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<div class="KonaFilter image-container float_right click-to-enlarge"><div class="image on-image"><a title_source="Andreea Ayers" title_caption="Andreea Ayers." class="zoomin" href="https://static-ssl.businessinsider.com/image/557727d06bb3f7f510e55aeb-960/andreea-ayers-headshot-1.jpg"></a><a href="http://www.launchgrowjoy.com/">Andreea Ayers</a>Andreea Ayers.</div></div>When Andreea Ayers starting looking for jobs after moving with her husband to Boulder, Colorado in 2006, she was five months pregnant with her first child.After a handful of interviews that went nowhere, she realized she might be better off building her own business, where she could have some flexibility with her new baby."I always had side businesses along with full time jobs," the 39-year-old says. "So I thought. 'Let me pick one idea and devote myself full time to it."She decided to launch a tee-shirt company, using her savings to get started. "It was definitely under $1,000," she remembers. "I wanted to start with $1,000 because I figured, 'If I lose $1,000, it's not that bad.'"From whether she should screen print herself (no, she would outsource), to where to buy her blank tee-shirts (she ordered a bunch of samples and chose one that she would want as a customer), to whom she should sell (women), to what she should feature on the shirts (inspirational phrases), there were a lot of choices to make. "I learned as I went along," she says.Ayers placed her first order for 96 shirts in four colors, drove them to a screen printer in Denver who walked her through the process, took her own photos, and set up a website and Etsy shop in April 2007 selling the tees for $28 each to "see what would happen."Orders started to trickle in during that first month, and then, she had an idea. At a prenatal yoga class, she noticed her instructor was wearing a shirt that said "Be present.""I was riding the bus back, thinking that shirt was so inspiring," she remembers. "I thought maybe it makes sense to sell the shirts to yoga studios."That weekend, she spent two days combing through yoga websites and magazines to build an Excel spreadsheet of 3,000 yoga studios in the US and the names of the owners. "I spent the next week emailing every single one individually," she says. She offered the shirts, which cost her under $8 each to make, to the studios at wholesale, around $14 each. Within a week, she had sold out of her initial order and was able not only to reimburse herself the starting costs from her savings, but also make a profit and finance another order of shirts.<div class="KonaFilter image-container float_right click-to-enlarge"><div class="image on-image"><a title_source="Andree Ayers" title_caption="Ayers filming a video for one of her courses." class="zoomin" href="https://static-ssl.businessinsider.com/image/557728186da811c614f682e6-960/andreea-ayers-courses.jpg"></a><a href="http://www.launchgrowjoy.com/">Andree Ayers</a>Ayers filming a video for one of her courses.</div></div>From there, the business snowballed, and that first year it earned about $124,000. As the business continued earning more, up to $160,000 a year, she was able to pay herself at least $3,000 a month - sometimes up to $10,000, depending on whether she needed to buy inventory - until she sold the business in February of 2011, right before her third child was born."I was getting so many emails from people asking questions," Ayers remembers. "I had a lot of success getting in magazines, and people would say, 'How did you do it? Can I hire you?" So she started consulting in April of 2011 and took on five clients for $500 a month each, teaching them how to launch their businesses.But with three young kids, helping five clients was too much. Ayers decided instead to launch an online course, "basically teaching them what I had been teaching them one on one - everyone had the same questions and the same needs."She had been blogging about her experience launching a tee-shirt business, and had started to build an audience and an email list, to whom she offered her course for $47. About 50 people out of her 200-person list signed up. "I thought, 'This is crazy!' Ayers recalls. "Putting this course together, now I can sell to a lot more people than I could ever work with one on one."After another $47 course with similar registration, in January of 2012, she launched a third, higher-end six-week course for $800 and sold 60 spots, creating videos to include and getting affiliate marketers on board.Since then, she's begun offering not only the courses on her website <a href="http://www.launchgrowjoy.com/">LaunchGrowJoy.com</a>, but also a <a href="http://www.getmediahappy.com/">$125/month membership to access media opportunities</a>, and takes regular speaking engagements that pay anywhere from $200 to $10,000.