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Los Angeles, Actor-producer <keyword id="7099679" type="General" weightage="50" keywordseo="priyanka-chopra-jonas" source="Orion">Priyanka Chopra Jonas</keyword> is no longer associated with Sona, her Indian cuisine restaurant which was opened in 2021 in New York City. A spokesperson for the "Citadel" star confirmed the news to People magazine. <br /><br />"<keyword id="6358582" type="General" weightage="50" keywordseo="priyanka" source="Orion">Priyanka</keyword> has stepped away from her partnership at Sona. Bringing Sona to life will invariably be a proud and significant moment in her career. <br /><br />"Priyanka has always endeavored to bring Indian culture to the fore through storytelling, whether that's via engaging content for film and TV, or a beautifully plated dish that embodies the haute cuisine of India," a representative said in a statement <br /><br />The 41-year-old actor will, however, continue to take interest in the hospitality and food scene. <br /><br />"Stepping away from Sona allows her to broaden these ambitions on a more global scale, and she's excited about the possibilities that await," the spokesperson added. <br /><br />Maneesh K Goyal, Sona co-founder and Chopra Jonas' friend and former business partner, said working with the actor was "a dream come true". <br /><br />"We're grateful for her partnership and support. While she will no longer be involved as a creative partner moving forward, she remains in the Sona family and we are excited for our respective new chapters ahead," Goyal added. <br /><br />Sona, which means 'gold' in Hindi and got its name after a suggestion from Chopra's husband, singer <keyword id="6381400" type="General" weightage="50" keywordseo="nick-jonas" source="Orion">Nick Jonas</keyword>, opened while COVID-19 restrictions were still in place.

