amp;utm_medium=referral&amp;utm_campaign=microsite">crypto</a> scheme. South American Argentina too has jumped on the bandwagon. Both Spain and Argentina are currently competing in the Euro 2020 and Copa America championships. The two continent-level championships had been cancelled last year, following pandemic-driven lockdowns worldwide. What are fan tokens? Fan tokens are slightly different from traditional <a href="https://wazirx.com/signup?invite=2kpah6gr&amp;utm_source=business-insider&amp;utm_medium=referral&amp;utm_campaign=microsite">cryptocurrencies</a>, like Bitcoin or Ethereum. While fan tokens do trade on various exchanges, they also allow fans to take part in a club’s decision making process, take part in various promotional campaigns, games, votes and more. Simply put, it makes fans a stakeholder in the club’s big decisions. One of the top promoters of such coins is tokenized sports and entertainment exchange Chiliz, which has struck no less than 24 deals with sports teams. “Fan Token owners can access benefits including voting rights in club polls, VIP rewards, ‘super-fan’ recognition, club &amp; sponsor promotions, games and chat forums,” Chiliz wrote in a <a href="https://medium.com/chiliz/ac-milan-to-join-sports-crypto-movement-with-launch-of-acm-fan-token-698108ae5608">post</a> on Medium. The company uses its rewards platform, Socios.com, to provide access to these special rewards programmes and other promotional campaigns. AC Milan, Manchester City, Barcelona, PSG and Juventus have all signed with the club. City is also partnering with a digital entertainment company called Animoca, to create blockchain-based games. According to a <a href="http://reuters.com/article/us-crypto-currency-fan-tokens/soccer-clubs-embrace-cryptocurrency-but-fans-are-divided-idUSKCN2DR156">report</a> by Reuters, the total market value of 21 publicly-traded tokens issued by Chiliz was around $260 million as of June 13. The exchange <a href="https://coinmarketcap.com/currencies/chiliz/">showed</a> the Barcelona token trading at around $50 right now, while Manchester City and PSG’s tokens were trading at $38 and $48, respectively, at 6pm Indian Standard Time (IST) on June 16. Football clubs are trying to made up for lost revenue during the pandemic Football clubs have been forced to take such steps as revenues from regular means fell due to the pandemic. The opening match of the Euro 2020 title between England and Croatia saw only 22,500 fans in the country’s Wembley stadium, which has a total capacity of 90,000. Football clubs also had to keep their doors shut for most of the year, and have seen low occupancy of seats even after live games returned. It’s unclear whether the trend will hold as well. Not all fans are happy with the idea, as noted by various reports. “Why should you have to pay to have any sort of say in the club?” Sue Watson, chair of the West Ham United Independent Supporters’ Association told Reuters. Malcolm Clarke, who chairs the Football Supporters’ Association for England and Wales, <a href="https://cointelegraph.com/news/crypto-fan-tokens-a-mixed-bag-for-game-deprived-soccer-fans">told</a> Cointelegraph that the clubs are “trying to squeeze extra money” from the fans. SEE ALSO: <a href="https://www.businessinsider.in/tech/apps/news/twitter-may-now-be-directly-responsible-for-every-single-tweet-in-india/articleshow/83565645.cms">Twitter may now be directly responsible for every single tweet in India</a> <a href="https://www.businessinsider.in/policy/news/china-will-not-buy-iron-copper-aluminum-zinc-and-some-other-commodities-from-foreign-countries/articleshow/83565216.cms">China has decided to take global commodity bulls by their horns ⁠— to protect the profit margins of its small businesses</a>

Manchester City, PSG, Barcelona, AC Milan and other football clubs are launching crypto tokens to rein in more revenue

