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Mumbai (Maharashtra) [India], September 14 (ANI): Filmmaker <keyword id="443" type="General" weightage="80" keywordseo="karan" source="Orion">Karan</keyword> Johar has been bowled over by <keyword id="4546" type="General" weightage="50" keywordseo="shah-rukh" source="Orion">Shah Rukh</keyword> Khan's latest release 'Jawan'. On Thursday morning, Karan took to Instagram and penned an appreciation note for the team of 'Jawan' including actors <keyword id="598" type="General" weightage="20" keywordseo="deepika-padukone" source="Orion">Deepika Padukone</keyword>, <keyword id="2818791" type="General" weightage="20" keywordseo="sanya-malhotra" source="Orion">Sanya Malhotra</keyword>, <keyword id="13060" type="General" weightage="20" keywordseo="priyamani" source="Orion">Priyamani</keyword>, director Atlee and of course Shah Rukh "bhai". He started his note by giving a shout-out to Atlee for directing the film which has taken the box office by storm. "OMFG!!!!! I am late to this party!!!! But what a party this is!!!! @atlee47 hits it out of the stadium... it's the kind of adrenalin rush film with big emotion that Indian cinema embodies and this film perfects!!!! Was blown away by the cinematic audacity of each frame," Karan said. He then praised actors Sanya Malhotra, Priyamani, Nayanthara and <keyword id="6354625" type="General" weightage="50" keywordseo="vijay-sethupathi" source="Orion">Vijay Sethupathi</keyword>. "How good was everyone !!! @sanyamalhotra_ @pillumso so good! The entire ensemble! The gorgeous and fabulous @nayanthara @actorvijaysethupathi is so brilliant," he further wrote. Deepika, who has a special cameo in 'Jawan', left Karan "mesmerised". "Was mesmerised by @deepikapadukone she bought so much gravitas to her part and owned it like a bonafide veteran!!!! DP❤️❤️❤️," his note read. Karan concluded the note by heaping praises on <keyword id="6359862" type="General" weightage="80" keywordseo="srk" source="Orion">SRK</keyword>. In his caption, he called SRK "emperor". "And what do I say about Bhai @iamsrk ... he is not just an irreplaceable force of nature but represents mega stardom in a way that only he can!!!!! He's the emperor and we bow down in admiration ... if you haven't seen #jawan then you don't know what you're missing out on!!!! @redchilliesent @_gauravverma @poojadadlani02 my favourite producer @gaurikhan .... Congratulations !!! Juggernaut Alert," Karan posted. 'Jawan' hit the theatres on September 7. There's no stopping for the film at the box office. It has become the fastest Hindi movie to cross the Rs 500 crore mark at the global box office. It took the film just four days to reach this milestone. 'Jawan' marks the second release of SRK this year after blockbuster 'Pathaan', which also featured Deepika Padukone. Now SRK fans are waiting for him to see in Rajkumar Hirani's 'Dunki'. The film is expected to release in December. (ANI)