<div class="KonaFilter image-container float_right click-to-enlarge"><div class="image on-image"><a title_source="Andreea Ayers" title_caption="Ayers's business has allowed her to spend more time with her three kids." class="zoomin" href="https://static-ssl.businessinsider.com/image/557729f56bb3f7ba1ae55ae8-960/andree-ayers-colorado-1.jpg"></a><a href="http://www.launchgrowjoy.com/">Andreea Ayers</a>Ayers's business has allowed her to spend more time with her three kids.</div></div>She works about 25 hours a week (unless she's preparing for a project, in which case she might work more) and employs virtual help including an assistant, a designer, a copywriter, and a video producer.Over the last few years, her business's annual revenue has steadied around $220,000-$240,000, and she usually takes home about $10,000 a month."It's had a huge impact on my life and family life," Ayers says. "Having all these businesses has allowed my husband to stay home with our kids, and for me to be home with our kids too, instead of spending my time away at work. If I didn't do this, probably both of us would have to work full time for someone else, and not be able to spend as much time with our kids."And what does she advise someone else who wants to follow a similar career path?"In addition to the type of lifestyle you want, it's important to think about how much you want to pay yourself and make that a priority," she says. "There's always things to spend money on in your business, but if you can make paying yourself a priority, that gives you so much motivation to keep going. If you don't do that, and you're spending so much time and energy and not seeing a return in terms of money, it's easy to get burned out and start resenting your business - and that's one of the worst things you can do." <div class="margin-top"> <h3>NOW WATCH: <a href="http://www.businessinsider.com/james-altucher-401k-strategy-investing-money-2015-4">JAMES ALTUCHER: Why investing in a 401(k) is a complete waste of money</a></h3> <div> <div> <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="F3MzBodDrTy3quqOY3LWyY_4WpiCHYJo" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div> </div> </div> </div>

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<ul class="summary-list"><li>Multiple characters discover Lady Whistledown's real identity in "Bridgerton" season three, part two.</li><li>This happened in "Romancing Mister Bridgerton," the book it's based on — but Netflix does it better.</li></ul>Warning: Major spoilers ahead for "Bridgerton" season three, part two, and the book "Romancing Mister Bridgerton."Penelope Featherington's secret identity as Lady Whistledown is finally revealed in part two of <a target="_blank" href="https://www.businessinsider.com/bridgerton-season-4-lead-cast-release-date-trailer-information-2024-6">"Bridgerton"</a> season three.Since season one, Penelope (Nicola Coughlan) has secretly published a gossip column about London's high society under the pseudonym Lady Whistledown.In seasons two and three, Penelope's double life creates trouble for her as Queen Charlotte (Golda Rosheuvel) and <a target="_blank" href="https://www.businessinsider.com/bridgerton-jessica-madsen-eloise-cressida-romance-2024-6">Eloise Bridgerton</a> (Claudia Jessie) begin hunting for Lady Whistledown's real identity.A similar storyline occurs in "Romancing Mister Bridgerton," the Julia Quinn book this season is based on."Bridgerton," one of Netflix's most-watched series, has already <a target="_blank" href="https://www.businessinsider.com/bridgerton-season-3-book-differences-best-worst-changes-netflix-2024-5">made plenty of book changes (both good and bad)</a>, including revealing Penelope as Lady Whistledown to the audience way back in season one. But the Whistledown reveal in season three marks one of the biggest improvements the Netflix show has made so far.Here's how the <a target="_blank" href="https://www.businessinsider.com/bridgerton-season-3-easter-eggs-references-details-missed-2024-5">TV series</a> handles the Whistledown reveal differently and why this new plot is better.<h2 id="79cbbb16-2772-477d-b98b-668c6dbef1d6">Colin is the third person to discover Lady Whistledown's identity rather than the first</h2><div type="image" title="Colin (Luke Newton) and Penelope (Nicola Coughlan) at their wedding in &quot;Bridgerton&quot; season three." height="2179" width="2906" msid="110977254" hostid="261" sizebytes="211668"></div>In "Romancing Mister Bridgerton," <a target="_blank" href="https://www.businessinsider.com/bridgerton-carriage-sex-detail-was-improvised-says-director-2024-5">Colin Bridgerton</a> discovers Penelope's Whistledown secret before their engagement and is the first person to find out.Halfway through the book, Colin visits Penelope while figuring out his complicated feelings for her and sees her enter an unmarked carriage. Colin follows Penelope to a shady part of town and confronts her.During the <a