<ul><li>Under the “Zeroto2” hiring program, the startup will bring on board people with zero to two years of experience.</li><li>However, <keyword id="44033" type="PERSON" weightage="20" keywordseo="hike">Hike</keyword> plans to keep up with its lean hiring plan with a low acceptance ratio – as positions are open for 20 people.</li><li>The startup was in the news recently for having shut down its messaging app.</li></ul>Hike, the Indian startup founded by <keyword id="866223" type="PERSON" weightage="20" keywordseo="Kavin-Mittal">Kavin Mittal</keyword>, is back with its hiring program of the year. Under the “Zeroto2” hiring program, the startup will bring on board people with zero to two years of experience. “This way, we get fresh talent with a radically open mind and a hunger to do things differently. We are targeting 2019 - 2021 pass-outs from colleges like IITs, NSIT, NITs, IITs, DTU, etc. pursuing Computer Sciences, IT, and Systems,” Karan Chadha, VP People Operations at Hike told Business Insider. The first #ZeroTo2 remote hiring <a href="https://www.businessinsider.in/careers/news/hike-is-hiring-engineers-laid-off-by-other-companies-but-there-is-a-test/articleshow/75862521.cms">event last year took</a> place when the pandemic was at its peak, and Hike had received applications from over 4000 candidates. “We interviewed over 400, with an acceptance ratio of 1%,” said Chadha. Even this year, Hike plans to keep up with its lean hiring and has positions open for 20 people. The startup was in the news recently for having shut down its messaging app. “Today we're announcing that we will be sunsetting StickerChat in Jan'21. We thank you all for giving us your trust. We wouldn’t be here without you,” Mittal had said on Twitter. Mittal also announced that HikeLand, their foray into the social gaming world, was being renamed as ‘Vibe’ and another new product Rush would be their focus. While Vibe will be an ‘invite only’ community, Mittal said that Rush is a “new bite-sized gaming service that aims to channel the competitive spirit of India where players can use their skills to Play, Compete &amp; Win!”. And they are currently hiring for these products. “As we pursue aggressive goals for Vibe and Rush, we are scaling up with the right talent from all over the country. All shortlisted candidates will have to go through the screening and interviews, which includes a cultural fitment round too, as they would in a real-world setting,” said Chadha. With the COVID-19 pandemic, Hike like all other companies had gone remote and intends to stay so. “For the first time, location or relocation is not an issue for a candidate. As a remote-first company, Hike is hiring across cities and thus, reinventing and innovating the remote hiring process along the way. Having the right talent enables us to build products that customers love, and if that means continuing to hire remotely, then why not,” said Chadha. SEE ALSO: <a href="https://www.businessinsider.in/business/startups/news/priyanka-chopra-jonas-makes-another-tech-investment-this-time-in-us-based-rental-marketplace-apartment-list/articleshow/80554158.cms">Priyanka Chopra Jonas makes another tech investment – this time in US-based rental marketplace Apartment List</a>

Kavin Mittal’s Hike looks to hire computer science, IT graduates from IITs, NSIT, NITs

<keyword id="6355833" type="COMPANY" weightage="20" keywordseo="united-nations">United Nations</keyword>, India is one of the <keyword id="6354507" type="UNKNOWN" weightage="20" keywordseo="World">world</keyword>'s best assets in the fight against <keyword id="8763838" type="UNKNOWN" weightage="20" keywordseo="covid-19">Covid-19</keyword> because of its ability to supply the <keyword id="79555" type="TECHNOLOGY" weightage="20" keywordseo="Vaccines">vaccines</keyword> needed to fight the pandemic and the UN counts on it, according to Secretary-General <keyword id="300649" type="PERSON" weightage="20" keywordseo="Antonio-Guterres">Antonio Guterres</keyword>. "I think that the production capacity of India is one of the best assets the world has today, and I hope the world understands that it must be fully used," he said on Thursday at his news conference. "I would like to say how much we count on India. I mean, India has one of the most advanced pharmaceutical industries." On Monday, India's Permanent Representative T.S. Tirumurti told the Security Council that his <keyword id="6365627" type="UNKNOWN" weightage="20" keywordseo="nation">nation</keyword>'s vaccine-making capacity would be for "the benefit of the entire humanity". Guterres described the development of India as a pharmaceutical powerhouse as "a very important element of democratisation of access to medicines all over the world". The UN chief said that the world body was in contact with Indian institutions regarding the vaccines produced by the <keyword id="11104" type="COMPANY" weightage="20" keywordseo="country">country</keyword>. "In India, there is a production, a very high level of production, both of Indian-developed vaccines, and I think there is a perspective, very important perspective, of also others. "India played a very important role in the production of generics for use that was outside (the country)," he added. Guterres reiterated his appeal "for licenses to be made available in order for companies around the world to be able to produce some of the vaccines that already exist". India and South Africa asked the <keyword id="126959" type="COMPANY" weightage="20" keywordseo="World-Trade-Organization">World Trade Organization</keyword> last year for a waiver from patents and other intellectual property rights for materials needed to fight the pandemic "until widespread vaccination is in place globally, and the majority of the world's population has developed immunity". The Secretary-General noted that most of the vaccine distribution had been in the developed countries and denounced "vaccine nationalism" as "an economic as well as a moral failure". "While every country has the right and the duty to protect its own people, no country can afford to neglect the rest of the world," he said. Western industrialised nations have all banned the export of Covid-19 vaccines, and as in the case of the UK and the European Union squabbling among themselves. Only India, along with China and Russia, allow the export of vaccines. Speaking at Monday's Security Council meeting on the implementation of its resolution on backing Guterres efforts to fight the pandemic, Tirumurti said that India had already donated more than six million doses of the vaccine to nine countries and was in the process of sending contracted supplies to other countries. It will also gradually supply to the World Health Organization's COVAX programme to provide the vaccine to the poor nations, he said. "As the largest vaccine-producing country of the world, we are fulfilling our commitment to make vaccine production and delivery capacity available for the benefit of the entire humanity." Meanwhile, India was itself planning to vaccinate 300 million citizens in six months, Tirumurti added. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/startups/news/priyanka-chopra-jonas-makes-another-tech-investment-this-time-in-us-based-rental-marketplace-apartment-list/articleshow/80554158.cms">Priyanka Chopra Jonas makes another tech investment – this time in US-based rental marketplace Apartment List</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/budget/news/glee-s-t-january-2021-gst-collection-may-have-beat-the-december-record/articleshow/80512714.cms">Glee.S.T! January 2021 GST collection may have beat the December record</a>

UN counts on India and its ability to supply COVID-19 vaccines to fight the pandemic, says Secretary-General Antonio Guterres