<ul><li><keyword id="195189" type="ORGANIZATION" weightage="20" keywordseo="PSG">PSG</keyword> has become a frontrunner to become Lionel <keyword id="6355806" type="PERSON" weightage="20" keywordseo="messi">Messi</keyword>’s new home.</li><li>The club’s crypto token has appreciated by over 100% in less than a week.</li><li>The rise in the token’s price shows that fans are excited about the footballer’s arrival.</li></ul>Star footballer Lionel Messi may not have made up his mind about which football club he’s going to join after over two decades with Barcelona, but the alleged front runner is France's Paris Saint Germain (PSG). Even though there is no confirmation on the cards yet, PSG fans are using <a href="https://wazirx.com/signup?invite=2kpah6gr&amp;utm_source=business-insider&amp;utm_medium=referral&amp;utm_campaign=microsite&amp;is_retargeting=false&amp;shortlink=BI&amp;c=site&amp;pid=Business%20Insider&amp;af_click_lookback=7d&amp;af_channel=Business%20Insider&amp;af_adset=article&amp;af_force_deeplink=true">cryptocurrencies</a> to show that they're on board. The PSG fan token, also called PSG, soared by over 100% after reports of possibly signing the six-time Ballon d'Or winner made the headlines. <cmsannotation type="cmsannotation" annotationid="Barcelona's loss is PSG' gain" comment="subhead" text="Barcelona's loss is PSG' gain">Barcelona's loss is PSG' gain</cmsannotation> Barcelona’s financial mess, which is keeping Messi from staying on despite agreeing to a 50% wage cut, is PSG's gain, even if they don't sign him at the end of the day. The club’s token started rising despite Messi confirming that no deals have been signed at the moment. “Paris Saint-Germain is a possibility, yes. At the moment nothing is confirmed, I received a lot of calls after the Barcelona statement. We’re talking about it,” the Argentine footballer said during his farewell press conference yesterday. According to the Chiliz <a href="https://www.chiliz.net/en-us/exchange/PSG/CHZ">exchange</a>, the PSG fan token jumped from $21.95 to $44.97 over the past four days, hitting a three-month high. And, it's continuing to rise. The token was priced at over $50 at around 1:00 pm Indian Standard Time (IST) on August 9. <div type="twitter" handle="alex_dreyfus" handlename="Alexandre Dreyfus" image="http://pbs.twimg.com/profile_images/1148087245401985024/vz_qYx-g_normal.jpg" favoritecount="364" retweetcount="39" status="Fascinating. The @PSG_inside token up 40% following the rumor of Lionel Messi joining the club. Fan Tokens represen… https://t.co/bKIa8RWcsD" createdat="1628316012000" id="1423886673776103424"></div> <cmsannotation type="cmsannotation" annotationid="Crypto to represent fan sentiment" comment="subhead" text="Crypto to represent fan sentiment">Crypto to represent fan sentiment</cmsannotation> The rise in PSG’s fan token is an interesting case study in how cryptocurrencies and the blockchain can play a role in spots. Fan tokens are like <a href="https://wazirx.com/signup?invite=2kpah6gr&amp;utm_source=business-insider&amp;utm_medium=referral&amp;utm_campaign=microsite&amp;is_retargeting=false&amp;shortlink=BI&amp;c=site&amp;pid=Business%20Insider&amp;af_click_lookback=7d&amp;af_channel=Business%20Insider&amp;af_adset=article&amp;af_force_deeplink=true">Bitcoin</a> or Ethereum, in the sense that they also trade on exchanges, but their purpose is to allow clubs to interact with fans and involve them in integral decisions. Billion-dollar clubs like Manchester United, AC Milan, Messi’s current club Barcelona and more have <a href="https://www.businessinsider.in/cryptocurrency/news/manchester-city-psg-barcelona-ac-milan-and-other-football-clubs-are-launching-crypto-tokens-to-rein-in-more-revenue/articleshow/83574813.cms">joined the crypto bandwagon</a> by launching their tokens. Fans could use these to vote on important decisions, buy collectibles, and more. The fact that PSG’s token has been rising since the club became a frontrunner to become Messi’s next home is a sign that its fans are looking forward to Messi’s arrival. The club's fans had gathered at the Le Bourget airport on August 8, expecting Messi to arrive in Paris. The footballer is expected to land in the city today. The Argentine, who is often considered to be the best footballer in the world, is also a free agent right now, meaning PSG could escape the huge transfer fees attached to such players. Since clubs signing big players also has an impact on betting odds, their fan tokens could also help fantasy sports players and those who bet on football make more informed decisions. <cmsannotation type="cmsannotation" annotationid="Don't buy a PSG jersey just yet" comment="subhead" text="Don't buy a PSG jersey just yet">Don't buy a PSG jersey just yet</cmsannotation> PSG has a history of signing big players like Messi during the later stages of their careers too. Swedish footballer Zlatan Ibrahimovic and Brazilian legend Ronaldinho also played for the club before retiring. However, it's also possible that this is Barcelona's last-ditch effort to call the Spanish league, La Liga's bluff. The loss of Messi may assuage Barcelona's massive debt but it could also worsen La Liga's already dwindling revenues. <a href="https://forum.businessinsider.in/">For a more in-depth discussion, come on over to Business Insider Cryptosphere</a> — a forum where users can deep dive into all things crypto, engage in interesting discussions and stay ahead of the curve. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/cryptocurrency/news/indians-can-buy-pizza-and-ice-cream-with-bitcoin-now/articleshow/85204778.cms">India’s oldest crypto exchange is now allowing users to buy pizza, ice cream and coffee using Bitcoin</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/cryptocurrency/news/crypto-firm-mudrex-which-offers-mutual-fund-like-crypto-investment-tools-raises-2-5-million-in-a-seed-round/articleshow/85205115.cms">This Indian crypto company just raised $2.5 million to launch crypto mutual funds and ETFs</a>

Messi may or may not be going to PSG, but the French club is already seeing gains from the 'potential' signing

