<ul class="summary-list"><li>Many Gen Zers are struggling to find jobs as the US braces for a possible <a href="https://www.businessinsider.com/gen-z-careers-derailed-like-older-millennials-if-recession-hits-2020-3">recession</a>. </li><li>In the last six weeks, over <a href="https://www.theguardian.com/business/2020/apr/30/us-unemployment-americans-jobless-coronavirus-pandemic">30 million Americans</a> have filed for unemployment — and <a href="https://www.businessinsider.com/harris-poll-gen-z-more-likely-laid-off-over-coronavirus-2020-3">Gen Z workers may be disproportionately affected by layoffs</a>.</li><li><a href="https://www.helloprzm.com/join-collective/">PRZM People</a> is a new free membership program that seeks to connect Gen Zers with job opportunities and projects in light of <keyword id="1754604" type="PERSON" weightage="60" keywordseo="coronavirus">coronavirus</keyword> career derailments.</li><li>The <a href="https://www.helloprzm.com/join-collective/">program</a> was launched by the <keyword id="159493" type="PERSON" weightage="60" keywordseo="Gen-Z">Gen Z</keyword> consulting firm, <a href="https://www.helloprzm.com/">PRZM</a>, which was cofounded by Gen Z entrepreneur <a href="https://www.linkedin.com/in/larry-milstein-90122b112/">Larry Milstein</a> and brand marketing strategist <a href="https://www.linkedin.com/in/elizabethtoney/">Liz Toney</a>.</li><li>Milstein said his company launched the program after hearing about the jobs and networking opportunities many young professionals lost amid the <a href="https://www.businessinsider.com/many-gen-zers-might-not-qualify-for-the-stimulus-check-2020-4">pandemic</a> and <a href="https://www.businessinsider.com/recession-graduates-gen-z-might-die-sooner-study-says-2020-4">impending recession. </a></li><li><a href="https://www.businessinsider.com/?hprecirc-bullet">Visit Business Insider's homepage for more stories</a>.</li></ul>Overnight, it seems, the oldest of Generation Z went from expecting to graduate into one of the <a href="https://www.marketwatch.com/story/class-of-2020-was-to-enter-the-strongest-job-market-in-50-years-and-now-graduates-earnings-will-lag-those-of-peers-for-a-decade-2020-04-01">strongest job markets in over 50 years</a>, to trying to plan a future in the <a href="https://www.businessinsider.com/gen-z-careers-derailed-like-older-millennials-if-recession-hits-2020-3">worst financial crisis</a> of the century. Their optimistic conversations, once about interviewing for new jobs and moving states for possible internships, quickly took a turn: Now, they're talking about seeking unemployment and moving back to their hometowns to quarantine with family. Business Insider previously <a href="https://www.businessinsider.com/gen-z-careers-derailed-like-older-millennials-if-recession-hits-2020-3">spoke to a few graduating college seniors and recent grads</a> who said they're terrified about the looming <keyword id="6357558" type="DEFINITION" weightage="60" keywordseo="Recession">recession</keyword> and "devastated" that their dreams of financial stability and prosperity have been dashed — much like <a href="https://www.businessinsider.com/gen-z-careers-derailed-like-older-millennials-if-recession-hits-2020-3">what happened to the older millennials</a> who graduated during the 2008 financial crisis.Finding a job will now be one of the hardest challenges for Gen Zers — <a href="https://www.theguardian.com/business/2020/apr/30/us-unemployment-americans-jobless-coronavirus-pandemic">30 million Americans have filed for unemployment</a> over the last six weeks, according to the Guardian. Business Insider previously reported that the younger generation <a href="https://www.businessinsider.com/harris-poll-gen-z-more-likely-laid-off-over-coronavirus-2020-3">may be disproportionately affected by the layoffs</a>, and on top of that, <a href="https://www.businessinsider.com/many-gen-zers-might-not-qualify-for-the-stimulus-check-2020-4">most don't even qualify for the stimulus check</a>.<h2><keyword id="9147704" type="UNKNOWN" weightage="60" keywordseo="przm">PRZM</keyword>, a Gen Z consulting firm, wants to help Gen Zers whose <keyword id="6354910" type="UNKNOWN" weightage="60" keywordseo="careers">careers</keyword> were derailed</h2><a href="https://www.linkedin.com/in/larry-milstein-90122b112/">Larry Milstein</a>, a Gen Z entrepreneur and co-creator of the annual fundraising event <a href="https://www.themillennialpinkparty.com/">Millennial Pink Party</a>, cofounded the <a href="https://www.helloprzm.com/">Gen Z-focused consulting firm PRZM</a> with brand marketing strategist <a href="https://www.linkedin.com/in/elizabethtoney/">Liz Toney</a> in 2019. Their firm has worked on Gen Z marketing <keyword id="6363690" type="UNKNOWN" weightage="100" keywordseo="Strategy">strategy</keyword> and insights with a number of notable brands and companies, including <a href="https://www.businessinsider.com/wealthy-people-consider-liquidating-art-assets-as-recession-looms-2020-4">Sotheby's, members-only club Soho House, and grooming brand Harry's for their Flamingo women's razor line</a>. Milstein himself served as a "Zoomer strategist" for<a href="https://www.businessinsider.com/alicia-keys-partners-with-american-express-on-the-ambition-project-2020-3"> American Express</a>, helping the financial service company develop a plan for appealing to the young generation. In early April, the consulting firm launched PRZM People, a <a href="https://www.helloprzm.com/join-collective/">membership initiative</a> that seeks to help Gen Zers affected by the pandemic and ensuing layoffs network virtually with working professionals and connect with current job opportunities and projects. <div type="image" title="PRZM PEOPLE ZOOM.JPG" height="1602" width="2878" msid="75477472" hostid="261"></div>Milstein says that since the program launched, over 300 people have <a href="https://www.helloprzm.com/join-collective/">applied for membership.</a> Membership is free, and there's currently no cap on how many people can join."We're trying to build an authentic community," he said. "We want all sorts of people to join. We don't want it to be this exclusive membership that you have to pay for because that's antithetical to the mission of it, which is how to help people in moments of vulnerability."PRZM People will offer job opportunities, networking opportunities, and career training. The first upcoming projects for hire available to members, Milstein told Business Insider, include beta testing and providing feedback for a new virtual reality program, where members will be paid to try out a platform that allows people to build virtual environments for mobile devices. PRZM is also developing a video series that will provide entrepreneurial guidance and career advice for aspiring professionals who join the collective. To be eligible for opportunities, all members have to do is indicate what their interests are in the membership application, and the firm will pair them with available brands and resources. "This is a generation that doesn't like to sit still and do nothing," <a href="https://www.instagram.com/rugratsinparis/?hl=en">Grey</a>, PRZM's head of community, told Business Insider. "We are looking at our current situation and finding ways within or around it to do something with our lives. PRZM is a space we can access from our bedroom and we can be part of building plans for our world — the world post-COVID. And the truth of the matter is, this generation will have the greatest impact on what's to come and what's to be."Read the original article on <a href="https://www.businessinsider.com/przm-launches-membership-networking-program-for-gen-zers-2020-4">Business Insider</a>