<ul><li>Shah Rukh Khan topped the report in 2019 and <keyword id="6354832" type="UNKNOWN" weightage="20" keywordseo="ms-dhoni">MS Dhoni</keyword> was at No. 1 in 2020.</li><li>As per IIHB’s report, Dream11 was the most spontaneously recalled brand in this year’s survey.</li></ul>Versatile actor <keyword id="106133" type="PERSON" weightage="20" keywordseo="Ranveer-Singh">Ranveer Singh</keyword> versus Captain Cool MS Dhoni? Well, both seem to have done equally well in the annual IPL ad recall research of the Indian Institute of Human Brands (IIHB) conducted ten days after the start of the League this year. The research polled 879 respondents in the age-group of 18-35 years (M=481, F=398) across India. The interviews were conducted telephonically. Dream11 was the most spontaneously recalled brand in this year’s survey, which possibly also helped enhance both the brand equity and recall of MS Dhoni who anchored the 12-ad series for the brand as its ambassador and protagonist. Jio Fiber, with multiple IPL teams featured with an effervescent Ranveer Singh gyrating with a sing-song brand message, came in second on recall in the research, also helping the celebrity endorser to considerably strengthen his personal recall. Byju’s was the most spontaneously recalled brand on the IPL last year; though its celebrity endorser Shah Rukh Khan trailed behind other celebrities. Virat Kohli, as expected, did well on recall too, and came third in the recall rankings. Salman Khan did surprisingly well in this year’s survey and came in at No. 4, ahead of Rishabh Pant, Rahul Dravid, Varun Dhawan, Alia Bhatt and Saurav Ganguly who followed in that sequence. Ajay Devgn, Sachin Tendulkar, Shikhar Dhawan, Shah Rukh Khan, Boman Irani, Kareena Kapoor, Ranbir Kapoor, Katrina Kaif, Ayushmann Khurrana and Akshay Kumar, on the other hand, had very few mentions and scored very poorly on respondent recall. There were sporadic mentions of Virender Sehwag and Priyanka Chopra too. In the last survey conducted in October 2020, MS Dhoni had the highest spontaneous recall as a celebrity endorser. Virat Kohli was a not-so-close second. Akshay Kumar was at rank 3; Ayushmann Khurrana at rank 4. “MS Dhoni and Ranveer Singh had a disproportionate share of visibility and recall in the IPL research we just conducted. This was in sync with the ultra-high recall of the brands they respectively endorse”, said Dr. Sandeep Goyal, Chief Mentor of IIHB. “It is interesting nevertheless to note that brands without celebrities like Phone Pe, Byju’s and others too have done well wherever media investments are heavy”. IIHB team used its proprietorial CELEBAR tool based on Celebrity Brand Association &amp; Recognition to assign a metric score to each celebrity and associated brand. The tool takes into account: <ul><li>Spontaneous recall of the brand</li><li>Spontaneous recall of the celebrity</li><li>Association between brand &amp; celebrity together </li><li>Recency of communication </li><li>Media weight behind campaign</li><li>Solus versus multiple brands using the celebrity</li></ul>MS Dhoni had a CELEBAR score of 87, up from 82 at the last IPL. His spontaneous recall was an unusually high 82%. His association with Dream 11 was also very constant at 79% from the last edition. He got 9% association with IPL/Star TV, 8% brand association with Indigo Paints, 6% with Orient Fans for Orient Fans and Livfast Solar. 2% recall came from SunFeast Yippee. So, most of Dhoni’s brand goodness got hijacked by Dream 11, much like last year. If Dhoni had only been endorsing Dream 11, his CELEBAR score would have been near 100, given his strong association with that one brand, to almost the relative exclusion of the other brands he endorses. Ranveer achieved a CELEBAR score of 86, empirically almost equal to that of MS Dhoni. But his association was more democratically spread with Jio Fiber at 56%, JD mart at 48%, My11 Circle at 22% and Bingo at 18%. Names of some other brands were mentioned by respondents but these were filtered out as they were not part of the IPL broadcast. Both MS Dhoni and Ranveer gained massively also on account of their main brands spending disproportionately large amounts of media monies which made them exponentially more visible than other competing celebrities. Virat Kohli trailed far behind the Top 2. His score of 45 on CELEBAR is mostly derived by his 94% association with MRF tyres. Bluestar is in low single digits on association. Salman Khan at a CELEBAR of 38, owes 82% recall to Rajshree elaichi and the balance to Pepsi. Rishabh Pant climbed up interestingly to No. 5 on the strength of his JSW appearances. Varun Dhawan had 76% of his recall from Lux Cozi and much lower from Frooti. Alia owed most of her recall also to Frooti with scattered mentions of Dark Fantasy. Interestingly, the IPL seems to be running no/few ads with Amitabh Bachchan, Akshay Kumar, Deepika Padukone, Ranbir Kapoor, and even with cricketers Rohit Sharma or KL Rahul or Hardik Pandya, or the media weightages behind those ads were too insignificant to be noticed by viewers. The Cred ad for Rahul Dravid was spontaneously recalled by 17% respondents but only 2% remembered Jackie Shroff and only 1% mentioned Kumar Sanu for the same brand. Mutual Funds (AMFI) ads had 22% recall but most respondents got the protagonists mixed up, with the most attributing the messaging to Dhoni and Kohli. Dream 11’s association with multiple cricketers was mentioned by many respondents but most were not sure if they remembered current creatives. Only the connect with MS Dhoni was unambiguous. Despite heavy media weights, Vimal elaichi ad featuring Ajay Devgn and Shah Rukh Khan had only an 8% recall. Netmeds with Kareena Kapoor and Renuka Shahane had a good 9% recall. Priyanka Chopra’s Appy Fizz and Katrina’s Slice were almost not recalled. Hema Malini managed 3% recall on Kent RO. Randhir Kapoor’s Asian Paints managed 4% while Kareena Kapoor’s and Pankaj Tripathi’s Berger creatives both got below 1%. Ayushmann was remembered by less than 1% in Urban Company. Gajaraj Rao was mentioned in less than 1% for Voltas. Unacademy featuring Sunil Gavaskar and Harsha Bhogle too scored poorly at 2%. Gamezy featuring KL Rahul got less than 1% recall. On the ads without celebrities, the most remembered were Phone Pe (32%), Byju’s (31%), Vivo (22%), One Plus (21%), Groww (20%), Upstox (20%), Kia (19%), MPL (18%), Bisleri (11%), PharmEasy (11%), Thums Up(9%), Coca Cola (6%), Renault Kiger (6%), Tata Safari (6%), Skoda (3%), Ajio (3%), Dark Fantasy (2%), LikedIn (2%), Raymond (2%) and Tuborg (1%). As more gets added to the broadcast as the IPL progresses, both standings of celebrities and recall of brands may change.

Ranveer Singh and MS Dhoni are the most recalled brand ambassadors this IPL: IIHB Report

<keyword id="6355838" type="LOCATION" weightage="20" keywordseo="new-york">New York</keyword>, US-based biotechnology company <keyword id="323030" type="COMPANY" weightage="20" keywordseo="Novavax">Novavax</keyword> on Friday announced that its <keyword id="8904563" type="UNKNOWN" weightage="20" keywordseo="covid-19-vaccine">Covid-19 vaccine</keyword> was 89.3% effective in preventing <keyword id="8763838" type="UNKNOWN" weightage="20" keywordseo="covid-19">Covid-19</keyword> in a <keyword id="42907" type="PERSON" weightage="20" keywordseo="trial">trial</keyword> conducted in the UK. The <keyword id="6355244" type="UNKNOWN" weightage="20" keywordseo="study">study</keyword> assessed efficacy of the vaccine -- NVX-CoV2373 -- during a period with high transmission and with a new UK variant strain of the virus emerging and circulating widely. "NVX-CoV2373 has the potential to play an important role in solving this global public health crisis. We look forward to continuing to work with our partners, collaborators, investigators and regulators around the world to make the vaccine available as quickly as possible," Stanley C. Erck, President and Chief Executive Officer, Novavax, said in a statement. The biotech company also announced results of its Phase 2b study conducted in South Africa. In the South Africa Phase 2b clinical trial, 60% efficacy for the prevention of mild, moderate and severe Covid-19 disease was observed in the 94% of the study population that was HIV-negative. "The 60% reduced risk against Covid-19 illness in vaccinated individuals in South Africans underscores the value of this vaccine to prevent illness from the highly worrisome variant currently circulating in South Africa, and which is spreading globally," said Shabir Maddi, principal investigator in the Novavax COVID-19 vaccine trial in South Africa. In 2020, Novavax had announced its deal with Pune-based vaccine manufacturing company Serum Institute of India (SII) in order to produce 2 billion doses of Covid-19 vaccines. The UK study enrolled more than 15,000 participants between 18-84 years of age, including 27 per cent over the age of 65. The primary endpoint of the UK Phase 3 clinical trial is based on the first occurrence of PCR-confirmed symptomatic (mild, moderate or severe) Covid-19 with onset at least 7 days after the second study vaccination in serologically negative (to SARS-CoV-2) adult participants at baseline. The first interim analysis is based on 62 cases, of which 56 cases of Covid-19 were observed in the placebo group versus 6 cases observed in the NVX-CoV2373 group, resulting in a point estimate of vaccine efficacy of 89.3 per cent. Of the 62 cases, 61 were mild or moderate, and 1 was severe (in placebo group). Preliminary analysis indicates that the UK variant strain that was increasingly prevalent was detected in over 50 per cent of the PCR-confirmed symptomatic cases (32 UK variant, 24 non-variant, 6 unknown). Based on PCR performed on strains from 56 of the 62 cases, efficacy by strain was calculated to be 95.6% against the original Covid-19 strain and 85.6% against the UK variant strain. The interim analysis included a preliminary review of the safety database, which showed that severe, serious, and medically attended adverse events occurred at low levels and were balanced between vaccine and placebo groups. SEE ALSO: <a href="https://www.businessinsider.in/business/startups/news/priyanka-chopra-jonas-makes-another-tech-investment-this-time-in-us-based-rental-marketplace-apartment-list/articleshow/80554158.cms">Priyanka Chopra Jonas makes another tech investment – this time in US-based rental marketplace Apartment List</a> <a href="https://www.businessinsider.in/budget/news/glee-s-t-january-2021-gst-collection-may-have-beat-the-december-record/articleshow/80512714.cms">Glee.S.T! January 2021 GST collection may have beat the December record</a> <a href="https://www.businessinsider.in/business/startups/news/kavin-mittal-hike-looks-to-hire-computer-science-it-graduates-from-iits-nsit-nits/articleshow/80560643.cms">Kavin Mittal’s Hike looks to hire computer science, IT graduates from IITs, NSIT, NITs</a>