Priyanka Chopra Jonas steps away from her New York restaurant Sona

A complete timeline of Nick Jonas and Priyanka Chopra's relationship

<ul class="summary-list"><li><keyword id="1655" type="PERSON" weightage="60" keywordseo="Priyanka-Chopra">Priyanka Chopra</keyword>'s memoir titled "<keyword id="1618636" type="PERSON" weightage="60" keywordseo="Unfinished">Unfinished</keyword>" is filled with stories about her life and career.</li><li>Many of the stories will be surprising to fans because the actress hasn't shared them before. </li><li>For example, she sent a security member to spy on <keyword id="6381400" type="PERSON" weightage="60" keywordseo="nick-jonas">Nick Jonas</keyword> for her when he took her mom to lunch.</li></ul><p><a href="https://www.insider.com/category/priyanka-chopra">Priyanka Chopra Jonas</a>' new memoir titled "<a href="https://www.insider.com/category/unfinished">Unfinished</a>" is stuffed with <a href="https://www.insider.com/priyanka-chopra-googled-nick-jonas-after-dms-memoir-2021-2">humorous anecdotes</a>, heartbreaking stories, and <a href="https://www.insider.com/priyanka-chopra-director-boob-job-butt-lift-plastic-surgery-memoir-2021-2">new revelations</a> about <a href="https://www.insider.com/priyanka-chopra-quantico-abc-career-bio-life-2018-4">her life and career</a>. </p><p>The book, released on February 9, details the 38-year-old actor's childhood in India (and abroad) and her rise to fame. Though Chopra Jonas has previously talked about many milestones in her life, she's even more outspoken and vulnerable in "Unfiltered."</p><p>Here are the most surprising details from Chopra Jonas' memoir. </p><h2>1. She felt abandoned when her parents sent her to boarding school at 7 years old</h2><div type="image" title="priyanka chopra and parents november 2009" height="2181" width="2909" msid="81060819" hostid="261"></div><p>Parents Ashok and Madhu Chopra sent their daughter to La Martiniere Girls' College because her father believed she needed to learn discipline. </p><p>Chopra Jonas says in chapter two of her book that the feeling of being abandoned lasted for a prolonged period of time and she struggled to adjust to her new living situation.</p><p>Each time her mom visited her at the school was traumatizing and resulted in plenty of tears, so her parent was told to stop visiting because it was making the experience more difficult for Chopra Jonas. </p><p>After going six months without visits from her mom, she stopped questioning why she was sent there in the first place and "began to settle in" and thrive.</p><p>It also instilled a sense of independence that Chopra Jonas has carried with her throughout her life. </p><h2>2. She got escorted out of the Museum of Modern Art as a teen when she reached out and touched Van Gogh's famed 'Starry Night' painting</h2><p><strong><div type="image" title="Priyanka Chopra Nokia 2010" height="1389" width="1852" msid="81060820" hostid="261"></div></strong></p><p>In chapter three, Chopra Jonas talks about visiting the MoMa with her relatives after moving to Queens, NY. She recalled being "utterly fascinated by the deep swirls of color and texture" in Van Gogh's art, so much so that she reached out and touched it. </p><p>Chopra Jonas says that "a nearby security guard swooped" in and escorted her and her family out of the museum, much to her cousin's embarrassment. </p><p>"I was mortified that I was the reason all of us had gotten kicked out," she writes. "Somewhere inside, though, I was also silently exhilarated."</p><h2>3. At 14 years old, she stuffed her then-boyfriend in her closet to avoid getting caught by her aunt who she was living with at the time in America</h2><p><strong><div type="image" title="priyanka chopra february 2012" height="1503" width="2000" msid="81060822" hostid="261"></div></strong></p><p>After living in NY, Chopra Jonas and her relatives rejoined other family members in Indianapolis, Indiana. There, she met her first boyfriend, who she refers to in her novel as "Bob" to protect his privacy. </p><p>Because Chopra Jonas wasn't allowed to date, she circumvented the rule by confining their relationship to school grounds. </p><p>The actress says that she tried to "outsmart" her clever aunt Kiran on many occasions, which only fueled her suspicions. Chopra Jonas' sneaking around caught up to her when her aunt showed up at the house earlier than usual one afternoon, just as she and her boyfriend were about to have their first kiss together on her couch. </p><p>With no way for the boy to escape undetected, Chopra Jonas "shoved him into my closet." But her aunt found him anyway and scolded her for being deceitful. </p><h2>4. Her dad had wrought iron bars installed on the windows of their house after a guy followed her home after tutoring, jumped their gate, and climbed to the balcony of her room</h2><p><strong><div type="image" title="priyanka chopra march 2013" height="1285" width="1714" msid="81060825" hostid="261"></div></strong></p><p>Chopra Jonas says that when she left her home country for America at almost 13 years old, she was "gawky." When she returned years later at 16, her body matured and she looked more "womanly," which caught the attention of boys. </p><p>The actress says that in order to catch up on her academics, she and other girls traveled via a rickshaw to a tutor's home and "sometimes boys would follow on their bikes."</p><p>Chopra Jonas says she was unfazed by the attention, but her father took it seriously when one guy trespassed on her family's property. To prevent that from happening again, he had bars installed.</p><h2>5. At one point, her goal was to study aeronautical engineering at a college in Australia </h2><p><strong><div type="image" title="priyanka chopra august 2013" height="1614" width="2152" msid="81060829" hostid="261"></div></strong></p><p>Prior to entering the pageants that changed her life, Chopra Jonas planned on becoming an aeronautical engineer.</p><p>"I'd always been fascinated by the physics and modern technology," the star writes in chapter four of her book. </p><p>She became particularly interested in aeronautics the first time she flew on a plane. As a teen, Chopra Jonas was interested in pursuing that career path in Melbourne, which had an aeronautical engineering program that intrigued her.