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Women's Pro Basketball League launched nationwide, first season in March
To give budding hoopsters in the country a chance to figure in some top action, Elite Pro Basketbal…
One chart shows just how much women's college basketball ratings have soared while men's have dipped
Viewership for this year's NCAA basketball championship games shows the audience for the women's fi…
Cork Gaines,Andy Kiersz
A new women's basketball league is set to complement the WNBA and keep top pro talent in the US
Athletes Unlimited CEO Jon Patricof and WNBA star Natasha Cloud spoke with Insider about the new wo…
Meredith Cash
Athletes Unlimited set to operate first carbon-neutral pro sports leagues in the US via massive new deal
Athletes Unlimited CEO Jon Patricof told Insider about the 7-figure deal that made sustainability b…
Meredith Cash
Nike-sponsored LeBron James and DeMar DeRozan taped over the Adidas logo on their Drew League jerseys
The Nike-backed NBA superstars also wore visible swooshes and sneakers from the rival brand while c…
Meredith Cash
This year's top WNBA draft pick is proving she's a superstar just 4 games into her pro career
"We thought at some point she could do what she is doing now, but in no way did we plan for it to s…
Meredith Cash
Chinese state broadcaster CCTV aired its first NBA game nearly 2 years after the league was blacklisted
The league was banned after Daryl Morey, then-manager of the Houston Rockets, tweeted in 2019 in su…
Waiyee Yip
Playing pro sports in Russia for foreign-born athletes comes with adjustments and even some pleasant surprises
While travel is different and on-time payments aren't guaranteed, some athletes who play in Russia …
Scott Davis,Jake Lahut
The WNBA and Athletes Unlimited are joining forces to bring more women's basketball to fans
The WNBA's live streaming platform — WNBA League Pass — will show 25 of AU's 30 games this season a…
Meredith Cash
An NBA Draft prospect who didn't begin playing basketball until he was 11 is getting pro advice from Scottie Pippen
Christian Koloko has had a wild journey, from barely playing basketball in Cameroon to preparing fo…
Scott Davis
15 WNBA players sign on for Athletes Unlimited's second basketball season
NaLyssa Smith, the No. 2 overall pick in the 2022 WNBA Draft, walked Insider through her decision t…
Meredith Cash
Coinbase inks sponsorship deal with the NBA as crypto continues its push into pro sports
Coinbase has inked a multiyear partnership that includes the NBA, WNBA, NBA G League, NBA 2K League…
Isabelle Lee
Trinity Rodman wants to be known as more than Dennis Rodman's daughter after becoming a pro soccer player straight out of high school
Trinity Rodman was selected No. 2 overall in the 2021 NWSL Draft, and she's ready to be known for m…
Meredith Cash
WNBA star Layshia Clarendon describes facing a flight attendant's 'ingrained racism' on the way home from the league's bubble
New York Liberty point guard Layshia Clarendon said the attendant was surprised they would be seate…
Meredith Cash
The male basketball players helping prepare a WNBA superteam for a championship season say average Joes would 'get smoked' trying to keep up
The 15 men on the New York Liberty's practice team are tasked with helping the star-studded squad p…
Meredith Cash
Athletes Unlimited basketball signs 5 WNBA stars for inaugural season in Las Vegas
2021 WNBA All-Star Courtney Williams headlines a list of WNBA players and former college stars head…
Meredith Cash
Drake wants to bring a WNBA franchise to Toronto, but one major concern could halt plans
The Canadian rapper posted "@WNBA I need a Toronto team" on Instagram, but travel issues that have …
Meredith Cash
Sue Bird has been playing in the WNBA longer than her newest teammate has been alive
Sue Bird played her first WNBA game on May 30, 2002. Her new Seattle Storm teammate, Jade Melbourne…
Meredith Cash
Top WNBA draft prospect NaLyssa Smith says 'I deserve to be the No. 1 pick'
The top two 2022 WNBA Draft picks are all but certain. But which of the two stars will be taken wit…
Meredith Cash
Chinese basketball fans yelled racial slurs at former Toronto Raptors player Sonny Weems and told him to 'get out of China'
A small crowd was filmed yelling vulgarities at Guangdong Southern Tigers basketballer Sonny Weems …