<ul class="summary-list"><li><keyword id="52458" type="ORGANIZATION" weightage="60" keywordseo="Premier-League">Premier League</keyword> team <keyword id="2885445" type="PERSON" weightage="60" keywordseo="Watford-FC">Watford FC</keyword> will feature <keyword id="1985091" type="PERSON" weightage="60" keywordseo="dogecoin">dogecoin</keyword> as its sleeve sponsor, according to a report.</li><li>The Athletic said the deal, part of a sponsorship with Stake.com, would be worth just shy of $1 million.</li><li><keyword id="2721952" type="PERSON" weightage="60" keywordseo="crypto">Crypto</keyword> has boomed this year and is edging its way into the world of <keyword id="6356028" type="UNKNOWN" weightage="100" keywordseo="sports">sports</keyword> sponsorships.</li></ul><a href="https://markets.businessinsider.com/currencies/doge-usd">Dogecoin</a> may not be heading <a href="https://markets.businessinsider.com/news/stocks/reddit-wall-street-bets-lingo-guide-glossary-yolo-diamond-hands-2021-5">to the moon</a> but it's heading to the Premier League.Players for Watford FC, which was promoted to the world's richest <keyword id="3071" type="SPORT" weightage="60" keywordseo="Soccer">soccer</keyword> league this year, will wear a dogecoin logo on their sleeves for the 2021/22 season, <a href="https://theathletic.com/2759960/2021/08/14/exclusive-dogecoin-watford-sleeve-sponsor-premier-league/">The Athletic reported</a> on Saturday.The initiative is part of a sponsorship deal with gambling company Stake.com. It will be worth just shy of $1 million to the team, according to The Athletic, a sports <keyword id="6355005" type="UNKNOWN" weightage="60" keywordseo="news">news</keyword> website.Watford FC did not respond to Insider's requests for comment on Sunday.Watford, which is based just north of London, is no stranger to the crypto world. It <a href="https://cointelegraph.com/news/premier-leagues-watford-fc-puts-bitcoin-logo-on-kit-accepts-btc">sported a bitcoin logo</a> on its shirts as part of a sponsorship deal with Sportsbet.io for the 2019/20 Premier League season, which saw the side get relegated.<keyword id="2420795" type="PERSON" weightage="60" keywordseo="cryptocurrencies">Cryptocurrencies</keyword> <a href="https://markets.businessinsider.com/news/currencies/cryptocurrency-explained-what-are-stablecoins-cbdcs-bitcoin-tether-ethereum-2021-7">are digital currencies</a> that aren't controlled by a centralized authority, such as a commercial or central bank. Instead, they are secured using complex cryptographic technology.Crypto has boomed in 2021, with the entire value of the market now standing at around $1.95 trillion, according to <a href="https://coinmarketcap.com/">Coinmarketcap</a>. Yet regulators have repeatedly warned that cryptocurrencies are highly risky.Read more: <a href="https://www.businessinsider.com/crypto-investing-how-a-genzer-uses-reddit-to-trade-ether-and-bitcoin-2021-8">A 20-year-old crypto market-maker who skipped college breaks down his Reddit-inspired approach to trading - and outlines why he sees ether displacing bitcoin as the 'king cryptocurrency'</a>Dogecoin was <a href="https://www.businessinsider.com/what-is-dogecoin-2013-12">started as a joke</a> in 2013 and uses the image of the meme Shiba Inu dog known as <keyword id="1990795" type="PERSON" weightage="60" keywordseo="doge">Doge</keyword>. But it has since captured the imagination of many crypto fans and has garnered the support of celebrities - most notably Tesla boss Elon Musk.The meme cryptocurrency has risen 8,185% over the last year, according to <a href="https://www.coingecko.com/en/coins/dogecoin">Coingecko</a>. Fans like to say it's heading to the moon - but the highly volatile token is down 60% since an all-time high of $0.732 reached in May.Sports and crypto tie-ups are becoming more common as companies reap the rewards of the crypto boom.The Aston Martin Formula 1 team is sponsored <a href="https://www.businessinsider.com/cryptocom-sponsors-aston-martin-f1-formula-one-cryptocurrencies-bitcoin-2021-3">by exchange Crypto.com,</a> and soccer star Lionel Messi's new contract with Paris Saint Germain <a href="https://markets.businessinsider.com/news/currencies/messi-soccer-football-psg-paid-crypto-paris-transfer-package-payment-2021-8">includes some PSG "fan tokens"</a>.The Premier League is a hot target for sponsors. It's the most lucrative soccer league in the world, with 5.86 billion euros of revenue in 2019 - around $6.92 billion at today's exchange rates - according to <a href="https://editorial.uefa.com/resources/0269-12520e35613a-56ad9decabd8-1000/uefa_european_club_footballing_landscape_-_may_2021.pdf">UEFA</a>.