</p><p>To complete the application, she needed to include a passport-style photo, so she went to a studio at a nearby mall, and that eventually led to her taking additional photos - which her brother and mom then submitted to the Miss India World contest without telling her. </p><h2>6. She had a 'crazy tendril of hair swirling down over my left eye' at the Miss World 2000 competition because of a curling iron mishap</h2><p><strong><div type="image" title="priyanka chopra miss world november 2000" height="1015" width="1354" msid="81060832" hostid="261"></div></strong></p><p>Chopra Jonas' hair was in a sophisticated up-do for Miss India World in January 2000, where she was crowned the winner. In her book, the actress reveals that the section of hair that cascaded over one side of her face was put there to conceal a blemish.  </p><p>Earlier in the day, she used a curling iron to touch up her hair, but "with all the congestion, I got jostled and accidentally burned my forehead with the hot metal."</p><p>Chopra Jonas tried to cover the resulting scab with foundation, but that wasn't enough - hence the piece of hair in the front.  </p><h2>7. Her signature namaste pose that she frequently does at red carpets originated at Miss World 2000, as a way to keep her strapless dress from falling down</h2><div type="image" title="priyanka chopra miss world namaste pose" height="900" width="1200" msid="81060834" hostid="261"></div><p>In all the hustle and bustle of the Miss World 2000 competition in November of that year (which she won), Chopra Jonas says that the tape that was put on her body earlier in the day to keep her strapless dress in place had loosened due to perspiration. </p><p>To hold her dress up, Chopra came up with a solution on the spot. </p><p>"I pressed my hands together in a namaste and kept them close to my body as much of the time as I could in an effort to hold my gown up," she writes in her book. </p><h2>8. Promoting skin lightening creams was 'one of the biggest missteps of my career and is one of my most profound regrets' </h2><div type="image" title="priyanka chopra september 2013" height="1734" width="2312" msid="81060835" hostid="261"></div><p>One of the more controversial aspects of Chopra Jonas' career was her involvement in ads for "fairness creams" or products that had lightening properties. In Indian culture, fair skin is considered more beautiful, and Chopra Jonas had her own experiences of feeling "unattractive" because of comments made about her darker skin tone when she was younger.</p><p>In retrospect, the actress says that "promoting the destructive messages" of those ads was a major regret. And after realizing her error, she distanced herself from such brand deals.</p><h2>9. She fell 'into a depression' three years after her dad died</h2><div type="image" title="priyanka chopra september 2017" height="1392" width="1857" msid="81060836" hostid="261"></div><p>Chopra Jonas' father died in June 2013 after a long battle with a rare form of cancer known as cholangiocarcinoma. The actress said that she walled herself off emotionally afterward and didn't unpack her grief.</p><p>Three years later, when she moved from Montreal, Canada to New York City to film the second season of "Quantico," she became depressed because of the weight of her grief. </p><p>She describes that period as "a never-ending slump, a long sigh of sadness" that lasted for nearly two years.</p><p>Chopra Jonas was consumed by numbness and isolation, and didn't receive support from others because she didn't tell anyone about her struggles.</p><p>Eventually, she realized that she missed the lively person she used to be, and began being kinder to herself and being more sociable.</p><p>She also healed by allowing herself to "feel the sadness that I hadn't wanted to feel."</p><h2>10. She sent a member of her security team to spy on Jonas when he first took her mom out for lunch without her</h2><h2><strong><div type="image" title="priyanka chopra nick jonas january 2020 grammys 1" height="1832" width="2442" msid="81060837" hostid="261"></div></strong></h2><p>Jonas first visited India in June, shortly after he and the "Baywatch" star started dating. On one of the days when Chopra Jonas was preoccupied with work commitments, Jonas said that he was going to <a href="https://www.insider.com/priyanka-chopra-sent-security-spy-on-nick-jonas-mom-2021-2">use it as an opportunity to take her mom out for lunch.</a></p><p>"I zipped right into worrying mode," Chopra Jonas writes in chapter nine, explaining that she couldn't help but be concerned about what they'd talk about during the meal and if they would embarrass her.</p><p>She was consumed by the possibilities during a meeting that day, so "unable to take the suspense any longer, I sent a member of my security team out to take pictures of them at the restaurant they'd gone to."</p><p>Chopra Jonas says she asked the security member to "spy on them" and snap photos so she could analyze their body language.</p><p>Unbeknownst to her, that was the day when Jonas told her mom that he planned on proposing to Chopra Jonas and wanted her approval. </p><h2>11. Her foot got pierced by a piece of wood sticking out of the bathroom floor the day before her wedding</h2><h2><strong><div type="image" title="priyanka chopra nick jonas wedding reception new delhi india december 2018" height="1313" width="1751" msid="81060838" hostid="261"></div></strong></h2><p>On the day of the Mehndi (the pre-wedding henna ceremony) and the Sangeet (the musical celebration), Chopra accidentally "stepped down hard" on a two-inch, spike-like piece of wood that "drove straight into my heel."</p><p>A doctor was called to assist, but Chopra Jonas says that she was impatient, so she took matters into her own hands.</p><p>With Jonas holding her foot, she drenched it in perfume (because of the product's alcohol) and "pulled the bloody spear out with a pair of tweezers."</p><p>Hours later, she attended the two pre-wedding events - and even wore heels at the Sangeet.</p>

