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<ul><li><keyword id="1558972" type="General" weightage="20" keywordseo="vim" source="Orion">Vim</keyword>'s campaign speaks to the mindset that when a man does the dishes, he's 'helping' the woman of the house.</li><li>It is conceptualised by Lowe Lintas. </li></ul>Indian women are successfully thriving in numerous fields. They have big dreams and take pride in expressing themselves – as homemakers, as mothers, as artists or as CEOs! Caregiving and household chores are only a part of and not their only responsibilities. But societal limitations of defining them only through chores obstruct them. VIM’s latest ad campaign - ‘Nazariya Badlo, Dekho Bartano Se Aage’ is a nudge to society to see women beyond archaic roles. The TVC is a story of a prospective matrimonial arrangement, where the ‘independent guy’ under the implicit assumption that it is the wife’s job to cook and clean, tries to impress the girl by offering to ‘help’ her with cooking. The girl immediately offers to ‘help’ him with dishes, gently nudging him to be independent in household chores as well, as she could get late from work. The boy’s initial shock and eventual change of perspective drives home the campaign message of ‘Nazariya Badlo, Dekho Bartano Se Aage’. The girl in the ad is not only ‘more than her chores’ but also a change-maker who calls for equal partnership. <div type="Youtube" id="cWIo7lTfdqs" title="Vim Liquid | Making dishwashing easy (Hindi)" thumbUrl="https://i.ytimg.com/vi/cWIo7lTfdqs/mqdefault.jpg"></div> Commenting on the launch of the campaign, <keyword id="7230683" type="General" weightage="20" keywordseo="prabha-narasimhan" source="Orion">Prabha Narasimhan</keyword>, Executive Director &amp; VP – Home Care, South Asia said, “Vim is the market leader in Dishwash by far and has helped make the dishwashing process easier and hassle-free over the ages. We are inspired by the successful women around us who excel in whatever they do, being homemakers and decision-makers. They are already way more than chores, but sometimes get limited by society’s definition of chores being a woman’s primary responsibility. If we offload them from these societal stereotypes and the stress caused by them, there is so much more they can and will be. At Vim, that is precisely going to be our endeavour with ‘Nazariya Badlo, Dekho Bartano Se Aage’. Speaking about the same, <keyword id="3433640" type="General" weightage="20" keywordseo="prateek-bhardwaj" source="Orion">Prateek Bhardwaj</keyword>, Chief Creative Officer – Lowe Lintas said, “This campaign speaks to the mindset that when a man does the dishes, he's 'helping' the woman of the house. An act for which society applauds him, when in fact it’s something that he should be doing as a member of the household. Nudging the society to realize this double standard that exists was at the heart of this campaign." Brand Team: Prabha Narasimhan: Executive Director &amp; VP – Home Care, South Asia Aditya Kashyap: General Manager Home and Hygiene, Home Care, South Asia Agency Credits: Chief Creative Officer: Prateek Bhardwaj Chief Operating Officer: Anaheeta Goenka Strategy President: Kunal Joshi VP, Planning: Sundernarayan Venkataramani Regional Creative Director: Shayondeep Pal Group CD and Copywriter: Sidhant Mago Group CD (Art): Zeth AP &amp; Sushant Joshi AVP Account Management: Arjun Hari Client Services Director: Arpita Chakraborty Account Manager: Triptesh Mehta Production House: Chrome Pictures Director: Amit Sharma Executive Producer: Abhishek Notani Producer &amp; Editor: Richa Sharma

Vim's new ad is a nudge to society to see women beyond archaic roles

New Delhi, Jun 25 () A plea has been moved in the Delhi High Court seeking directions to TRAI and Department of Telecommunications (DoT) to ensure telecom companies do not block incoming services on a subscriber's number during the COVID-19 pandemic. The PIL by a law student has contended that telecom companies action of blocking incoming calls and messages on account of failure to recharge subscription is causing grave hardship to people who cannot afford to spend money on that in the prevailing circumstances. "Forcing a person amid financial crunches to recharge their subscription out of limited resources they are left with in order to prevent the blocking of incoming call and incoming message causes grave prejudice to them," the petition by law student Priyatam Bhardwaj said. He said that he had made representations to the Telecom Regulatory Authority of India (TRAI) and DoT in May with regard to not blocking incoming facilities on a mobile number during COVID-19 pandemic. While no response was received from TRAI, the DoT said it will consider the proposal, but no steps have been taken till date, the plea said. The petition also seeks directions to the telecom service providers (TSPs), like Bharti Airtel, Reliance Jio and Vodafone, to restore incoming services on numbers which they had blocked for non-payment of subscription during COVID-19 pandemic. The matter is listed for hearing on Friday before a bench of Chief Justice D N Patel and Justice Prateek Jalan. HMP SKV RKS RKS

Plea in HC for not blocking incoming facilities on mobile for non-payment during COVID-19 pandemic