SRK a irreplaceable force of nature: Karan Johar after watching Jawan

<ul><li>In India, the pawning of a woman’s ornaments is often viewed as a last recourse for families that have run out of financial options.</li><li>To change this mindset, fintech brand Rupeek recently launched its maiden TVC with <keyword id="7637" type="General" weightage="20" keywordseo="manoj-bajpayee" source="Orion">Manoj Bajpayee</keyword> and Priyamani. It aims to inspire average citizens to take pride in using their gold to access credit in a safe, personal and tension-free manner.</li><li>With the ongoing festive season, when the demand for gold is at its all-time peak, we speak to Shalabh Atray, Senior Vice President, Marketing and Digital, Rupeek about its journey so far, larger marketing strategy and goals ahead.</li></ul>In India, the pawning of a woman’s ornaments is often viewed as a last recourse for families that have run out of options. However, the organised gold loan market got a significant push after the pandemic, especially among lower and middle-class income groups. The economic downturn and unending medical expenses prompted people to opt for gold loans. According to a report by the World Gold Council, the organised gold loan sector is expected to grow to ₹4.05-lakh crore this fiscal at an annual rate of 15.7%. With the festive season, this demand for gold is expected to skyrocket. So, to ride on this uptick in demand for the yellow shiny metal and help address the stigmas associated with pawning of gold, fintech platform Rupeek has launched a new campaign. Featuring miniature Manoj Bajpayee and Priyamani, it aims to inspire people to take pride in using their gold to access credit in a safe, personal, and tension-free manner. Gold is the most celebrated asset in our country, yet people continue to undermine its potential, especially in tiding through financial exigencies. Rupeek’s campaign compares its digital process with standard bank and portrays how people don’t have to worry about waiting in lines, feeling ‘small’ for applying for gold loans. Unlike banks, Rupeek offers gold loans at the customer's doorstep and completes the loan underwriting-to-disbursal process within 30 minutes. By cutting down on expenses with an online-only strategy, Rupeek offers gold loans at an interest starting at 0.69% per month. <div type="Youtube" id="MgsBwGrtHVU" title="Sone Pe Loan, Right From Home" thumbUrl="https://i.ytimg.com/vi/MgsBwGrtHVU/mqdefault.jpg"></div> Valued at $515 Million, as per media reports, Rupeek is backed by investors such as Sequoia Capital, Bertelsmann, Accel Partners, GGV Capital, Tanglin Venture Partners, Korea's KB Investments and Flipkart cofounder and former employee Binny Bansal. We spoke to Shalabh Atray, Senior Vice President, Marketing and Digital, Rupeek to further discuss the campaign, brand’s larger marketing strategy, addressing stigmas surrounding gold loan and goals ahead. Excerpts: Q. This is your maiden high-decibel advertisement. What is the thought behind launching the campaign? Our focus with the launch of this campaign is to address the customer pain points in seeking gold loans in the country. We want to narrate stories about the problems of an age-old category and highlight Rupeek’s new-age services that will bring in the much-needed tech disruption in this market. Rupeek’s customer research highlights that borrowers are made to feel small when applying for a gold loan. Through our marketing efforts, we want our customers to become aware of Rupeek’s doorstep gold loan product that is safe, personal and tension free. Q. Who is going to be your target audience for this campaign? We are aiming to tap customers who are at the cusp of entering this category, as well as light users of the category looking for safe and convenient assistance. Fifty-five percent of Rupeek’s customers are first-time borrowers and that’s the core target audience for the campaign too. Q. Why did you choose Manoj and Priyamani for your first TVC? At the onset, Manoj and Priyamani are top notch artists. It was a natural decision for us to bring them on board as Indian families could relate to their on-screen chemistry instantaneously. Both the artists have gained audience trust with their recent collaborations. More importantly, as a purpose-led, authentic brand we also felt that Manoj and Priya’s life stories and what they epitomise as humans, and not just as actors, is aligned to Rupeek’s brand values. Q. Can you tell me what is your marketing budget for this campaign? We are launching our first-ever brand campaign and the marketing spends are sizable and thoughtfully distributed amongst all the mediums. Q. How has Rupeek's journey been so far? Can you share a few key milestones? What are some of the factors that helped you drive your growth? The world came to a standstill owing to the COVID-19 pandemic and we are hoping that life will come back to normalcy at the soonest. In India, individuals and businesses' daily routine was derailed, while many people lost their jobs. Many amongst these unfortunate ones found a way to pivot and thought of starting something of their own during the lockdown, but credit was not available to everyone. Given India’s tryst with gold as an asset at a household level, Rupeek saw a surge in people opting for gold loans as a secured way of availing credit at the right interest rates from the comfort of their home. Q. Given the recent surge in demand for gold loans in India, have you witnessed an increase in demand too? And with the festive season upon us, the demand for gold is expected to skyrocket. How are you planning on leveraging this demand? The festive season is around, however this category is not seasonal. Gold is respected and celebrated in our culture. Rupeek is giving its customers easy and secured credit against their gold assets. With our unique technology-led doorstep services, we have managed to build a community of 5+ lac customers spread across 30+ cities. Almost 55%* of our customers are first time gold loan borrowers, which is highest amongst our peers. Through this campaign, we plan to tap into markets that are yet unexplored in this category. Q. What are some of the trends that you are expecting to see in the gold and loan category? The biggest trend we are seeing is the openness of consumers, specially first time borrowers in the Gold Loan category, being open to a technology led disruptor like Rupeek. To the credit of Indian consumers, they are extremely open-minded to trying tech products which are genuinely committed to understanding their pain points. Q. The market today is largely dominated by traditional NBFCs such as Muthoot Finance and Manappuram Finance. How are you carving your niche? What percentage of the market are you aiming for? In India, only 5% of the population has access to credit. Gold loans have been in the market for a very long time, but now it is being offered to customers through a digital medium. Rupeek as a brand is on a mission to solve every Indian’s credit needs using disruptive technology. The aim is to be financially inclusive by creating access to credit. With the services offered by Rupeek, we aim to tap into the remaining 95% of the population. Rupeek wishes to reach all the customers that are at the cusp of taking a loan. Q. In India, the pawning of a woman’s ornaments is often viewed as a last recourse for families who have run out of options. Is that a challenge? How are you trying to change this mindset? Gold is a celebrated asset in our country. In addition, in our conversations with existing and potential customers, we found that the collateral documents and long process to get a gold loan approved is an emotionally draining experience for consumers. In order to change this experience, Rupeek offers hassle-free doorstep gold loans. Our services are simple, safe and transparent that are backed with disruptive technology ensuring trust amongst our customers. We have found that with the right product and experience being offered, consumers are open to the idea of using their gold in a judicious way to serve their credit needs. Q. What will your focus areas for H2 2021 be? What is your larger vision for the brand? Our focus is to establish a foundation for Rupeek and position it as a brand that is new age and innovative in solving the credit pain points of Indians. While we are yet in the initial stages of the brand campaign, our aim is to achieve longevity in our messaging with the support of earned media activities. Over the next six months, we plan to tap into the potential customers who are still analysing their options and introduce them to Rupeek’s hassle-free doorstep online gold loans.