A consulting firm just launched a networking 'collective' to help Gen Zers whose careers were derailed by the coronavirus. Here's how it works.

<img class="gwt-Image" src="/photo/58066601.cms" />In the enterprise mobility space, recognitions about security, convenience, cost, and customer support all factor into a company’s decision to deploy a device. <keyword id="6354717" type="ORGANIZATION" weightage="20" keywordseo="Windows">Windows</keyword> desktops and laptops aren't going anywhere at any point in the near future, however they are no longer the main options for end users. More employees are utilizing their PCs (regularly with alternative operating systems), cell phones and tablets to get to corporate systems. Also, they're doing as such regardless of whether their IT departments support those OS' or devices. 
 Users are driving this endpoint explosion because these devices give them greater flexibility as far as where, when and how they do their work. On the other side, these devices cause headaches in IT departments, where they open the door to security vulnerabilities, compliance violations and that's only the tip of the iceberg. That’s when <keyword id="379506" type="PERSON" weightage="20" keywordseo="Zebra">Zebra</keyword>’s new TC51 &amp; <keyword id="4391577" type="UNKNOWN" weightage="20" keywordseo="TC56">TC56</keyword> (<keyword id="6355645" type="COMPANY" weightage="20" keywordseo="android">Android</keyword> OS) kicks in 
 
Built for the new business world, you get an industrial design that looks and feels like the most pocketable consumer-style smartphones to meet worker expectations, along with the durability, enterprise-class features, power, security and manageability your business requires. 
 