Novavax COVID-19 vaccine found 89.3% effective in UK trials

<ul><li>The basis of allotment for ₹1,153 crore initial public offering (IPO) of Warburg Pincus-backed, <keyword id="8369767" type="UNKNOWN" weightage="20" keywordseo="Home-First-Finance">Home First Finance</keyword> Company will be announced today (January 29).</li><li>The mortgage financier's IPO was subscribed 27 times the offer value until the last day of bidding.</li><li>Here's how to check HFFC IPO allotment status on the registrar website and stock-exchanges.</li></ul>The basis of allotment for ₹1,153 crore initial public offering (IPO) of Warburg Pincus-backed, Home First Finance Company (HFFC) will be announced today (January 29). The mortgage financier's IPO clocked in a massive response from investors until the last day of subscription — the issue was subscribed 27 times the offer value. This was the third initial public offer this year. According to data from the stock-exchanges, the issue received bids for 41.64 crore equity shares against the offered size of 1.56 crore equity shares. <table style="border-width: initial; border-style: none;"></colgroup><tbody><tr><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Home First Finance Company IPO </td><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Qualified Institutional Buyer </td><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Non-institutional Investor </td><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Retail Individual Investor </td><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Total </td></tr><tr><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">No. of times issue subscribed </td><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">52.53x </td><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">39.00x </td><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">6.59x </td><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">26.66x </td></tr></tbody></table> The listing is scheduled for February 3rd, and equity shares will be listed on both the exchanges — BSE and NSE. The public issue garnered a decent response in the grey market — the shares were commanding a premium of ₹60-70 over the set price band of ₹517-₹518 per share. While the grey market is not an official measure of the market premium, it is a fair indicator of demand for the shares in the market. Here’s how to check the <keyword id="10671653" type="UNKNOWN" weightage="20" keywordseo="Home-First-Finance-IPO-allotment-status">Home First Finance IPO allotment status</keyword>: If you have bid for the Home First Finance IPO, you can check your allotment status by following these simple steps: To check on the stock-exchange website: <ul><li>To check the <keyword id="10671649" type="UNKNOWN" weightage="20" keywordseo="Home-First-Finance-IPO-allotment">Home First Finance IPO allotment</keyword> status, go to the<a href="https://www.bseindia.com/investors/appli_check.aspx"> BSE website</a> or <a href="https://www1.nseindia.com/products/dynaContent/equities/ipos/ipo_login.jsp">NSE website</a>.</li><li>On BSE, Select ‘Equity’ and then from the dropdown, select ‘Home First Finance.’</li><li>Now, enter your application number and PAN.</li><li>Hit ‘Search’.</li></ul>Please note the details will only be available once the shares are allotted. You can also visit the Registrar website (<a href="https://ris.kfintech.com/ipostatus/ipos.aspx">KFintech Private Limited</a>) to check your application status. <ul><li>Since Link Intime India is the registrar for Home First Finance IPO, you can visit its website <a href="https://ris.kfintech.com/ipostatus/ipos.aspx">here</a>.</li><li>Click on ‘Company selection’ and click on ‘Home First Finance IPO.’ It will only appear post allotment on January 29.</li><li>Once the company is selected, you will have to enter either your PAN detail, the application number, or client ID.</li><li>Enter the captcha and click ‘submit.’</li></ul>Your application status will appear on the screen once you click ‘submit.’ Please make sure the details provided are correct. It will show the number of shares you subscribed to and the number of shares allotted to you. SEE ALSO: <a href="https://www.businessinsider.in/budget/news/prime-minister-narendra-modi-signals-big-defence-budget-allocation-for-make-in-india/articleshow/80511082.cms" data-type="tilCustomLink">India’s Prime Minister Narendra Modi may just have signalled a big allocation for defence equipment manufacturing, 3 days before the budget</a> <a href="https://www.businessinsider.in/business/startups/news/priyanka-chopra-jonas-makes-another-tech-investment-this-time-in-us-based-rental-marketplace-apartment-list/articleshow/80554158.cms" data-type="tilCustomLink">Priyanka Chopra Jonas makes another tech investment – this time in US-based rental marketplace Apartment List</a>

Home First Finance IPO allotment: Here's how to check share allotment status

<ul><li><keyword id="133159" type="COMPANY" weightage="20" keywordseo="Parle-Agro">Parle Agro</keyword> launched a new product this week called <keyword id="10127022" type="COMPANY" weightage="20" keywordseo="B-Fizz">B-Fizz</keyword> and earmarked Rs 40 crore for its marketing campaign solely for this calendar year. </li><li>On the back of a strong marketing and pricing strategy, Parle Argo is aiming to make B-Fizz a ₹1000-crore-brand in the next couple of years.</li><li><keyword id="235731" type="COMPANY" weightage="20" keywordseo="Nadia-Chauhan">Nadia Chauhan</keyword>, Joint Managing Director and CMO, Parle Agro spoke to us about the whole process of launching a product from researching to shelving, idea behind on-boarding two different brand endorsers for different markets, target audience, larger vision for the company and much more. </li></ul>When it comes to coming up with innovative, industry-first beverages, Parle Agro has been the frontrunner. With its latest launch, B-Fizz, a malt-flavoured carbonated apple drink, the company envisions becoming the number one beverage player in India eventually. Parle Agro currently dominates the fruit plus <keyword id="10153209" type="UNKNOWN" weightage="20" keywordseo="fizz-drink-category">fizz drink category</keyword> by over 90% market share with its flagship brand <keyword id="6374490" type="UNKNOWN" weightage="20" keywordseo="Appy-Fizz">Appy Fizz</keyword> and now, with its foray into malt-flavoured drinks, it is confident that it will be able to accelerate the category’s growth significantly and bring it to up to Rs 10,000 crore from Rs 1,500 crore in 10 years. In the past, the brand has tried to expand its presence with Mango <keyword id="10153208" type="PERSON" weightage="20" keywordseo="flavoured-frooti-fizz">Flavoured Frooti Fizz</keyword> and Grappo Fizz, which did not last for too long. So, this time, the brand is playing safe and smart by piggybacking on the popularity of Appy Fizz for the newly-launched B-Fizz, which is a marriage between apple and malt. Another reason why the brand believes in this category is because it has seen a consistently increasing trend of consumers moving away from synthetic beverages towards fruit-based beverages. Parle Agro is therefore going all out to promote its new product launch. It has invested Rs 40 crore in a high-decibel 360 degree campaign, on-boarded Priyanka Chopra Jonas for the Indian market and Jr. NTR for the Southern India. B-Fizz will also be the sponsor for a few select marquee television properties and air its TVC during IPL to get the ball rolling. In just two weeks since its launch, the drink is already present in 500,000+ outlets. With a uniquely positioned product and strong marketing strategy, Parle Agro is confident of making B-Fizz a ₹1000-crore-brand in the next couple of years. We caught up with Nadia Chauhan, Joint Managing Director and CMO, Parle Agro, to understand the research process, pricing strategy and goals for this calendar year. Excerpts: Q. What were some of the factors that pushed you/influenced you to launch B-Fizz? As part of our growth strategy, we invest in R&amp;D to introduce innovative new products to the market; products that will appeal to consumers and take our business further. B-Fizz is one such product that our team developed a few years back. After conducting successful trials we were waiting for the right moment to launch it. As we went through various phases of unlock, we noticed a phenomenal performance in our sparkling fruit-based drink category with our brand, Appy Fizz. We thought it was a great opportunity to expand that category further with the launch of B-Fizz which is a sparkling malt flavoured drink with apple juice. We were able to commercialize B-Fizz in less than 30 days from the time we made the decision to launch it. The timing of the launch worked perfectly for us in several ways. As the country underwent the last few phases of unlock, retailers who were earlier operating under numerous constraints during the lockdown, have now opened up and are operating at almost 100%. Consumers are also getting back to some sense of normalcy. Additionally, the second half of the year is not just the festive period where there is typically an upswing in demand, but it also sees a second summer in the month of October across the country. Since the season also plays a large role in the <keyword id="1453601" type="PERSON" weightage="20" keywordseo="beverage-industry">beverage industry</keyword> it was a great time for us to launch B-Fizz. Q. What is the marketing strategy for your new product launch? What is the marketing investment going to be? We are investing Rs 40 cores in a high-decibel 360 degree campaign across various media for B-Fizz. We have launched two new TVCs, one featuring global icon, Priyanka Chopra for national media and the other featuring Jr. NTR exclusively for southern markets. The TVC campaign will be supported by innovative print, mobile and digital activations. B-Fizz will also be the sponsor for select marquee television properties. The campaign will also be aggressively promoted across IPL on Hotstar and YouTube. We have also been looking to deploy OOH for higher impact across 96 cities as of now. Q. What would your distribution and pricing strategy be? Will it be available on e-commerce and delivery platforms? B-Fizz is a product that we have launched with a mass distribution strategy in place. We’re today at 500,000 outlets with more than 3000 towns covered. We have launched B-Fizz at a competitive price point of Rs. 10 which is a critical part of our strategy. We believe this price point will enable us to scale up distribution for the brand across both rural and urban markets and make it more accessible to consumers. And yes, we will be available across various platforms, not just traditional retail but also modern trade and e-commerce. We expect B-Fizz to become a ₹1000-crore brand in the next couple of years. Q. The product is priced at Rs. 10 for 160 ml SKU, so how environmental-friendly is the product's packaging? Or will that be a focus later on in brand's journey? It’s an incorrect assumption to say a product available at a lower price point is indicative of a compromise in the quality of packaging. Parle Agro has a reputation built on quality, trust and has always ensured products which are best in class to deliver a superior consumer experience. Our ability to price a product at 10 rupees, an extremely competitive price point, is based on our strategy of creating economies through scale. The 160 ml packaging is a pack that is manufactured on a mass scale for Appy Fizz, the same is being applied for B-Fizz through various technological innovations in designing the preforms. These innovations are created and manufactured in-house as well, which is also how we’re able to achieve this kind of competitive price point. Q. Since the packaging and TVC is quite bold and colourful and positioned as a drink 'for the bold', are you looking at targeting millennials? Who will be the core target for B-Fizz? We are primarily targeting the youth between the age groups of 15-30 years for B-Fizz. Nevertheless, the unique taste of B-Fizz will appeal to all age groups. Q. Since consumers are becoming very conscious of their health and avoiding cola-based drinks and people are still at home and snacking more, have you seen an increase in demand of your products in the last few months? Our entire product portfolio focuses on fruit based beverages and has gained huge traction over the years. We have seen a consistently increasing trend of consumers moving away from synthetic beverages and more towards fruit-based beverages. This is perhaps, one of the big growth drivers for our category as well and a reason for why we have grown as much as we have. Q. What kind of trends did you witness during the lockdown? Did you cut down on your ad spends for this year? What will your larger marketing strategy be for the rest of the year? When it comes to business trends during the lockdown, companies had to adapt, on a daily basis, to the constantly changing rules and regulations being implemented across different parts of the country. Pro-active planning became a critical approach to maintain continuity of supply and distribution to tackle the challenges in mobility that emerged during the pandemic. We also witnessed the growth of the ecommerce platform. Though the e-commerce channel is still very small for the FMCG industry, there has been an acceleration in the adoption of this channel by consumers and brands alike. We have also on-boarded numerous ecommerce players and are continuing to do so. With regard to consumer trends, the lockdown has led consumers to become more conscious about their food and beverage choices. We foresee consumers spending a lot more on products that are natural versus those that are synthetic. For instance, fruit-based drinks like our products with natural ingredients, will be the preferred choice of drink over synthetic ones. Through the lockdown, we halted most of our marketing spends since majority of the retail stores were shut and with restrictions in mobility, people weren’t allowed to go out unless absolutely necessary. But now, as we move towards the last few phases of unlock, our budget allocations are back on track. We are investing Rs 40 crores for the marketing of B-Fizz which is until the end of the calendar year for 2020. Next year, we will be back on track with our regular marketing budgets of about Rs 250 to 300 crores across all our existing brands. Q. Why did you decide to get a separate brand face for the southern market? Is that one of your strongest markets? In southern markets, the influence and affinity for regional cinema and celebrities is very strong. Thus, to drive greater brand resonance with the audiences in the south as well as generate higher brand recall for B-Fizz, we chose a separate ambassador for the southern markets. Jr. NTR is a great brand fit and just like for Frooti we have Allu Arjun, we have Jr. NTR for B-Fizz in the south. Q. Parle Agro currently has a brand turnover of Rs. 6500 Cr. With a new addition, what are revenue goals for FY 2021-22? Parle Agro currently dominates the fruit plus fizz drink category with Appy Fizz with over 90% market share. With the launch of B Fizz, the target is to build the Fruit plus Fizz category to Rs 10,000 Cr. by 2030. We believe we will end the calendar year with 5-10 per cent growth over the previous year with B-Fizz being one of the contributors to that growth. Q. What is your overall vision for Parle Agro? Our vision is to make Parle Agro the No. 1 Beverage Company in India.