Rupeek aims to tap into unexplored markets after its campaign with Manoj Bajpayee and Priyamani

Mumbai, Dec 29 () The much-awaited second season of <keyword id="18635" type="COMPANY" weightage="20" keywordseo="Amazon">Amazon</keyword> Prime Video's critically-acclaimed web series "The <keyword id="502674" type="ENTERTAINMENT" weightage="20" keywordseo="family-man">Family Man</keyword>", fronted by Manoj Bajpayee, is slated to be released on February 12. The streamer on Tuesday released an intriguing first look of the show's upcoming chapter on social media -- a picture of a time bomb reading '2021' as time. "Don't know about the timer here, but we're exploding with excitement," the post on Amazon Prime's official Twitter account read. A source close to the production confirmed to that the release date of the new season is February 12, 2021. Bajpayee, who plays intelligence officer Srikant Tiwari on the show, also shared the poster on Instagram. "The wait is over. This is our New Year's gift for you. Open it carefully," he wrote in the caption. According to a press release issued by the streamer, the New Year will see Srikant (Bajpayee) and JK Talpade, played by Sharib Hashmi, taking on a bigger and deadlier mission. Along with keeping up with a high-pressure job and keeping his country safe, Srikant will also be seen juggling between his role as a father and a husband. Returning cast members also include <keyword id="13060" type="COMPANY" weightage="20" keywordseo="Priyamani">Priyamani</keyword>, Sharad Kelkar, and Shreya Dhanwanthary. Created and directed by Raj Nidimoru and Krishna DK, "The Family Man" started streaming on September 20, 2019 and opened to great reviews. "It's been a long wait! Thank you for your love and patience. Coming with a gift in the new year... Stay tuned," the creators wrote on social media. The first season also featured Neeraj Madhav, Pawan Chopra, Kishore Kumar and Gul Panag. Filming on the second season of "The Family Man", which marks digital debut of south star Samantha Akkineni, wrapped up in March this year.

