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<ul><li><keyword id="20648781" type="General" weightage="20" keywordseo="benq" source="keywords">BenQ</keyword> has launched the W5800 home cinema projector in India.</li><li>The W5800 is a premium projector and has been priced at ₹6.5 lakh.</li><li>Here’s everything you need to know about the <keyword id="20970056" type="General" weightage="20" keywordseo="BenQ-W5800" source="Orion">BenQ W5800</keyword> home cinema projector.</li></ul> BenqQ India has launched its latest home cinema projector, the W5800 in India. The new W5800 is the flagship offering from the company and is aimed at customers looking for a premium theatre experience at their home. The BenQ W5800 home cinema projector, which offers a 4K UHD resolution is designed for those looking to enjoy large scale entertainment at home and offers up to 200-inch projections. "We are excited to introduce the W5800, a landmark achievement in home cinema technology. At BenQ, we are committed to pushing the boundaries of visual excellence, and the W5800 embodies our continuous effort to deliver unmatched viewing experiences,” said Rajeev Singh, Managing Director, BenQ India and South Asia. <cmsannotation type="cmsannotation" annotationid="BenQ W5800 price and availability" comment="subhead" text="BenQ W5800 price and availability"><keyword id="20970058" type="General" weightage="100" keywordseo="BenQ-W5800-price" source="Orion">BenQ W5800 price</keyword> and availability</cmsannotation> The BenQ W5800 is the company’s flagship offering and has been priced at INR 6.5 lakh in India. The device will be available from selected retail stores across the country starting from April 2023. <cmsannotation type="cmsannotation" annotationid="BenQ W5800 specifications and features" comment="subhead" text="BenQ W5800 specifications and features">BenQ W5800 specifications and features</cmsannotation> The BenQ W5800 offers 4K UHD resolution (3840 x 2160) and supports HDR10+ high dynamic range content with the company’s HDR Pro technology to offer optimal colour temperature tuning. The projector comes with a laser light array that delivers 2600 ANSI Lumens brightness. The company has claimed that its laser light source delivers higher brightness and contrast compared to traditional lamps. Using its cinema mode, it offers 1700 ANSI Lumens brightness in 100% DCI-P3 colour accuracy. The projector offers easy installation, featuring 2D lens shift to easily adjust the projected image. It offers motorised horizontal and vertical lens shift to enable screen adjustment. It also comes with 1.6x motorised zoom support. The company has said that its laser light source will last up to 18,000 hours. The company has offered three years of on projector and three years or 15,000 hours warranty on the laser light source. The company has claimed that it will offer on-site warranty across the country. For connectivity, the BenQ W5800 comes with two 4K HDMI ports, two USB ports, LAN port and audio port to connect external sound systems with the device. <cmsannotation type="cmsannotation" annotationid="BenQ reports strong growth in India" comment="subhead" text="BenQ reports strong growth in India">BenQ reports strong growth in India</cmsannotation> BenQ has been one of the major companies in India’s projector segment and has reported strong growth over the last few years. According to Singh, the company has reported a 40% compound annual growth rate (CAGR) in the last three years. The company is also positive about its future, amid an increase in usage of projectors in the country, both for official and entertainment purposes. The company, which currently enjoys a market share of around 40% has claimed that its recent launches, including the new W5800 will help push its market share to nearly 50%. Terming India as an important market for BenQ, Singh mentioned that India is currently the third biggest market for the company, behind the US and China. India alone accounts for nearly 10% of the company’s total revenue. SEE ALSO: <a href="https://www.businessinsider.in/tech/mobile/news/samsung-galaxy-a35-and-galaxy-a55-launched-in-india-starting-at-30999/articleshow/108512386.cms">Samsung Galaxy A35 and Galaxy A55 launched in India starting at ₹30,999</a> <a href="https://www.businessinsider.in/business/auto/news/byd-seal-electric-sedan-launched-in-india-starting-at-41-lakh/articleshow/108234000.cms">BYD Seal electric sedan launched in India starting at ₹41 lakh</a> <a href="https://www.businessinsider.in/tech/news/asus-rog-strix-scar-16-review/articleshow/108514221.cms">Asus ROG Strix Scar 16 review – powerful gaming laptop with a cool design</a>

BenQ W5800 home cinema projector launched in India with a price tag of ₹6.5 lakh

If you are somebody who likes to view videos and images on a large screen then <keyword id="1377039" type="General" weightage="20" keywordseo="led-projector" source="Orion">LED projector</keyword>s offer you an affordable alternative. Most LED <keyword id="90160" type="General" weightage="20" keywordseo="projector" source="Orion">projector</keyword>s offer mobile phone support that should let you stream videos from your phones on a larger screen. The gaming experience is also enhanced with a large projected display. To help you buy a LED projector, here are the best options available on Amazon. <div type="Article" hostid="261" msid="85296210" title="Best Bluetooth speakers with voice assistant support in India" mstype="2" mssubtype="0"></div> <bulletContentEmbed name="B07YB59H1X" columns="1"><bulletContentHeading name="B07YB59H1X_head"> <div type="image" title="Editor’s Choice" msid="87363321" hostid="261"></div></columnHeadThumb>B07YB59H1X</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07YB59H1X_body"><bulletContentRow name="B07YB59H1X_4634605597295841"><bulletContentRowHeading><bulletContentRowHead col="1">Everycom X7 LED projector</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The Everycom X7 LED projector is a suitable choice for home entertainment and gaming. It should offer brightness up to 1800 lumens to make the pictures look sharp and clear. You can connect it to the set-up box to watch your favourite TV programs.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07YB59H1X_1143398932030078"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The Everycom X7 LED projector offers a screen size of up to 120-inches and it comes with a built-in stereo speaker for an immersive experience.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B08K4BSP8L" columns="1"><bulletContentHeading name="B08K4BSP8L_head"> <div type="image" title="Pocket-Friendly" msid="87363349" hostid="261"></div></columnHeadThumb>B08K4BSP8L</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B08K4BSP8L_body"><bulletContentRow name="B08K4BSP8L_7271012019604395"><bulletContentRowHeading><bulletContentRowHead col="1">Visitek V3 Miracast LED projector</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The Visitek V3 Miracast LED projector comes with in-built wireless capabilities that allow you to connect your smartphone and project media directly to the projector. It offers up to 150-inch screen size and supports 1080p FHD resolution. It can offer brightness up to 2700 lumens.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B08K4BSP8L_3258869461995053"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The Visitek V3 Miracast LED projector offers digital zoom and comes with a 2W speaker.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B08FJ4M84Z" columns="1"><bulletContentHeading name="B08FJ4M84Z_head"> <div type="image" title="Value for money" msid="87363378" hostid="261"></div></columnHeadThumb>B08FJ4M84Z</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B08FJ4M84Z_body"><bulletContentRow name="B08FJ4M84Z_7186517059414192"><bulletContentRowHeading><bulletContentRowHead col="1">Everycom X8 LED projector</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The Everycom X8 LED projector supports 1080p FHD resolution and is said to offer detailed and vivid video quality. It can offer a giant 200-inch display size with an aspect ratio of 16:9/4:3. The projector can connect to TV Box, Fire Stick TV, Chromecast, PC, laptop, external speakers, and others.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B08FJ4M84Z_6759737150527235"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The Everycom X8 LED projector claims to offer brightness up to 3200 lumens.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B08CQX9T44" columns="1"><bulletContentHeading name="B08CQX9T44_head"> <div type="image" title="Recommended" msid="87363397" hostid="261"></div></columnHeadThumb>B08CQX9T44</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B08CQX9T44_body"><bulletContentRow name="B08CQX9T44_9320050198227138"><bulletContentRowHeading><bulletContentRowHead col="1">Visitek V6 Miracast LED projector</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The Visitek V6 Miracast LED projector is said to support up to 1080p FHD resolution. The projector offers easy connectivity with external devices with its two HDMI, one USB, VGA, AV, SD card slot and audio output port. Users can also project their mobile screens.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B08CQX9T44_6991278761879537"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The Visitek V6 Miracast LED projector can deliver brightness up to 3300 lumens.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B07XH4X69F" columns="1"><bulletContentHeading name="B07XH4X69F_head"> <div type="image" title="Alternative One" msid="87363475" hostid="261"></div></columnHeadThumb>B07XH4X69F</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07XH4X69F_body"><bulletContentRow name="B07XH4X69F_4303871717858944"><bulletContentRowHeading><bulletContentRowHead col="1">BORSSO Moon 7.2 LED projector</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The Borsso Moon LED projector comes with smart features and has 8GB of ROM storage. It is said to offer a rectangular display no matter where you place the projector. If you wish to see something up close, it claims to offer a digital zoom feature with the click of a remote. The projector can give out the brightness of up to 3500 lumens.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07XH4X69F_0814114038501874"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The Borsso Moon LED projector claims to offer up to a 180-inch large display.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed>

