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In 2022, connected TV (CTV) will account for more than one-fifth of total programmatic video ad spending for the first time, as well as one-tenth of total programmatic digital display. YouTube inflates our programmatic CTV numbers. We forecast that three-fourths of US CTV display ad spending will transact programmatically in 2022. Part of the reason our programmatic CTV forecast is so high is because we include YouTube in our CTV definition, and nearly all of YouTube's <keyword id="11894120" type="UNKNOWN" weightage="100" keywordseo="advertising" source="Orion">advertising</keyword> is sold through automation. YouTube's gross CTV ad revenues will account for 43.6% of our programmatic CTV ad forecast in 2022, down from 54.6% in 2020. YouTube's share of total programmatic CTV ad spending is declining because more streamers are making a stronger effort to sell their inventory programmatically. Even with a declining share, however, YouTube exerts immense influence over programmatic CTV.

CTV programmatic ad spending (2019-2023)

<keyword id="19896016" type="General" weightage="20" keywordseo="new-delhi" source="keywords">New Delhi</keyword>, Overall ad spending in <keyword id="19895063" type="General" weightage="20" keywordseo="india" source="keywords">India</keyword> is estimated to reach $16-17 billion in FY24, growing at 6 per cent in the fiscal year, a report showed on Thursday. <keyword id="19899402" type="General" weightage="20" keywordseo="digital" source="keywords">Digital</keyword> advertising which accounts for 55 per cent of total spending is set to grow at 6-7 per cent in FY24, according to the report by market research firm Redseer <keyword id="20257965" type="General" weightage="20" keywordseo="strategy-consultants" source="keywords">Strategy Consultants</keyword>. With consumption set to rebound in the next 4 or 5 years, advertising spend is projected to grow at 9-10 per cent Compound Annual Growth Rate (CAGR) over the course of next 4 years, with digital advertising growing at 11-12 per cent in the same period, the report mentioned. "As digital natives shape consumption patterns across the nation, brands have a never-before opportunity to address a much-larger and diverse consumer pool through advertising," said <keyword id="19923640" type="General" weightage="20" keywordseo="mukesh-kumar" source="keywords">Mukesh Kumar</keyword>, Associate Partner at Redseer. "It will be fascinating to witness cutting-edge creative strategies take shape across platforms especially with the possibilities that programmatic advertising and GenAI can offer for the sector," Kumar added. The growth in advertising spend in FY24 is impacted by the slowdown in consumption over the past 5 or 6 quarters and a dip in private equity/venture capitalist funding. According to the report, most consumer sectors have optimised their ad spending and the e-commerce sector is the only sector to see ad spending increase by 15 per cent in FY24. Despite slowdown in ad spending, advertisers increased their ad spending on platforms like retail media (ecommerce, quick-commerce etc.), and content platforms (OTT audio) owing to high conversion potential and wider reach among Tier-2 audiences, respectively.

Ad spending in India to reach $17 bn in FY24, consumption to rebound: Redseer

Microsoft and Google are racing to develop the best AI-assisted search experience, leaving advertisers on the precipice of major disruption in the largest and most mature digital advertising channel. But the only certainty is that disruption is coming, and quickly. Everything else—even the fate of the open web—is up in the air.OpenAI's ChatGPT was an immediate success, gaining 1 million users within five days of its release, per data.ai (formerly App Annie). It was only a matter of time before Big Tech revved the AI growth engine. In February, Microsoft launched a chatbot-style interface run off OpenAI's GPT-4 large language model and called it the new Bing. Google, already defending its share of the search advertising market against Amazon and TikTok, rushed to compete.More users are trying Bing thanks to its GPT-4 integration, but they haven't made a permanent switch. As the so-called AI arms race heats up, US site visit data from digital intelligence platform Similarweb reflects early changes in consumer behavior.It's unclear how the market will support search ads in a conversational interface. Monetization of AI-assisted search answers isn't as straightforward as that of conventional search engine results pages. Right now, there are more questions than answers—and quite a few concerns.AI-enabled search will likely reduce publisher site traffic, with major consequences for programmatic. Chatbot interfaces for search engines are designed to answer complex user queries that would usually result in the user clicking on one or more links. Smaller monetizable audiences would be a huge problem for publishers and advertisers alike.Despite the hype, consumers are dubious about AI-assisted search. Almost half (49%) of US adults are interested in AIpowered online search, according to a February 2023 Morning Consult survey. But Ipsos found that only about a quarter (27%) trust search results generated by AI. There have been enough public blunders to justify any uneasiness.Want to learn more about ChatGPT and Generative AI in Search? Click <a href="https://store.emarketer.com/products/chatgpt-and-generative-ai-in-search-the-biggest-digital-ad-format-is-ripe-for-revolution" target="_blank" rel="noopener">here</a> to purchase the full report directly from Insider Intelligence and use code CHATGPT100 for $100 off.