The Family Man series season 2 to premiere in February

Mumbai, Superstar <keyword id="1671" type="General" weightage="20" keywordseo="shah-rukh-khan" source="Orion">Shah Rukh Khan</keyword>'s action thriller "<keyword id="6363925" type="General" weightage="80" keywordseo="jawan" source="Orion">Jawan</keyword>" has raised Rs 384.69 crore at the worldwide box office in three days, the makers said Sunday. Directed by Tamil filmmaker Atlee, the pan-India film released on Thursday in Hindi, Tamil and Telugu. It also stars Nayanthara and <keyword id="6354625" type="General" weightage="50" keywordseo="vijay-sethupathi" source="Orion">Vijay Sethupathi</keyword> as well as Deepika Padukone in a special appearance. Red Chillies Entertainment, the production house behind "Jawan", shared the India and the worldwide gross box office collection of the movie on X, formerly known as Twitter. "Highest single day collection ever. Rs 68.72 crore (Hindi). Rs 144.22 crore gross box office collection all languages," the note read. "Three-day worldwide gross box office collection Rs 384.69 crore," the banner said in another post. "Jawan" is a father-son story that addresses social and political issues through its hero, essayed by <keyword id="4546" type="General" weightage="50" keywordseo="shah-rukh" source="Orion">Shah Rukh</keyword>. The film also features Sanya Malhotra, Priyamani, Girija Oak, Sanjeeta Bhattacharya, Lehar Khan, Aaliyah Qureshi, Ridhi Dogra, <keyword id="6359500" type="General" weightage="50" keywordseo="sunil-grover" source="Orion">Sunil Grover</keyword> and Mukesh Chhabra as well as Sanjay Dutt in a cameo appearance. According to trade analyst <keyword id="107593" type="General" weightage="50" keywordseo="taran-adarsh" source="Orion">Taran Adarsh</keyword>, the Hindi version of "Jawan" has collected Rs 180.45 crore in three days. "#Jawan is a #BO MONSTER, goes on an overdrive on Day 3 (Sat)... Creates HISTORY, HIGHEST *3-day* ever (#Hindi version)... Thu 65.50 cr, Fri 46.23 cr, Sat 68.72 cr. Total: ₹ 180.45 cr. #Hindi. #India biz," Adarsh posted on X. At the worldwide box office, the high-octane action thriller collected Rs 129.6 crore on day one, making it the biggest opening day in the history of Hindi cinema globally, according to the makers. The film raised Rs 110.87 on day two and on the third day, it made Rs 144.22 crore. A Red Chillies Entertainment presentation, "Jawan" is produced by Gauri Khan and co-produced by Gaurav Verma.

SRK's 'Jawan' earns ₹384.69 crore worldwide in three days

Mumbai, Earlier this year, he was Pathaan. Now, <keyword id="1671" type="General" weightage="50" keywordseo="shah-rukh-khan" source="Orion">Shah Rukh Khan</keyword> is promising yet another "high-octane action thriller" in 2023 with "<keyword id="6363925" type="General" weightage="100" keywordseo="jawan" source="Orion">Jawan</keyword>" and on Monday the actor shared a 'prevue' of the film on Twitter. The 'prevue', as the makers dubbed the 2.12 minute long clip, showcases <keyword id="4546" type="General" weightage="80" keywordseo="shah-rukh" source="Orion">Shah Rukh</keyword> featuring in several death-defying stunts, songs and mouthing dialogues in his quintessential style. Directed by Atlee of "Theri" and "Mersal" fame, the upcoming pan-India movie also features <keyword id="16829" type="General" weightage="50" keywordseo="nayanthara" source="Orion">Nayanthara</keyword> and <keyword id="6354625" type="General" weightage="50" keywordseo="vijay-sethupathi" source="Orion">Vijay Sethupathi</keyword>. It is produced by Gauri Khan and co-produced by Gaurav Gupta under the production banner Red Chillies Entertainment. "Jawan" is billed as "a high-octane action thriller that outlines the emotional journey of a man who is set to rectify the wrongs in the society", the makers said in the accompanying press release. "Who am I, who am I not? I don't know. A promise to a mother or a purpose unfinished. Ask yourself if I am good, bad, a virtue or a curse? Because, for better or worse, I am also you. Ready? "You must have heard the name. This is just the beginning... When I become the villain, no hero stands a chance against me," Shah Rukh's character says in the clip. In the video, the actor is seen sporting four looks -- his face almost covered with bandages, a clean shave, his face half-covered with a grey mask and a bald look. "Jawan" also stars Deepika Padukone in a special appearance, along with Sanya Malhotra, Priyamani, Girija Oak, Sanjeeta Bhattacharya, Lehar Khan, Aaliyah Qureshi, Ridhi Dogra, Sunil Grover and Mukesh Chhabra in key roles. In the clip, Nayanthara is seen arriving in style in her police jeep, whereas Vijay can be seen taking his best aim at a punching bag. The viewers see Deepika, clad in a red sari, wrestle it out with her opponent in rain and mud as she pins him down. According to the video, Shah Rukh's character is aided by an army of women in his mission. "Good to go, Girls?" he asks, to which they respond in unison: "Ready, Chief!" Set to 'The King Khan' rap, a foot-tapping song by Raja Kumari, the "Jawaan" footage ends with the star dancing to the classic Hemant Kumar song "Beqaraar Karke Humein" in a Metro train coach. "Jawan" is slated to be released worldwide on September 7 in Hindi, Tamil and Telugu. The film was earlier scheduled to premiere on June 2.