Best LED projectors to buy in India for 2021

Projectors are great when you don’t want to buy a TV. These devices are portable so you can place them anywhere you like for your preferred viewing experience. You can mount them on the ceiling or tripod, or place them on the table. It’s not difficult to get affordable projectors so you don’t have to spend much for a home theatre experience. These projectors support Full HD content, and almost any device can be connected to them. You can even use these projectors for gaming in addition to watching movies and videos. So here’s a list of the best projectors under ₹10,000 for your home theatre. <bulletContentEmbed name="B08K4BSP8L" columns="1"><bulletContentHeading name="B08K4BSP8L_head"><div type="image" title="Recommended" msid="85654868" hostid="261"></div></columnHeadThumb>B08K4BSP8L</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B08K4BSP8L_body"><bulletContentRow name="B08K4BSP8L_2180702812880589"><bulletContentRowHeading><bulletContentRowHead col="1">Visitek V3</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The Visitek V3 projector supports Full HD and HD with a projection size of up to 150 inches and 2700 lumens brightness. It comes with wireless mirroring, miracast and streaming from Android and iOS devices. In terms of connectivity, the Visitek V3 projector comes with an HDMI port, USB port, a 3.5mm headphone jack, VGA port and a microSD card slot. This projector also comes with a built-in GPU so it can directly decode media without the need for an external PC.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B08K4BSP8L_7700320274466220"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The Visitek V3 projector is also light enough to mount it on a tripod or ceiling. It can also work as a desktop projector or it can be kept directly on a table.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B07YB59H1X" columns="1"><bulletContentHeading name="B07YB59H1X_head"> <div type="image" title="Alternative pick" msid="85654923" hostid="261"></div></columnHeadThumb>B07YB59H1X</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07YB59H1X_body"><bulletContentRow name="B07YB59H1X_6912667510909415"><bulletContentRowHeading><bulletContentRowHead col="1">Everycom X7</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The Everycom X7 projector is HD ready and it supports Full HD content as well. This projector is ideal for a home theatre experience but not for business presentations. It comes with a 120-inch projection size and 1800 lumens brightness. You can plug in a Fire TV Stick or Chromecast to watch content, and also mirror content from your phone, tablet or PC. It also comes with a microSD card slot, VGA port, AV input, and a 3.5mm headphone jack.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07YB59H1X_3613145337746633"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The projector also comes with a built-in audio speaker and a lamp life of up to 20,000 hours. You can mount the projector to the ceiling, on a tripod, or simply place it on the table.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B088Z1YWBC" columns="1"><bulletContentHeading name="B088Z1YWBC_head"><div type="image" title="Can also consider" msid="85654952" hostid="261"></div></columnHeadThumb>B088Z1YWBC</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B088Z1YWBC_body"><bulletContentRow name="B088Z1YWBC_8114229391231110"><bulletContentRowHeading><bulletContentRowHead col="1">EGate i9 Pro-Max</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The Egate i9 Pro-Max projector comes with an LED, HD ready 150-inch display that emits 2600 lumens brightness. It also supports Full HD content. The projector’s lamp life is said to last for up to 30,000 hours with a power consumption of up to 150W. Its connectivity options include 2 HDMI ports, 1 USB port, 1 VGA port, AV input, and a microSD card reader.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B088Z1YWBC_6659868450746807"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The projector also comes with a 3W built-in speaker. It can be connected to a Fire TV Stick, PC, laptop, set top box and gaming consoles as well.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B08T5WFR2P" columns="1"><bulletContentHeading name="B08T5WFR2P_head"><div type="image" title="Good design" msid="85654998" hostid="261"></div></columnHeadThumb>B08T5WFR2P</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B08T5WFR2P_body"><bulletContentRow name="B08T5WFR2P_9282781804035799"><bulletContentRowHeading><bulletContentRowHead col="1">XElectron C9</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The XElectron C9 is equipped with a 3800 lumen LED light that supports up to Full HD content. It supports multiple devices through its ports that include 2 HDMI, VGA, AV, and 2 USB. You can also plug in the Fire TV Stick or Chromecast to watch movies and shows on this projector. The LED lamp is said to last for up to 60,000 hours, and it offers between 35-inches and up to 180-inches of projection.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B08T5WFR2P_9232461520418546"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">In terms of placement, you can mount it on a ceiling, tripod and place it on a table as well. This projector is designed for PowerPoint presentations and other office presentations as well.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B08BJRX7L6" columns="1"><bulletContentHeading name="B08BJRX7L6_head"><div type="image" title="Recommended for gaming" msid="85655018" hostid="261"></div></columnHeadThumb>B08BJRX7L6</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B08BJRX7L6_body"><bulletContentRow name="B08BJRX7L6_6066446626042675"><bulletContentRowHeading><bulletContentRowHead col="1">BIGVUE Mini Projector</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The BIGVUE Mini projector has native HD resolution but it also supports Full HD resolution with an aspect ratio of 16:9. It comes with a built-in dual speakers system so you will most likely not need external speakers. In terms of connectivity, it supports HDMI, VGA, USB, microSD card, RCA and AV interfaces.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B08BJRX7L6_7759303091437213"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">It can also be connected to PC, laptops, gaming consoles and smartphones in addition to Fire TV Stick and Chromecast. The BIGVUE Mini projector comes with 2700 lumens brightness, and it even has a 120Hz refresh rate so it will be good for gaming.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B08NYV59RT" columns="1"><bulletContentHeading name="B08NYV59RT_head"><div type="image" title="Alternative pick" msid="85655101" hostid="261"></div></columnHeadThumb>B08NYV59RT</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B08NYV59RT_body"><bulletContentRow name="B08NYV59RT_9381770947416083"><bulletContentRowHeading><bulletContentRowHead col="1">EG 6X</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The EG 6X projector offers up to 200-inches of display projection which supports up to Full HD content. It comes with 3200 lumens brightness and lamp life of up to 30,000 hours. The projector has an HDMI port, USB port, VGA port, AV input, and a microSD card reader. It also has Miracast and AirPlay so you can wirelessly mirror content from your Android and iOS devices.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B08NYV59RT_7872503155497208"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">In addition to this, the EG 6X projector also supports Amazon Fire TV Stick and set-top box. The projector also comes with built-in speakers that are suitable for a home theatre experience.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed>