<ul><li>Seven people from India are part of the jury of this year’s <keyword id="2188061" type="PERSON" weightage="20" keywordseo="Cannes-Lions-awards">Cannes Lions awards</keyword>.</li><li>Jury members hail from across the world and represent the global industry’s leading talent from the broadest spectrum of disciplines. The juries also comprise 51% of female jurors, up from 48% in 2019.</li></ul><keyword id="177378" type="COMPANY" weightage="20" keywordseo="Cannes-Lions">Cannes Lions</keyword> has announced its jury line-up of global experts selected to award the world’s very best creative work and benchmark excellence this June. The Lion-winning work will be announced and awarded during Cannes Lions Live, a fully digital experience, running from 21-25 June 2021, that’s included for free as part of the new LIONS Membership, launching in May. Jury members hail from across the world and represent the global industry’s leading talent from the broadest spectrum of disciplines. The juries also comprise 51% of female jurors, up from 48% in 2019. This year, seven people from India are part of the jury of Cannes Lions awards, mentioned below: <table style="border-width: initial; border-style: none; table-layout: fixed; width: 468pt;"></colgroup></colgroup><tbody><tr><td style="border-left:solid #000000 2.25pt;border-right:solid #000000 2.25pt;border-bottom:solid #000000 2.25pt;border-top:solid #000000 2.25pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Category </td><td style="border-left:solid #000000 2.25pt;border-right:solid #000000 2.25pt;border-bottom:solid #000000 2.25pt;border-top:solid #000000 2.25pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Jurors </td></tr><tr><td style="border-left:solid #000000 2.25pt;border-right:solid #000000 2.25pt;border-bottom:solid #000000 2.25pt;border-top:solid #000000 2.25pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Direct Lions </td><td style="border-left:solid #000000 2.25pt;border-right:solid #000000 2.25pt;border-bottom:solid #000000 2.25pt;border-top:solid #000000 2.25pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Santosh Padhi (Paddy), Chief Creative Officer &amp; Founder, Taproot Dentsu, India </td></tr><tr><td style="border-left:solid #000000 2.25pt;border-right:solid #000000 2.25pt;border-bottom:solid #000000 2.25pt;border-top:solid #000000 2.25pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Entertainment Lions </td><td style="border-left:solid #000000 2.25pt;border-right:solid #000000 2.25pt;border-bottom:solid #000000 2.25pt;border-top:solid #000000 2.25pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Ashima Avasthi Chaudhuri, Head - Content, Zee Studios, India </td></tr><tr><td style="border-left:solid #000000 2.25pt;border-right:solid #000000 2.25pt;border-bottom:solid #000000 2.25pt;border-top:solid #000000 2.25pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Creative Effectiveness Lions </td><td style="border-left:solid #000000 2.25pt;border-right:solid #000000 2.25pt;border-bottom:solid #000000 2.25pt;border-top:solid #000000 2.25pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Jitender Dabas, Chief Strategy Officer and Chief Operations Officer, McCann Worldgroup, India </td></tr><tr><td style="border-left:solid #000000 2.25pt;border-right:solid #000000 2.25pt;border-bottom:solid #000000 2.25pt;border-top:solid #000000 2.25pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Glass: The Lion for Change </td><td style="border-left:solid #000000 2.25pt;border-right:solid #000000 2.25pt;border-bottom:solid #000000 2.25pt;border-top:solid #000000 2.25pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Swati Bhattacharya, Chief Creative Officer, FCB, India </td></tr><tr><td style="border-left:solid #000000 2.25pt;border-right:solid #000000 2.25pt;border-bottom:solid #000000 2.25pt;border-top:solid #000000 2.25pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Health and Wellness Lions </td><td style="border-left:solid #000000 2.25pt;border-right:solid #000000 2.25pt;border-bottom:solid #000000 2.25pt;border-top:solid #000000 2.25pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Prateek Bhardwaj, Chief Creative Officer, Lowe Lintas, India </td></tr><tr><td style="border-left:solid #000000 2.25pt;border-right:solid #000000 2.25pt;border-bottom:solid #000000 2.25pt;border-top:solid #000000 2.25pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Titanium Lions </td><td style="border-left:solid #000000 2.25pt;border-right:solid #000000 2.25pt;border-bottom:solid #000000 2.25pt;border-top:solid #000000 2.25pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Sonal Dabral, Writer, Director, Creative Consultant, Tribha, India </td></tr><tr><td style="border-left:solid #000000 2.25pt;border-right:solid #000000 2.25pt;border-bottom:solid #000000 2.25pt;border-top:solid #000000 2.25pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Pharma Lions </td><td style="border-left:solid #000000 2.25pt;border-right:solid #000000 2.25pt;border-bottom:solid #000000 2.25pt;border-top:solid #000000 2.25pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Parixit Bhattacharya, Managing Partner - Creative, TBWA\ India </td></tr></tbody></table> This year’s Lions juries see the highest ever representation from global brands including: Nike Inc, Levi Strauss &amp; Co, Diageo, IKEA, Mars Incorporated, Mondelez, Beats by Dr Dre, Uber, KFC, Oatly, Squarespace, ByteDance K.K., Nestlé, and Aesop. Platforms and entertainment companies represented are: Twitter, Facebook, Netflix, YouTube, Disney+, Spotify, Google, Twitch, alongside NBCUniversal, Vivendi, Universal Music Group, Columbia Records, and Warner Music Central. Among the many global networks represented are jurors from McCann, Ogilvy, Publicis, BBDO, VMLY&amp;R and Dentsu who are joined by specialist and independent agencies such as Quiet Storm, Above &amp; Beyond, Stink Studios, Futerra and Tech and Soul. Simon Cook, Managing Director, LIONS, says: “It’s hugely exciting to welcome this formidable line-up of experts, who will unite across time zones and backgrounds, representing the full scale of our industry. Each year, our juries grow more diverse, which is part of our commitment to appoint outstanding talent from right across the breadth of our global community.” Philip Thomas, Chairman, LIONS, comments: “After pausing the awards last year, our juries will be awarding Lions across two years’ worth of work, which is an unprecedented opportunity to set the global creative benchmark for two years of outstanding creativity.” Thomas adds: “The awards will be the heartbeat of Cannes Lions Live with announcements, analysis, insights and interviews taking place throughout the week. We can’t wait to celebrate and immerse ourselves in Lion-winning creativity alongside our community in June.” Lions juries will take part in remote judging from their home locations worldwide. Speaking about the process, Susie Walker, VP Awards &amp; Insight, LIONS, explains: “Judging is a very human experience. It must also be a rigorous and robust process. Our unique judging platform, successfully trialled at other Lions awards this year, has been built to ensure the value and integrity of the Lion is upheld. We’re committed to delivering a world-class judging experience of the standard we’re known for, and crucially, we want every piece of creative work to be given the time and discussion it deserves.”