11 of the most surprising things Priyanka Chopra revealed in her new book

<ul class="summary-list"><li>In her new memoir, <keyword id="7099679" type="UNKNOWN" weightage="60" keywordseo="Priyanka-Chopra-Jonas">Priyanka Chopra Jonas</keyword> said she sent a security guy to spy on <keyword id="6381400" type="PERSON" weightage="60" keywordseo="nick-jonas">Nick Jonas</keyword>.</li><li>Jonas took her mom out to lunch during a visit to India in June 2018 and the actress was worried.</li><li>She had a security member go and take photos of them so she could analyze the body language.</li></ul><p><a href="https://www.insider.com/category/priyanka-chopra">Priyanka Chopra Jonas</a> says that she asked a member of her security team to do a favor for her when now-husband <a href="https://www.insider.com/category/nick-jonas">Nick Jonas</a> took her mom out for lunch without her. </p><p>In chapter nine of her memoir "<a href="https://www.insider.com/category/unfinished">Unfinished</a>," released on Tuesday, the 38-year-old actress detailed the first time Jonas visited her home country of India in June 2018, shortly after they started dating.</p><p>The "White Tiger" star said that she was nervous because it was a big step in their relationship. And because she already had work commitments, she was concerned about how the <a href="https://www.insider.com/category/jonas-brothers">Jonas Brothers</a> member would pass the time without her. </p><p>Chopra Jonas recalled the singer reassuring her that he'd be fine and telling her that he was going to take Madhu Chopra, her mother, out for lunch.</p><div type="image" title="priyanka chopra and mom madhu chopra" height="1510" width="2014" msid="80871433" hostid="261"></div><p>"I zipped right into worrying mode," Chopra Jonas wrote in her book, explaining that she was unsure about what the two would talk about or if they'd embarrass her. </p><p>"That afternoon, I sat in a meeting surrounded by 20 people and couldn't stop wondering what Nick and my mom were doing <em>at that very moment</em>," she said. </p><p>The "Quantico" actress continued: "Unable to take the suspense any longer, I sent a member of my security team out to take pictures of them at the restaurant they'd gone to - OK, to spy on them - so I could study their body language using my 'Quantico' skills."</p><p>Unbeknownst to the actress, Jonas told her mom during lunch that he wanted to propose to Chopra Jonas and he wanted her blessing. </p><div type="image" title="priyanka chopra nick jonas wedding reception new delhi india december 2018" height="1313" width="1751" msid="80871434" hostid="261"></div><p>Chopra Jonas, who's been married to the singer since December 2018, also recounted the story during a <a href="https://www.youtube.com/watch?v=qAUV7pVUF6I">virtual appearance on "A Little Late With Lilly Singh"</a> on Wednesday.</p><p>The "We Can Be Heroes" star said that Jonas took her nom to Juhu Beach in India when she asked one of her security guys to head over to snap some photos. </p><p>"I sent my security guy and I was like, 'Why don't you just go to the hotel and just call me from there?' And he goes to the hotel and he calls me from there and I was like, 'Take your camera out and take a picture of where they are and send it to me,'" Chopra Jonas said, adding that the man "didn't ask me questions."</p><p>The actress said that she came clean to Jonas about the spying later, and he was unfazed by it. </p><p>"I was gathering information," Chopra Jonas said. "It's very important for a woman to gather information. Knowledge is power."</p>

Priyanka Chopra says she sent her security guard to spy on Nick Jonas when he took her mom out for lunch in 2018