Best entry-level projectors under ₹10,000 in India

<ul><li>Reportedly, projectors are taking over entertainment at home.</li><li>Projectors witnessed high demand because of the interactive features and immersive viewing experience.</li><li>Below, read how you can find the best projector for your home in simple steps.</li></ul>The guide is created by Sushil Motwani – Official India representative of XGIMI and an expert on projectors. The pandemic brought home to us the need to find substitutes for all the things we could not have access to. So kitchen gardens replaced strolls in the neighborhood park, Zoom calls replaced Monday meetings, and projectors replaced the first day first shows. Home entertainment became a critical component of survival strategies during the lockdown. For those who discovered immersive entertainment on larger-than-life screens, watching a favorite film, or a much-awaited sporting event was never the same. And suddenly, big-screen televisions became obsolete. Still, investing in a projector seems daunting to the uninitiated, so here are some simple things like features, specifications, and cost-effectiveness to consider before you go shopping. <cmsannotation type="cmsannotation" annotationid="Ease of use" comment="subhead" text="Ease of use">Ease of use</cmsannotation> So, let us start at the very beginning. Ever wondered why most living rooms are arranged around a bulky TV set? It is because you cannot relocate a TV according to your convenience but instead have to always rearrange your viewing time according to the location of the TV. If you buy a smart portable projector, this lack of portability may be a thing of the past. Right at the onset, it is important to ensure that the projector you bring home is a top-of-the-line, ‘Let’s go placed’, plug and play, with in-built <keyword id="6355645" type="General" weightage="80" keywordseo="android" source="Orion">Android</keyword> TV, fully portable, an easy installable device that can offer you the brightest possible picture whether you are in your backyard or on a camping trip. Without the fuss and bother of tangled wires and cumbersome technology. <cmsannotation type="cmsannotation" annotationid="Questions to consider" comment="subhead" text="Questions to consider">Questions to consider</cmsannotation> Ask if a projector has a powerful built-in battery and the smartest screen adaption technology. How many hours of uninterrupted playtime does it offer? What does the projector guarantee, and what is the after-sales service like? You will also have to learn what terms like lamps, LEDs, and lasers mean in the context of a projector. Ask yourself if you would rather buy a device you have to arrange your life around or one that adapts itself to your needs at the touch of a button, even on the go. Which one would be more cost-effective and convenient in the long run? <cmsannotation type="cmsannotation" annotationid="Brightness, contrast, and clarity" comment="subhead" text="Brightness, contrast, and clarity">Brightness, contrast, and clarity</cmsannotation> Is your projector the brightest ever but still ensures you don’t get eye fatigue? Does it offer enough clarity, contrast, and depth of color that you will need to enjoy immersive and spectacular big-screen entertainment during different times of the day and at night? Does it have intelligent Screen Adaption (ISA) technology to simplify usability? What about the processor speed, the ease of autofocus, and the Automatic Keystone Correction that aligns the image in keeping with the projection area? You will need a projector with Obstacle Avoidance technology and Intelligent Screen Alignment features. Aspect ratio, pixel density, and resolution are important points to consider when you want the best visual experience for approximately the same price as a high-end TV. <cmsannotation type="cmsannotation" annotationid="Quality of screen and sound" comment="subhead" text="Quality of screen and sound">Quality of screen and sound</cmsannotation> Needless to say, if you want to replicate a movie theatre experience at home or enjoy a Karaoke night with friends, you need the sound quality to be extraordinary. While buying a projector, check if you can amplify your favorite music via a Bluetooth connection and if the speakers emit clean, distortion-free Hi-Fi sound with ample bass response. No theatrical experience is complete without a screen, and in case you want to sit outdoors to watch a movie, you may have to invest in something more than a sheet and instead buy a screen meant to be projected upon. You can always choose a fabric and size that most appeals to you. When indoors, even if you don’t have a large wall, an ultra-short-throw projector can be the perfect fit for your space. <cmsannotation type="cmsannotation" annotationid="Access to apps and gaming" comment="subhead" text="Access to apps and gaming">Access to apps and gaming</cmsannotation> The content consumption model has changed fundamentally; hence, every projector must provide seamless access to thousands of apps, including your favorite ones. A projector with an in-built Android TV will be a great add-on. It would help if the projector has a Chromecast built-in, a Google Assistant, and can wirelessly cast apps, games, and more from Android or Apple devices. If you are a gaming fan, check if the projector can offer you a high-resolution Game Mode, high refresh rates, and low latency. HDMI and USB ports and VGA or DVI inputs make connectivity easy. <cmsannotation type="cmsannotation" annotationid="The perfect lamp/light source" comment="subhead" text="The perfect lamp/light source">The perfect lamp/light source</cmsannotation> An ultra-efficient, durable and eco-friendly LED lamp is good for the environment and your projector. And even the replacement of the lamp is not as cumbersome and expensive as some cynics believe, and the warranty is also usually pretty competitive though many prefer projectors that use LEDs or lasers as a light source. <cmsannotation type="cmsannotation" annotationid="The Cost Factor" comment="subhead" text="The Cost Factor">The Cost Factor</cmsannotation> A good projector with high-quality specifications and features that provides a top-notch experience will cost you similar to a high-end smart TV. So why do we need to consider a TV when the projector would be a better bet. Costs of high-end projectors start ranging from half a lakh to a few lakhs. The higher the specification and features, the higher the cost. However, one should consider the cost factor depending on the kind of projector one needs and not go by the trend. Many buyers are also opting for a hybrid home entertainment model where a TV and a projector serve different needs but still, in the long run, they find that having a projector is far more convenient and cost-effective. SEE ALSO: <a href="https://www.businessinsider.in/business/auto/news/toyota-hyryder-vs-maruti-grand-vitara-how-different-are-they/slidelist/93107080.cms#slide[%E2%80%A6]107469">Toyota Hyryder vs Maruti Grand Vitara: How different are they?</a> <a href="https://www.businessinsider.in/tech/apps/news/list-of-top-new-upcoming-whatsapp-features-in-second-half-2022/articleshow/93103440.cms">From avatars to hiding online status—list of top new upcoming WhatsApp features</a>

How to find the best smart projector for your home — a buying guide by expert

If you are looking to improve your home entertainment system without burning a hole in your pocket, you can go with affordable 2.1 channel speakers. They come with a combination of satellite speakers and a subwoofer and can be connected to your computer, TV, laptops, or dmobile phones via aux or projectors. Some of the things that you need to keep in mind while purchasing speakers include the audio output, connectivity options and portability of the speakers. There are several excellent speakers available in India that offer good sound quality without burning a hole in your pocket. <cmsannotation type="cmsannotation" annotationid="How we do our research" comment="subhead" text="How we do our research">How we do our research</cmsannotation> <cmsannotation type="cmsannotation" annotationid="Our ranking criteria" comment="subhead" text="Our ranking criteria">Our ranking criteria</cmsannotation> Before listing the best 2.1 channel speakers, we scrutinize different options such as budget, connectivity, and miscellaneous features. Other than these we all consider audio output, sound quality and design of the speakers. <cmsannotation type="cmsannotation" annotationid="Things to look for while buying" comment="subhead" text="Things to look for while buying">Things to look for while buying</cmsannotation> Below, we have listed some of the essential factors which you need to consider before buying a 2.1 speaker system. <cmsannotation type="cmsannotation" annotationid="Budget and space" comment="subhead" text="Budget and space">Budget and space</cmsannotation> To narrow down your search it is important to set a budget. Apart from budget, the size of the room and speaker placement are other things to be considered. <cmsannotation type="cmsannotation" annotationid="Connectivity ports" comment="subhead" text="Connectivity ports">Connectivity ports</cmsannotation> Make sure the 2.1 channel speaker has enough connectivity options such as AV input for television, a 3.5mm jack for aux cables, Bluetooth connectivity for smartphones and a USB port for pen drives. <cmsannotation type="cmsannotation" annotationid="Additional features" comment="subhead" text="Additional features">Additional features</cmsannotation> Look for additional features such as built-in Alexa or Google Assistant. With these features, you can command your home theatre system, and give commands without searching for a remote or a mobile application. <cmsannotation type="cmsannotation" annotationid="Features compared" comment="subhead" text="Features compared">Features compared</cmsannotation> <table style="border-width: initial; border-style: none; table-layout: fixed; width: 468pt;" class="redcator-table-advance"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Speakers </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Features </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Connectivity </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Product link </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Philips Audio IN-MMS6080B/94 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">LED Display, Remote Control &amp; Multi-Connectivity Option </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">BT, USB, SD card </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><a href="https://www.amazon.in/dp/B014W5YQOO?tag=tech_insider_india_buynowbluebutton-21&amp;th=1">B014W5YQOO</a> </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">F&amp;D F203G 11 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Blue LED as power indicator </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">AUX </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><a href="https://www.amazon.in/dp/B00E2OY62S?tag=tech_insider_india_buynowbluebutton-21">B00E2OY62S</a> </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">iBall Tarang Classic 40 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Bass and Treble control </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">BT | USB | SD | AUX </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><a href="https://www.amazon.in/dp/B07RWJFV91?tag=tech_insider_india_buynowbluebutton-21">B07RWJFV91</a> </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Boat Aavante </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">EQ Modes, Dual Languages &amp; Master Remote Control </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">BT | AUX | USB | HDMI </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><a href="https://www.amazon.in/dp/B09YRVL16Q?tag=tech_insider_india_buynowbluebutton-21&amp;th=1">B09YRVL16Q</a> </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">F&amp;D F210X </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">FM storage for up to 100 stations </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">AUX | USB </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><a href="https://www.amazon.in/dp/B01KHCQBAI?tag=tech_insider_india_buynowbluebutton-21">B01KHCQBAI</a> </td></tr></tbody><tbody></tbody><tbody></tbody></table> <bulletContentEmbed name="B014W5YQOO" columns="1"><bulletContentHeading name="B014W5YQOO_head"> <div type="image" title="Editor&amp;#39;s Pick" msid="83203710" hostid="261"></div></columnHeadThumb>B014W5YQOO</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B014W5YQOO_body"><bulletContentRow name="B014W5YQOO_9855700071986710"><bulletContentRowHeading><bulletContentRowHead col="1">Philips Audios IN-MMS6080B/94 Multimedia Speakers</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The Philips IN-MMS6080B/94 2.1 Channel Multimedia Speakers features a 5.25-inch woofer and 3-inch full range speakers. The speakers offer an audio output of 60 watts, enabling an immersive audio experience. It weighs around 6.5 kg and can be moved easily. It comes with a remote control that allows you to easily control it.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B014W5YQOO_7576501972878715"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">It features a long tube design that helps in delivering good sound quality and extended bass.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B00E2OY62S" columns="1"><bulletContentHeading name="B00E2OY62S_head"> <div type="image" title="Popular Pick" msid="83203721" hostid="261"></div></columnHeadThumb>B00E2OY62S</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B00E2OY62S_body"><bulletContentRow name="B00E2OY62S_6668941784891531"><bulletContentRowHeading><bulletContentRowHead col="1">F&amp;D F203G Multimedia Speaker System</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The F&amp;D F203G Multimedia Speaker System features 2.5-inch full range drivers for the satellites and comes with a 4-inch bass driver for the subwoofer. It offers an audio output of 25 watts. It delivers enriched bass and powerful sound. It is lightweight and weighs just 2.1 kg, making it easy to move from place to another.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B00E2OY62S_4990452553599073"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">It features a wooden cabinet that ensures distortion-free sound.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B07RWJFV91" columns="1"><bulletContentHeading name="B07RWJFV91_head"> <div type="image" title="Alternative Pick" msid="83203767" hostid="261"></div></columnHeadThumb>B07RWJFV91</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07RWJFV91_body"><bulletContentRow name="B07RWJFV91_0975721972077204"><bulletContentRowHeading><bulletContentRowHead col="1">iBall Tarang Classic Multimedia Speaker</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The iBall Tarang Classic Multimedia speaker comes with two satellites and a subwoofer. It features bass and treble controls, allowing you to tune the music as per your taste. It offers an audio output of 40W and delivers an immersive audio experience. It can be connected using Bluetooth, USB, AUX, and SD card. It comes in a wood case that ensures good sound quality.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07RWJFV91_1755489783438304"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">It comes with a built-in FM, allowing you to listen to your favourite radio stations.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B07FPLKKCS" columns="1"><bulletContentHeading name="B07FPLKKCS_head"> <div type="image" title="Premium Pick" msid="83203816" hostid="261"></div></columnHeadThumb>B07FPLKKCS</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07FPLKKCS_body"><bulletContentRow name="B07FPLKKCS_4600491755473893"><bulletContentRowHeading><bulletContentRowHead col="1">boAt Aavante Bar 1500</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The boAt Aavante Bar 1500 soundbar is powered by a beefy setup with a maximum power output of 120W and a 60W subwoofer. This 2.1 channel surround sound setup promises a cinematic experience and allows you to create a 3D stereo surround sound experience. It has a USB port and supports AUX, Bluetooth and HDMI connectivity options as well.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07FPLKKCS_2788432581284273"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">It offers rich 2.1 surround sound and offers multiple connectivity options, allowing you to easily enhance your home entertainment experience.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B01KHCQBAI" columns="1"><bulletContentHeading name="B01KHCQBAI_head"> <div type="image" title="Reliable Pick" msid="83203799" hostid="261"></div></columnHeadThumb>B01KHCQBAI</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B01KHCQBAI_body"><bulletContentRow name="B01KHCQBAI_8902875034116349"><bulletContentRowHeading><bulletContentRowHead col="1">F&amp;D F210X Multimedia Speaker</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The F&amp;D F210X Multimedia Speaker is equipped with a 2.5-inch full range driver for satellites and a 4-inch driver for the subwoofer. It offers a power output of 15W and supports Bluetooth, USB and SD card connection. It comes with FM Radio support and allows you to store 100 stations on the FM storage.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B01KHCQBAI_8481191951339388"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">It comes with a good design that blends well with the home’s decor.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed>