ChatGPT and Generative AI in Search: The Biggest Digital Ad Format Is Ripe for Revolution

<ul><li><div class="KonaFilter image-container display-table float_right"><div><div class="image on-image">VoxVox <keyword id="6354777" type="UNKNOWN" weightage="60" keywordseo="media">Media</keyword> executive Ryan Pauley</div></div></div>Advertisers can now buy ads on Vox Media properties 'programmatically.'</li><li>The digital publisher is the latest company to bend to the wave of using technology to sell ads rather than relying primarly on people-driven sales teams.</li><li>Vox, along with partner NBC Universal, is aiming to blend premium brand-safe <keyword id="35666" type="UNKNOWN" weightage="100" keywordseo="advertising">advertising</keyword> with technology and data driven ad selling.</li></ul>Vox Media is finally going programmatic.The digital media company, which owns publications such as Vox.com, SB Nation and Recode, says it will now start selling ads using automated software and data.This process, known across the ad industry as "programmatic ads" - is typified by machines buying and selling ads using reams of data in milliseconds via ad technology.To date, Vox has focused on <a href="http://www.adweek.com/tv-video/campbells-joins-today-show-and-vox-media-branded-content-series-175676/">building-hand crafted content for marketers,</a> as well as selling its own custom version banner ads.Vox calls its suite of ad technology and products <a href="https://www.voxmedia.com/pages/concert">Concert.</a> And besides Vox properties, Concert ads also run on NBC Universal websites and its various distribution outlets <a href="http://www.businessinsider.com/r-nbcuniversal-in-deal-to-sell-ads-for-apple-news-2016-11">such as Apple News</a> and Facebook's Instant articles. NBCU has invested <a href="https://www.nytimes.com/2015/08/13/business/media/nbcuniversal-invests-200-million-in-vox-media.html?mcubz=0&amp;_r=0">$200 million into Vox Media.</a> Concert is billed as a vehicle for traditional marketers to buy <a href="https://www.voxmedia.com/pages/concert">"Big, Bold, Beautiful Ads," according to Vox.</a>As Vox has moved to expand Concert, the company has heard from advertisers pushing for more tech-driven buying options. "We've always believed in automation," said Ryan Pauley, general manager of Concert. "That's less about putting remnant ads on open exchanges and getting belly fat ads.""We think now, we're not limiting a programmatic buyer to bad creative," Pauley added. "I think the ecosystem has solved for direct response advertising. Now this will allow for brand building."<div class="KonaFilter image-container display-table"><div><div class="image on-image">SB NationVox believes programmatic ads can be pretty</div></div></div>To that end, Vox wants to provide advertisers with as much<a href="http://www.businessinsider.com/90-percent-of-advertisers-are-reviewing-their-programmatic-ad-contracts-transparency-wfa-2017-1"> assurance as possible that their ads will be delivered to safe places</a> while providing them with lots of control. To help, the company has partnered with the ad tech firm Index Exchange, which has a solid reputation in terms of operating with transparency."Every day we're talking to ad buyers, and their biggest question is always trust," said Zach Rosen, Index Exchange's vice president, publisher development. "Everyone wants to know where the money's going. So we see this as a marriage of high quality scale and automation."Vox's move follows a <a href="http://www.businessinsider.com/buzzfeed-is-finally-embracing-banner-ads-2017-8">recent pivot by BuzzFeed</a> - a long holdout - to embrace banner ads and programmatic selling.Both Vox and BuzzFeed have been among a <a href="https://blogs.wsj.com/cmo/2015/07/28/new-breed-of-digital-publishers-just-say-no-to-ad-tech/">newer breed of digital-born publishers that for a time thumbed their nose at traditional display advertising </a>and saw themselves as tech companies at heart - not in the need of ad tech help.<a href="http://www.businessinsider.com/buzzfeed-just-sent-out-a-message-to-the-digital-publishing-business-2017-8">But that's changing rapidly</a>. In April <a href="https://www.emarketer.com/Article/eMarketer-Releases-New-Programmatic-Advertising-Estimates/1015682">eMarketer predicted that by the end of next year 84.0% of display ads will be sold programmatically.</a> It's become a lot tougher to hold out against that trend, even for big publishers. <div class="margin-top"> <h3>NOW WATCH: <a href="http://www.businessinsider.com/iphone-8-vs-iphone-x-guide-comparison-video-2017-9">Apple announced an iPhone 8 and iPhone X - here are the most important differences</a></h3> <div> </div> </div>