Parle Agro is confident of making B-Fizz a ₹1000-crore-brand in a few years

<ul class="summary-list"><li>The <keyword id="42108" type="COMPANY" weightage="60" keywordseo="Ambanis">Ambanis</keyword>, <keyword id="3658" type="COUNTRY" weightage="60" keywordseo="India">India</keyword>'s richest family, plan to build <a href="https://www.theweek.in/news/biz-tech/2021/02/20/ambanis-to-build-the-worlds-largest-zoo-in-gujarats-jamnagar.html">the world's largest zoo</a> and animal rescue center in western India.</li><li>The zoo is reportedly a "pet project" of <keyword id="6374020" type="UNKNOWN" weightage="60" keywordseo="Anant-Ambani">Anant Ambani</keyword>, the youngest son of billionaire <keyword id="3820" type="PERSON" weightage="60" keywordseo="Mukesh-Ambani">Mukesh Ambani</keyword>.</li><li>On Sunday, activists <a href="https://www.telegraphindia.com/north-east/privatisation-of-two-black-panthers-kicks-up-a-storm-in-guwahati/cid/1807414">protested the transfer of two black panthers</a> from a state-run zoo to Reliance's planned private zoo. </li></ul>India's richest family, known for its lavish lifestyle and control of India's most valuable company, has a new venture: building the world's largest zoo. The Ambanis, the billionaire family that owns the <a href="https://www.businessinsider.in/business/news/top-ten-most-valued-indian-companies-according-to-hurun-list/slidelist/80250905.cms">$168 billion conglomerate Reliance Industries</a>, plan to build <a href="https://www.theweek.in/news/biz-tech/2021/02/20/ambanis-to-build-the-worlds-largest-zoo-in-gujarats-jamnagar.html">a 280-acre zoo and animal rescue sanctuary</a> called "Greens Zoological Rescue and Rehabilitation Kingdom" in Jamnagar, a city in western India, The Week Magazine reports. Mukesh Ambani, Reliance's owner and majority shareholder, <a href="https://www.bloomberg.com/billionaires/profiles/mukesh-d-ambani/"> is worth $78.3 billion</a>, making him the 12th-richest person in the world.The zoo is the "pet project" of Anant Ambani, Mukesh Ambani's 25-year-old son, per The Week. <a href="https://www.businesstoday.in/current/corporate/what-are-business-responsibilities-of-mukesh-ambani-children/story/416851.html">Anant is a board member at Jio</a>, Reliance's telecom arm. The zoo will be built near the company's refinery in Jamnagar, per The Week. <div type="image" title="anant ambani" height="1263" width="1684" msid="81168716" hostid="261"></div>Anant Ambani's zoo is slated to be home to <a href="https://news.abplive.com/news/mukesh-ambani-s-son-anant-s-pet-project-greens-zoological-rescue-and-rehabilitation-kingdom-will-sit-on-250-acres-1445080">nearly 100 species of animals</a>, birds, and reptiles from India and around the world, including African lions, pygmy hippo, Bengal tigers, and Komodo dragons, according to local media reports. The animals will be housed in various areas with names like Frog House, Dragon's Land, Aquatic Kingdom, Indian Desert, and Exotic Island.<h2>Drawing criticism after striking a deal for two rare black panthers</h2>The Greens Zoological Rescue and Rehabilitation Kingdom, which is expected to open in 2023, has already stirred up some controversy.In January, <keyword id="6355199" type="ORGANIZATION" weightage="60" keywordseo="reliance-industries">Reliance Industries</keyword> struck a deal to <a href="https://timesofindia.indiatimes.com/city/guwahati/assam-zoo-black-panthers-for-ambanis-jamnagar-zoo/articleshow/80884971.cms">obtain two rare black panthers</a> from the the Assam State Zoo in Guwahati, the Times of India reported. In exchange, Reliance agreed to ship the Guwahati zoo two pairs of zebra from Israel. But activists and a local political party have <a href="https://nenow.in/north-east-news/assam/assam-congress-condemns-transfer-of-black-panthers-from-state-zoo-to-mukesh-ambanis-jamnagar-zoo.html">criticized the transfer of the panthers</a> from the state-run Guwahati zoo to the Ambanis' private zoo, according to Northeast Now <keyword id="6355005" type="UNKNOWN" weightage="100" keywordseo="news">News</keyword>."It seems that even wild animals kept in captivity in zoos cannot escape from the tentacles of big corporate houses as the recent 'hush-hush' transfer of two black panthers from the State Zoo in Guwahati to a zoo in Gujarat being set up by the Reliance group of the Ambanis has proved," Bobbeeta Sharma, leader of the Assam Pradesh Congress Committee, said in a statement, according to the publication.<div type="image" title="black panthers" height="1852" width="2470" msid="81168717" hostid="261"></div>Around <a href="https://www.telegraphindia.com/north-east/privatisation-of-two-black-panthers-kicks-up-a-storm-in-guwahati/cid/1807414">100 activists gathered</a> in front of the Guwahati zoo to protest the transfer of the panthers on Sunday, per Telegraph India.It's unclear whether Reliance purchased the 280 acres in Jamnagar for the purpose of developing the zoo or whether the company already owned the land. A Reliance spokesperson did not immediately respond to Insider's request for comment for this story.<h2>A family that mingles with celebrities and tech CEOs</h2>Mukesh Ambani, 63, was Asia's richest man for about two years before being dethroned in December by Chinese <a href="https://www.businessinsider.com/asias-richest-man-zhong-shanshan-lifestyle-wealth-2021-1">bottled water and vaccine billionaire Zhong Shanshan</a>. Still, he's Asia's second-richest man and the richest man in India by far - the next richest is Gautam Adani, who has a <a href="https://www.bloomberg.com/billionaires/profiles/gautam-s-adani/?sref=BLKWHazc">$45 billion fortune</a> as compared to <a href="https://www.bloomberg.com/billionaires/profiles/mukesh-d-ambani/">Ambani's $78 billion.</a>The Ambani family is known for its lavish lifestyle. They live in <a href="https://www.businessinsider.com/ambani-richest-family-in-asia-india-lifestyle-home-wedding-photos-2018-12">a 27-story skyscraper in Mumbai</a> that has three helipads and cost a reported $1 billion to build. The 2018 wedding of <a href="https://www.insider.com/who-is-isha-ambani-2018-12">Ambani's daughter, Isha Ambani</a>, was attended by the likes of Hillary Clinton, Google CEO Sundar Pichai, and <a href="https://www.insider.com/nick-jonas-priyanka-chopra-relationship-timeline-2018-6">Priyanka Chopra and Nick Jonas.</a> And perhaps most impressively, <a href="https://www.insider.com/beyonce-performs-at-wedding-of-indian-billionaire-families-isha-ambani-2018-12">Beyoncé gave a private performance</a>. <div type="image" title="ambani" height="1809" width="2412" msid="81168720" hostid="261"></div><a href="https://www.ril.com/">Reliance Industries</a> - which was founded by Mukesh Ambani's father - is <a href="https://www.businessinsider.in/business/news/top-ten-most-valued-indian-companies-according-to-hurun-list/slidelist/80250905.cms">the most valuable company in India</a>, with arms in energy, telecom, retail, petrochemicals, and more. Ambani's other two children, 29-year-old twins Isha Ambani and Akash Ambani, also hold roles at the company. According to Business Today, <a href="https://www.businesstoday.in/current/corporate/what-are-business-responsibilities-of-mukesh-ambani-children/story/416851.html">Isha holds two board and advisory roles at Jio</a>, Reliance's lucrative telecom arm that secured <a href="https://www.businessinsider.com/facebook-invests-in-jio-india-mobile-internet-service-2020-4">a $5.7 billion investment from Facebook</a> last year. Akash also works at Jio as part of the executive committee. He's involved in the company's product development, messaging, and chat services.