target="_blank" href="https://www.businessinsider.com/bridgerton-season-three-part-one-ending-explained-carriage-scene-book-2024-4">carriage ride</a> home, they argue about Penelope being Whistledown before kissing each other. Colin then proposes, much like he does in the series — except notably, in the book, he knows she's Whistledown when he asks her to marry him.The "Bridgerton" TV show goes in a different direction, with some key changes.Madame Delacroix (Kathryn Drysdale), a dressmaker, discovers Penelope's identity first in <a target="_blank" href="https://www.businessinsider.com/bridgerton-and-queen-charlotte-best-viewing-method-2024-5">season two</a> after bumping into her in the city center. They agree to be allies.Eloise, Penelope's best friend and Colin's sister, also discovers Penelope's secret in the season two finale. This reveal leads to a massive fight and a friendship breakup between the pair that continues throughout most of season three.In <a target="_blank" href="https://www.businessinsider.com/bridgerton-season-3-review-polin-carriage-kanthony-francesca-cressida-2024-5">season three</a>, episode four, Colin proposes to Penelope without knowing she is secretly Lady Whistledown. Therefore, in episode five, Eloise urges Penelope to tell Colin the truth before they marry.Eloise gives Penelope an ultimatum, but it doesn't matter. Just before Eloise reveals the secret to Colin herself, <a target="_blank" href="https://www.businessinsider.com/what-happens-to-cressida-cowper-in-bridgerton-books-netflix-differences-2024-5">Cressida Cowper</a>, Penelope's rival, falsely reveals herself as Lady Whistledown, throwing everything into disarray.Colin doesn't find out the truth until the end of episode six after overhearing Penelope and Eloise talk about Whistledown and following his fiancée to the printer where she's delivered the latest edition of her column.This change raises the stakes for season three in two ways.Eloise becomes an obstacle in <a target="_blank" href="https://www.businessinsider.com/best-bridgerton-couples-ranked-by-chemistry-netflix-2022-3">Colin and Penelope's relationship</a>, adding pressure on Penelope to reveal the secret. In addition, Colin's anger is more justified since two people he loves have been hiding the big Whistledown secret from him."Bridgerton" showrunner Jess Brownell told <a target="_blank" href="https://www.hollywoodreporter.com/tv/tv-features/bridgerton-season-3-showrunner-part-2-plots-future-1235919841/">The Hollywood Reporter</a> that she thinks the secret hits Colin harder this way because he is trying to prove himself to her."I think for Colin, the fact that he has given so much of himself to Penelope and shown her so much unconditional love and been really truthful about his feelings, it hits extra hard that she's been keeping a secret from him," she said.<h2 id="5260c66a-185b-4600-8a4e-966471aa15f1">Cressida also figures out Lady Whistledown's identity in a much different way in the books</h2><div type="image" title="Cressida Cowper (Jessica Madsen) confronts Penelope Featherington (Nicola Coughlan) in &quot;Bridgerton&quot; season three, episode eight." height="2334" width="3112" msid="110977252" hostid="261" sizebytes="436406"></div>In both "Romancing Mister Bridgerton" and "Bridgerton" season three, London's high society decides to hunt down Lady Whistledown.In the book, Lady Danbury starts the hunt by offering a bounty of £1,000 to whoever reveals her identity. But in the series, Queen Charlotte provides a bounty of £5,000.In the book, Cressida pretends to be Lady Whistledown, is exposed by Penelope, and blackmails her. The TV series slightly changes this part of the storyline.Firstly, season three provides more depth into Cressida's circumstances.The audience discovers that Cressida doesn't come from a loving family and is a scared, lonely woman trying to make her own path in the world and escape an arranged marriage to an elderly man. Therefore, Cressida's drive in the show is to escape the confines of London's society with the bounty money.When Cressida fails to persuade the Queen that she is Lady Whistledown in episode six, her mother finally helps her pull off a fake Whistledown column. This spurs Penelope to write a Whistledown column to expose Cressida as a fraud.Penelope's attempt to stop Cressida leads Queen Charlotte to believe Lady Whistledown is a Bridgerton, and she confronts the Bridgertons in episode seven during Colin and Penelope's wedding breakfast.Later in the episode, Cressida also discovers that Penelope is Lady Whistledown after questioning a printer's apprentice.These particular changes make Cressida a more empathetic villain.In May, Jessica Madsen, who plays Cressida, told Business Insider of her character's journey in season three: "I really saw it as her trying to do her best with very little understanding, very little knowledge, and very little perspective on reality until reality starts to smack her in the face."Penelope is also put under even greater pressure in part two since angering Queen Charlotte could have serious consequences.