SRK is a man set to rectify wrongs in society in his Jawan prevue

<ul><li>Home pregnancy test kit brand <keyword id="3679921" type="PERSON" weightage="20" keywordseo="prega-news">Prega News</keyword> that recently roped in <keyword id="6357860" type="UNKNOWN" weightage="20" keywordseo="anushka-sharma">Anushka Sharma</keyword> as its brand ambassador, has launched its first TVC with the actor. </li><li>The brand had also tied up with Kareena Kapoor Khan during her pregnancy.</li></ul>Prega News has launched its latest TVC and like many of their campaigns before, it features a celebrity mom-to-be, Anushka Sharma, one who broke the internet with the announcement of the pregnancy. <div type="Youtube" id="cQSOZ-j8vvU" title="Anushka Sharma shares her #PregaNewsMeansGoodNews Moment | Hindi" thumbUrl="https://i.ytimg.com/vi/cQSOZ-j8vvU/mqdefault.jpg"></div>Prega News has always been at the forefront of roping in celebrities soon after their pregnancy announcement. In the past, they have enjoyed a long association with Kareena Kapoor Khan who featured in many of their <a href="https://www.youtube.com/watch?v=W8D8PobvzHo">videos</a>. Previous to that, Prega News had onboarded Shilpa Shetty, who also featured in their <a href="https://www.youtube.com/watch?v=fanYoZ1ctE4">TVC</a>. For their social messaging campaign <a href="https://www.youtube.com/watch?v=VBo40A99dYg">#ImWithYellow</a> they also roped in Neha Dhupia, Soha Ali Khan, Priyamani, Karan Mehra, Mahhi Vij and many others. This TVC comes after their social-message evoking films on celebrating moms, gender equality, equality of motherhood experience for all and a series of films involving fathers in the parenthood journey. The brand also recently celebrated 10 years with several short films on the special moment couples find out about the good news. In their latest TVC, themed #PregaNewsMeansGoodNews, Anushka talks about that special moment when you start caring more for someone else in your life. And that moment comes with Prega News. We also come across several moments in our lives when we hear the golden words from our mothers - “You will understand when you become a mother.” And in their latest TVC, Anushka reminisces about the same. Talking about the collaboration, Rajeev Juneja, CEO of Mankind Pharma said, “We are extremely proud to welcome Anushka Sharma to the Prega News family and we wish her all the best for the road ahead. With this TVC, we hope to touch the chords that bind a mother and child together, while celebrating the key message, #PregaNewsMeansGoodNews, as we have been delivering this good news to women for over 10 years now.” The film is ideated and produced by ADK Fortune and is being amplified by Team Pumpkin, who were recently awarded the digital mandate for Prega News.