Specifications 
 
Display Screen 
 
A 5 inch display screen which even works when wet, or if your hands are gloved. 
 
Scanning 
 
With advanced scanning technology and PRZM Intelligent Imaging, workers get fast capture of 1D and 2D barcodes, even if they are damaged, dirty and poorly printed — or displayed on a screen. 
 
Processor 
 
The 1.8 GHz hexa-core 64-bit processor can run everything your workers need to take care of business, from multiple graphics-intensive line of- business apps to PBX deskphone functionality. 
 
Rugged 
 
While the TC51 and TC56 look like a smartphone, you can drop it in water or onto concrete, use it in dusty areas and more — and still expect reliable operation. 
 
Scan documents 
 
With SimulScan Document Capture, a Mobility DNA ingredient, your workers can simultaneously capture barcodes, text fields, phone numbers, images, signatures and even check boxes in the time it takes to press a button 
 
Camera 
 
13MPcamera allows workers to easily document proof-of-condition, proof-of delivery, proof-of-service and much more. 
 
Connections 
 
The Wi-Fi enabled TC51 supports the fastest Wi-Fi connections with the most robust roaming support. The Wi-Fi and 4G LTE cellular-enabled TC56 keeps workers connected no matter where they are 
 
Launch &amp; Price 
 These products were launched in the Indian market on Tuesday, March 28th 2017. They are now available with specific models like the <keyword id="6354525" type="COMPANY" weightage="20" keywordseo="Healthcare">Healthcare</keyword> version ready later this year. List price for TC51 is around $1800, and TC56 is around $1900 (without accessories), and is based on quantity and specific configuration.