<h2 id="e42e4fa5-8529-4ac2-9b8d-458704622000">Penelope willingly comes forward to reveal her identity to the Ton in 'Bridgerton,' unlike the book</h2><div type="image" title="Penelope Featherington (Nicola Coughlan) admits the truth to Queen Charlotte (Golda Rosheuvel) in &quot;Bridgerton&quot; season three, episode eight." height="2404" width="3205" msid="110977256" hostid="261" sizebytes="949058"></div>In the season finale, Cressida reveals what she knows to Penelope and Lady Featherington, asking for £10,000 from Penelope to keep quiet about the secret.Ignoring her mother's advice, Penelope tells Colin and Eloise the truth. Colin takes charge from there and goes to Cressida to get her to recount her blackmail. He fails, and Cressida doubles the blackmail money.Colin also takes charge in the book series after discovering Cressida's blackmail, but he's more successful in that version of events. With help from his family, Colin reveals Penelope as Lady Whistledown during a ball, which leads to the whole of London's high society applauding her.The season three finale takes a different approach, and the show is better for it.In the show, instead of paying off Cressida, Penelope uses her Whistledown money to help her sisters pull off a ball they have been planning. She writes to the Queen, revealing her identity and asking the royal to expose her in the middle of the ball.Then, in front of London's high society, Penelope pleads her case, revealing why she started the column, apologizing to those she harmed, and promising to do better in the future.<div type="image" title="nicola coughlan as penelope featherington in season three of the show, wearing a blue and white shimmering dress, her hair styled in elegant, loose curls, looking forlornly out of a sunny window while seated on a chaise" height="1899" width="2532" msid="110977250" hostid="261" sizebytes="187146"></div>The Queen is charmed by the speech and promptly exits the party, satisfied, leaving Penelope standing awkwardly in the middle of the room. There is no applause and it is unclear if the party-goers accept Penelope's apology.But Philippa Finch (<a target="_blank" href="https://www.businessinsider.com/bridgerton-season-3-cast-who-they-play-photos-2024-5">Harriet Cains</a>), Penelope's sister, quickly changes the mood by releasing a cage full of butterflies into the room. After that, nobody seems terribly bothered by Penelope's reveal. And later in the episode, Penelope is writing another gossip paper, this time under her own name, indicating her plea likely worked.These changes work so much better for the Whistledown reveal.Giving Penelope a more prominent role in resolving the Cressida issue allows her to connect with her mother for the first time and rebuild her friendship with Eloise. It also gives Penelope agency in fixing her problems and organizing her own reveal of her secret identity.As Penelope says in the season finale, she doesn't need Colin to save her: Colin just needs to love and stand by her. The writers of the Netflix series give Penelope the opportunity to be the hero of her own story — not a woman who needs her husband to fix things for her.

'Bridgerton' season 3 changes how Penelope's Lady Whistledown identity is revealed — and it's so much better this way

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<a href="https://www.businessinsider.com/one-planet"></a><div type="image" title="Two women work in a Trace Genomics lab" height="2397" width="3196" msid="100190909" hostid="261" sizebytes="260700"></div><ul class="summary-list"><li><a href="https://www.fao.org/3/cb1928en/cb1928en.pdf" target="_blank" rel="noopener">More than one-quarter</a> of all species lives in soil.</li><li>Soil biodiversity enables farming, purifies water, sequesters carbon, and more.</li><li>The women-led biotech startup Trace Genomics is working to reverse human-caused soil erosion.</li></ul>If you've ever held a gram of soil, odds are you had more than <a href="https://aeon.co/ideas/there-are-more-microbial-species-on-earth-than-stars-in-the-sky" target="_blank" rel="noopener">10,000 species</a> at your fingertips.You might flinch at the thought of billions of bacteria, fungi, and critters at work under our feet, but dirt is home to a living network that can protect crops and humans from disease, purify and conserve water, break down pollutants, and remove carbon dioxide from the atmosphere. Whether directly or indirectly, <a href="https://www.fao.org/3/i4405e/i4405e.pdf" target="_blank" rel="noopener">we rely on healthy soils for 95% of our food</a>. More than <a href="https://www.fao.org/3/cb1928en/cb1928en.pdf" target="_blank" rel="noopener">one-quarter of all species lives in soil</a>, and this underground apparatus has a trickle-up effect: Life above ground begins with the microscopic biome beneath it.But we can't see it, we don't know a lot about it — and we're destroying it. Human activities like farming, deforestation, overgrazing, and construction all lead to soil erosion. If this were a Marvel movie, we're the supervillain deactivating the force field around the realm. Even farmland protected by no-till techniques still <a href="https://www.ipcc.ch/site/assets/uploads/2019/08/4.