Prega News launches a TVC featuring brand ambassador Anushka Sharma

<keyword id="19897820" type="General" weightage="20" keywordseo="Bollywood" source="keywords">Bollywood</keyword> superstar <keyword id="19895142" type="General" weightage="100" keywordseo="Shah-Rukh-Khan" source="keywords">Shah Rukh Khan</keyword> on Tuesday attended the <keyword id="24050072" type="General" weightage="20" keywordseo="Global-Freight-Summit" source="keywords" meta.keywordsubtype="org" meta.entityname="Global Freight Summit" meta.hostid="261" meta.entityid="Global Freight Summit">Global Freight Summit</keyword> in Dubai, where he got candid about his personal and professional life. During the conversation with the moderator, SRK not only talked about his stardom but also shared how he dealt with failures. Urging people to introspect rather than dwell on their failures, he said, "When you fail, you should not believe that your product or service or job went wrong. Maybe you just misunderstood the ecosystem you were working in. You have to understand how people are reacting. If I cannot elicit an emotion from the people I cater to, then my product is not going to work how wonderful it may be." When asked if he is critical of his work sometimes, Shah Rukh candidly admitted, "Yes, I am. I hate feeling this way, and I cry a lot in my bathroom. I don't show it to anyone. You must believe that the world is not against you. If your film did go wrong, it's not because of you or some conspiracy. You have to accept that you made it badly, and then you have to move on." He also emphasised how one should be focused on learning how to move on from failures. "There are moments of despair but there are moments which say, 'shut up, get up and get on with it'. You have to do it because the world is not against you. You should not believe that things are going wrong only for you. Life moves on. Life does what it does. You cannot start blaming life for what it does," he added. After taking break from the films for over four years, SRK returned to the silver screen with Siddharth Anand's '<keyword id="19897075" type="General" weightage="20" keywordseo="Pathaan" source="keywords">Pathaan</keyword>' in January 2023. In the film, SRK donned an action avatar and left everyone in awe. The film broke several records at the box office and managed to grab a name in the list of one of the highest-grossing films in the Indian film industry. The film marked SRK's first hit after his sabbatical of four years post delivering a series of duds like 'Zero' and 'Jab Harry Met Sejal'. After 'Pathaan', King Khan returned to theatres in September with '<keyword id="19897076" type="General" weightage="20" keywordseo="Jawan" source="keywords">Jawan</keyword>'. The film once again saw SRK in an action avatar. The film collected over Rs 1000 cr. at the worldwide box office. 'Jawan' redefined box office success, captivating audiences with its gripping storyline and stellar performances, and rewriting record books along the way. Released on September 7, 2023, 'Jawan' marked the first collaboration of SRK with director Atlee.The film also stars Nayanthara, Priyamani, Sanya Malhotra, Ridhi Dogra, Lehar Khan, Girija Oak, and Sanjeeta Bhattacharya. In the coming months, SRK will be next seen in King, directed by <keyword id="19904922" type="General" weightage="20" keywordseo="sujoy-ghosh" source="keywords">Sujoy Ghosh</keyword>.

"I cry a lot in my bathroom": Shah Rukh on dealing with failures

New Delhi, The official trailer of Shah Rukh Khan-starrer "<keyword id="6363925" type="General" weightage="20" keywordseo="jawan" source="Orion">Jawan</keyword>" has arrived and it promises to take the fans on a ride filled with action, emotions and powerful dialogues. The trailer comes just seven days ahead of the Atlee directorial's release in three languages -- Hindi, Tamil and Telugu -- possibly the first instance for any mainstream movie. "Of Justice &amp; A Jawan. Of Women &amp; their Vengeance. Of a Mother &amp; A Son. And of course, a lot of Fun!!! Ready Ahhh!!! #JawanTrailer out now! #Jawan releasing worldwide on 7th September, 2023 in Hindi, Tamil &amp; Telugu," Shah Rukh posted on X, formerly Twitter, on Thursday. The trailer opens with shots of a wounded person floating on a river before he is rescued by a tribe. "Ek Raja tha, ek ke baad ek jung harta gaya. Bhookha, pyaasa ghum raha jungle me. Bohat gusse me tha," Shah Rukh's character says in the background. The next moment sees him taking commuters of a metro train hostage, along with his team, which includes Sanya Malhotra, Priyamani, Girija Oak, Sanjeeta Bhattacharya, Lehar Khan, and Aaliyah Qureshi. In one of the most cracky scenes, a voice from a handheld transceiver asks the actor, "What do you want?", to which he replies, "Chahiye to Alia Bhatt." And this is just the opening moments of the trailer, which offers a lot more to the fans than the movie's prevue, unveiled by the team in July. Throughout the trailer, Shah Rukh can be seen in multiple avatars, including one where he is sporting grey hair and another with a moustache. The variety of looks have inspired fan theories that the actor could be playing a double role in the movie. Nayanthara plays the cop who is tasked with bringing down Shah Rukh's vigilante character but in many moments, she is also seen romancing the actor. Actor Deepika Padukone also makes a special appearance and she is seen wrestling Shah Rukh to the ground in one of the scenes. The main antagonist is played by Vijay Sethupathi. His character is Kalee, who describes himself as the "fourth largest weapons dealer in the world". The trailer then takes a grim turn as it showcases plenty of gore, violence and bloodbath. Like Shah Rukh's blockbuster movie "Pathaan", "Jawan" also strikes a patriotic chord as the actor, donning the army uniform, is seen delivering the dialogue, "Hum Jawan hai. Apni jaan hazaar baar daav par laga sakte hai, lekin sirf desk ke liye.Tumhare jaise desh bechne walo ke liye hargis nahi. (I'm a soldier and I can give my life a thousand times, but only for the country, not for somone like you, who sell our country)." In one of the scenes, Shah Rukh's character makes and a grand entry with a cigar and a hammer. "Bete ko haath lagane se pehle, baap se baat kar (Before touching the son, deal with the father)," the character says. "Jawan" also stars Sunil Grover and Mukesh Chhabra in key roles. It is produced by Gauri Khan and co-produced by Gaurav Gupta under the production banner Red Chillies Entertainment.