Vox Media is giving in to programmatic ads

<ul class="summary-list"><li><keyword id="6355629" type="DEFINITION" weightage="60" keywordseo="google">Google</keyword> said Thursday it's pushing back its plan to kill off third-party tracking <keyword id="118638" type="PERSON" weightage="60" keywordseo="Cookies">cookies</keyword> in Chrome.</li><li>It now expects to phase out cookies and replace them with tech from its <keyword id="8015369" type="UNKNOWN" weightage="60" keywordseo="Privacy-Sandbox">Privacy Sandbox</keyword> by 2023.</li><li>The delay comes after Google pledged to give oversight of the cookie changes to the UK's antitrust watchdog.</li></ul>Google said Thursday it intends to delay by more than a year its <a href="https://www.businessinsider.com/google-chrome-controls-advertisers-change-targeting-strategies-2019-5?utm_campaign=sf-bi-main&amp;utm_medium=social&amp;utm_source=facebook.com&amp;fbclid=IwAR2BhgNs9mvecuJE9g3TXUwfdTJ1OeF3P9T8lncxY-39Z032jbaZKiOSbUM&amp;r=US&amp;IR=TUM&amp;r=US&amp;IR=T">plan to kill off third-party cookies within its Chrome</a> browser, a move likely to be well-received by the online ad industry, <a href="https://www.businessinsider.com/advertisers-are-panicking-over-googles-plan-to-ditch-cookies-2020-2">which has been scrambling to shift to alternative technologies</a>.Writing in <a href="https://blog.google/products/chrome/updated-timeline-privacy-sandbox-milestones/">a blog post</a>, Google <keyword id="6355135" type="UNKNOWN" weightage="60" keywordseo="Privacy">Privacy</keyword> Engineering Director Vinay Goel set out a new timeline for Chrome's cookie phase out and deployment of alternative technologies as part of its "Privacy Sandbox" initiative, which it now expects to complete by late 2023."While there's considerable progress with this initiative, it's become clear that more time is needed across the ecosystem to get this right," the blog post said.Google has now set out an extended timeline for the changes. Stage one is expected to start in late 2022, during which time publishers, advertisers, and adtech vendors can migrate their services to work with new cookieless technologies. The next stage is the cookie phase out, expected to start in mid 2023 and finish later that year.Google first announced its intentions to kill off the tracking cookies, which advertisers use to track users around the web and target them with ads, <a href="https://www.businessinsider.com/google-chrome-controls-advertisers-change-targeting-strategies-2019-5?utm_campaign=sf-bi-main&amp;utm_medium=social&amp;utm_source=facebook.com&amp;fbclid=IwAR2BhgNs9mvecuJE9g3TXUwfdTJ1OeF3P9T8lncxY-39Z032jbaZKiOSbUM&amp;r=US&amp;IR=TUM&amp;r=US&amp;IR=T">in January last year</a>. The company said the plan, which originally had a "two-year" deadline, was to replace third-party cookies with more privacy conscious technologies.Since then, Google and other online ad industry players have been <a href="https://www.businessinsider.com/google-chrome-engineering-director-justin-schuh-privacy-sandbox-2021-2">experimenting with new APIs</a>, or application programming interfaces, designed to prevent the tracking of individual users while still allowing advertisers to target clusters of people by their interests and measure the effectiveness of their campaigns.Google said Thursday that the Chrome team and other companies have suggested more than 30 proposals for new privacy-focused ad technologies in areas including ad measurement, targeting, and fraud detection. Of those proposals, four are in the "origin trial" stage, Google said, allowing other developers to experiment with the new features.Chrome's cookie plans and Privacy Sandbox experiments have sparked <a href="https://www.businessinsider.com/google-chrome-engineering-director-justin-schuh-privacy-sandbox-2021-2">frenzied debates in the online ad industry</a> and among the privacy community, with some experts speculating the moves could <a href="https://www.businessinsider.com/googles-no-tracking-promise-not-about-privacy-2021-3">serve to cement Google's advertising dominance</a>. Chrome is by far the most-popular global web browser, cornering two-thirds of the market, while Google also continues to maintain its lead in the online ad space. EMarketer estimates Google will take a <a href="https://www.emarketer.com/content/duopoly-still-rules-global-digital-ad-market-alibaba-amazon-on-prowl">28.6% share of worldwide digital ad spending this year</a>.Google's moves have also caught the eyes of global regulators. Earlier this month, <a href="https://www.businessinsider.com/google-offers-uk-oversight-chrome-third-party-cookie-plans-2021-6">Google said it would give the UK's Competition and Markets Authority oversight of its plans</a> to roll out technologies from the Privacy Sandbox, including offering the watchdog a 60-day "standstill period" before it introduces any changes.Google also pledged to limit how it will use and combine individual user data for digital ad purposes and said it will not discriminate against rivals in favor of its own ad products when implementing cookie alternatives. The commitments were offered in response to an <a href="https://www.gov.uk/government/news/cma-to-investigate-google-s-privacy-sandbox-browser-changes">investigation</a> the CMA launched into the Privacy Sandbox in January.Earlier this week, the <a href="https://www.businessinsider.com/google-eu-antitrust-investigation-ad-business-2021-6">European Union opened an antitrust probe into Google's advertising practices</a>, including the company's plans to phase out cookies in Chrome.Simon Andrews, founder of mobile marketing consultancy Addictive, said while a large portion of online ad businesses mistrusts Google, the industry needs to reach a consensus around building new privacy-focused solutions that are usable for all the players across the sector."Like it or not, we need Google to come up with something that the industry can get behind because if they don't, nobody else will, and there will be a Balkanization of everything," he said.