Best 2.1 channel speakers under a budget

<ul><li>IMAX currently has 22 theatres in Mumbai, Pune, Bangalore and Delhi. </li><li>India being one of the most important markets for its market size and social media presence, IMAX is now upping its game by launching newer technologies and expanding its reach further into Tier II and III cities. </li><li>As IMAX deploys its Laser Technology in India with PVR, we speak to John Schreiner, Senior VP - Theatre Development, about its logistics, marketing plan, vision for expansion, and growth trajectory.</li><li>IMAX has already installed two laser systems in Mumbai and Delhi last year. </li></ul>IMAX has nearly tripled its theatre network in India over the last three years, making it apparent how critical the Indian market for the company is, globally. Expanding its network further in the country and upping its quality, IMAX has partnered with PVR Cinema to deploy its laser technology in Forum Mall, Bangalore and Palazzo Mall, Chennai later this year. IMAX brought in laser technology into the country at the end of last year, which uses dual 4K projectors, 12-channel sound and a laser light source instead of a prism. It delivers a higher resolution output, with sharper and brighter images, and maintains a deeper contrast. IMAX entered into a strategic partnership with PVR back in 2011 to launch its first theatre in Bangalore. Today, it has 22 theatres, 20 operational and two that are just an approval away. The next phase of expansion for IMAX will be in Tier II and III cities. Telling us how important the Indian market is for IMAX globally, John Schreiner, Senior VP - Theatre Development, said, “India is such an avid movie-going market and consumers love great experiences. Therefore, our theatres have been very successful here, it is a strategic market for us and we hope to grow that number quite dramatically. We continuously work towards finding the right ingredients to bring IMAX -- not only to the major metros, but to the second and third Tier markets. We know there are a lot of fans in these markets who want that experience because they interact with us on social media. India is one of the most active markets for us globally, in terms of social media engagement.” For IMAX, Russia is the largest market, with 42 theatres. However, population-wise, India is a larger market than Russia and Schreiner says there is a huge room for growth here and it is hoping to case its net wider in the coming years. Marketing Strategy Interestingly, IMAX’s Executive Vice President, Global Brand &amp; Creative, Denny Tu used to work with Sky TV in the UK, making sure people stay at home and watch content on their smaller screens. Now at IMAX, he encourages the same audience to come out for pop-corn crunching, and jump-out-of-your-seat experience, which is what every filmmaker originally desired for. Sharing how IMAX gets consumers to step out of the ‘Netflix and Chill’ zone, Schreiner said, “We have launched a whole new brand strategy and campaign, which helps produce assets that encourage consumers to come out for content and experience it in the best way possible. That is also getting translated here in India. We, as a company, are highly regarded in India and we will continue to interact with our Indian fans on social media, this will help us create more successful theatres in India. Apart from that, we will be bringing more local content on IMAX screens, this is our holistic approach to growth here.” Growth of OTT a threat? The window between theatrical release and television premieres is decreasing, which is threatening the theatre businesses world over. However, Schreiner says this is the best time to be working with IMAX because content production has reached its tipping point. IMAX stands for higher quality and an immersive experience, whose network is only going to grow from here, believes Schreiner. “The window is decreasing and the pressure from various stakeholders is increasing but we view that as an opportunity because you can’t experience IMAX anywhere else. Studios are making grander spectacles for movie releases and we do well with that.” IMAX has also partnered with a few streaming platforms such as Apple for ‘Beastie Boys’ documentary. Schreiner says they will continue to experiment and bring newer content for its audience -- to expand its base. “This is the golden age of content production -- with all the studios and streaming houses, there hasn’t been so much content produced globally before than today. There is an opportunity for IMAX to take advantage of that and that is going to be a driving element for our future growth,” adds Schreiner. Globally, its mantra is to enhance customer experience. It is present in 82 countries and has 1700 theatres around the world. Annual Performance In the first half of 2019, IMAX theatres generated more than $7.76 million at the box office in India, up by 18% over the first half of 2018. The economic slow-down did not affect the company in India and even globally, it was a pink season for IMAX. In fact, Schrenier says that economic slowdown brings an uptick in consumer sentiment for the cinema industry. “Last year the performance of IMAX across the world was record-breaking. We had billion dollars in the box office, across all our networks. And in India, not only IMAX, but the cinema industry was strong and resilient as well. We have noticed this globally, whenever there is an economic slowdown, affordable luxuries tend to be very resilient because consumers may not go and buy a TV or a car, but they will take their family or partners to watch a movie,” says Schreiner. Schrenier has been a part of IMAX for 19 years now but the content industry is constantly evolving, which makes him feel like ‘he has worked with three different companies.’ He joined IMAX when it was selling film projectors to museums and educational institutions. Then they added Hollywood movies and transitioned to digital projection from films. Shrenier believes that the industry is about to enter another transition phase and he feels excited to be a part of it, and witness it change every day. Going forward, Schrenier will help IMAX focus on taking advantage of the golden age of content production, invest in newer technologies to enhance customer experience, and while they are at it, help all of its partners flourish together.