India's richest family is planning to build the world's largest zoo, and the 280-acre project has already sparked a protest by animal activists

<ul><li>The aviation sector is batting for tax sops to help reduce their high cost and debt burden, according to ICRA.</li><li>According to the latest data from the DGCA, domestic airlines across the country carried 55.6 million passengers from January to November 2020, nearly 58% lower from what they carried in the same period last year.</li><li><a href="https://www.businessinsider.in/">Check out the latest news and updates on Business Insider.</a></li></ul>The never-seen-before coronavirus pandemic has cast a shadow on the aviation sector. The industry suffered a major cash crunch after thousands of flights daily came to a grinding halt in April. Coming out of the very difficult times, the sector is hoping for incentives and support from Finance Minister Nirmala Sitharaman in the upcoming <keyword id="8420431" type="UNKNOWN" weightage="20" keywordseo="budget-2021">Budget 2021</keyword> on February 1. From lowering air turbine fuel taxes (ATF) to fiscal stimulus and reducing airport, parking, landing, navigation charges — the experts have prepared a long list of tasks. <div type="Article" hostid="261" msid="80400869" title="Do not panic when Finance Minister Nirmala Sitharaman reads out the revised estimates" mstype="2" mssubtype="0"></div> According to the latest data from the Directorate General of Civil Aviation (DGCA), domestic airlines across the country carried 55.6 million passengers from January to November 2020, nearly 58% lower from what it carried in the same period last year — all thanks to the stigma around air travel. <div type="image" title="domestic air traffic (1)" msid="80562904" hostid="261"></div> Here’s what the experts are demanding for: Rationalisation of various taxes According to Kinjal Shah, vice president, ICRA, the aviation industry's deteriorating financial health has raised tax sops' expectations to help reduce their high cost and debt burden, especially lowering taxes on ATF. The ATF comprises nearly 30-40% of the total cost of an airline, and the prices in India are 45-50% higher, compared to international standard prices, she added. Though, ahead of the budget, the government has also hinted that it is planning on the same lines. Addressing a <a href="https://www.businessinsider.in/budget/news/various-taxes-may-rationalize-in-aviation-sector-in-budget-2021/articleshow/80186028.cms">webinar </a>on "Connecting the Dots-Recovery of aviation, tourism and hospitality", Usha Padhee, Joint Secretary, Ministry of Civil Aviation said, "we are working on a long-term plan to help the sector by rationalising various taxes. We are looking forward to making the ecosystem smarter and more efficient to make the aviation sector sustainable." "The policy rejig will also help the sector in the long run, if it is hit by a similar crisis in the future," she added. While this may incentivise and reduce the cost for the airlines over the long term, the sector still needs travellers to return to the airports. Regaining travelers trust is most important for revival The experts have also sought improvement in tourism experience and support related infrastructure along with other reforms to bring the travellers back to flying. Arvind Sharma, Partner, Shardul Amarchand Mangaldas &amp; Co said, "Development of iconic tourist destinations will aid in the development of the aviation sector. And, Prioritising, affordable and safe air travel will boost air travel demand significantly." Even the Confederation of Indian Industry (CII) has recommended that the tourism industry be brought under the 'concurrent list' by amending Schedule VII of the Constitution, thus helping both the Centre and states develop a comprehensive approach that is driven by unique needs of each state. <div type="Article" hostid="261" msid="80492345" title="Railways Budget 2021: Faster trains, higher funding and support for green railways — here’s what’s on the experts’ checklist" mstype="2" mssubtype="0"></div> Reduction in other levies The airport, parking, landing and navigation charges constitute a separate cost for the sector and the industry experts have asked for a reduction in the excessive levies along with other sops. "In the short term, the industry requires financial aid and reduction in levies and taxes to revive operations and increase passenger traffic, and in the long term, the aviation infrastructure requirements should be addressed," said Sharma. The CII in its pre-Budget memorandum <a href="https://timesofindia.indiatimes.com/business/india-business/budget-2021-aviation-expectations-baggage-allowance-duty-free-shop-union-budget-2021/articleshow/80213536.cms?">mentioned </a>that the government should include the aircraft components (such as computers, hardware, plastic, paints and tyres) under aircraft parts to avoid any disputes. These parts are currently assessed as per the CTH (Change of Tariff Heading) and charged at different rates. Remove cap on fare prices The government introduced a fare price band capping the air travel ticket prices for airlines to a minimum, in order to avoid exploitation by airlines. However, ICRA now believes that it is time for the government to remove the price band and let the airlines decide the ticket prices. <table style="border-width: initial; border-style: none;"></colgroup><tbody><tr><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Flight time </td><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Current price cap </td></tr><tr><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">40-60 minutes </td><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹2,500- ₹7,500; </td></tr><tr><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">60-90 minutes </td><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹3,000- ₹9,000 </td></tr><tr><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">90-120 minutes </td><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹3,500- ₹10,000 </td></tr><tr><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">120-150 minutes </td><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹4,500- ₹13,000 </td></tr><tr><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">150-180 minutes </td><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹5,500- ₹15,700 </td></tr><tr><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">180-210 minutes </td><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹6,500- ₹18,600 </td></tr></tbody></table> "Since the airlines have to currently follow a fare band as per the directives of the Ministry of Civil Aviation (MoCA), which is constraining their ability to charge higher fares, they want relaxations in terms of the fares they can charge," said Shah. According to the agency estimates, the Indian aviation industry is likely to report a significant net loss of $2 billion in FY2021 against a $1 billion net loss in FY2020. SEE ALSO: <a href="https://www.businessinsider.in/budget/news/prime-minister-narendra-modi-signals-big-defence-budget-allocation-for-make-in-india/articleshow/80511082.cms" data-type="tilCustomLink">India’s Prime Minister Narendra Modi may just have signalled a big allocation for defence equipment manufacturing, 3 days before the budget</a> <a href="https://www.businessinsider.in/business/startups/news/priyanka-chopra-jonas-makes-another-tech-investment-this-time-in-us-based-rental-marketplace-apartment-list/articleshow/80554158.cms" data-type="tilCustomLink">Priyanka Chopra Jonas makes another tech investment – this time in US-based rental marketplace Apartment List</a>