-SPM_Approved_Microsite_FINAL.pdf" target="_blank" rel="noopener">erodes 10 to 20 times as fast as new soil can form</a>.The UN estimates that restoring land and preventing both biodiversity loss and greenhouse-gas emissions from soil could mean <a href="https://www.unccd.int/news-stories/press-releases/chronic-land-degradation-un-offers-stark-warnings-and-practical" target="_blank" rel="noopener">an economic return of more than $125 trillion every year</a>.Soil-data companies such as the Iowa startup <a href="https://tracegenomics.com/" target="_blank" rel="noopener">Trace Genomics</a> are trying to help farmers reverse that trend. Trace's executives told Insider they'd raised $56 million since 2015 to provide farmers with data and diagnostics about the biodiversity in their fields.<h2>Building a soil-DNA database</h2>While humans have identified more than <a href="https://www.usatoday.com/story/news/nation/2022/03/30/mammals-not-discovered-study/7207604001/" target="_blank" rel="noopener">80% of mammals</a>, by one estimate, we may have identified only <a href="https://www.nytimes.com/2016/05/24/science/one-trillion-microbes-on-earth.html#:~:text=According%20to%20a%20new%20estimate,have%20yet%20to%20be%20discovered." target="_blank" rel="noopener">0.001% of microbial species</a>. Put another way, there are likely more species of microbes on Earth than <a href="https://aeon.co/ideas/there-are-more-microbial-species-on-earth-than-stars-in-the-sky" target="_blank" rel="noopener">stars in the galaxy</a>.In response to this challenge, Trace specializes in metagenomics, which uses similar technology as a doctor might use to test a patient's stomach microbiome. But instead of sampling the microbes managing our gut health, it aims to sequence the DNA of all the microbes in a soil sample.Trace Genomics' president, Poornima Parameswaran, has been working with DNA sequencing for nearly two decades. She realized she could use it to fill an information gap in soil health and sustainable agriculture."Unless and until you know what's in the soil, how do you know what opportunities exist and how to create products that really foster biodiversity and other soil functions?" Parameswaran said. <div type="image" title="A woman wearing a Trace Genomics t-shirt stands in a field." height="1833" width="2444" msid="100190911" hostid="261" sizebytes="497256"></div>Trace has one of the largest agricultural-soil databases in the world. One feature allows Trace to give farmers a score based on the presence of biodiversity, water, nutrients, and carbon in the soil. Based on that score, investors can better judge the soil sustainability of the product grown there.Trace also uses its data to provide analytics that farmers can use directly. For example, Trace can analyze soil functions like nutrient cycling — even if it doesn't know the name of the microorganisms doing the job.And it's not just our crops that would benefit from us learning more: Breakthroughs in human medicine such as <a href="https://www.washingtonpost.com/news/speaking-of-science/wp/2018/02/13/a-potentially-powerful-new-antibiotic-is-discovered-in-dirt/" target="_blank" rel="noopener">streptomycin and other antibiotics</a> came from soil fungi and bacteria.The opportunity to help fight crop diseases led Parameswaran and Diane Wu, her cofounder, to start Trace Genomics in 2015. Both researchers at Stanford at the time, they began walking fields with local berry and lettuce growers. They learned that as bans on chemicals came rolling in, the farmers struggled to find alternatives to effectively treat their fields.The two researchers first built a lab to diagnose diseases in berries and lettuce. Seven years later, Trace's system can give disease reports for more than 70 different crops. <h2>Providing farmers with data to better manage their fields</h2>Mike Toelle grows soybeans, corn, and alfalfa on his family-owned farm on the border of Minnesota and South Dakota. For the past five years, he's been helping Trace gather data as part of its pilot program.In that time, Trace's challenge has been to zero in on meaningful diagnostics for farmers. "Initially, it was almost overwhelming because there's so much information," Toelle said. Trace's clients, including Toelle, transfer about three samples of the soil from each of their fields into small coffee bags, mark them with a GPS location, and mail them to Trace's lab in Ames, Iowa. From there, Trace's scientists extract the DNA from the soil and run it through a sequencing machine — a nearly 200-pound device that looks like a tabletop office printer.After the sequencer runs for 25 to 30 hours, they've generated up to five gigabytes of data that they analyze, upload to their digital platform, and share with the farmer in various forms, such as color-coded maps.