IMAX triples its network in India; plans to expand further to Tier II and III cities

<ul class="summary-list"><li>Presidential debates aren't just about the face-off. They're also big media events.</li><li>Each campaign sent politicians to Philadelphia to argue on behalf of Harris and Trump.</li></ul>Tuesday's <a target="_blank" class="" href="https://www.businessinsider.com/kamala-harris-donald-trump-presidential-debate-takeaways-2024-9">presidential debate</a> was still more than 90 minutes away when I noticed a swelling gaggle, the first I'd seen since arriving at Pennsylvania Convention Center that afternoon. It wasn't immediately clear who sat in the eye of this hurricane of 40-odd reporters and a half-dozen TV cameras. Still carrying the chicken sandwich I'd picked up for dinner, I squeezed my way forward. It was Gov. Doug Burgum.The mild-mannered North Dakotan, an also-ran in this year's GOP primaries and a <a target="_blank" class="" href="https://www.businessinsider.com/donald-trump-vice-president-nominee-candidates-2024-1">finalist to be former President Donald Trump's running mate</a>, had been reduced by the circumstances of the evening to something far less than a two-term governor and successful businessman: An amateur political pundit. The price, perhaps, of keeping oneself in the mix for a Cabinet job.Burgum, of course, played his part. Vice President Kamala Harris, he said, was a "dangerously progressive liberal from California." Burgum wanted to know if she would be "asked the tough questions about her positions." It's not just Trump who's liable to come across as pugnacious, Burgum told reporters, noting that Harris is a former prosecutor. "Either one of them could be viewed as being too aggressive," he reassured the crowd. I quickly got bored and elbowed my way back out of the miniature media mosh pit.<div type="image" title="Burgum taking questions ahead of the debate." height="1500" width="2000" msid="113270468" hostid="261" sizebytes="95086"></div>This is what it's really like to be in the "spin room," the anachronistic institution that — aside from 2020, for obvious, COVID-related reasons — has existed as a parasitic outgrowth of America's quadrennial presidential debates since Ronald Reagan's 1984 reelection campaign. Each campaign trots out a variety of surrogates, the bulk of which are high-profile governors and members of Congress, to proffer talking points to reporters before and after the debate.It's a cheap production as far as political theatre goes, despite the considerable resources invested by both campaigns and media organizations.<div type="image" title="Reporters in the cavernous &quot;spin room&quot; at the Pennsylvania Convention Center." height="1500" width="2000" msid="113270466" hostid="261" sizebytes="270810"></div>Tuesday night's debate, though also an instance of political theatre, was highly consequential. It was Harris and Trump's only scheduled face-off, though the vice president has since asked for another. But the spin room wasn't anywhere near the debate hall at the National Constitution Center. In fact, we were six blocks away.The media center, set in a cavernous convention center hall the size of a football field, could have been anywhere. Six giant projector screens displayed ABC News' debate stream, while dozens of rows of tables and chairs held the roughly 1,000 reporters who had shown up for the ritual. Along the edges of the room, TV anchors and correspondents illuminated by ring lights spoke into their cameras. Crowds of reporters followed surrogates like Robert F. Kennedy Jr. and Gov. Josh Shapiro around the room like schools of fish. If the goal is to cover the debate in real time, you're better off staying at home. The room was over-air conditioned and prone to echoes. I couldn't connect to the complimentary Wifi. The "swag" was fine — a tote bag, a key chain, and a water bottle.<div type="image" title="Democratic Gov. Josh Shapiro of Pennsylvania finishing an interview with CNN in the spin room." height="1500" width="2000" msid="113270470" hostid="261" sizebytes="142786"></div>More importantly, it's probably the only scenario in which you could place six governors, nine senators, roughly a dozen House members, and a host of other political celebrities before hundreds of reporters in the same room, and still somehow manage to generate almost no newsworthy information.That's largely because, as media critics have <a target="_blank" href="http://archive.pressthink.org/2003/11/22/spin_alley.html">strenuously argued</a> for decades, it's an environment where candor and honesty are in short supply. There's a message to deliver, there's a victory to declare, and the events of the debate itself often have a strikingly limited bearing on what any surrogate says. Before the <a target="_blank" class="" href="https://www.huffpost.com/entry/2012-presidential-debates-spin-room_n_1929185">onset of Twitter</a> (now known as X), one could still argue that that the spin room played an important role within our conflict-driven media ecosystem: In such an environment, it's crucial to get each campaign's perspective, and there's no better way to do that than putting everyone in one place.But these days, there's a zombie-like quality to it. You're here because everyone else is here, and this is how we've run debates since 1984. We're going through the motions. If you're a reporter looking to "get the perspective" of a campaign, just check your email inbox. Over the course of Tuesday's debate, I received 16 "fact check" emails from the Trump campaign, eight such emails from the Harris campaign, and dozens more from members of Congress and downballot candidates congratulating Harris and Trump on their respective "wins.""I mean, it's a media construct," Rep. Robert Garcia told me ahead of the debate. Don't blame me for participating in the game you all have set up, in other words. This was the media-friendly California Democrat's second time spinning for the top of the ticket this year. In June, he was part of the team that was forced to explain away President Joe Biden's <a target="_blank" class="" href="https://www.businessinsider.com/what-happened-biden-trump-debate-takeaways-2024-6">debate performance</a>, indisputably the worst in American history. Tonight, his job would undoubtedly be easier, but I wondered: Was he prepared to declare Harris the victor, no matter what happened? "What I'm going to say is the truth, which is that she's going to perform great tonight, because she always does," Garcia said. "I have like, zero doubt."<div type="image" title="Rep. Robert Garcia in the spin room." height="1500" width="2000" msid="113270471" hostid="261" sizebytes="123788"></div>Few reporters are dense enough to outright ask surrogates "who won the debate" or "who's going to win the debate." And most of us understand that the spin room is a manifestation of the unholy mixture of news and entertainment that's often inescapable as a national reporter. Surrogate interviews are largely built around the spinning of particular moments or themes from the debate. Did Trump come across as too frustrated and angry? "Well, the American people are frustrated and angry," Rep. Matt Gaetz of Florida explained. Did Trump too easily take Harris' bait? "He did some things that were a little unconventional, but I think that's what makes Donald Trump such a compelling figure," Vivek Ramaswamy explained. The only notable point of candor to emerge from Tuesday night was from Sen. Lindsey Graham of South Carolina, who <a target="_blank" href="https://www.thebulwark.com/p/inside-trump-spin-room-from-hell-presidential-debate">reportedly</a> called for the firing of Trump's debate team and <a target="_blank" href="https://www.politico.com/news/2024/09/11/lindsey-graham-trump-debate-00178592">described the affair</a> as a "missed opportunity."That's not to say it isn't a fun time for those involved. It became clear to me after a while that that's why we're all still here, despite the aforementioned vacuousness and obsolescence of it all. If you care what Anthony Scaramucci has to say about anything, as the Harris campaign apparently thinks you might, then he's on hand. Remember Khizr Khan, the Gold Star father from the Democratic convention eight years ago? Here's there too. And where else can one use the urinal beside a 2024 GOP presidential candidate, as I unwittingly did with Ramaswamy?The set-up also laid bare the power imbalance between Republican politicians and right-wing media. As Trump spoke with Fox News' Sean Hannity, Sens. Lindsey Graham and Tim Scott of South Carolina, along with Ramaswamy, stood patiently off to the side, waiting their turn to hit the airwaves.<div type="image" title="Trump speaking to reporters in the spin room." height="1500" width="2000" msid="113270473" hostid="261" sizebytes="171238"></div>Ultimately, the most "newsworthy" thing that took place in the spin room was Trump's surprise arrival, which triggered something of a stampede of reporters toward the cordoned-off bubble erected around him. Conventional wisdom would tell you that his decision to show up is a sign that he lost the debate — why bother to spin if you won?But even the former president, larger-than-life as he is, was often drowned out by the overlapping screams of the hundreds of reporters hoping to get his attention, and the only noteworthy tidbit he offered was a noncommittal answer on whether he would agree to another debate."They want a second debate because they lost," he told reporters before claiming the moderators were working against him. "It was obviously three on one."