Airlines want budget 2021 to lower jet fuel price and parking charges

<ul class="summary-list"><li>Warning: There are minor spoilers ahead for "<keyword id="11940822" type="UNKNOWN" weightage="60" keywordseo="the-matrix" source="Orion">The Matrix</keyword>: Resurrections."</li><li>The fourth film in the franchise plays out similar to the 1999 original hit.</li></ul>"The Matrix: Resurrections" will have you experiencing déjà vu.The fourth "Matrix" film, in theaters and streaming on HBO Max on Wednesday, is very reminiscent of the original Oscar-winning 1999 film, at some points beat for beat.For that reason alone, "Resurrections" is easily better than the last two installments. But, depending on who you ask, that's a low bar to achieve since the original trilogy is beloved by <a href="https://www.rottentomatoes.com/search?search=the%20matrix%20trilogy">most critics and fans alike in descending order</a>. In "Resurrections," director Lana Wachowski returns (<a href="https://www.cbr.com/the-matrix-resurrections-director-considered-abandoning-film/">perhaps a bit reluctantly</a> — there's a surprising, biting reference to this early in the film) to deliver the next chapter in the cyberpunk sci-fi saga of Neo (Keanu Reeves) and Trinity's (Carrie-Ann Moss) seemingly never-ending battle to try and free humanity from a machine uprising that threatens to keep them trapped inside a simulation.Often, "Resurrections" feels like it's trying to tap into the success of other franchise reboots like "Star Wars: The Force Awakens," straddling the line between nostalgia and a reboot that will (likely) kick off an entirely new series of "Matrix" films. Like "The Force Awakens," the new film brings back favorites (though maybe not enough) in their original roles while introducing younger stars to try and jump-start the saga to make it feel fresh. The result is a mostly enjoyable — if not a somewhat repetitive — rerun of the story we've seen before with a few satisfying twists. Like other nostalgic reboots, it will likely cause a divide, pleasing some fans while upsetting others who want more than a two-hour retread down memory lane.<h2>It's like watching the first one all over again, but with the awareness that you've seen the 1999 film.</h2><div type="image" title="The Matrix Resurrections Keanu Reeves" height="1716" width="4096" msid="88418600" hostid="261"></div>When we meet Keanu Reeves' character at the film's start, he's not the Neo we remember. Much like the beginning of the 1999 film, Reeves is introduced as Thomas Anderson, a man trapped inside a simulation.This time, he's not a computer programmer. Anderson's been upgraded to a game designer who's been having odd dreams and flashes of a previous life that he can't quite recall.That may be a bit confusing to viewers. Haven't we already watched Neo wake up from, escape, and destroy the Matrix in the first trilogy? Yes.But for those who have recently rewatched the films — which I highly recommend you do — you'll probably understand exactly what's going on. If you don't have time to rewatch six or so hours of "The Matrix" and its animated prequel, "The Animatrix," conveniently streaming on HBO Max, there are two things you should know going into "Resurrections." <ol><li>Neo learned in 2003's "The Matrix: Reloaded" that <a href="https://www.youtube.com/watch?v=cHZl2naX1Xk">he has gone through previous iterations of the Matrix</a> and that he'll most likely continue to do so.</li><li>The end of "The Matrix: Revolutions," released the same year, teased we may one day get this film. A young girl, Sati (played here by Priyanka Chopra Jones), asks an all-knowing program, the Oracle, if we'll ever see Neo again. She says yes, but probably not for a long time until he's needed.</li></ol>Well, some time has passed (I'll let the film tell you how much) and, once again, it's <a href="https://www.facebook.com/watch/?v=440689147674808">time to fly</a>. That means Mr. Anderson needs to wake up and remember that he's Neo, the chosen one, before he can put a stop to the Matrix.Instead of Morpheus and Trinity, he's joined this time by Bugs (Jessica Henwick) and a guy who calls himself Morpheus (Yahya Abdul-Mateen II). There's more on that in a bit.<div type="image" title="The Matrix Resurrections Keanu Reeves" height="1716" width="4096" msid="88418601" hostid="261"></div>About the first hour of "Resurrections" is spent getting Neo to wake from this latest version of the simulation. You may groan a bit reading that, thinking you've seen this all before. Yes and no."Resurrections" leans heavily into the fact that you're likely aware of Neo's situation, with many self-aware digs at Hollywood's reboot culture obsession.It's fun to watch as you're right alongside Neo trying to piece together clues of what's going on. Filled with hints, reminders, and flashes back to the original trilogy, those watching at home will likely want to pause, rewind, and watch again to try and catch the many nods in the background or read text on the screen.This is where the HBO Max dual release is quite handy.<h2>The sequel fixes the franchise's Trinity problem, but far too much of her is in the trailers to justify her screen time.</h2><div type="image" title="Carrie-Anne Moss The Matrix Resurrections" height="1716" width="4096" msid="88418603" hostid="261"></div>Something that always bothered me with "The Matrix" sequels was that Trinity went from this badass warrior in the first film to a little more than a love interest in "Reloaded" <a href="https://screenrant.com/matrix-4-trinity-death-bad-fix/">before being fridged in "Revolutions."</a>She always felt watered down in those two sequels solely to serve Neo's grand purpose of blowing up the Matrix. But low and behold, years later, the Matrix is still up and running."Resurrections" fixes its absurd Trinity death in "Revolutions" by giving Trinity more agency. Here, her inclusion feels a bit like the inverse of the first film with the sequel placing more emphasis and importance on Trinity over Neo.Despite that, viewers should be warned that Trinity's not in the film nearly as much as trailers want you to believe. That may lead to some disappointment. Carrie-Ann Moss' screen time is comparable to <a href="https://www.insider.com/timothe-chalamet-zendaya-dune-is-loud-long-entertaining-2021-9">Zendaya's in WB's "Dune."</a> WB put so much of Trinity in the trailers that fans will falsely expect "Resurrections" to be a full-on Neo and Trinity adventure. That's not what you're getting here, which is a shame because the duo's scenes are easily the film's best. <div type="image" title="The Matrix Resurrections Keanu Reeves" height="1716" width="4096" msid="88418606" hostid="261"></div>That's not to say their love story isn't a focus. It's the driving force behind the film."Resurrections" is less interested in the two fighting side by side and more invested in the journey to reunite the two with a focus on the importance of female consent, something that was lacking in the last two films.The sequel makes you consider that maybe there's a reason Neo has never been able to fully stop the Matrix. Maybe there's a reason he's reliving this saga on loop in different iterations. He's been going about things all wrong.<h2>Noticeable absences and recasts are felt in this sequel. That may lead to some confusion and disappointment.</h2>No matter how much prep work you do before you watch "Resurrections," you'll likely still feel a little lost watching the sequel.Much of the confusion lies in Yahya Abdul-Mateen II's role in the film. In marketing, he gives off vibes of being a new Morpheus — a role that he plays quite well. However, a reveal may leave fans struggling to understand exactly who he's supposed to be by the film's end and may make fans wonder why Laurence Fishburne simply didn't reprise his role instead. (Fishburne told the press <a href="https://www.popsugar.com/entertainment/why-isnt-laurence-fishburne-in-matrix-resurrections-48654157">he was never asked to come back</a>.)<div type="image" title="The Matrix Resurrections Yahya Abdul-Mateen ii" height="4000" width="6000" msid="88418608" hostid="261"></div>That's a shortcoming of "Resurrections" and one reason it will not do "Spider-Man: No Way Home" <a href="https://www.businessinsider.com/spider-man-no-way-home-biggest-movie-us-box-office-2021-12">box-office numbers</a> — other than the fact "Resurrections" will be available to stream.While Sony was able to get all of its original actors to return in "No Way Home," "Resurrections" only manages to bring back Reeves, Moss, and Jada Pinkett Smith return — the latter of which feels fan-servicey and drags the film a bit."Resurrections" nixes a few roles and replaces Hugo Weaving's iconic Mr. Anderson villain, Agent Smith with Jonathan Groff, a <a href="https://screenrant.com/matrix-resurrections-agent-smith-jonathan-groff-identity-spoiler/">reveal that was spoiled in the latest trailer</a>.<div type="image" title="The Matrix Resurrections Jonathan Groff" height="1716" width="4096" msid="88418609" hostid="261"></div> Could you have imagined anyone else playing Norman Osborn in "No Way Home" other than Willem Dafoe? Exactly.That's how it feels watching someone else play Agent Smith in "Resurrections." That's not to say Groff doesn't do a fine job, but that's the problem. He's no Weaving. And the result takes you out of the film a bit too much.There's a way to do nostalgia 20 years later and there's a way to try and do it while cutting corners. Maybe some of those expectations aren't fair, but now that audiences have seen a studio pull off the <a href="https://www.insider.com/are-tobey-maguire-andrew-garfield-in-spider-man-no-way-home-2021-12">near-impossible with "No Way Home,"</a> they're going to expect that sort of commitment to reboots and sequels of decades-old franchises.If you don't deliver, don't expect box-office returns.<h2>'Resurrections' moves at a pace similar to the original. That may not cut it for some. The premise of a sequel seems more intriguing than this entry.</h2><div type="image" title="The Matrix Resurrections Keanu Reeves Carrie-Anne Moss" height="1716" width="4096" msid="88418610" hostid="261"></div>The biggest failing of "Resurrections" is that it spends too much time waking people up from the simulation, something that may frustrate those who just want to see Neo and Trinity on screen kicking butt again.Instead, after Neo wakes, the majority of the film is spent trying to wake Trinity. Many may leave the film more excited to watch a sequel because it looks like that's where the fun is about to start. On one hand, the film's pacing makes sense because it mirrors the first film like poetry. On the other hand, it feels like the <keyword id="11897475" type="UNKNOWN" weightage="60" keywordseo="movie" source="Orion">movie</keyword> wraps just as it finally ramps up and gets going. That's a bit disappointing.That's not to say there aren't action sequences. There's probably more action here than in the original film. But many of the scenes, though large in scale and scope, feel redundant. They don't offer much that we haven't seen before in a "Matrix" film. No individual sequence stands out more than the <a href="https://www.youtube.com/watch?v=WBCQ0_ZNJf8">thrilling highway chase in "The Matrix 2"</a> and there's nothing as mystifying as <a href="https://www.youtube.com/watch?v=347Y5uJDO_A">Neo dodging a bullet in the first film</a>.The film's best sequences don't come until its very end and even those feel a bit lackluster with Neo's go-to move becoming him constantly throwing his arms out to stop things like a human shield. You kind of expect a bit more from the man who can <a href="https://www.youtube.com/watch?v=tzCtz8Evp8k">take out an army of hitmen solo in the "John Wick" franchise</a>. <div type="image" title="The Matrix Resurrections Keanu Reeves" height="2700" width="5344" msid="88418612" hostid="261"></div>Maybe some of that is the result of COVID-19 restrictions.Henwick told Collider that after the movie was shut down during the pandemic for about three months, <a href="https://collider.com/jessica-henwick-blade-runner-black-lotus-the-matrix-4-interview/">Wachowski considered not finishing the project </a>— something the actress wasn't sure she was supposed to discuss.Maybe some of that is the result of <keyword id="12094830" type="UNKNOWN" weightage="60" keywordseo="warner-bros-" source="Orion">Warner Bros.</keyword> pressuring the filmmaker to finish this film. If you're unhappy with "Resurrections," it's clear Wachowski wants you to blame the studio. An interesting line from early in the film speaks directly to this and almost gives the sequel an out if you don't enjoy it: "Our parent company, Warner Bros., wants a sequel and they're gonna do it with or without us." (In 2017, WB reportedly <a href="https://www.hollywoodreporter.com/movies/movie-news/matrix-reboot-works-at-warner-bros-986292/">planned to reboot the franchise without the Wachowski sisters</a>.)"Resurrections" feels like a forced entry for the sake of reviving a franchise that is just enjoyable enough to warrant a continuation. Even so, the sequel setup sounds more exciting and intriguing than this entry."<keyword id="11940823" type="UNKNOWN" weightage="60" keywordseo="the-matrix-resurrections" source="Orion">The Matrix Resurrections</keyword>," also starring Neil Patrick Harris, Christina Ricci, and Lambert Wilson, is in theaters and on HBO Max on Wednesday. <h2>Grade: B-</h2>