<div type="image" title="A screenshot of a Trace Genomics' TraceView platform with the selection &quot;Phosphorus Saturation Level.&quot; It shows an aerial map of a farmer's fields highlighted in green, yellow, and red." height="727" width="1160" msid="100190913" hostid="261" sizebytes="78708"></div>Farmers have historically had access to chemical tests for their soils, which can give information such as the presence of nutrients or a field's acidity. Some companies offer DNA sequencing to test fields for specific diseases. But Trace is one of few companies to analyze the entirety of a field's biology: the billions of microscopic citizens that live in every tablespoon of soil.Trace's data about the living residents in soil allows it to tell farmers new information about their soil health, such as how well their fields can hold on to crucial nutrients including nitrogen and phosphorus.Toelle told Insider that Trace's nutrient and disease data had helped him decide how much fertilizer to spread and which crop varieties to plant, as well as where to put them on his fields."Every soil is different," Toelle said. "Even within a field, your soils are different, so we really need to understand and get very precise about what we're doing even within a field boundary." Jason Stegink, an agronomist who serves as a consultant for farmers in western Michigan, is working toward having more than half of his clients use Trace's service.On one field, a test from Trace confirmed an insight that took him two years to notice without it.While a traditional chemical test had told him there were plenty of nutrients on the field, he realized his crop was growing unevenly. He needed to add more fertilizer because low microbiological health was preventing the nutrients from being shared throughout the soil."The Trace data told us that in one shot," Stegink said.But Trace's precision comes at a tenfold price. Where a chemical test might run him $20, Trace's test could run him $200.Still, the cost of DNA sequencing has plunged since the turn of the century. While sequencing a human genome cost more than <a href="https://www.genome.gov/about-genomics/fact-sheets/DNA-Sequencing-Costs-Data" target="_blank" rel="noopener">$100,000 in 2000, current prices are typically less than $1,000</a>.<h2>Helping farmers and developers define sustainability</h2>As farmers try to both increase production and decrease waste, soil insights like those from Trace could help them decide which crops, fertilizers, and chemicals to spread and where.For example, farmers can combine data from Trace, or similar soil-data companies including <a href="https://www.pattern.ag/" target="_blank" rel="noopener">Pattern Ag</a> and <a href="https://biomemakers.com/" target="_blank" rel="noopener">Biome Makers</a>, with precision agriculture technologies such as autonomous tractors that run on GPS systems.<div type="image" title="Aerial view of a grid including dozens of farm fields that are various shades of green and yellow." height="3024" width="4032" msid="100190915" hostid="261" sizebytes="451960"></div>And to move away from fertilizers, which are finite resources and require massive mining and transportation chains, the agriculture industry can use information from Trace to test eco-friendly alternatives like biologicals. These organic products include microorganisms, insects, and plant extracts that could replace the need for generic fertilizers by regenerating the living network in soil.With the market for agricultural biologicals projected to <a href="https://www.marketwatch.com/press-release/agricultural-biologicals-market-size-trends-comprehensive-research-study-development-status-opportunities-and-growth-by-forecast-2029-2023-04-28?tesla=y" target="_blank" rel="noopener">reach almost $30 billion</a> by 2029, it's certain that many more eyes will be on the industry than before."Trace is one of the pieces that might be able to help not only verify some of those products in their efficacy but also target our integration of some of those products," Stegink said. Toelle and Stegink agreed that Trace's price and precision would improve over time.Just as technologies such as microbiome sequencing and probiotics are innovating the way patients are experiencing doctor visits, companies like Trace are working to bring the same tech to soil treatment."If we can prescriptively treat things going forward, everything is better," Stegink said. "Our performance is better in the field. Our cost is better. Our environmental impact is better."

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