New Delhi, "Dry January" is consistently one of the most popular New Years resolutions but <keyword id="97416" type="COMPANY" weightage="20" keywordseo="Google-maps">Google Maps</keyword> has revealed that this time, people were less committed to abstaining after going through a harrowing pandemic-hit 2020.<br /><br />Last January, <keyword id="89138" type="PERSON" weightage="20" keywordseo="Searches">searches</keyword> on Maps for wine shops and liquor stores both plummeted by nearly 40% compared to the previo<keyword id="6354458" type="UNKNOWN" weightage="20" keywordseo="US">us</keyword> December in the US. <br /><br />"This year, those searches only dropped by 11% and 6%, respectively, hinting that people may be less committed to abstaining," said Joseph Abou Nakoul, trends analyst at Google Maps.<br /><br />However, people are showing an interest in eating healthy. <br /><br />Searches for "healthy" options spiked by 46% at the start of January compared to the previous December. <br /><br />But, at the same time, there's another trend on the rise: people are also looking for sweets. <br /><br />"Searches for ice cream shops are up by 10 per cent compared to December. And, while searches for fast food restaurants plummeted by a whopping 20 per cent in January 2020, they dropped by just 1.5 per cent in 2021," Nakoul said in a blog post on Thursday.<br /><br />The year-over-year searches for gyms have remained steady, increasing by about 25% in both 2020 and in 2021. <br /><br />In January 2020, Maps searches for island destinations increased by over 40 per cent as people planned for some fun in the sun. <br /><br />This January, those searches are only up by a little over 10 per cent compared to late last year. <br /><br />"And searches for local bed and breakfasts have increased by 20 per cent, indicating that Americans are searching for destinations closer to home instead of across the world".<br /><br /><br /><br /><strong>SEE ALSO:<br /><a href="https://www.businessinsider.in/business/startups/news/priyanka-chopra-jonas-makes-another-tech-investment-this-time-in-us-based-rental-marketplace-apartment-list/articleshow/80554158.cms">Priyanka Chopra Jonas makes another tech investment – this time in US-based rental marketplace Apartment List</a><br /><a href="https://www.businessinsider.in/budget/news/glee-s-t-january-2021-gst-collection-may-have-beat-the-december-record/articleshow/80512714.cms">Glee.S.T! January 2021 GST collection may have beat the December record</a><br /></strong><a href="https://www.businessinsider.in/business/startups/news/kavin-mittal-hike-looks-to-hire-computer-science-it-graduates-from-iits-nsit-nits/articleshow/80560643.cms"><strong>Kavin Mittal’s Hike looks to hire computer science, IT graduates from IITs, NSIT, NITs</strong></a><br />

Google Maps search by users in the US shows people couldn't really stick to their 'no drinking' New Year resolutions