Google is delaying its plan to kill third-party cookies in Chrome until 2023

With video emerging as the most preferred form of content over the last few years, a new report on Tuesday revealed that there are 356 million mobile video viewers in <keyword id="3658" type="LOCATION" weightage="20" keywordseo="India">India</keyword>. The InMobi's <keyword id="11492442" type="UNKNOWN" weightage="20" keywordseo="State-of-Programmatic-Mobile-Video-Advertising">State of Programmatic Mobile Video Advertising</keyword> in India report throws insights on the change in advertiser spends and the performance of video as a format from data analysed on its advertising platform between January 2020 and January 2021. "The increasing mobile video consumption, which was seemingly an emerging trend during the lockdown, is now redefining the advertising strategies of some of the leading brands," <keyword id="3633879" type="COMPANY" weightage="20" keywordseo="Vasuta-Agarwal">Vasuta Agarwal</keyword>, Managing Director, <keyword id="119132" type="COMPANY" weightage="20" keywordseo="Asia-Pacific">Asia Pacific</keyword>, said in a statement. "With the time spent in watching videos at an all-time high and the growing engagement, we see a strong potential for programmatic advertising across sectors," <keyword id="781" type="COMPANY" weightage="20" keywordseo="Agarwal">Agarwal</keyword> added. The report said that smartphones continue to rapidly penetrate India's demography, and this has fuelled a 194 per cent growth in Mobile Video Advertisements. As 62 per cent of mobile users in India watch videos on their devices, brands understand the increasing impact of mobile video advertising. In-app video ad engagement peaked over the last year with a 23 per cent growth YoY in Click-Through Rate (CTR). When compared with other formats, in-app videos witnessed a 112 per cent higher CTR. According to the report, vertical videos ads saw a 25 per cent YoY growth in CTR in the review period as compared to 18 per cent YoY growth in case of landscape video ads. Similarly, when compared with other formats, the CTR for vertical video ads was 4x higher and that for landscape video ads was 47 per cent higher. SEE ALSO: <a href="https://www.businessinsider.in/business/startups/news/citymall-a-startup-that-helps-budding-entrepreneurs-start-their-ventures-on-whatsapp-has-raised-over-22-million/articleshow/83741383.cms">CityMall, a startup that helps budding entrepreneurs start their ventures on WhatsApp, has raised over $22 million</a> <a href="https://www.businessinsider.in/cryptocurrency/news/investments-in-crypto-hit-17-billion-in-the-first-six-months-of-2021/articleshow/83740327.cms">Investments in crypto hit a new record of $17 billion, but Indian funds are yet to jump on the bandwagon</a> <a href="https://www.businessinsider.in/business/ecommerce/news/flipkart-and-amazon-may-not-be-able-to-do-flash-sales/articleshow/83737670.cms">Amazon, Flipkart and other e-commerce platforms may not be able to do flash sales any more, if Indian government has its way</a>