Here are the 7 Indians who will be a part of Cannes Lions Jury this year

By Gunjan Sharma New Delhi, Apr 28 () Students at the Indian Institute of Technology (IIT) have developed low-cost intubation boxes for dealing with COVID-19 patients facing breathing issues and requiring assistance in the form of endotracheal intubation. Intubation is the process of inserting a tube, called an endotracheal tube (ET), through the mouth and then into the airway. It is done so that a patient can be placed on a ventilator to assist with breathing during anaesthesia, sedation or severe illness. The device developed by <keyword id="186684" type="ORGANIZATION" weightage="20" keywordseo="IIT-Guwahati">IIT Guwahati</keyword> functions as an aerosol obstruction box which can be placed atop the patient's bed on the head-side, limiting the flow of virus-laden droplets from the patient to the doctor, especially during the process of intubation. According to the team, the primary prototype of the design has been completed at the Defence Research and Development Organisation (DRDO) and the box is currently being reviewed at major COVID-19 care centres including at the All India Institute of Medical Sciences (AIIMS). It will be available at much cheaper price than the ones available at present. "Amid the dearth of PPE such as Powered Air-Purifying Respirators (PARPs) and well-sealed face masks, it becomes essential to complement the use of makeshift acrylic face shields, N95 masks and surgical respirators, with a proper obstruction for aerosol spewed via the mouth and nose of the patient. The intubation box allows having this protection in place by limiting the infection within the box's volume around the patient," Umang Mathur, a B.Tech student at the Department of Bioscience, told "Unlike other PPE, this box works effectively for multiple doctors and nurses serving the patient. While the transparent material allows visual access to the head of the patient inside, the arm-holes on the box allow for the care-provider to perform any necessary tasks including intubation and extubation, which are both processes known to be cough inducing. Further, the boxes are reusable, as they may be cleaned thoroughly with 70 per cent alcohol or bleach, to allow use for the next patient," Umang added. According to Sanchit Jhunjhunwala, a Mechanical Engineering student, based on the feedback received from AIIMS and other COVID-19 health centres, the design will be further optimised for improved efficacy, before the first batch is manufactured in Gurgaon (Haryana). "We have started a crowd funding campaign in order to manufacture these boxes and provide them to government hospitals for free. The campaign raised a record INR 50,000 within six hours of launching," Sanchit said "It is a low-cost alternative to intubation boxes and is easier to manufacture and deliver amid the lockdown. The projected cost per box is INR 2000, which is significantly lower than existing alternatives," he added. The six-member team includes Prateek Manocha and Vrishank Bhardwaj, from department of electrical engineering; Shwetank Panwar from Department of Biosciences and Bioengineering and Vignesh Kumar from Department of Design. The Government-run Industrial Training Institute (ITI) in Behrampur has also developed an aerosolbox for intubation process. The death toll due to COVID-19 rose to 934 and the number of cases climbed to 29,435 in the country on Tuesday, according to the Union Health Ministry. The number of active COVID-19 cases stood at 21,632, while 6,868 people have recovered and one patient has migrated, the ministry said. The total number of cases include 111 foreign nationals.

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Vim's new ad is a nudge to society to see women beyond archaic roles

BI India Partner

Plea in HC for not blocking incoming facilities on mobile for non-payment during COVID-19 pandemic

PTI

Here are the 7 Indians who will be a part of Cannes Lions Jury this year

BI India Partner

IIT Guwahati students develop intubation boxes for coronavirus patients with breathing problems

PTI

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