<p><strong><div class="KonaFilter image-container display-table"><div><div class="image on-image"></div><p></p></div></div></strong></p><ul><li><strong><a href="http://www.businessinsider.com/category/meghan-markle">Meghan Markle</a> is a fan of facial workouts, which some say provides the same results as a face-lift, without surgery.&#xa0;</strong></li><li><strong>One of Markle's facialists posted several photos of the bride and her close friends over the <a href="http://www.businessinsider.com/category/royal-wedding-2018">royal-wedding</a> weekend, suggesting she may have been responsible for their glowing skin.&#xa0;</strong></li><li><strong>The trend has spread elsewhere. On Tuesday,<a href="http://www.businessinsider.com/category/saks-fifth-avenue">&#xa0;Saks Fifth Avenue</a> will unveil its new beauty department, which includes an outlet facial salon, FaceGym, that offers $70 facial workouts.&#xa0;</strong></li></ul><p><span>Exercising your body isn't enough anymore - now, you need to take your face to the gym.</span></p><p><span>"I do facial exercises from one of my favorite aestheticians, Nicola Joss, who basically has you sculpt your face from the inside out," Meghan Markle said to </span><a href="https://www.birchbox.com/magazine/article/meghan-markle-suits-beauty-secrets" target="_blank" rel="nofollow noopener">Birchbox</a>&#xa0;in 2014.</p><p><span>She added: "I swear it works, as silly as you may feel. On the days I do it, my cheekbones and jawline are way more sculpted. There's a reason she is in high demand around awards season when every actress wants to look A-plus."</span></p><p>Facial exercising is the latest beauty trend to take off. This new concept claims to replicate the effects of a face-lift, but without the needle, using kneading movements to strengthen muscles, improve lymph flow, and boost circulation.&#xa0;</p><p>Joss posted several photos on <a href="https://www.instagram.com/nicholajoss/">Instagram</a> of Markle, close friend Priyanka Chopra, and "Suits" co-star Sarah Rafferty during the royal wedding this weekend, suggesting she may have been responsible for their glowing skin.&#xa0;</p><p>&#xa0;</p><p>The trend is spreading, and now famed New York department store Saks Fifth Avenue wants a slice of the action. The new beauty section at its flagship store in Midtown Manhattan, which opens on Tuesday, will include an outlet of the UK facial salon&#xa0;<a href="https://www.facegym.com/">FaceGym</a>.</p><p>Calling itself a "non-invasive workout," FaceGym claims to be another natural alternative to a&#xa0;face-lift - a way to tighten and tone the 40 muscles of the face using&#xa0;<span>kneading movements with hands and technology.</span></p><p><span>"When a new face lifting procedure left me housebound, I decided it was time to act and create a non-invasive, zero-risk, face lifting solution that really works," founder Inge Theron writes on the company's&#xa0;<a href="https://www.facegym.com/about-us/">website</a>.&#xa0;</span></p><p>The signature, 30-minute facial, which will be offered at Saks, costs $70 and is described as an "all-around workout." There are other more expensive options, such as "Cryo Oxygen," during which customers are given a<span>&#xa0;high-pressure shot of frozen carbon dioxide designed to plump up the skin and give you the Markle effect.&#xa0;</span></p><p>The new beauty department will open as part&#xa0;of a $250 million renovation of the store, which also includes a revamp of the&#xa0;main floor to focus on&#xa0;<span>luxury goods and accessories and the opening of the legendary Parisian restaurant L'Avenue, <a href="https://www.bloomberg.com/news/articles/2018-05-21/saks-offers-facial-workouts-threaded-brows-in-cosmetics-redo">Bloomberg</a> reported.</span></p><section data-track-content="" data-post-type="post"><div><div data-piano-inline-content-wrapper=""><h2>More on the royal wedding:</h2><ul><li><a href="http://www.businessinsider.com/royal-wedding-live-meghan-markle-prince-harry-windsor-2018-5" target="_blank" rel="noopener">Meghan Markle and Prince Harry are officially married - here's a timeline of everything that happened</a></li><li><a href="http://www.businessinsider.com/meghan-markle-dress-first-picture-royal-wedding-2018-5" target="_blank" rel="noopener">Here are the photos of Meghan Markle's wedding dress and veil, which features hand-embroidered flowers from all 53 Commonwealth nations</a></li><li><a href="http://www.businessinsider.com/royal-wedding-crowd-compared-to-trump-inauguration-in-pictures-2018-5" target="_blank" rel="noopener">People are comparing the crowd at the royal wedding to Trump's inauguration - and the pictures say a lot</a></li><li><a href="http://www.businessinsider.com/candid-photos-of-prince-harry-meghan-markle-prince-william-kate-middleton-prince-george-princess-charlotte-royal-wedding-2018-5" target="_blank" rel="noopener">11 candid photos of the royal family at Prince Harry and Meghan Markle's wedding</a></li><li><a href="http://www.businessinsider.com/prince-harry-meghan-markle-what-he-said-at-the-altar-2018-5" target="_blank" rel="noopener">People are convinced Prince Harry said 'I'm s---ting it' to Meghan Markle at the altar</a></li></ul></div></div></section><div>    </div>    <div class="margin-top">        <h3>NOW WATCH: <a href="http://www.businessinsider.com/we-ate-everything-taco-bell-dollar-cravings-menu-review-budget-2018-5">We ate everything on Taco Bell's Dollar Cravings Menu - here's what we thought</a></h3>        <div>                    </div>    </div></hr>

Saks Fifth Avenue is launching a skincare service that Meghan Markle swears by

<ul><li><strong>In February 2019, Alugh won a popular reality TV show Splitsvilla XI along with Shruti Sinha. <br /></strong></li><li><strong>The journey started in 2016 when he left his job as a marketing consultant in Delhi for a TV show called Roadies. <br /></strong></li><li><strong>But his marketing background gave him an idea about how to put his fame to good use.<br /></strong></li></ul>What’s life like for a <keyword id="3001553" type="PERSON" weightage="20" keywordseo="Social-Media-Influencer">social media influencer</keyword>? <br /><br />Thousands of followers, free food at luxurious restaurants, free travel to exotic places, lots of gifts and glitzy brand endorsement deals. It certainly looks like they are living it up. <br /><br />“That’s true,'' said <keyword id="4925496" type="PERSON" weightage="20" keywordseo="gaurav-alugh">Gaurav Alugh</keyword>, a reality TV show winner and a social media influencer with 140k followers on his Instagram. <br /><br />
  