These touch computers are your solution to imprecise enterprise devices

<ul class="summary-list"><li>Gen Z-led <keyword id="6640407" type="UNKNOWN" weightage="60" keywordseo="consulting">consulting</keyword> firms are on the rise as the rising generation is <a href="https://www.businessinsider.com/gen-z-will-take-over-economy-2030-33-trillion-income-2020-11">set to surpass millennials</a> in income in the next decade. </li><li>One of the biggest misconceptions companies have is that they can market toward <a href="https://www.businessinsider.com/gen-z-mental-health-coronavirus-george-floyd-protests-2020-6">Gen Zers</a> and millennials in the same way.</li><li>Business Insider spoke with three other <keyword id="159493" type="PERSON" weightage="60" keywordseo="Gen-Z">Gen Z</keyword> consulting founders about their firms. Each shared advice for companies trying to reach the TikTok generation of consumers.</li></ul>Every few decades, a new generation comes of age with the same belief - nobody understands them because they are different from the generations that came before them. And it is true, to some extent: Each generation is different and grows up in the context of a unique time.It logically follows, then, that members of Gen Z, the <a href="https://www.businessinsider.com/generation-z">most connected generation</a> in history, would take it upon themselves to help companies understand what their cohort wants and how to market to them."I'd label our generation the 'purpose generation,'" Michael Pankowski, a student at Harvard University and the founder of the Gen Z consulting firm <a href="https://www.crimsonconnection.net/">Crimson Connection</a>, told Business Insider. "Most aren't putting in the time to truly understand us. You won't learn how your brand can most effectively fit into the Gen Z meme lexicon just by checking out the <a href="https://www.instagram.com/daquan/?hl=en">Daquan Instagram</a> page for 30 seconds a day."Pankowski, a 20-year-old from Rockville, Maryland, launched Crimson Connection in January 2019 after his first semester at Harvard. He was inspired by ads he found on his social media feeds that targeted Gen Zers and still used outdated lingo from 2005."It was clear they didn't truly understand us," he said. "I realized that if these companies actually had Gen Zers advising them on what we like, it would help them make better ads."So he got to work: Pankowski began speaking at events in places like New York, Chicago, and Boston, and <a href="https://adage.com/author/michael-pankowski/7652">publishing articles</a> - and soon, <a href="https://www.crimsonconnection.net/">a book</a> - letting companies know that they need to pay attention to Gen Z, the consumer world's next big generation with a spending power that <a href="https://www.businessinsider.com/retail-courts-gen-z-spending-power-over-140-billion-2020-1">tops $100 billion</a>. They are the most social-media-savvy generation, the most <a href="https://www.businessinsider.com/gen-z-careers-derailed-like-older-millennials-if-recession-hits-2020-3">progressive and pro-government generation</a>, the <a href="https://www.businessinsider.com/how-gen-z-feels-about-george-floyd-protests-2020-6">most diverse generation, and the most well-educated</a>."Most companies don't give nearly enough attention to Gen Z, relative to how important we are in the global consumer market," Pankowski said. "In fact, some industry professionals still refer to teenagers as millennials. But for the very unhip: Millennials aren't kids - in fact, a lot of them have their own kids." The stakes are high for companies seeking to understand Gen Z: a November Bank of America Research report projected that the generation's income will reach $33 trillion in 2030 and surpass that of <a href="https://www.businessinsider.com/average-american-millennial-net-worth-student-loan-debt-savings-habits-2019-6">millennials</a> in 2031.<h2>'Gen Z influences all other generations'</h2>Pankowski told Business Insider that the main goal of his consulting business is to help companies realize that Gen Zers cannot be marketed to in the way millennials are. This, he said, is because millennials mostly grew up before social media; therefore, the same marketing strategies used to reach previous generations could still apply to them.But this isn't the case for digital-native Gen Zers, Pankowski said. Companies need to become digitally fluent to appeal to Gen Zers, who grew up online. And brands have to adapt in such a way that seems authentic because Gen Zers are more politically active at their age than millennials were, and 16 years old are now "canceling" brands that <a href="https://www.nytimes.com/2019/10/31/style/cancel-culture.html">don't align with their morals</a> and values. "Gen Z influences all other generations in determining what's popular," he said. "When brands do their part to make the world a better place, Gen Z makes sure to reward them with our money."Erifili Gounari, 20, similarly founded her <a href="https://www.instagram.com/the.z.link/">social-media and consulting</a> agency <a href="https://thezlink.com/">The Z Link</a> in May with the goal of helping companies better understand Gen Z.<div type="image" title="Erifili Gounari The Z Link" height="563" width="750" msid="76716196" hostid="261"></div>"I was at a conference in New York where the CEO of a really big media and advertising company told me they simply didn't know how to market to Gen Z," Gounari told Business Insider. "It really got me thinking, 'How is there such a huge active target audience for brands, but nobody is sure how to reach it?'"Gounari grew up in Athens, Greece, and is a student at the University of Glasgow. She said she has been interested in social-media marketing since she was 13, and once she entered college, she began working as a freelance social-media manager.She said she soon realized many brands were confused about how to reach her generation.