A Premier League soccer team will sport the dogecoin logo on its jerseys as the meme token hits the soccer world, report says

<ul><li>The Ethereum-based cryptocurrency Ether’s prices have improved substantially, but gas fees — the amount charged to conduct a transaction — will take longer to stabilise.</li><li>Ethereum’s average gas fee was pegged at 41 Gwei at 1:45 pm IST on August 12.</li><li>The network has burned over 31,000 ETH in the seven days following the <keyword id="6354968" type="LOCATION" weightage="20" keywordseo="london">London</keyword> Hard Fork update.</li></ul>Ethereum’s London Hard Fork update, which went live on August 5, is said to be the biggest change to the world’s second most valuable cryptocurrency so far. The update is expected to reduce gas fees — or transaction fees — on the <a href="https://wazirx.com/signup?invite=2kpah6gr&amp;utm_source=business-insider&amp;utm_medium=referral&amp;utm_campaign=microsite&amp;is_retargeting=false&amp;shortlink=BI&amp;c=site&amp;pid=Business%20Insider&amp;af_click_lookback=7d&amp;af_channel=Business%20Insider&amp;af_adset=article&amp;af_force_deeplink=true">Ethereum</a> network, a problem that has plagued the platform since its inception. It does this by burning most of the gas fees involved in transactions and hence taking them out of the active circulation. The computation required for authenticating Ethereum transactions is called gas, and the fee required for these transactions is called gas fees. Burning gas fees also limit the supply of Ether, the cryptocurrency that facilitates the Ethereum network, making the available tokens more valuable. According to Etherchain’s burn <a href="https://etherchain.org/burn">tracker</a> and <a href="https://ultrasound.money/">ultrasound.money</a>, over 31,000 Ether tokens have already been burned, at a rate of 2.51 ETH per minute. Gwei is a smaller denomination of currency on the Ethereum network, which is used to determine the gas price. And, as of 12 August, at 1:08 pm Indian Standard Time (IST), Ether’s average gas fees was pegged at 33 Gwei, according to Etherscan’s tracker. This is pretty much in the normal range that you would see before the update. <cmsannotation type="cmsannotation" annotationid="Deflationary effect on Ether" comment="subhead" text="Deflationary effect on Ether">Deflationary effect on Ether</cmsannotation> A report by Coindesk two days after the update noted that 5,000 ETH had been burned at the time. A week later, data shows that the number has grown by over six times. Burning these tokens was expected to create a deflationary effect on Ether, driving its price upwards — and, that’s exactly what seems to be happening. Data from Coinmarketcap <a href="https://coinmarketcap.com/currencies/ethereum/historical-data/">shows</a> that Ether’s price rose from around $2,700 on August 4 to over $3,100 today. “A spike in the Ethereum transaction fee burn rate has resulted in at least two hours when the supply was deflationary. The network has come under heavy load over the past couple of days, which has resulted in a lot more gas being burnt,” Cointelegraph <a href="https://cointelegraph.com/news/ethereum-supply-flips-briefly-into-deflation-as-gas-fees-spike">reported</a> yesterday. <cmsannotation type="cmsannotation" annotationid="Gas fees yet to fall substantially" comment="subhead" text="Gas fees yet to fall substantially">Gas fees yet to fall substantially</cmsannotation> That said, the gas fees haven’t really lowered just yet. And some experts have said that it may not happen anytime soon. “It’s not that easy for the average user to predict what the fee will be for the next one or two minutes,” Anonymous Ethereum user Face Shaver <a href="https://www.coindesk.com/ethereum-burns-5000-coins-in-2-days">told</a> Coindesk. Shaver explained that since the fee is as volatile as the price of <a href="https://wazirx.com/signup?invite=2kpah6gr&amp;utm_source=business-insider&amp;utm_medium=referral&amp;utm_campaign=microsite&amp;is_retargeting=false&amp;shortlink=BI&amp;c=site&amp;pid=Business%20Insider&amp;af_click_lookback=7d&amp;af_channel=Business%20Insider&amp;af_adset=article&amp;af_force_deeplink=true">Ether</a> itself, it’s difficult to predict what fee you will encounter when your transaction goes through. For instance, the average gas fee had gone up to 41 Gwei at 1:45 pm IST, while it dropped again to 39 gwei at 1:48 pm IST, while writing this story. “If you are [trying] to get in, either in this block or the next block, the most [fee] volatility you face is ⅛ of the current base fee, but if you think of the average user as someone who is price sensitive, and so is willing to wait one, or even something like three minutes for their transaction to go through … then you have to consider what happens to the fee in next three minutes,” Shaver said. To be fair, no one expected the gas fees to stabilise overnight. “The London Fork is going for the proof-of-stake model, which will ultimately bring down the gas fees on Ethereum. Overall, for the ecosystem, it will be good news for the ecosystem of app developers, (people selling) NFTs and more,” Toshendra Sharma, founder and chief executive of Indian NFT platform NFTically, <a href="https://www.livemint.com/market/cryptocurrency/ethereums-london-hard-fork-to-help-india-s-nft-users-blockchain-app-builders-11628172486786.html">told</a> Mint on August 5. “The cost will probably go down to about one-tenth of the current fees," said Anuj Kumar Kodam, founder of another Indian NFT platform called Wall.app, told the publication. <a href="https://forum.businessinsider.in/">For a more in-depth discussion, come on over to Business Insider Cryptosphere</a> — a forum where users can deep dive into all things crypto, engage in interesting discussions and stay ahead of the curve. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/cryptocurrency/news/messis-impending-arrival-drives-the-value-of-psgs-crypto-token/articleshow/85175455.cms">Messi may or may not be going to PSG, but the French club is already seeing gains from the 'potential' signing</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/cryptocurrency/news/crypto-firm-mudrex-which-offers-mutual-fund-like-crypto-investment-tools-raises-2-5-million-in-a-seed-round/articleshow/85205115.cms">This Indian crypto company just raised $2.5 million to launch crypto mutual funds and ETFs</a>