Inside the media circus that still surrounds America's presidential debates

<ul><li><keyword id="15716501" type="General" weightage="20" keywordseo="CES-2023" source="Orion">CES 2023</keyword> will commence in Las Vegas from January 5 to January 8, 2023.</li><li>During the event, we can expect some new products and technologies to be showcased by leading tech brands.</li><li>Below, look at some of the products and technologies from <keyword id="6358540" type="General" weightage="100" keywordseo="sony" source="Orion">Sony</keyword>, LG, AMD, and others.</li></ul>CES 2023 is an in-person event that will be happening in Las Vegas after two years of the virtual format. One of the biggest tech shows is finally getting back to normalcy and it will kick start from January 5 and will end on January 8, 2023. Consumer tech giants such as <keyword id="10591" type="General" weightage="80" keywordseo="samsung" source="Orion">Samsung</keyword>, LG, AMD, Sony, <keyword id="113675" type="General" weightage="80" keywordseo="nvidia" source="Orion">Nvidia</keyword>, Intel, and more are expected to showcase and launch their latest and upcoming products. Some of them have already started teasing their plans for the event. We bring to you some of the most prominent upcoming announcements from this year’s consumer electronics show. <cmsannotation type="cmsannotation" annotationid="Samsung" comment="subhead" text="Samsung">Samsung</cmsannotation> On January 4, <a href="https://news.samsung.com/in/invitation-dont-miss-samsungs-ces-2023-press-conference-bringing-calm-to-our-connected-world">Samsung</a> will kick off CES 2023 with a press conference a day before the event. The press conference will be opened by Jong-Hee (JH) Han, Vice Chairman, CEO, and Head of Samsung’s DX (Device eXperience) Division, introducing the theme of ‘Bringing Calm to Our Connected World.’ Hence, we could expect to see a lot of connected innovative products. Moreover, Samsung is expected to announce products with enhanced AI that are said to offer more precise and seamless experiences. Other than this, Samsung will showcase innovative yet sustainable products. <cmsannotation type="cmsannotation" annotationid="LG" comment="subhead" text="LG">LG</cmsannotation> During the event, the company will announce its latest flagship monitor, LG UltraGear OLED, with a maximum refresh rate of 240Hz. Besides this, the company will announce a new TV range, possibly with OLED technology and a new webOS. We may also see the launch of devices like speakers, soundbars, and home appliances. <div type="twitter" handle="LGUS" handlename="LG Electronics" image="http://pbs.twimg.com/profile_images/1484595333132861445/2xRMA2qU_normal.jpg" favoritecount="21" retweetcount="2" status="LG will be making an in-person return to #CES2023 with a physical exhibition booth to present its vision. Stay tun… https://t.co/2BjTqNZDJJ" createdat="1671475938000" id="1604912526558461962"></div> LG CEO William Cho will start the event, sharing a vision for the future of LG, including key areas of focus for 2023. <cmsannotation type="cmsannotation" annotationid="Sony" comment="subhead" text="Sony">Sony</cmsannotation> Sony will make some significant announcements at CES 2023, including the much-awaited PlayStation VR 2 headset. Like Samsung and LG, Sony is also expected to showcase some new smart TVs, speakers, and home theatre systems. Other than this, we could see a new flagship smartphone from Sony at CES 2023. <div type="twitter" handle="SonyGroupGlobal" handlename="Sony Group - Global" image="http://pbs.twimg.com/profile_images/1433009302780870656/aiGdbZTe_normal.jpg" favoritecount="349" retweetcount="90" status="Sony will be in CES 2023!Mark your calendar for Sony’s Global Press Conference on January 4th, 2023 at 5:00 p.m.… https://t.co/AE25k86ylA" createdat="1669737601000" id="1597621410611965954"></div> <cmsannotation type="cmsannotation" annotationid="Dell" comment="subhead" text="Dell">Dell</cmsannotation> During this mega event, Dell will also announce its latest gaming laptops, including the next-gen Alienware X series and the Alienware M series of laptops powered by the 13th Gen Intel Core CPU and RTX 4000 series of GPUs. These gaming laptops from Dell are likely to be thinner than their predecessors and will come loaded with an improved and enhanced cooling system. <cmsannotation type="cmsannotation" annotationid="Acer" comment="subhead" text="Acer">Acer</cmsannotation> <a href="https://www.acer.com/gb-en/events/nextatacer">Acer</a> will showcase its creator laptops, gaming laptops, and business laptops, including desktops, Chromebooks, tablets, projectors, intelligent devices, and sustainable PC solutions. <cmsannotation type="cmsannotation" annotationid="Intel" comment="subhead" text="Intel">Intel</cmsannotation> During the consumer electronic show 2023, Intel will showcase the 13th Gen Intel Core series of processors for laptops with higher core count and higher clock speed. We can also expect to see some new Intel Arc series of GPUs for gaming laptops that will lock horns against entry-level Nvidia and AMD laptop GPUs. <cmsannotation type="cmsannotation" annotationid="Nvidia" comment="subhead" text="Nvidia">Nvidia</cmsannotation> Nvidia will showcase a new line of graphic cards, the GeForce RTX 30 Series laptops, and all-new gaming monitors. The company is also expected to announce the RTX 4070 Ti desktop GPU. <div type="twitter" handle="NVIDIAGeForce" handlename="NVIDIA GeForce" image="http://pbs.twimg.com/profile_images/1572244443385987074/8lyUKQ89_normal.jpg" favoritecount="308" retweetcount="30" status="👀👀👀👀 GeForce Beyond at CES 2023.January 3rd at 8AM PT https://t.co/mEUlQAKuRA" createdat="1672505855000" id="1609232309382963204"></div> <cmsannotation type="cmsannotation" annotationid="AMD" comment="subhead" text="AMD">AMD</cmsannotation> AMD is expected to announce new series of high-performance laptop processors based on Zen 4 architecture. We can also expect to see new RDNA 3 architecture-based laptop GPUs. SEE ALSO: <a href="https://www.businessinsider.in/tech/news/ces-2023-dates-news-products-and-what-to-expect/articleshow/96591686.cms">CES 2023: Dates, news, products, and what to expect</a> <a href="https://www.businessinsider.in/tech/news/iphone-15-to-reality-pro-vr-headset-check-out-the-list-of-upcoming-apple-products-in-2023/articleshow/96448076.cms">iPhone 15 to Reality Pro VR headset — check out the list of upcoming Apple products in 2023</a>

Sony, LG, Nvidia, Dell and others have started teasing CES launches: Here’s what we could see

<keyword id="13722" type="CITY" weightage="100" keywordseo="Lenovo">Lenovo</keyword> brings good news to lifestyle users with its India launch of <keyword id="3078012" type="UNKNOWN" weightage="100" keywordseo="Yoga-900">Yoga 900</keyword>, the world’s thinnest (14.9mm) and lightest (1.29 kg) PC. Having Intel® Core™ i7 and using Windows 10 Home, it is a convertible laptop balancing performance, mobility and has YOGA’s signature watchband hinge. 

	“We have disrupted the market with the YOGA brand, which is synonymous with consumer centric innovation. Over the years we have consistently invested, nurtured and built YOGA as a benchmark for mobility, versatility and personal entertainment. This ultra-thin and light device is packed with top of the line features making it the right choice for those who are on the move,” said Bhaskar Choudhuri, Director, Marketing Lenovo India. 
 Lenovo also launched world’s smallest home theatre, <keyword id="3237077" type="UNKNOWN" weightage="100" keywordseo="Yoga-Tab-Pro-3">Yoga Tab Pro 3</keyword>. Depending on the five factors that consumers demand, display, sound, content, battery and versatility, this product has been made. This device comes with a flexible projector that can focus at any angle and has a battery life of 18 hours. Bhaskar that though <keyword id="28355" type="UNKNOWN" weightage="100" keywordseo="PC-market">PC market</keyword> is at stagnation point Lenovo’s growth curve is progressing and these niche products are the way. He further added that this product is not users working on graphics designing and absolutely not made for gaming. The launch prices for Yoga 900 and Yoga Tab Pro 3 are Rs. 1,22,090 and Rs. 39,990 respectively. So why would anyone buy this instead of a <keyword id="62949" type="PERSON" weightage="100" keywordseo="MaC">Mac</keyword>? 

	Here’s why.
 

	1. Yoga 900 has a touch screen which drives the technology market at present.
 

	2. It has the watchband hinge with which the laptop can be folded from the hinge at 180 degree.
 

	3. The watchband hinge, which is its USP in the market, helps them to defeat Mac.
 Lenovo will also launch a thinner version of Yoga 900, <keyword id="3237226" type="UNKNOWN" weightage="100" keywordseo="Yoga-900-S">Yoga 900 S</keyword>, launched in CES 2015, in 2-3 months time in India.