You Searched For "programmatic ad" and got 12 results

CTV programmatic ad spending (2019-2023)

Insider Intelligence

Ad spending in India to reach $17 bn in FY24, consumption to rebound: Redseer

IANS

ChatGPT and Generative AI in Search: The Biggest Digital Ad Format Is Ripe for Revolution

Insider Intelligence

ChatGPT and Generative AI in Search: The Biggest Digital Ad Format Is Ripe for Revolution

Insider Intelligence

ChatGPT and Generative AI in Search: The Biggest Digital Ad Format Is Ripe for Revolution

Insider Intelligence

ChatGPT and Generative AI in Search: The Biggest Digital Ad Format Is Ripe for Revolution

Insider Intelligence

ChatGPT and Generative AI in Search: The Biggest Digital Ad Format Is Ripe for Revolution

Insider Intelligence

ChatGPT and Generative AI in Search: The Biggest Digital Ad Format Is Ripe for Revolution

Insider Intelligence

ChatGPT and Generative AI in Search: The Biggest Digital Ad Format Is Ripe for Revolution

Insider Intelligence

Vox Media is giving in to programmatic ads

Mike Shields

Google is delaying its plan to kill third-party cookies in Chrome until 2023

Lara O'Reilly

Mobile video consumption witnesses a steep rise in India with 365 million viewers, says report

IANS

Popular Keywords

Buying Guides

You Searched For "programmatic ad" and got 12 results

CTV programmatic ad spending (2019-2023)

Insider Intelligence

Ad spending in India to reach $17 bn in FY24, consumption to rebound: Redseer

IANS

ChatGPT and Generative AI in Search: The Biggest Digital Ad Format Is Ripe for Revolution

Insider Intelligence

ChatGPT and Generative AI in Search: The Biggest Digital Ad Format Is Ripe for Revolution

Insider Intelligence

ChatGPT and Generative AI in Search: The Biggest Digital Ad Format Is Ripe for Revolution

Insider Intelligence

ChatGPT and Generative AI in Search: The Biggest Digital Ad Format Is Ripe for Revolution

Insider Intelligence

ChatGPT and Generative AI in Search: The Biggest Digital Ad Format Is Ripe for Revolution

Insider Intelligence

ChatGPT and Generative AI in Search: The Biggest Digital Ad Format Is Ripe for Revolution

Insider Intelligence

ChatGPT and Generative AI in Search: The Biggest Digital Ad Format Is Ripe for Revolution

Insider Intelligence

Vox Media is giving in to programmatic ads

Mike Shields

Google is delaying its plan to kill third-party cookies in Chrome until 2023

Lara O&apos;Reilly

Mobile video consumption witnesses a steep rise in India with 365 million viewers, says report

IANS

Popular Keywords

Buying Guides

Lara O'Reilly