In 2021, there was a jump up to 53% in the exposed programmatic inventory of endemic publishers

Doceree that currently targets 300,000 physicians in India currently aims is to take the count to o…

Truecaller claims that its programmatic platform helps reach 170 Million active smartphone users.

The future of programmatic advertising

The solution will use first-party and second-party data partnerships

In India, only a handful (2.5%) are funneling spend away from independent ad tech towards the walle…

RateGain Travel Technologies Ltd has announced it is acquiring Adara, a leader in data collection a…

Marketers today need to focus on a holistic media quality approach, and utilizing insights to optim…

The transaction is subject to customary closing conditions, including regulatory reviews

InMobi report finds in-app video ads showing significantly higher click through rate as compared to…

A few digital advertising trends that will influence the shift to programmatic buying in 2021

The report said that smartphones continue to rapidly penetrate India's demography, and thi…

The initiative is the result of an effort to inject more transparency into the programmatic buying …

About 49% of the surveyed pool have a reliance on Ayurveda to meet their immunity needs

The new collaboration offers brands Disney+ Hotstar’s on-demand ad inventory in a premium, brand-sa…

Tanmay Mohanty will now assume the newly created role of CEO Media Services, Publicis Groupe India

The Trade Desk’s Tejinder Gill on why CTV and open internet is the future of programmatic advertisi…

Fork Media Group comprises publishing platforms like Curly Tales, Hauterfly, Ask Men, IGN and Masha…

We recently caught up with Sandeep Balani, Head of India, Outbrain to understand some of the highli…

What the future of programmatic advertising in India might look like