Why will I buy Lenovo Yoga 900 instead of a MAC

<ul class="summary-list"><li>On Wednesday, popular movie chain <keyword id="4597210" type="PERSON" weightage="60" keywordseo="alamo-drafthouse">Alamo Drafthouse</keyword> announced its reopening plan.</li><li>In a blog post written by founder and executive chairman Tim League, which Insider obtained in advance, League stated that all staff and guests will be required to wear masks.</li><li>Ticket and food orders will be made in advance, and in some instances, guest will be temperature checked.</li><li>League did not state and official reopening of all 42 Alamo Drafthouse locations, but did note that in early July 2 theaters will open as "learning labs."</li><li>Several sources told Insider that one of those locations will likely be in Austin, Texas.</li><li>The sources also told Insider that locations in bigger cities, like Brooklyn and Los Angeles, will not reopen for some time.</li></ul>On Wednesday, Alamo Drafthouse Cinemas, the popular Austin-based movie theater chain in Texas with 42 locations across the country, announced its reopening plan in the wake of the <keyword id="1754604" type="PERSON" weightage="60" keywordseo="coronavirus">coronavirus</keyword> pandemic.In a <a href="https://drafthouse.com/news/how-were-reopening-alamo-drafthouse">blog post put on the Alamo website</a> written by founder and executive chairman Tim League, which Insider received in advance, League laid out the chain's strategy which will include staff and moviegoers being required to wear masks and all food orders to be made in advance.League also said that though all staff will be temperature checked daily, at times even guests will be temperature checked."We want you to feel safe," League wrote. "Our driving principle has been to make the Alamo Drafthouse experience one of the safest possible indoor activities — 'safer than a supermarket' — and far exceed the expectations you already have for supermarkets, gyms, and restaurants. We intend to make it so that you can leave your car, make it to your seat, enjoy your food and drinks, and be able to leave having never come within six feet of another person other than when your order is delivered, and having never touched a surface other than your chair and table — both of which will be sanitized between screenings with an electrostatic fogger and disinfectant."League did not give an exact date when all the locations will be open, but he did note that in early July two locations will be reopened as "learning labs." One of those locations will likely be one of its Austin theaters, several sources with knowledge of the plan have told Insider.The sources also noted to Insider that Alamo's locations in bigger cities — specifically Brooklyn and Los Angeles — will likely not open for some time.Here's what to expect when you go to Alamo Drafthouse going forward:<ul><li>All ticketing will be handled online.</li><li>Two-seat buffer in theaters to provide at least six feet of social distancing.</li><li>Guests will be required to wear masks at all times, except when eating and drinking. Masks will be provided if you don't have one.</li><li>Interaction with staff will be minimized with ticketing and food orders done online in advance of showing up to the theater.</li><li>All chairs and tables in the theaters will be cleaned with an electrostatic fogger and disinfectant.</li><li>Hand wipes will be at all tables in the theater.</li><li>All staff will have their temperature taken prior to starting work and at times guests will also be checked.</li><li>Staff will wear masks and gloves, changing their gloves regularly and washing their hands at least every 30 minutes.</li></ul>All movie theater chains are gradually trying to reopen since the pandemic. The biggest chains in the country, AMC Theatres, Regal, and Cinemark — have stated they will be reopening in July. AMC and Regal, like Alamo, will require customers to wear masks.<a href="https://drafthouse.com/covid-safety">You can learn more about Alamo's reopening plan here</a>.<h2>Here is Tim League's complete blog post:</h2>How We'll Reopen Alamo Drafthouse Safer than a supermarket – aggressive safety protocols, new food and beverage methods, and masks for all. A Message from Tim League Our team has spent countless hours working from our home offices, couches, and backyards, each dedicated to crafting the safest possible cinematic experience for our guests and team. It's not quite time to turn the projectors back on, but we're getting very close – so I'd like to share where we're at and what's ahead as we finalize how we'll reopen Alamo Drafthouse locations this summer. We want you to feel safe. Our driving principle has been to make the Alamo Drafthouse experience one of the safest possible indoor activities – "safer than a supermarket" – and far exceed the expectations you already have for supermarkets, gyms, and restaurants. We intend to make it so that you can leave your car, make it to your seat, enjoy your food and drinks, and be able to leave having never come within six feet of another person other than when your order is delivered, and having never touched a surface other than your chair and table – both of which will be sanitized between screenings with an electrostatic fogger and disinfectant. The steps outlined below will dramatically increase physical distancing, introduce enhanced and exhaustive new cleaning procedures, and temporarily change our service model. To do this, we're revising and reimagining how we do things, and how you experience Alamo Drafthouse. That's no small task – it means flexing a model we've refined for over twenty years – and we know we'll need to stay nimble as we learn new and better methods, continuously gather feedback from our guests, and as the battle against COVID-19 continues. Our anticipation is that if and when the threat of COVID-19 truly begins to recede, we'll be able to carefully and gradually begin operating like normal. We'll be able to ease off of many precautions, but some of these common-sense measures will continue indefinitely, while others will evolve into new things. Briefly, here's what to expect. To find more details in your area, visit drafthouse.com/welcomeback. DISTANCING All ticketing will be handled online, with at least two buffer seats providing at least six feet of physical distancing between groups. MASKS FOR ALL We require that guests wear masks at all times except when eating and drinking. If you need a mask, we'll provide you with one for free. Once you're seated you'll be at least six or more feet distanced from other groups on all sides, and you may remove it for eating and drinking. In coordination with local and state regulations, we ask that you keep your mask on while you wait for your food or drink, and put it back on after you are finished. MINIMIZING INTERACTION In many theaters, food ordering and gratuity will be done in advance and online when you purchase your tickets. That means there'll be no payment processing at the theater, and your interactions with our team members will be minimized. SANITIZATION Each auditorium – and specifically chairs and tables – will be sanitized between screenings with an electrostatic fogger and disinfectant. We'll also have hand sanitizing wipes at your table for you to use. TEMP CHECK All teammates will have their temperatures taken prior to starting work. And where needed, guests will also have their temperatures taken on their way inside. HEALTH AND SAFETY All Alamo Drafthouse teammates will wear masks and gloves at all times, and they'll regularly change their gloves and wash their hands at least every thirty minutes. The reopening isn't going to happen all at once. We operate 41 locations from coast-to-coast, spanning 23 regions and ten states, which have each been impacted by and are handling the COVID-19 threat differently. We are closely monitoring COVID-19 data trends in each community we serve. In cities or counties that have sustained a very low per capita rate of infection, we may choose to relax some of these protocols when we reopen their theaters. However, we are not pinning our security solely to state and local regulations. Those are the base level – we intend to stay vigilant, carefully watch the data, and to escalate our protocols at a moment's notice. Our first step will be, in early July, reopening one or two locations as "learning labs" of sorts, where we'll kick the tires and figure out how to make these new procedures work across our company. We expect other locations to come online after that – a few at first, and the rest when we believe we're ready and when we believe that the risk in that area has declined. When we can announce these first locations, we'll let you know first via our social media and email. There's much more to share, and we've extensively outlined more details at drafthouse.com/welcomeback. We're looking forward to getting back to what we love to do – bringing you the best of film, food, and drink. This next phase will be different from what we're all used to. It won't always be ideal. But if we all continue to do our part, it won't be forever. Thank you. We'll see you soon. Tim League Founder &amp; Executive Chairman Alamo Drafthouse Cinema

Alamo Drafthouse reveals its reopening plan will include mandatory masks and some temperature checks for guests