'Jawan' trailer out: Shah Rukh Khan-starrer promises action, drama and punchy dialogues

<ul><li>In the last few years, <keyword id="3679921" type="General" weightage="20" keywordseo="prega-news" source="Orion">Prega News</keyword> has associated with a lot of known faces like <keyword id="1377418" type="General" weightage="20" keywordseo="kareena-kapoor-khan" source="Orion">Kareena Kapoor Khan</keyword>, <keyword id="6357860" type="General" weightage="20" keywordseo="anushka-sharma" source="Orion">Anushka Sharma</keyword> and more recently Kajal Aggarwal, to build its visibility. </li><li>Now, it is trying to go deeper into the country and is partnering with regional influencers to engage with its audiences. It is also making a conscious effort to talk about sensitive issues around pregnancy to raise awareness and sensitize people.</li><li>We speak to <keyword id="6072225" type="General" weightage="20" keywordseo="joy-chatterjee" source="Orion">Joy Chatterjee</keyword>, General Manager, Sales &amp; Marketing, <keyword id="146847" type="General" weightage="20" keywordseo="mankind-pharma" source="Orion">Mankind Pharma</keyword> to understand the brand's roadmap ahead.</li></ul>Prega News from Mankind Pharma is today one of the most recognized pregnancy-related brands. Its rapid detection kit currently holds 80% market share. In order to further expand its reach in the country, the brand has been engaging in a lot of ATL and BTL activities while also regularly coming up with communications that talk about different pregnancy-related issues. Its campaign, #SheIsCompleteInHerself for this year’s International Women's Day spoke about infertility in women with an aim of sensitizing people towards the issue. Over the past few years, the brand has also taken on popular faces like Kareena Kapoor Khan, Anushka Sharma and more recently Kajal Aggarwal, to reach out to their audiences while also focussing on specific markets. The aim is now not only to go deeper into the country but also start conversations around important issues related to pregnancy. We recently spoke to Joy Chatterjee, General Manager, Sales &amp; Marketing, Mankind Pharma who told us their strategy to grow the brand so far, its marketing game plan and how it aims to expand its presence in different markets by going deeper into the country and by starting conversations around sensitive topics around pregnancy to sensitize and educate people. Excerpts: Q) What has helped Prega News capture the maximum market share in the category? Prega News is a <a name="_GoBack"></a>rapid detection kit that gives accurate results in 5 minutes and at the same time is convenient to use. The best part of the product is that a women can test urine samples anytime of the day. These factors are the foundational core of the product. Over the years, we have built the credibility of the product brand regarding its accuracy and convenience. This has benefited us, and whenever expecting mothers buy Prega News, they do it because there is an assurance that it will give truthful results. With this approach, we focused extensively on ATL and BTL activities. In the beginning, our objective was to spread awareness among the target audience, and focus on the distribution and supply chain so people easily get the product. Also, we hold the market share by 80%. The only way left for a brand to grow is by expanding the market itself and, thus, getting more and more women to use the product confidently. Q) The current penetration of the category is 17% which Prega News aims increase in the next five years. What will be your strategy to make this target a reality? We are building awareness in rural areas, focusing on social messaging with the intent of bringing positive change in society. We have launched several campaigns on different issues that need to change. We drive a strong presence in the urban market. It has become a go-to product amongst the target audience. As the expansion of the product is one of our main priorities, we are focusing on regional markets. Earlier, we faced issues in connecting with people and were thinking of the best way of reaching rural women. We realized that the influence of regional channels is growing tremendously and now run different media plans and brand ambassadors for different regions. We have got a lot of success with regional channels. The consumers relate well with them which leads to better engagement for us. Q) What are a few milestones for Prega News in the last few years? What has given you an edge over the competition? Through our campaigns, we have spoken on issues surrounding soon-to-be mothers – workplace bias towards pregnant women or new moms, physical issues faced by expectant mothers, gender discrimination, and many more. Last year, we completed 10 years in the Indian market and launched a digital campaign, #PregaMoment. The product has been growing in healthy double digits annually. We witnessed a steep spike of over 20% in its demand during the COVID lockdown. It’s the trust factor that gives us the edge over others. Q) How has your marketing strategy helped you stand out? What role did popular faces like Kareena Kapoor and