  
  
  
  
  
  
  
  
  
  
  
  
  
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<br />In February 2019, Alugh won a popular reality TV show Splitsvilla XI along with Shruti Sinha. <br /><br />MTV’s Splitsvilla features a group of men and women who participate in a series of tasks to find  true love. It is on the same lines as Australia’s Love Island. Whether he found love or not is not known but Alugh found his pot of gold. <br /><br />Even as his TV career took off, yet another source of money came from brands that he endorses to his many followers. He recently promoted a range of male grooming products StudioX got 5,759 views.  His average monthly average views ranges between 25000- 30,000. <br /><br />Gaurav has been a social media influencer since five years. He endorses fashion and lifestyle brands along with his own acting projects. <br /><br />The journey started in 2016 when he left his job as a marketing consultant in Delhi for a TV show called Roadies. He did not win the title but made it to the grand finale. But his marketing background gave him an idea about how to put his fame to good use.<br /><br />“My Instagram followers who were about 500, skyrocketed to over 55k as soon as I appeared on Roadies. Guess appearing on television adds a lot of followers. People want to follow you and know everything about your life. So I thought why not monetise it. I started endorsing brands,” he told Business Insider India. <br /><br />In 2016 he promoted several brands. But fame is fickle. After he left the show, thousands of followers quit him too. “Everybody wants to follow you as long as you are on a reality show. But as soon as the show wraps up the engagement number shrinks,” Alugh said. <br /><br />Gaurav hired a marketing agency One Impression later which helped streamline his income. He also shot back to fame again when he participated in Splitsvilla XI. When he was on the show—- his follower base increased to 100k. <br /><br />Currently, Gaurav promotes fashion and lifestyle brands including Bata India, Paresh Lamba Signatures, U Tropicana Resort Alibaug, and Swatch India. He has also done several acting project with top production houses including Qayamat ki raat with Balaji. "Latest is Alt Balaji’s Ragini MMS Returns 2," he added. <br /><br />
  
  
  
  
  
  
  
  
  
  
  
  
  
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<br />“Influencers with a transnational audience and millions of followers charge 6 to 7 digits for a marketing campaign. A micro influencer whose audience is in thousand charges nearly ₹6,000 for their services. On an average, influencers earn ₹20,000-30,000 a month. However, there are people who earn ₹800,000 or even a crore in a month,” said Apaksh Gupta, Founder &amp; CEO of an influencer marketing solution One Impression. <br /><br />In just a few years Gaurav’s income swelled by 4 times, said Gupta. Social media influencing has turned is the lucrative for influencers, brands and way to earn big money for influencers, marketing agencies and brands alike. In 2019, as much as <a href="https://www.businessinsider.com/the-2019-influencer-marketing-report-2019-7?IR=T">brands spent $8 billion </a>was spent on influencer marketing. The global influencer marketing is expected to hit $20 billion by 2020, with India accounting to about $75 -100 million. <br /><br />But for an influencer, it is not as easy as clicking and posting. “When someone starts influencing digitally, they may not make any money but you will have to invest a lot more time and dedication towards what you are giving to your audience. But I know many Instagram influencers who are not able to differentiate between virtual and real life. They suffer from mental illness and depression when they lose follower,” Alugh told Business Insider India. <br /><br />SEE ALSO: <br /><br /><a href="https://www.businessinsider.in/careers/news/check-out-these-latest-job-openings-in-advertising-and-media/articleshow/71885304.cms">Check out these latest job openings in Advertising and Media</a><br /><a href="https://www.businessinsider.in/entertainment/news/exclusive-motu-patlus-creators-eye-the-big-fat-chinese-cartoon-market-with-5-new-shows/articleshow/71887606.cms">EXCLUSIVE: Motu Patlu’s creators eye the big fat Chinese cartoon market with 5 new shows</a><br /><a href="https://www.businessinsider.in/entertainment/news/priyanka-chopra-gets-trolled-for-wearing-a-mask-and-commenting-on-delhis-air-quality/articleshow/71885449.cms">Priyanka Chopra gets trolled for wearing a mask and commenting on Delhi’s air quality</a><br />

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