<div class="image-container display-table"><div><div class="image">Kin Cheung / APActress Zhao Wei appears at a pro-government rally in Hong Kong.</div></div></div> 
THE buildings on the studio lot of <keyword id="1334" type="COUNTRY" weightage="60" keywordseo="China">China</keyword> <keyword id="681" type="COMPANY" weightage="60" keywordseo="film">Film</keyword> Group, a vast government-owned company, are grey, windowless and identical. The air, even 20km outside Beijing, is heavy with pollution. Inside, Jiang Wen is filming his newest movie, "Gone with the Bullets", about a dance competition in 1920s Shanghai. He is standing on a stage with sequined dancers. Around 400 extras in black tie look on from a Gaudiesque theatre, built for the shoot. Mr Jiang, in a grey T-shirt and 3D glasses, scurries up and down the stage giving directions. Mr Jiang has been known to hold up a white board with "Sexy" written in red marker pen, and show the dancers how it should be done. Cameras swivel around the dancers, capturing their gyrations and the audience's reaction.
Mr Jiang, an actor as well as a director, is one of the stars of China's film business. His 2010 movie, "Let the Bullets Fly", attempted to invent a new genre: the Chinese Western. It was about a bandit who poses as the mayor of a remote Chinese town. The government did not appreciate its portrayal of an illegitimate leader gulling the masses, but the film was wildly popular. If everything goes smoothly "Gone with the Bullets", which is being shot in 3D, will open in theatres in China and around the world by the end of 2014. In terms of cost, the film is pushing the boundaries. It has a budget of around $50m, a princely sum by Chinese movie-making standards. A Broadway choreographer and American dancers have been brought in. On stage right near the dressing rooms, Keith Collea, an American 3D expert, sits in the dark watching his screens. "China is where it's at," he says.
Last year China overtook Japan to become the second-largest film market after America, with box-office receipts of around 17 billion yuan ($2.8 billion). Some people think it will be the world's biggest in five years' time. Young people, flush with cash, are eager to get out of the house. Films have become central to Chinese courtship and consumption. Enormous IMAX screens and 3D films are the rage, and in big cities carry a similar ticket price to America. Screens are flickering on around the country. More than ten a day were erected in 2012; today there are around 18,000, more than four times the number five years ago. "Journey to the West", an adventure film released in 2013, has grossed more than 1.2 billion yuan ($205m).
Most Chinese movies lose money: only around a quarter make it into theatres, and piracy means there is no legitimate DVD market. But then many films in Hollywood and elsewhere are unprofitable these days: according to a report by the British Film Institute earlier this month, only 7% of British films turn a profit. Chinese people like films and they like to gamble, so money is racing into the movie business. In September, for instance, Wang Jianlin, China's richest man, announced he would build the world's largest film-studio complex, for an estimated $8.2 billion, in Qingdao.
Hollywood is also trying to push in. Only 34 big-budget films, and a handful of independent foreign ones, are allowed into China each year, and foreign producers are allowed to keep only a small share--usually less than 25%--of box-office revenues. Even so, foreigners are desperate to get their product into China. Sometimes films are specially adapted for the market: four extra minutes of footage, featuring Chinese actors, were added to the Chinese version of "Iron Man 3", made by Disney's Marvel.
To gain a foothold in China, Hollywood studios are helping finance films or co-producing them. Mr Jiang's "Gone with the Bullets" has backing from Sony, a Hollywood studio; DreamWorks, which made cartoon hits like "Shrek", has set up Oriental Dreamworks, a joint venture with Shanghai Media Group, a state-owned studio, and two other firms, to make animated films for the Chinese market. There are risks to working in China as Relativity Media, a Hollywood studio, discovered in 2011. It got flak from the Western press for shooting a movie in Linyi, an ambitious city in Shandong province, when Chen Guangcheng, a well-known human-rights activist, was being held under house arrest in the city. But the lure of the Chinese market tends to outweigh reputational risk, and Relativity is financing a new film located in the city of Linyi (see box).
American influence in China's film business is nothing new. "Everything we learned, we learned from Hollywood," says Yu Dong, the boss of Bona Film Group, one of China's largest independent studios. In some ways China's movie industry resembles 1930s Hollywood, when studios controlled all business lines--from talent to production to theatres--before a 1948 Supreme Court ruling forced them to divest. In China, this is called "being a dragon from head to tail". Huayi Brothers, one of China's largest studios, whose name evokes the fraternal Warners, oversees actors, production, distribution and cinemas.
Yet the differences are more obvious than the similarities. China's film industry lacks Hollywood's technical sophistication. Even costly Chinese movies often look amateurish. "I fell asleep," confesses a woman when the lights come on at a Beijing cineplex. She had left work a few minutes early to catch a late afternoon screening of "Young Detective Dee: Rise of the Sea Dragon" in 3D. During some scenes the special effects looked like a 1990s video game. The plot and dialogue were not much slicker.
China's movie business also lacks Tinseltown's glamour. Mr Yu's small office is on the 18th floor of a dingy Beijing tower block above a busy road. Smoke from his cigarettes fills the air; honks rise from the street below. There is no Hollywood-style party scene because stars tend to keep out of polluted Beijing. They treat club openings as work events and expect to get paid to turn up.
But the big difference is in the location of power. In America power lies with the studios; in China with the state. The government controls which films are made and has a hand in every aspect of the film business, from production to exhibition. China Film Group produces movies and distributes Hollywood and Chinese films. The government rewards independent producers for making films it approves of--Desen International Media, a production company, received a bonus of 3m yuan for "Full Circle", which promoted filial piety, for instance--and blocks Hollywood films during national holidays, to help Chinese ones.
Hollywood has always been the world's dream-maker, but China's government wants the country to make its own. A communiqué released after the Central Committee meeting of the Chinese Communist Party in 2011 announced that "it is a pressing task to increase the state's cultural soft power" and to "build our country into a socialist cultural superpower". When Shanghai Media Group signed its deal with DreamWorks last year, Xi Jinping, then vice-president and now president, attended the ceremony in Los Angeles.
The government has twin ambitions in fostering the film industry, one domestic and one global. At home, it wants people to see films that will inculcate Chinese values and culture. And it wants them to go voluntarily: the party used to force people to watch propaganda films, but even it saw that this was like winning an ice-skating medal after beating up the competition with a bat. Abroad, the government wants to spread a more attractive image of the country. Hosting the Olympics was one attempt at this; but film premieres can happen more often. Yet China punches well below its weight in the film world: it has won the Palme d'Or at Cannes only once, 20 years ago, for Chen Kaige's "Farewell My Concubine"--which was banned in China at the time. The government wants to change that, and has recently helped organise events to showcase Chinese films in places as diverse as Fiji, Cambodia and New York.
As with the Olympics, the government does not feel comfortable leaving creative elements to chance. Except during the 1930s, when China had a thriving independent film industry centred in Shanghai and operating with relatively little interference, the political climate has defined and confined its films. Private studios were dissolved after the Japanese occupied Shanghai in 1937. When the Communist Party came to power in 1949, it recognised that movies could be useful. Government studios made films packed with peasants and propaganda, and wheeled mobile projectors to rural areas to ensure they reached millions. Tickets were given out at work, and everybody had to attend. Independent movies started again in the 1970s, and then sputtered along. Now a few independent studios operate within the constraints of a state-controlled system.
<h3>If it's entertaining, cut it</h3>
"The Chinese producer is the best producer in the world," claims Mr Yu. "He has to negotiate the Chinese government and the market." China does not have a sex-and-violence ratings system of the sort that operates in most of the rest of the world to protect children and young people, but films cannot be screened until they have been signed off by censors at the State Administration of Press, Publication, Radio, Film and Television. Film-makers must submit a draft of the script in advance of shooting, and later a final cut of the film. The censorship board, which has around three dozen members, objects to violence, sex, drugs and anything critical of the party, either explicitly or implicitly--in other words, every ingredient that might be used to fill seats. Success comes from predicting what censors will object to, and writing scripts in such a way that they do not. Overt political commentary is unacceptable; that is probably why so many films are set in the past.
Censors often ask for multiple script revisions before giving the go-ahead, and, after seeing the final cut, request that scenes be eliminated. Film-makers' reactions to these restrictions range from acceptance to outrage. Zhao Wei, a famous actress and the director of "So Young", a drama about college in the 1990s that came out this year, had to axe a masturbation scene. She considers herself lucky: movies can be held up for years. In April the China Film Directors' Guild honoured Feng Xiaogang, a director. In his acceptance speech he complained about the "torment" of censorship. Even when films have been given a green light, censors sometimes change their minds. Quentin Tarantino's "Django Unchained" was pulled from theatres after a few days.
While producers in Hollywood try to drum up as much interest as possible in their films, those in China keep them quiet, so as not to pique censors' interest or suspicion. Your correspondent visited the set of a movie that had gone through around 20 versions of the script before it was approved. The censors signed off on it only after a sympathetic communist hero was written in. A crew member confided that the censors were still going through the script, even though shooting had begun, and were trying to get the final, climactic scene eliminated. When some of the producers heard a journalist had been on set, they were horrified, lest the movie's name be printed.
Some say that the censors are loosening up a bit. A racy scene was cut from "So Young", for example, but several abortions were left in. "No Man's Land", a sinister thriller, was held up for more than two years because censors thought it was "too dark" and "too distant from real life". But after what are believed to be significant modifications, it was released in early December. "Hunger Games: Catching Fire"--this autumn's Hollywood blockbuster, in which a totalitarian regime sacrifices its young for the entertainment of the masses--was, to general astonishment, screened in Chinese cinemas. Popular online video sites, such as Youku, host original movies, called "microfilms", which are not subject to the same censorship process, but this is probably an oversight rather than progress.
The government uses subsidy as well as censorship to get the kind of films it wants made. It forks out increasing sums for propaganda films, which account for an estimated 10% of movies being made each year. "The Founding of a Republic", a 2009 film celebrating the 60th anniversary of the People's Republic of China, was a glossy Hollywood-style epic featuring so many stars that some had to be cut out of the final version.
Yet for all its efforts, the government is not really getting what it wants from its film industry. Far from inculcating the masses with Chinese culture and values the party approves of, successful films are often adaptations of Hollywood hits. "Lost in Thailand", a comedy about male friends reminiscent of Hollywood's "The Hangover", did well last year, as did "Tiny Times", a film about four materialistic friends in Shanghai and their luxurious lifestyle, which has been described as a cross between "The Devil Wears Prada" and "Sex and the City" (without the sex). A saccharine tribute to materialism, "Tiny Times" did particularly well in smaller, less-developed "tier 3" and "tier 4" cities, whose citizens aspire to be rich and fashionable but want to watch characters that feel home-grown. Ann An of Desen International Media, one of the producers, says the film appealed to stressed, overworked audiences. "We provided a two-hour dream for them." A film-maker says the head of the censorship board has privately described the Chinese films being made today as "trashy".
Nor do Chinese movies travel well. "Lost in Thailand" grossed around $192m in China, but a mere $60,000 in America. Even audiences in Taiwan and Hong Kong do not have much interest in mainland films. The plots tend to be blunt and the acting melodramatic. "Flowers of War", a costly movie about the Nanjing Massacre starring a Hollywood actor, Christian Bale, was intended to go global. But it fell flat outside China and failed to win the awards or critical acclaim officials had been hoping for.
Too many films are both too foreign and too familiar for audiences abroad: "Finding Mr. Right", for instance, is a romantic comedy about a woman who goes to Seattle at the behest of her married lover to give birth to their baby, and finds love there. The story feels relevant and modern to Chinese audiences, but to foreign ones it has no surprises and too many echoes of "Sleepless in Seattle", a Hollywood classic.
A lighter touch by the censors might produce films that were more authentically Chinese and artistically interesting. It would also avoid embarrassing incidents. The Chinese film that has garnered most attention in the West lately is "A Touch of Sin" by Jia Zhangke--a gloomy art-house portrayal of modern China that won the award for best screenplay at Cannes this year. The government has banned it from cinemas and journalists from interviewing Mr Jia. More Westerners have probably seen reports of this in recent months than have watched a Chinese film.
The head of the censorship board has privately described the films being made today as "trashy"
 
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