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5 mins read

Running isn't just about fitness — these 8 products are shaping the new look of run clubs

From Nike Vaporflys to Bandit socks, here are the stand-out looks you can expect to see at run club…

Julia Pugachevsky   


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3 mins read

Influencers are swiping a new black card at restaurants, spas, and fitness studios

OTH Network is the latest influencer-marketing platform wooing influencers and harnessing gifting a…

Amanda Perelli   


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5 mins read

The Ola Electric Saga: Are surge in complaints and declining market share a wake-up call for Bhavish Aggarwal?

Ola Electric was once considered the most promising electric automaker in the country, from dominat…

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2 mins read

TikTok's next big move: Helping creators launch product lines by connecting them with suppliers

TikTok has begun connecting manufacturers directly with creators to make custom goods to sell on Sh…

Dan Whateley   


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4 mins read

Market-making giant Citadel Securities is rebuilding the tech that powers its trades as it eyes growth

Two of Citadel Securities' top technology execs explain how the market maker is revamping its core …

Bianca Chan   


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2 mins read

India's home & household market expected to reach $237 billion by 2030, highlights Deloitte report

Stating that factors such as high disposable incomes, the rise of digital platforms, easy access to…

PTI   


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2 mins read

The next big market for weight-loss drugs: children

Novo Nordisk's weight loss drug, Saxenda, helped children ages six to 11 reduce their body mass ind…

Shubhangi Goel   


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1 min read

Tonal is aiming to take market share after Lululemon discontinues Mirror, a competing connected fitness product

Tonal is offering Mirror customers a trade-in program, after Lululemon announced it would stop sell…

Jennifer Ortakales Dawkins   


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5 mins read

I'm a boomer who learned to use AI for work. It's made me more productive, but I worry about younger generations misusing it.

A freelance translator says AI makes him more efficient at his job and it won't replace him.

Ella Hopkins   


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7 mins read

Peloton's demise is another in a long line of failed fitness fads

The at-home cycling company was riding high during the pandemic. What went wrong?

Emily Stewart   


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4 mins read

Athlete marketing is booming with the evolution of NIL and creating new career paths

Athlete marketing was upended in 2021 when the NCAA opened the door for student-athletes to make mo…

Ashley Rodriguez   


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3 mins read

How Daily Harvest used AI to optimize product packaging and improve customer service

Daily Harvest, a plant-based-food brand, uses AI-driven cartonization software to optimize packagin…

Erica Sweeney   


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2 mins read

Beauty is in the detail: How tailor-made products are taking over the market

Gone are the days when every second home housed the same popular shampoo, face cream and soap brand…

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9 mins read

How Bridgerton's marketing blitz and clever branding made the stuffiest era cool again

Netflix's hit show "Bridgerton" has sparked renewed interest in the Regency era, creating the perfe…

Olivia Singh   


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4 mins read

OPINION: As food prices soar, unlocking India's potential requires systems thinking and transformative change

Food inflation is the talk of the town, with even the RBI expressing concerns over persistent spike…

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5 mins read

My wife makes $500,000 a year, and I'm a stay-at-home dad. It's been difficult to fit in with the mom crowd.

Ken Mac decided to quit his engineering job when his wife had their third child. He now handles mos…

Robin Madell   


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1 min read

AI could disrupt the job market by 2030 as severely as COVID did in 2020

AI is set to bring about a lot of disruption in the job market, according to a senior partner at Mc…

Lakshmi Varanasi   


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2 mins read

How Chevrolet thinks it can beat Tesla in the new EV market

Chevrolet is ready to take on Tesla with a new electric lineup.

Nora Naughton   


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2 mins read

A personal trainer shared the 2 popular fitness supplements that she would never take

Just because everyone in your gym is sipping pre-workout and snacking on protein bars doesn't mean …

Rachel Hosie   


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4 mins read

India is one of the strongest markets in the world with its fundamentals: Red Hat CEO

Red Hat CEO Matt Hicks discusses India's tech growth, AI's job impact, and Red Hat's collaborations…

PTI