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2 mins read
Attention Walmart Shoppers: You may soon be hit with a slew of ads while shopping
Walmart wants to use its stores as new platforms to garner advertising revenue. Customers can expec…
Yeji Jesse Lee
3 mins read
With oversized interest from QIBs, Senco Gold IPO subscribed 73x on last day
Senco Gold's IPO was oversubscribed 73 times, with the issue subscribed by 181 times on the last da…
5 mins read
The history of Prime Day: How Amazon turned a typically sleepy season for sales into retail's biggest day of the year for deals
Amazon has created, and marketed, its Prime Day into a can't-miss shopping event that makes the com…
Dominick Reuter,Yeji Jesse Le…
3 mins read
Senco Gold’s public issue subscribed 2.6X on day 2
Jewellery retailer Senco Gold's initial public offering (IPO) closed on 6 July having been subscrib…
1 min read
McDonald's is adding 4 meal hacks, including a surf and turf and a hash brown McMuffin, to its menu
The Land, Air, and Sea comes with a fish patty, a chicken patty, and two beef patties and contains …
Grace Dean
2 mins read
McDonald's new 'menu hacks' promotion requires no new ingredients or employee training and it's a brilliant continuation of its pandemic-era strategy
McDonald's simplified menus at the beginning of the pandemic, and these hacks add new items without…
Mary Meisenzahl
1 min read
Wendy's is giving away its new chicken sandwich as the chicken-sandwich wars heat back up
The chicken-sandwich wars have been raging since August 2019, when Popeyes released its first chick…
Isabella Jibilian
3 mins read
Chipotle employees in New York are going on strike after expressing concerns over Halloween 'Boorito' promotion and poor working conditions
Staffers in the Bronx are slated to walk off the job on Sunday afternoon and participate in a rally…
Bethany Biron
5 mins read
Omnichannel becomes omniscient as retailers gear up for revenge festive celebration
Consumer-centricity will be the key factor driving high revenues for retail businesses this year.As…
2 mins read
Mike Lindell's MyPillow ads return to Fox News with a message about 'cancel culture' and promo for his autobiography
Mike Lindell and MyPillow returned to Fox News after two months, with an ad criticizing "cancel cul…
Grace Dean
4 mins read
Stop thinking tenure gets you promotions — it doesn't. A former senior leader at Amazon explains what actually works.
Brandon Southern says that in order to get a raise you have to prove your increased value regardles…
Brandon Southern
1 min read
JioMart rolls out Craft Mela to empower the weaver and artisan community in India
Through Craft Mela, JioMart said it would impact the lives of more than 10,000 artisans and weavers…
ANI
3 mins read
JetBlue wants to be a one-stop shop for flights, hotels, cars, and now cruises. It's also dropping fares to $31 this week to promote buying direct.
JetBlue wants to be seen as a travel company and have customers book directly on its website, using…
Thomas Pallini
3 mins read
Mondelez India's heartwarming Diwali ad is also a celebration of local retailers
The brand has leveraged AI to create a hyper-personalized ad, promoting over 1800 local retailers, …
2 mins read
Reliance Retail Q2 net profit grows 36% as pandemic effect wanes
India’s largest retailer said that the operating environment is at par with pre-Covid levels as …
4 mins read
I started an Amazon warehouse job last year and have already been promoted. Here's what I'd tell others who may want to work for Amazon.
"The job I got was a lot better than the initial job description I found," Hamza Chaudhry, a 24-yea…
Amber Sunner
2 mins read
Walmart helps Indian exporters to grow their marketplace in US and Canada
Retail giant Walmart is helping Indian companies to strengthen its marketplace in the U.S. and Cana…
2 mins read
Subway says its menu refresh boosted sales to an 8-year high. It added new sandwiches, new bread options, and a parmesan vinaigrette.
Subway updated its menu with 11 new and improved ingredients, six new or returning sandwiches, and …
Grace Dean
2 mins read
An ad from fast fashion retailer Boohoo got banned for promoting skin-toned clothes with the strapline 'send nudes'
"In the context of an ad aimed at a relatively young audience who were more likely to be harmfully …
Sahar Esfandiari
1 min read
Burger King prints customers' orders on face masks so diners can avoid mask mumbling
"Why settle for a simple, ordinary piece of fabric when the mask can also boldly carry a message?" …