London Hard Fork is affecting Ether’s prices already, but gas fees stabilisation will take longer

<ul><li>Messi had also received part of his welcome package at his new club in cryptocurrency.</li><li>Messi’s NFTs are being minted on <keyword id="8921397" type="General" weightage="20" keywordseo="ethernity" source="Orion">Ethernity</keyword>, by artist BossLogic.</li><li>BossLogic has also worked with Hollywood studios for NFTs around their movies.</li></ul>Argentine footballer <keyword id="704" type="General" weightage="20" keywordseo="lionel-messi" source="Orion">Lionel Messi</keyword>, who ended his 20 plus year stint at Spanish football club Barcelona recently, has launched his own <a href="https://wazirx.com/signup?invite=2kpah6gr&amp;utm_source=business-insider&amp;utm_medium=referral&amp;utm_campaign=microsite&amp;is_retargeting=false&amp;shortlink=BI&amp;c=site&amp;pid=Business%20Insider&amp;af_click_lookback=7d&amp;af_channel=Business%20Insider&amp;af_adset=article&amp;af_force_deeplink=true">NFT</a> collection. The footballer has partnered with Australia-based digital artist BossLogic for the non-fungible token that will include special images of the footballer, who is often regarded as the best in the world. While the NFTs officially drop tomorrow, the artist had announced the association on August 5 via an Instagram post. The <a href="https://www.instagram.com/bosslogic/?utm_source=ig_embed&amp;ig_rid=49632f1f-c639-4340-91f6-d61cc9e5ffce">post</a> included a digital image of Messi, along with the caption, “Been in the works for awhile, beyond honoured to work with @ethernity and with the legend @leomessi on his first official drop!” Which also confirmed that the NFTs, titled the <keyword id="11901077" type="General" weightage="20" keywordseo="messiverse" source="Orion">Messiverse</keyword>, will be auctioned via the Ethernity platform. The platform is accepting registrations for the auction right now. <div type="INSTAGRAMURL" thumbUrl="https://scontent.cdninstagram.com/v/t51.2885-15/sh0.08/e35/p640x640/238942781_298745935384487_6038795131371866834_n.jpg?_nc_ht=scontent.cdninstagram.com&amp;_nc_cat=111&amp;_nc_ohc=HFLDEBbO43AAX9X6rId&amp;edm=AMO9-JQAAAAA&amp;ccb=7-4&amp;oh=e9165afe9f67de93d6c57b1efa57a393&amp;oe=612156F0&amp;_nc_sid=b9f2ee" caption="Caption not available." user="bosslogic" cmsId="1629442366327"><url><![CDATA[https://www.instagram.com/p/CSwsexppA-E/?utm_source=ig_web_copy_link]]></url><permalink><![CDATA[https://www.instagram.com/p/CSwsexppA-E/?utm_source=ig_embed&amp;utm_campaign=loading]]></permalink><payload><![CDATA[]]></payload></div> The images in question are of Lionel Messi, portrayed as a superhero, a Greek hero and more, in his new number 30 PSG jersey. The pieces are titled Man from the Future, Worth the Weight, The King Piece and more. BossLogic is no stranger to NFTs. The artist has worked with Marvel Studios in the past and had also launched the <a href="https://decrypt.co/63544/godzilla-vs-kong-nft-first-hollywood-bosslogic">Godzilla vs Kong NFT</a> in April this year, which was billed as the first <keyword id="4668945" type="General" weightage="20" keywordseo="nft" source="Orion">NFT</keyword> ever to drop alongside a major motion picture. Further, Messi himself is no stranger to NFTs and <a href="https://wazirx.com/signup?invite=2kpah6gr&amp;utm_source=business-insider&amp;utm_medium=referral&amp;utm_campaign=microsite&amp;is_retargeting=false&amp;shortlink=BI&amp;c=site&amp;pid=Business%20Insider&amp;af_click_lookback=7d&amp;af_channel=Business%20Insider&amp;af_adset=article&amp;af_force_deeplink=true">cryptocurrencies</a> either. The football star received his new club’s fan token as part of his welcome package to Paris-Saint Germain, the French club where Messi is expected to play out the rest of his career. The club had said that a “significant” amount of fan tokens were given to Messi, though the exact amount wasn’t disclosed. The value of the PSG fan token had also swelled ahead of Messi’s arrival at the club. Messi’s NFT drop is yet another instance of cryptocurrencies making in-roads into the sports ecosystem. While PSG is one of the leading clubs to have launched its own tokens, other large football clubs like Manchester United, Arsenal and many more have done so too. On the other hand, Indian platform Rario had <a href="https://www.businessinsider.in/cryptocurrency/news/cricket-is-jumping-on-the-nft-bandwagon-heres-how-fans-can-splurge-on-digital-collectibles-in-the-sporting-world/slidelist/85302503.cms">announced</a> that an NFT-platform meant specifically for cricket on August 15. <a href="https://forum.businessinsider.in/">For a more in-depth discussion, come on over to Business Insider Cryptosphere</a> — a forum where users can deep dive into all things crypto, engage in interesting discussions and stay ahead of the curve. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/cryptocurrency/news/coinbase-is-looking-to-expand-and-has-a-4-billion-war-chest-to-hedge-against-a-possible-crypto-winter/articleshow/85453936.cms">Coinbase is looking to expand and has a $4 billion war chest to hedge against a possible ‘crypto winter’</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/cryptocurrency/news/the-poly-network-hacker-behind-the-biggest-heist-in-crypto-is-now-refusing-to-return-the-remaining-funds/articleshow/85452300.cms">The hacker behind the biggest heist in crypto is now refusing to return the remaining funds</a>