'The Matrix Resurrections' is easily better than the last 2 films, finally doing right by Trinity. But it's a slow-paced rehash of the 1999 hit that may divide fans.

<ul><li>A recent study by <keyword id="574638" type="COMPANY" weightage="20" keywordseo="McKinsey-Company">McKinsey &amp; Company</keyword> said that the companies that have a higher share of women in their senior management teams outshined those with few or no women. </li><li>However, the increased boardroom participation is due to a law that mandates at least one woman on every company board. </li><li>Last year, Intel claimed that it has achieved gender pay parity across the workforce. </li><li>Uber says it believes in equality and makes sure women get equal opportunity and earnings as men. </li></ul>Companies in India are striving to achieve gender parity in the workforce and boost women participation across verticals. A recent study by McKinsey &amp; Company said that the companies that have a higher share of women in their senior management teams outshined those with few or no women. In fact, research shows that over 30% of the non-technical roles are represented by women — including 11% participation in the leadership roles. “Today there are many women who are active in roles like machine operators, cab drivers, construction workers, field sales etc. The organisations have undertaken advanced skilling initiatives to improve the employability and productivity of the workforce. In fact, more organizations are now using apprenticeships to train and skill women, many also absorbing them,” Sumit Kumar, Vice President at NETAP, TeamLease told Business Insider. However, the increased boardroom participation is due to a law that mandates at least one woman on every company board. “Inclusion of women has significantly increased today, from the field to the board room. Over the last few years, regulatory interventions along with the introduction of new labour policies has been aiding this paradigm shift,” said Kumar. Here’s what TCS, Netflix, Uber and others are doing to bring more women onboard : Intel 
	
 
 
 
 
 
 
 <div type="image" title="FILE PHOTO: U.S. chipmaker Intel Corp&amp;#39;s logo is seen on their &amp;quot;smart building&amp;quot; in Petah Tikva, near Tel Aviv" msid="74534157" hostid="261" caption="&amp;lt;p&amp;gt;U.S. chipmaker Intel Corp&amp;#39;s logo is seen on their &amp;quot;smart building&amp;quot; in Petah Tikva, near Tel Aviv, Israel December 15, 2019. Picture taken December 15, 2019. REUTERS/Amir Cohen/File Photo&amp;lt;/p&amp;gt;"></div>















 Last year, Intel claimed that it has achieved gender pay parity across the workforce. Its Home to Office (H2O) hiring programme is focused at bringing the women employees back at work after a career break. The Global Gender Gap Report 2020 by the <keyword id="69007" type="COMPANY" weightage="20" keywordseo="World-Economic-Forum">World Economic Forum</keyword> (WEF) shows that women represent merely 12% of workforce in cloud computing and 26% in data and artificial intelligence. To push women in technical roles, ‘Intel Involved’ inculcates interest in STEM among girl students, thereby helping women to take up technology roles. “When I started in the technology industry over two decades ago, opportunities for women, especially at senior levels within organizations, were very few. While women have come a long way since, substantial gaps remain when it comes to gender parity. There is wider recognition of the fact that true gender parity is the key to thriving economies and societies. Technology companies are more aware than ever that a diverse workforce and inclusive culture are not just critical to their evolution but are the driving forces of their growth,” Huma Abidi, senior director at Intel Corporation. <keyword id="6370971" type="COMPANY" weightage="20" keywordseo="accenture">Accenture</keyword> 
 
 
 
 
 
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 Women represent 44% of the workforce in Accenture, globally. It was one of the first companies to measure gender ratio. The tech giant is focussed at achieving a gender balanced workforce in the next five years and having 25% women in leadership roles. It offers executive sponsorship to promote equality. The sponsors invest in learning and development of women employees, under its ‘Grow Women in Leadership’ programme. Since 2016, more than 500 women executives at senior levels in India have benefited from this global initiative. “We hire, retain and grow women to have long and fulfilling careers through a combination of investments to remove the challenges that women face with staying in work including career pathing, learning &amp; development and childcare &amp; family friendly policies,” Accenture said. Unacademy 
	
 
 
 
 
 
 
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With 37% of the total workforce as women, Uncademy says it gives utmost priority to gender equality. Unacademy an education technology platform which claims to have at least 38% women in leadership positions. It has rolled out several HR practises including an in-house wellness room equipped with comfortable bunk beds and hot water bag to enable a conducive work environment. Unacademy says it conducts yoga sessions and menstrual health and hygiene workshops also. Netflix 
	
 
 
 
 
 
 
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 Global Streaming giant Netflix recently partnered with the United Nations for equality. As much as 49% of its workforce is women. “We hope that it will spread the message that realizing women’s rights means putting women front and center to achieve gender equality,” says Netflix. Uber 
	
 
 
 
 
 
 
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Uber says it believes in equality and makes sure women get equal opportunity and earnings as men. “We are also committed towards fostering a culture of inclusiveness and diversity. Through various initiatives and programmes, we aim to onboard more women and gender-diverse partners by devising a value proposition that offers earnings, safety and support experience to them. We would like to continue onboarding more women driver partners so that they can make a mark in the industry of mobility and earn a sustainable livelihood," Uber said. Zivame 
	
 
 
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 Zivame has about half the workforce as female for the past 2 years. With it, it also claims to have “a 50:50 ratio within their leadership team”. According to Siddharth Vishwanath, Head- Human Resources, Zivame, diversity at the leadership table helps them make strategic decisions to grow and promote merit-based talent irrespective of gender, and create superior value for stakeholders. <keyword id="6354742" type="PERSON" weightage="20" keywordseo="Flipkart">Flipkart</keyword> 
	
 
 
 
 
 
 
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 Flipkart has a diverse opportunities for its women employees. It supports employees who are working parents with its ‘Mom on Board’ programme, which is designed for new mothers to grow in a structured manner. In fact, the provision of maternity leave at Flipkart in case of adoption is same as biological mothers. “At Flipkart, several employees are working parents with children across different age groups, and many others are on their journey to embracing parenthood. As parents, they do not need to prioritise work over children, or vice versa; and we believe that with the right policies in place, working parents can achieve great success without any compromises, while bringing their ‘whole’ selves to work everyday,” said Krishna Raghavan, chief people officer (CPO) at Flipkart. Western Digital 
 
 
 
 
 
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 Western Digital, which is among the top 100 employers for women in India, helps new mothers with its mentorship programmes to assure self-confidence and development of leadership skills among its women employees. Its sponsorship programme promotes women in their career, along with various rewards and recognition. “There is a strong need for companies to have dedicated programmes for women who want to take a break during the childbirth and early development of a child. Investing in programmes for reskilling such that they can Leapstart to the workforce Is imperative. Having a fair representation of women leaders in the organisation will encourage other women employees to feel inspired in the workplace,” said Supria Dhanda, country manager and VP of <keyword id="1254279" type="COMPANY" weightage="20" keywordseo="Western-Digital-India">Western Digital India</keyword>. <keyword id="6968257" type="COMPANY" weightage="20" keywordseo="optum-global-solutions">Optum Global Solutions</keyword> Optum Global Solutions, a part of the <keyword id="241662" type="COMPANY" weightage="20" keywordseo="UnitedHealth-Group">UnitedHealth Group</keyword> encourages an inclusive ecosystem to nurture a bias-free and high-performing culture. “The increasingly competitive job market calls for focusing talent management efforts on reskilling and skill upgrading, and leveraging the diverse talent pool that is capable, yet remains untapped due to dated talent acquisition/talent development models. The writing is on the wall – organizations today simply cannot afford to overlook the potential of and the need to be inclusive and diverse,” said Sandeep Ghai, senior director human capital at Optum Global Solutions. See also: <a href="https://www.businessinsider.in/india/news/womens-day-special-from-nirmala-sitharaman-to-priyanka-chopra-here-are-the-powerful-women-who-conquered-the-headlines/articleshow/74534023.cms">Women’s Day Special : From Nirmala Sitharaman to Priyanka Chopra here are the powerful women who conquered the headlines</a>