Anushka Sharma play in building brand Prega News? In the preliminary days, we used to release ads in newspapers and magazines to target women because that time pregnancy detection card was not available very easily. We launched this product in the OTC category to make it easily available. Our advertising journey started in 2010 with our first brand ambassador, <keyword id="18591" type="General" weightage="20" keywordseo="neha-marda" source="Orion">Neha Marda</keyword>. The message targeted at married women was simple – that it will take just 5 minutes to clear all doubts about their missed periods with the Prega News detection card. There are two parts to the Prega News advertising journey – the first being functional, which educates people about the tangible benefits of the product. In the beginning, this was done using semi-celebrity moms and later with big celebrity mothers and now we are focusing on regional actors and mom influencers. We have adopted a ‘Social Good’ content strategy as the second pillar of our communication, where we have highlighted many issues in our different campaigns. Our associations with endorsers like Neha Marda, <keyword id="6358615" type="General" weightage="20" keywordseo="shilpa-shetty" source="Orion">Shilpa Shetty</keyword>, <keyword id="1834697" type="General" weightage="20" keywordseo="srabanti-chatterjee" source="Orion">Srabanti Chatterjee</keyword>, Kareena Kapoor Khan, Kajal Aggarwal and Anushka Sharma over the years have helped us reach different markets across the country. Q) How are you going deeper into the country? What are your expansion plans? Our expansion strategy is to reach every market in the country. We have realised that if we need to make women aware of pregnancy detection cards, we will need to associate with local people, NGO’s, Asha workers and others where we can talk to women about different things surrounding a pregnancy. To fulfil the same, we’re focusing on our distribution channels. The markets are further segmented as per the supply channels ranging from drugstores, pharmacies, online retail, supermarkets/hypermarkets, and Fertility and Gynaecology Clinics. In the last year, we have received a great response from the West Bengal market. Our focus is now on strengthening our reach in different states like Uttar Pradesh, Madhya Pradesh, Punjab, Rajasthan, amongst others. We will extensively focus on rural areas like Mirzapur, Unnao and Kannauj, to name a few. Q) Are most of your consumers in larger cities or do you see a demand in Tier II &amp; Tier III cities too? Brand awareness is pretty high among urban populations. However, we are witnessing a positive trend in Tier II and Tier III cities too. People are becoming aware of the product and have started considering buying the pregnancy detection card but there is still some hesitancy around using the product among some people. We’re building awareness through many initiatives, so more and more women open up to using the product. Q) Looking ahead, what will your marketing strategy look like? We are quite prominent on TV, Digital, and OOH. We focus on a 360 degree marketing channel. From a reach perspective- there is no active brand on TV and our SOV is almost 95%. Television has helped us in reaching the masses. We are doing branded content, and focusing on digital mediums as well, be it by roping in mom influencers or creating a dialogue among the TG. Regional campaigns have been our strength and have helped us establish a connection with consumers by interacting with them in their language. In 2019, we ventured into the southern market and roped in celebrities like Kareena Kapoor and <keyword id="13060" type="General" weightage="20" keywordseo="priyamani" source="Orion">Priyamani</keyword> simultaneously to capture both the northern and southern markets. Also, this year we have roped in Kajal Agarwal as the face of the South market. In the future too, we will keep this momentum going. There are new campaigns in the pipeline, which will go live at the right time. Q) Apart from TVCs, how have you been educating/sensitizing people about the complications around pregnancy, or infertility (since this was a topic you touched on in your last campaign)? Yes, we want to sensitize people on the pregnancy-related issues. In India, there is a stereotypical mindset when it comes to adopting a child or opting for IVF or surrogacy. There is a need to create a dialogue on breaking stereotypes around infertility issues, as this is a common issue prevalent among couples nowadays. Around 10-15% of all married couples face a problem in conceiving a child today. With changing times, we need to become more progressive and inclusive, to be able to bring about a positive cultural change. Hence, this is the first step towards the change. Going further, we also have plans to rope in gynaecologists who can impart knowledge on the importance of family-planning, the use of contraceptives and pregnancy detection cards and the importance of health and nutrition during pregnancy. Our objective is to initiate a healthy conversation around important issues in society.

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