Lionel Messi’s NFT crypto art collection ‘Messiverse’ is dropping on Ethernity tomorrow

<ul><li>While El Salvador still evaluates paying salaries via Bitcoin, <keyword id="95021" type="ORGANIZATION" weightage="20" keywordseo="NASCAR">NASCAR</keyword> racing driver Landon Cassill has taken the plunge.</li><li>It isn't surprising to see Cassill make the first move, as he's always been a crypto enthusiast.</li><li>Even <keyword id="42857" type="SPORT" weightage="20" keywordseo="Formula-One">Formula One</keyword> is taking a step forward with McLaren Racing unveiling its plans to build a non-fungible token (NFT) platform on the Tezos blockchain.</li></ul>Cryptocurrencies are undergoing a process called normalisation — it means that methods that were once rare are now becoming the norm. After <a href="https://www.businessinsider.in/cryptocurrency/news/manchester-city-psg-barcelona-ac-milan-and-other-football-clubs-are-launching-crypto-tokens-to-rein-in-more-revenue/articleshow/83574813.cms">football</a> and wrestling jumping onto the bandwagon, racing bigwigs NASCAR and <a href="https://www.mclaren.com/racing/partners/tezos/mclaren-racing-announces-new-multi-year-technical-partnership-with-tezos/">Formula One</a> are taking the plunge as well. While El Salvador — the first country to accept Bitcoin as legal tender — is still evaluating whether or not it should dole out salaries in the form of <keyword id="6357017" type="DEFINITION" weightage="20" keywordseo="cryptocurrency">cryptocurrency</keyword>, NASCAR racing driver Landon Cassill has signed an agreement with <a href="https://wazirx.com/signup?invite=2kpah6gr&amp;utm_source=business-insider&amp;utm_medium=referral&amp;utm_campaign=microsite">cryptocurrency</a> exchange Voyager to receive a complete cryptocurrency-backed compensation package. This means that he will be paid through digital assets like Bitcoin and Litecoin only. While the racer didn't reveal the amount, he did disclose that Voyager was paying the ‘market rate’ despite an unorthodox payment method. Cassilll’s sponsorship deal includes 19 races, with the first one beginning at Nashville Superspeedway. Meanwhile, Formula One is taking a step forward with McLaren Racing <a href="https://www.mclaren.com/racing/partners/tezos/mclaren-racing-announces-new-multi-year-technical-partnership-with-tezos/">unveiling</a> its plans to build a non-fungible token (NFT) platform on the Tezos blockchain. The platform will list NFTs illustrating McLaren Racing's history, heritage, and famous drivers. It includes a wide variety of digital assets or media files like art, music, digital trading cards, memes, tweets, and much more. An <a href="https://www.businessinsider.in/tech/news/what-you-need-to-know-about-nfts-the-collectible-digital-tokens-that-are-selling-for-up-to-millions-online/articleshow/81199814.cms">NFT</a> provides provable ownership and scarcity of an asset, indirectly adding value to it. Landon Cassill has been a long time supporter of cryptocurrencies It isn't surprising to see Cassill make the first move, as he's always been a crypto enthusiast. His Twitter <a href="https://twitter.com/lefty_designs/status/1405626794699628557">feed</a> is filled with crypto news, and he has previously spoken about mining Bitcoins in his basement. In addition, Cassill has long been an <a