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3 mins read

Hyundai IPO listing: India's biggest ever IPO lists lower than issue price, brokerages issue buy rating

With a market cap of Rs 1,51,376.41 crore, Hyundai Motors India had opened for subscription between…

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3 mins read

Upcoming IPO aimed to Indianize operations, says Hyundai Motors

Hyundai has set a price band of Rs 1,865-1,960 per share for the IPO, taking the company's valuatio…

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3 mins read

Costco, Starbucks, and other retailers double down on loyalty programs to win over thrifty Americans

As Americans get thrifty, retailers are turning to the tried-and-true strategy of loyalty programs …

Dominick Reuter,Alex Bitter   


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4 mins read

India to see retail digital payments to double to USD 7 tn by 2030: Report

Millennials and Gen X are leading in the adoption of all types of digital payment instruments.

PTI   


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1 min read

Indian companies pumped up ads but that didn't help sales

As digitisation spreads, more brands are now spending aggressively on advertising and promotions. …

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2 mins read

A Costco manager who has been with the company for over 20 years shares his No. 1 tip for getting promoted

Costco continues to add new warehouses across the country and around the world, and it needs experi…

Dominick Reuter   


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3 mins read

The CEO of Pret was promoted 10 times from store manager to chief exec here are his 3 top tips for getting promoted

Pano Christou started working at Pret a Manger as a store manager when he was 21. Now the 45-year-o…

Kiera Fields   


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3 mins read

Coca-Cola India's spending on brands to be highest in H2

Beverage major Coca-Cola is going to have its highest-ever spending on brands in the second half of…

PTI   


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2 mins read

Indian retail market is projected to grow at 10% annually: Reliance Retail director Subramaniam V

"The retail market is projected to grow at 10 per cent annually to reach a whopping 2 trillion by 2…

PTI   


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5 mins read

The digital world remade itself and now every company has become an ad seller

Amid shifting privacy standards, advertisers are turning to new tactics and retail advertising to r…

Lauren Johnson   


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2 mins read

Temu dropped tens of millions of dollars on its flurry of Super Bowl ads — and its big spending may pay off

Temu aired three commercials during Sunday's game as the Chinese-owned e-commerce company tries to …

Erin Snodgrass   


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3 mins read

Lay's launches a new campaign with Alia Bhatt and Siddhant Chaturvedi to promote its thinnest wafers

​Alia Bhatt and Siddhant Chaturvedi indulge in a moment that comes alive through their playfulness …

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3 mins read

Blue Jet Healthcare’s initial public offer subscribed 7.9x

The initial public offer (IPO) of pharma intermediates manufacturer Blue Jet Healthcare was subscri…

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1 min read

Govt to bring trade policy for brick and mortar retailers

The government is working to bring a national retail trade policy for brick-and-mortar retail trade…

PTI   


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2 mins read

Ad spends in India to rise 15.5% to ₹1.46 lakh crore in 2023: GroupM TYNY report

Ad spends in India will rise by ₹20,000 crore in 2023 compared to a year ago, predits GroupM, a med…

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1 min read

Newsmax reporter pickets Fox News for its refusal to air Mike Lindell's ads promoting his symposium on unproven election-fraud claims

Newsmax's Mike Carter took to the streets of New York City to protest Fox News' decision over ads f…

Zahra Tayeb   


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3 mins read

Adidas' sports bra ads featuring exposed breasts have been banned in the UK

Some complainants told the Advertising Standards Authority the ads "objectified women by sexualizin…

Grace Dean   


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3 mins read

Retailers are building their own ad businesses to compete with Amazon. Here's the latest news on Walmart, Instacart, and more.

Walmart, Target, Instacart, and others are building advertising businesses to boost their margins a…

Business Insider   


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2 mins read

Burger King ad prompts apology after 'Pride Whopper' campaign featuring burgers with 'top' and 'bottom' buns sparks backlash

After issues with Burger King Austria's Pride Whopper advertising gaffe, the advertising agency beh…

Bethany Biron   


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4 mins read

Hannah Towey,Gabrielle Bienasz