Here’s what Netflix, Uber and others are doing to bring more women onboard

<div class="KonaFilter image-container display-table float_right"><div><div class="image on-image"></div></div></div>Bozoma Saint John stole the show.&#xa0;The Apple Music executive doesn't have nearly the same name recognition as the senior executives, from Eddy Cue to Craig Federighi, who shuffled on to&#xa0;the stage at the annual developer conference on Monday.&#xa0;But Saint John&#xa0;quickly turned heads during her appearance at the event, and not just because she got Apple's audience to&#xa0;rap along to Sugarhill Gang's "Rapper's Delight."&#xa0;Even if the audience filled with tech developers wouldn't sing aloud as loudly as "Boz" wanted, her&#xa0;enthusiasm was infectious. Twitter instantly lit up, some people even tweeting&#xa0;that she should be the next CEO.&#xa0;Buzzfeed <a href="https://www.buzzfeed.com/jessicamisener/bozoma-st-john-is-the-coolest-person-to-go-onstage-at-an-app?utm_term=.wbOA2A2VxM#.icXZwZwKYz">crowned her</a> "the coolest person to ever go onstage at an Apple event."To her friends though, it's not surprise that the Apple exec would captivate the crowds."Boz is a fierce woman in consumer tech and is making waves at&#xa0;Apple," said Anjula Acharia-Bath, a partner at Trinity Ventures partner and friend of Saint John's,&#xa0;in an interview with Business Insider. "This was her moment to shine."&#xa0;Saint John ended up at Apple thanks to its acquisition of Beats&#xa0;Music - a move that she hadn't originally seen coming. She joined only three months before Beats sold to Apple, but&#xa0;has taken the reins as the head of global consumer marketing for both Apple Music and iTunes.<div></div>Her path to get to the Apple stage wasn't easy. Born to Ghanaian parents, Saint John moved with her family to Colorado Springs when she was 14. Her father's journey from joining the Ghanaian army as a clarinet player&#xa0;to graduating from college in the US&#xa0;continues to be her biggest inspiration to this day, she says.&#xa0;"People who would have seen him on paper would have said he would never achieve," Saint John said in a <a href="https://www.youtube.com/watch?v=Tz1-oJPBkJ4">keynote at First Graduate</a> this May.&#xa0;Saint John also went to&#xa0;Wesleyan University and spent a few years after graduation at ad agency SpikeDDB. Then, Saint John's career took her to Pepsi for nearly a decade, with&#xa0;a quick stint at fashion brand Ashley Stewart.&#xa0;Pepsi, though, was where Saint John&#xa0;made a name for herself in music circles. She ran its music and entertainment marketing group, a division that she practically invented herself, after she suggested Pepsi start sponsoring music festivals and award shows.&#xa0;It was in that role at Pepsi that Saint John&#xa0;met Acharia-Bath, who also manages&#xa0;"Quantico" TV star Priyanka Chopra."She was a force of nature and in all seriousness I was blown away with her in our very first meeting," Ancharia-Bath said. "She inspires me everyday with her fearless nature."Her passion for music led her&#xa0;to move across the country from New York to Los Angeles to oversee&#xa0;marketing for Beats Music. Jimmy Iovine picked her personally from Pepsi, Acharia-Bath said."And if there is one person who knows talent it's him. She champions global talent and has a unique perspective."Acharia-Bath said. "She's willing to take risks and share her opinions no matter how controversial they may be at the time."<div> </div>Now that it's an Apple-owned company, Saint John splits her time between Cupertino and Los Angeles, flying back-and-forth multiple times a week. Apple Music launched in June 2015,&#xa0;but Saint John's time on stage was to highlight how the company has now rebuilt it from the ground up. That includes extra effects like lyrics, which she wanted to get the crowd to sing along too. She closed it out by playing Ghanian music, in a nod to her family background.Her passion though was what captured the crowd and the attendees at WWDC.&#xa0;As for whether she could be the next Apple CEO, Acharia-Bath doesn't doubt Saint John could be anything she wants to be.&#xa0;"She is a strong female leader who is no doubt going to go on to amazing things across tech. &#xa0;She is one of the few people that truly understand tech and pop culture and that will take her a long way," Acharia-Bath said.&#xa0; <div class="margin-top"> <h3>NOW WATCH: <a href="http://www.businessinsider.com/apple-investment-billion-uber-car-lyft-china-app-2016-5">Apple invested $1 billion in this Chinese company</a></h3> <div> <div> <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="VkMGZoMzE68fC7KnR6Y0YCpnQ5SfT4Ti" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div> </div> </div> </div>

Meet Bozoma Saint John, the Apple executive who stole the show at WWDC

<ul><li>In February 2019, Alugh won a popular reality TV show Splitsvilla XI along with Shruti Sinha. </li><li>The journey started in 2016 when he left his job as a marketing consultant in Delhi for a TV show called Roadies. </li><li>But his marketing background gave him an idea about how to put his fame to good use. </li></ul>What’s life like for a <keyword id="3001553" type="PERSON" weightage="20" keywordseo="Social-Media-Influencer">social media influencer</keyword>? Thousands of followers, free food at luxurious restaurants, free travel to exotic places, lots of gifts and glitzy brand endorsement deals. It certainly looks like they are living it up. “That’s true,'' said <keyword id="4925496" type="PERSON" weightage="20" keywordseo="gaurav-alugh">Gaurav Alugh</keyword>, a reality TV show winner and a social media influencer with 140k followers on his Instagram. 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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 In February 2019, Alugh won a popular reality TV show Splitsvilla XI along with Shruti Sinha. MTV’s Splitsvilla features a group of men and women who participate in a series of tasks to find true love. It is on the same lines as Australia’s Love Island. Whether he found love or not is not known but Alugh found his pot of gold. Even as his TV career took off, yet another source of money came from brands that he endorses to his many followers. He recently promoted a range of male grooming products StudioX got 5,759 views. His average monthly average views ranges between 25000- 30,000. Gaurav has been a social media influencer since five years. He endorses fashion and lifestyle brands along with his own acting projects. The journey started in 2016 when he left his job as a marketing consultant in Delhi for a TV show called Roadies. He did not win the title but made it to the grand finale. But his marketing background gave him an idea about how to put his fame to good use. “My Instagram followers who were about 500, skyrocketed to over 55k as soon as I appeared on Roadies. Guess appearing on television adds a lot of followers. People want to follow you and know everything about your life. So I thought why not monetise it. I started endorsing brands,” he told Business Insider India. In 2016 he promoted several brands. But fame is fickle. After he left the show, thousands of followers quit him too. “Everybody wants to follow you as long as you are on a reality show. But as soon as the show wraps up the engagement number shrinks,” Alugh said. Gaurav hired a marketing agency One Impression later which helped streamline his income. He also shot back to fame again when he participated in Splitsvilla XI. When he was on the show—- his follower base increased to 100k. Currently, Gaurav promotes fashion and lifestyle brands including Bata India, Paresh Lamba Signatures, U Tropicana Resort Alibaug, and Swatch India. He has also done several acting project with top production houses including Qayamat ki raat with Balaji. "Latest is Alt Balaji’s Ragini MMS Returns 2," he added. 
 
 
 
 
 
 
 
 
 
 
 
 
 
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 “Influencers with a transnational audience and millions of followers charge 6 to 7 digits for a marketing campaign. A micro influencer whose audience is in thousand charges nearly ₹6,000 for their services. On an average, influencers earn ₹20,000-30,000 a month. However, there are people who earn ₹800,000 or even a crore in a month,” said Apaksh Gupta, Founder &amp; CEO of an influencer marketing solution One Impression. In just a few years Gaurav’s income swelled by 4 times, said Gupta. Social media influencing has turned is the lucrative for influencers, brands and way to earn big money for influencers, marketing agencies and brands alike. In 2019, as much as <a href="https://www.businessinsider.com/the-2019-influencer-marketing-report-2019-7?IR=T">brands spent $8 billion </a>was spent on influencer marketing. The global influencer marketing is expected to hit $20 billion by 2020, with India accounting to about $75 -100 million. But for an influencer, it is not as easy as clicking and posting. “When someone starts influencing digitally, they may not make any money but you will have to invest a lot more time and dedication towards what you are giving to your audience. But I know many Instagram influencers who are not able to differentiate between virtual and real life. They suffer from mental illness and depression when they lose follower,” Alugh told Business Insider India. SEE ALSO: <a href="https://www.businessinsider.in/careers/news/check-out-these-latest-job-openings-in-advertising-and-media/articleshow/71885304.cms">Check out these latest job openings in Advertising and Media</a> <a href="https://www.businessinsider.in/entertainment/news/exclusive-motu-patlus-creators-eye-the-big-fat-chinese-cartoon-market-with-5-new-shows/articleshow/71887606.cms">EXCLUSIVE: Motu Patlu’s creators eye the big fat Chinese cartoon market with 5 new shows</a> <a href="https://www.businessinsider.in/entertainment/news/priyanka-chopra-gets-trolled-for-wearing-a-mask-and-commenting-on-delhis-air-quality/articleshow/71885449.cms">Priyanka Chopra gets trolled for wearing a mask and commenting on Delhi’s air quality</a>

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