You Searched For "programmatic marketing" and got 20 results
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1 min read
CTV programmatic ad spending (2019-2023)
Find out how much CTV will account for the total programmatic ad spending for this year and what wi…
Insider Intelligence
3 mins read
43% pharma marketers prefer programmatic messaging platforms in India for improved physician reach: Report
In 2021, there was a jump up to 53% in the exposed programmatic inventory of endemic publishers
4 mins read
Unlocking new marketing opportunities for the post-pandemic future
Marketers today need to focus on a holistic media quality approach, and utilizing insights to optim…
4 mins read
Paving possibilities the programmatic way
The future of programmatic advertising
9 mins read
How Fork Media Group is helping publishers and marketers strengthen their content marketing offerings
Fork Media Group comprises publishing platforms like Curly Tales, Hauterfly, Ask Men, IGN and Masha…
2 mins read
Disney+ Hotstar collaborates with MediaMath to offer audience-based marketing in a private programmatic environment
The new collaboration offers brands Disney+ Hotstar’s on-demand ad inventory in a premium, brand-sa…
4 mins read
India is more heavily invested in programmatic than its peers: Report
In India, only a handful (2.5%) are funneling spend away from independent ad tech towards the walle…
8 mins read
'Barbie's' marketing budget actually cost way less than you'd think
Insider spoke with box office and marketing experts about the "Barbie" marketing budget and what ot…
Kirsten Acuna
4 mins read
How third-party tracking getting blocked could impact marketing
With Google announcing plans to phase out third-party cookies in Chrome, the implication is wider
2 mins read
We're interested in personalization of advertising and marketing at scale: Sir Martin Sorrell
Sorrell spoke about S4 Capital's areas of focus and optimism about the Indian market at a press mee…
2 mins read
Trends which will define the year 2021 for programmatic advertising
A few digital advertising trends that will influence the shift to programmatic buying in 2021
3 mins read
Google is delaying its plan to kill third-party cookies in Chrome until 2023
Google had originally intended to phase out third-party cookies and replace them with new technolog…
Lara O'Reilly
2 mins read
GroupM launches supply path optimization initiative to make programmatic buying more transparent
The initiative is the result of an effort to inject more transparency into the programmatic buying …
3 mins read
70% Gen Z & Millennial audiences from urban India are today willing to purchase products from a lesser-known brand: Dentsu Data Sciences
About 49% of the surveyed pool have a reliance on Ayurveda to meet their immunity needs
6 mins read
How programmatic is helping Doceree efficiently connect pharmaceutical brands and digital platforms
Doceree that currently targets 300,000 physicians in India currently aims is to take the count to o…
3 mins read
Audio tech and marketing experts predict the trends that will catch fire in 2020, from programmatic audio ads to conversational AI
In order to be successful, podcast ads have to be relevant to the show they're placed in and stay f…
Alyssa Meyers
2 mins read
dentsu Play and WATConsult's latest innovation for Tata Nexon helps the brand target premium, behind-the-paywall audience on OTT platforms
The solution will use first-party and second-party data partnerships
2 mins read
Truecaller's Brand Solutions Platform witnesses over 1 billion impressions in a single day
Truecaller claims that its programmatic platform helps reach 170 Million active smartphone users.
2 mins read
Publicis Groupe consolidates Data Science, Programmatic and Media Tech with Zenith and Starcom, under a common leadership
Tanmay Mohanty will now assume the newly created role of CEO Media Services, Publicis Groupe India
4 mins read
Why Outbrain is confident about the growth of programmatic native in India
We recently caught up with Sandeep Balani, Head of India, Outbrain to understand some of the highli…