<div type="image" title="Erifili Gounari The Z Link" height="894" width="864" msid="76716204" hostid="261"></div>"I want to help brands get a better understanding of how to optimize their social media presence to appeal more toward my generation," she said. "Gen Zers have such drastically different digital habits compared to every other generation."For starters, she said, Gen Zers prefer concise content. In fact, they have a recorded attention span at just eight seconds - <a href="https://www.forbes.com/sites/blakemorgan/2020/02/28/50-stats-all-marketers-must-know-about-gen-z/#6ddd403276d0">four seconds shorter than millennials</a>, according to Forbes' Blake Morgan."We have a more specific sense of aesthetic and values, and we have a very different sense of humor than most millennials," she said. "But I think brands are starting to understand that and optimize that."<h2>'Gen Zers are the defiant ones'</h2><a href="https://www.linkedin.com/in/nealsivadas/">Neal Sivadas</a>, 20, has been a marketing consultant for the Gen Z firm <a href="https://www.juvconsulting.com/">JUV Consulting</a> since August.He began working at the firm because he also felt that brands were not grasping how different Gen Zers were from previous generations. "The biggest misconception is that people think millennials and Gen Zers are similar," he told Business Insider. "But I think what makes us different is social media and technology. I don't remember a time without Google or Facebook, or even without Instagram."His firm works primarily with Fortune 500 companies and counts Verizon and NBCUniversal among its roster of clients.<blockquote class="pullquote float_right">I don't remember a time without Google or Facebook, or even without Instagram.</blockquote>For the most part, Sivadas said, brands should create marketing strategies with the understanding that Gen Zers can see right through inauthenticity."It's because of our childhoods," he said, adding that Gen Zers grew up in the aftermath of 9/11 and a financial crisis, amid frequent school shootings, and in the middle of a climate crisis, political turmoil, and now <a href="https://www.businessinsider.com/gen-z-mental-health-coronavirus-george-floyd-protests-2020-6">a global pandemic</a>."Gen Zers are skeptical of what already exists," he said. "Gen Zers are the defiant ones. They don't want to accept the status quo. They want to do things their own way. They want to challenge people."<h2>'We see so many ads every day, we've become immune to them'</h2><a href="https://www.linkedin.com/in/laurencemilstein/">Larry Milstein</a>, the 25-year-old cofounder of the <a href="https://www.businessinsider.com/przm-launches-membership-networking-program-for-gen-zers-2020-4">Gen Z consulting firm PRZM</a>, echoed many of Sivadas' sentiments. Milstein <a href="https://www.helloprzm.com/">started his company in 2019</a> to help create innovation workshops and lead strategic discussions with companies on how they can engage with Gen Z audiences.Milstein defines the Gen Z aesthetic as "much more authentic and honest." He said that when companies market to the young generation, they need to realize Gen Zers are "less filtered, curated, or overly stylized."<div type="image" title="PRZM PEOPLE ZOOM.JPG" height="1602" width="2878" msid="76716209" hostid="261"></div>"I think there's this comfort with not looking overly perfect," he said. "So companies now are getting a lot more comfortable playing with things that are bold and eccentric, rather than having a look that's perfect." One thing Milstein says he always tells companies is to not overdo technology when connecting with Gen Z and never underestimate the importance of having a human connection. And on that note, he said brands should remember that just because Gen Zers have <a href="https://www.forbes.com/sites/blakemorgan/2020/02/28/50-stats-all-marketers-must-know-about-gen-z/#6e35a9bc76d0">an eight-second attention span</a> on average, that doesn't mean they aren't paying attention."Constant access to the internet and information has allowed us to have a well-developed filter. So within those seconds, people are able to sift through what is relevant versus what isn't," he said. "Brands need to think more about how to create content that is relevant and engaging to an audience - something we're willing to spend more than eight seconds on."Pankowski had similar thoughts: "Put simply, your advertisement has to make an immediate impression, or we're clicking 'skip,'" he said. "We see so many ads every day, we've become immune to them." He added: "Understanding Gen Z is a full-time job, and the little details make a huge difference. New <a href="https://www.businessinsider.com/gen-z-teens-slang-words-boomer-equivalents">memes and slang</a> take over <a href="https://www.businessinsider.com/gen-z-says-coronavirus-memes-help-them-get-through-pandemic-2020-5">social media one day</a> and vanish the next. And companies know that if they post a meme that's fallen out of favor, they'll get clowned by <a href="https://www.businessinsider.com/generation-z">the world's largest generation</a>."

You Searched For "przm" and got 3 results

A consulting firm just launched a networking 'collective' to help Gen Zers whose careers were derailed by the coronavirus. Here's how it works.

Dominic-Madori Davis

These touch computers are your solution to imprecise enterprise devices

Gaurav Sangwani

Top Gen Z strategists reveal what every company gets wrong when trying to appeal to the TikTok generation

Dominic-Madori Davis