href="https://www.bloomberg.com/press-releases/2021-06-17/voyager-digital-sponsors-first-nascar-driver-and-race-car-paid-fully-in-crypto">evangelist</a> of the Litecoin Foundation and is a close friend of the cryptocurrency's creator, Charlie Lee. "Landon has been a strong supporter of Litecoin and <a href="https://wazirx.com/signup?invite=2kpah6gr&amp;utm_source=business-insider&amp;utm_medium=referral&amp;utm_campaign=microsite">cryptocurrencies</a> for a number of years, and this landmark deal shows the growing reach of the Litecoin community into the professional sports world and, eventually, beyond," Lee said in a statement. Cassill said that he might use the crypto in various ways and is unsure if he will hold, use or sell. Tezos pulls in its second Formula One team Tezos is an open-source <a href="https://wazirx.com/signup?invite=2kpah6gr&amp;utm_source=business-insider&amp;utm_medium=referral&amp;utm_campaign=microsite">blockchain</a> for assets and applications that are continuously evolving with new upgrades. It's based on the proof of space concept, unlike Bitcoin's proof of work model, which requires a tremendous amount of energy. Before McLaren came into the picture, Redbull's Formula One team also teamed up with the blockchain to leverage NFTs around three weeks ago. Moreover, Formula One and Animoca have a blockchain game called F1 Delta Time. Last year, the game developer started auctioning NFTs for official team cars as collectables. Racing is only the most recent sport to dive into world of cryptocurrency While Bitcoin has been around for almost a decade, it just recently gained <a href="https://www.businessinsider.in/cryptocurrency/news/bitcoin-rises-back-above-35000-as-el-salvador-declares-it-legal-tender-and-inflation-concerns-persist/articleshow/83373995.cms">acceptance</a> as legal tender in El Salvador. Not long ago, the fever reached Wall Street, and we're now seeing cryptos being bundled with Exchange Traded Fund <a href="https://www.businessinsider.in/stock-market/news/the-first-bitcoin-etf-crosses-1-billion-in-assets-under-management-just-one-month-after-launch/articleshow/81592933.cms">(ETFs</a>). Similarly, the sensation can now be felt in sports, with more and more individuals and brands getting on board. Football <a href="https://www.businessinsider.in/cryptocurrency/news/manchester-city-psg-barcelona-ac-milan-and-other-football-clubs-are-launching-crypto-tokens-to-rein-in-more-revenue/articleshow/83574813.cms">teams like</a> Manchester City, PSG, Barcelona, and AC Milan have launched their own tokens, and they have a unique use case. Fans can leverage these tokens to participate in a club's decision-making process, promotional campaigns, games, votes, and more. Likewise, AEW star MJF became the first pro wrestler to release his own cryptocurrency. SEE ALSO: <a href="https://www.businessinsider.in/cryptocurrency/news/el-salvadors-bitcoin-experiment-is-gaining-momentum-even-if-the-world-bank-doesnt-want-to-lend-its-support/slidelist/83634654.cms">Here’s how El Salvador’s Bitcoin experiment is playing out so far — the good, the bad and the ugly</a> <a href="https://www.businessinsider.in/careers/news/low-skilled-it-jobs-in-india-are-definitely-at-risk-as-per-different-reports/articleshow/83633565.cms">Whether it's half a million or three million — 'low skilled' IT jobs in India are definitely at risk</a>

After football and wrestling, the cryptocurrency storm has reached NASCAR and Formula One

