The blood-testing startup, which has been mired in controversy for months, is in even hotter water …

Jaffe tells Business Insider that as long as we've had language, storytelling has been a powerful c…

Data-driven storytelling have proven incredibly potent for brands

Wattpad also made a move towards helping writers earn money on the platform by introducing several …

This panel discusses what makes GenZ tick and what role storytelling plays in bringing a brand clos…

Storyline endeavors to decode what storytelling stands for today and how marketers and advertisers …

Gavin McMahon, cofounder of New York-based communications consulting firm fassforward, collected th…

The Awards are differentiated by their emphasis on showcasing the impact of a creatively, strategic…

"I like to put a focus on going above and beyond the normal call of duty," Gross explains. With sto…

We want video because it's the most emotionally powerful medium we've come up with so far. Anyone w…

"Stories make presentations better. Stories make ideas stick. Stories help us persuade. Savvy leade…

"We get to monetize [our subscription video] in a very unusual way," Bezos said last June. "When we…

That isn't enough to make a distinction between what works for a traditional film and what works fo…

Storytellers know why they're telling a story. They know how to build the other involved characters…

Netflix's new e-commerce site will sell merchandise inspired by shows like "Lupin," "The Witcher" a…

'The need of the hour is for well-crafted digital and digital-cum-physical games that are built aro…

Ryder is the CEO of Maven Clinic, a digital health startup that helps women get access to healthcar…

Benefits of using videos in marketing

The digital narrators, called "Madison" and "Jackson," are based on human narration, according to A…