The initiative is the result of an effort to inject more transparency into the programmatic buying …

In this week's Insider Advertising newsletter we're covering sustainability metrics in RFPs, supply…

More than 220,000 companies support the Pentagon's force development, and they face increasingly so…

Bingo acts as a single control layer that keeps all other buying platforms in sync to deliver media…

India is the fastest-growing market globally at 14.6%

Please immediately instruct your brand and agency teams to update your programmatic and all other m…

"It's early, but what we're seeing is big agencies trying to emulate what Amazon's done over the pa…

The pitch is, the platform uses machine learning to scrape data signals and uses sales, marketing, …

"Pre-bid filtering is beneficial and goes a long way as it can reduce cost and infrastructure strai…

Google has also hosted CEOs of several top ad-buying tech companies - "demand-side platforms" that …

Rippey estimated that ad spend from brands most vulnerable to the effects of the outbreak could dro…

Indeed, as the hype over blockchain technology's potential for the ad business reaches a crescendo …

Another casualty is ad-management company Mediavine, which does not have a contract with IgnitionOn…

One of the reasons why both consultants noted better performance with Amazon was lower costs. Amazo…

And sometimes, things don't always go as planned. Vodafone, for example, is having second thoughts …

The ANA report suggested non-transparent business practices were "pervasive" in the US media-buying…

A large part of his job will also be helping The Trade Desk succeed in emerging markets while still…

While Accordant is promising to fight for its clients to not pay an 'ad tech tax,' the agency's eff…

The findings come from two studies that the IAB is set to release at its Direct Brand Summit in New…

Speaking of Google, the company is planning to share revenue with partners that get new subscribers…