Celebrating the spirit of unity and freedom this August, renowned artists <keyword id="2590998" type="PERSON" weightage="20" keywordseo="Priya-Malik">Priya Malik</keyword>, <keyword id="2092069" type="PERSON" weightage="20" keywordseo="Vinay-Kaushal">Vinay Kaushal</keyword>, DJ Shaan, <keyword id="1306623" type="PERSON" weightage="20" keywordseo="Nehha-Rajpal">Nehha Rajpal</keyword>, Abhishek Bhaskar, among others, are set to launch non-fungible digital tokens on the <keyword id="11356849" type="UNKNOWN" weightage="20" keywordseo="WazirX-NFT">WazirX NFT</keyword> Marketplace. A special tribute to 75 glorious years of <keyword id="11843716" type="UNKNOWN" weightage="20" keywordseo="indias-independence">Indias Independence</keyword>, the creations dropped by these top artists are bound by a common theme of challenging the norms, staying fearless, and breaking free. Taking the center stage in the <keyword id="11046450" type="UNKNOWN" weightage="20" keywordseo="NFT-Marketplace">NFT marketplace</keyword>, popular poet and writer Priya Malik have bowled the <a href="https://wazirx.com/signup?invite=2kpah6gr&amp;utm_source=business-insider&amp;utm_medium=r[…]nnel=Business%20Insider&amp;af_adset=article&amp;af_force_deeplink=true" data-type="tilCustomLink">NFT</a> marketplace over with some of her stellar creations 'Broken But Beautiful' and 'Main 2019 mein 1999 dhoond rahi hoon'. Her next <keyword id="4668945" type="PERSON" weightage="20" keywordseo="nft">NFT</keyword> drop, 'Azadi', which consists of a poem, written exclusively for WazirX, will be a tribute to women and their journey towards financial freedom. Musician Vinay Kaushal's creation 'Trapped - Moral Boxes' is one of the most talked-about <a href="https://wazirx.com/signup?invite=2kpah6gr&amp;utm_source=business-insider&amp;utm_medium=r[…]nnel=Business%20Insider&amp;af_adset=article&amp;af_force_deeplink=true" data-type="tilCustomLink">NFT</a> creations on the marketplace. His breakthrough theme to bust the stereotypes that we are often kept boxed in makes it an apt freedom day release. The three-part series consists of parallels drawn about society and greed, through music and dance. Along with the digital asset, for the first collector, Vinay Kaushal will be giving a physical copy of the album with additional perks. Symbolising strength and individuality, DJ Shaan minted a masterpiece called 'The Forbidden Tiger', which sold for 799 <keyword id="4090915" type="PERSON" weightage="20" keywordseo="WRX">WRX</keyword>, within a few hours of dropping on the platform. The reason why he chose a tiger for his creation for this occasion is special to DJ Shaan and the country. The National animal of India, the tiger symbolizes individuality, fearlessness, strength, and stealth. The music in this symbolizes the energy and strength a tiger possesses while the visual art is meant to depict the royal and fierce nature of a tiger. Identifying this massive trend, Vice President of WazirX NFT Marketplace <keyword id="144619" type="PERSON" weightage="20" keywordseo="Vishakha-Singh">Vishakha Singh</keyword> says: "The passion economy has presented a new way for artists to capitalize on creativity and engage with a wider community. WazirX NFT marketplace has been on a mission to create more opportunities for our South Asian native artists who inspire their community every day through their creations. "No matter what the form, art, and tech has been uniting people for centuries. NFTs is that business solution for the passion economy. For the month of August, we are excited to have onboard some of the most sought-after artists who will be dropping <a href="https://wazirx.com/signup?invite=2kpah6gr&amp;utm_source=business-insider&amp;utm_medium=r[…]nnel=Business%20Insider&amp;af_adset=article&amp;af_force_deeplink=true" data-type="tilCustomLink">NFT</a>s based on their personal interpretation of unity and freedom." Since the crypto market gathered momentum in India, NFTs have been gaining traction amongst the millennials and Gen Z. NFT marketplaces are a great platform for artists to monetize their work. Because the sales of the NFT majorly depend on virality, Indian creators are gaining popularity in the international NFT market as well. NFTs not only puts the power back in the hands of the artists but these are also considered a tool for artists and creators to engage with their audience and unite them with the power of art. <a href="https://forum.businessinsider.in/">For a more in-depth discussion, come on over to Business Insider Cryptosphere</a> — a forum where users can deep dive into all things crypto, engage in interesting discussions and stay ahead of the curve. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/cryptocurrency/news/messis-impending-arrival-drives-the-value-of-psgs-crypto-token/articleshow/85175455.cms">Messi may or may not be going to PSG, but the French club is already seeing gains from the 'potential' signing</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/cryptocurrency/news/crypto-firm-mudrex-which-offers-mutual-fund-like-crypto-investment-tools-raises-2-5-million-in-a-seed-round/articleshow/85205115.cms">This Indian crypto company just raised $2.5 million to launch crypto mutual funds and ETFs</a>

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Cryptocurrencies, sports and gaming is a new universe in the making -- take this quiz to find out how much you know about it

Camomile Shumba

Manchester City, PSG, Barcelona, AC Milan and other football clubs are launching crypto tokens to rein in more revenue

BI India Bureau

Messi may or may not be going to PSG, but the French club is already seeing gains from the 'potential' signing

BI India Bureau

A Premier League soccer team will sport the dogecoin logo on its jerseys as the meme token hits the soccer world, report says

Harry Robertson

London Hard Fork is affecting Ether’s prices already, but gas fees stabilisation will take longer

BI India Bureau

Lionel Messi’s NFT crypto art collection ‘Messiverse’ is dropping on Ethernity tomorrow

BI India Bureau

After football and wrestling, the cryptocurrency storm has reached NASCAR and Formula One

Shivam Vahia

Priya Malik, Vinay Kaushal, DJ Shaan and others to drop NFTs on India's Independence Day

IANS

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